Trends is free while in Beta

Discover Trends in Fitness

We surface rapidly growing trends in Fitness before they take off.

97%
(5y)
116%
(1y)
145%
(3mo)

An adjustable kettlebell is a multi weight kettlebell that allows users to change the weight for different exercises, appealing to home g...

90%
(5y)
21%
(1y)
65%
(3mo)

Under Desk Elliptical is a, established product category focused on compact, low impact pedal machines designed to be used beneath a desk...

Vibration Machine

3,600 vol/mo
87%
(5y)
125%
(1y)
118%
(3mo)

Vibration machines are fitness devices that use vibrating platforms to stimulate muscle contractions, claimed to enhance strength, flexib...

Whoop

14,800 vol/mo
86%
(5y)
71%
(1y)
39%
(3mo)

Whoop is a wearable health and performance tracking system focused on continuous heart rate, sleep, recovery, and strain analytics used b...

83%
(5y)
82%
(1y)
181%
(3mo)

Infrared sauna blankets are consumer devices that combine infrared heating with a wrapped blanket to induce sweating and relaxation, mark...

75 Soft

22,200 vol/mo
82%
(5y)
-13%
(1y)
38%
(3mo)

75 Soft is a lifestyle challenge inspired by the '75 Hard' framework, offering a more forgiving set of daily commitments designed to prom...

Weight Grip

590 vol/mo
81%
(5y)
101%
(1y)
108%
(3mo)

Weight grip refers to the growing focus on grip strength training using thick grips, fat grips, and specialized devices to improve forear...

Mini Stepper

6,600 vol/mo
81%
(5y)
-1%
(1y)
133%
(3mo)

Mini Stepper is a compact, low impact exercise device used for cardio and lower body workouts. It is popular for home fitness due to its ...

Cold Exposure

720 vol/mo
74%
(5y)
114%
(1y)
5%
(3mo)

Cold exposure involves deliberately exposing the body to cold temperatures through methods such as cold plunges, ice baths, cold showers,...

Mini Massage Gun

4,400 vol/mo
73%
(5y)
140%
(1y)
145%
(3mo)

Mini massage guns are compact, handheld percussion devices used for muscle recovery, relaxation, and pain relief, gaining popularity due ...

Gymreapers

33,100 vol/mo
70%
(5y)
139%
(1y)
172%
(3mo)

Gymreapers is a fitness brand specializing in weightlifting apparel, accessories, and related strength training gear, often associated wi...

Yoga Video

6,600 vol/mo
70%
(5y)
227%
(1y)
21%
(3mo)

Yoga videos refer to on demand and livestream video content that guides viewers through yoga practices. The format has become widely acce...

65%
(5y)
95%
(1y)
117%
(3mo)

Leg compression massagers are devices with adjustable pneumatic cuffs that intermittently squeeze the legs to enhance circulation, reduce...

Sauna Blanket

14,800 vol/mo
63%
(5y)
26%
(1y)
50%
(3mo)

Wrist Weights

12,100 vol/mo
61%
(5y)
23%
(1y)
34%
(3mo)

Wrist weights are wearable wrist mounted weights used to add resistance during workouts, enhancing cardio, strength, and rehab routines b...

Lifting Hooks

2,900 vol/mo
60%
(5y)
54%
(1y)
60%
(3mo)

Lifting Hooks are industrial devices used to connect slings to loads for vertical lifting; the topic remains essential in sectors like ma...

Hand Gripper

18,100 vol/mo
59%
(5y)
58%
(1y)
71%
(3mo)

Hand Gripper is a, established device used to train grip strength and forearm muscles, with a history in fitness, sports training, rehabi...

S Factor

720 vol/mo
58%
(5y)
68%
(1y)
38%
(3mo)

S Factor is a hair care brand line, known for its Sebastian Professional S Factor products such as silkening serums and shampoos targeted...

StretchLab

135,000 vol/mo
57%
(5y)
2%
(1y)
-9%
(3mo)

StretchLab is a wellness concept centered on assisted, practitioner guided stretching services across a network of studios. The trend emp...

Yosuda

1,300 vol/mo
57%
(5y)
32%
(1y)
106%
(3mo)

Yosuda is a brand known for affordable folding treadmills and other home fitness equipment, popular among consumers seeking compact, budg...

Push Up Board

14,800 vol/mo
56%
(5y)
41%
(1y)
41%
(3mo)

Push Up Board is a fitness accessory designed to diversify push up workouts by providing multiple hand positions through a board with col...