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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

9999%+
(5y)
67%
(1y)
26%
(3mo)

Beef Organ Supplement refers to dietary supplements incorporating organ meats (typically liver, heart, kidney) from cattle, marketed to p...

Miracle Moo

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Miracle Moo is a bovine colostrum supplement brand marketed for gut health and immunity. It gained notable attention online, including so...

True Sea Moss

33,100 vol/mo
9999%+
(5y)
138%
(1y)
-8%
(3mo)

True Sea Moss refers to a branded sea moss gel/product line that has gained attention in wellness circles, with active consumer reviews a...

Joyspring

8,100 vol/mo
3356%
(5y)
350%
(1y)
8%
(3mo)

JoySpring is a U.S. based consumer wellness brand specializing in natural liquid vitamins and supplements for children and families, focu...

3335%
(5y)
29%
(1y)
70%
(3mo)

Paleo Electrolytes refers to electrolyte products tailored to paleo or paleo adjacent diets, emphasizing natural ingredients, minimal pro...

THCA Concentrate

3,600 vol/mo
2871%
(5y)
15%
(1y)
18%
(3mo)

THCA Concentrate refers to cannabis concentrates rich in tetrahydrocannabinolic acid (THCA), including forms like THCA diamonds, sauce, a...

THCA Gummies

2,900 vol/mo
2097%
(5y)
11%
(1y)
-11%
(3mo)

THCA Gummies are edible products infused with tetrahydrocannabinolic acid, a non psychoactive cannabinoid precursor found in cannabis, ma...

Organ Supplement

1,300 vol/mo
1894%
(5y)
61%
(1y)
28%
(3mo)

Organ supplements refer to desiccated beef organ capsules (liver, heart, kidney, pancreas, spleen, etc.) marketed as a convenient alterna...

1789%
(5y)
9999%+
(1y)
148%
(3mo)

Himalayan Shilajit Resin is a traditional mineral rich substance derived from the Himalayan rocks, marketed widely as a dietary supplemen...

1773%
(5y)
-25%
(1y)
-2%
(3mo)

Hydrogen Water Bottle is a consumer device designed to infuse water with molecular hydrogen (H2) to purportedly provide antioxidant and e...

THCP Gummies

2,400 vol/mo
1089%
(5y)
20%
(1y)
-3%
(3mo)

THCP gummies are edible products infused with tetrahydrocannabiphorol (THCP), a recently identified cannabinoid related to THC and target...

Piccalio

3,600 vol/mo
811%
(5y)
26%
(1y)
2%
(3mo)

Piccalio is a U.S. based company evolving from a wooden toy maker into a kids’ furniture and playroom product brand, focusing on wooden...

Fodzyme

14,800 vol/mo
770%
(5y)
38%
(1y)
-3%
(3mo)

FODZYME is a digestive enzyme supplement designed to break down FODMAPs (fructans, galacto oligosaccharides, and lactose) to reduce GI sy...

Flewd

3,600 vol/mo
765%
(5y)
-19%
(1y)
6%
(3mo)

Flewd is a consumer brand offering magnesium rich, bioavailable bath soaks marketed as anti stress products with names like Ache Erasing ...

737%
(5y)
133%
(1y)
108%
(3mo)

Clear Protein Powder is a category of protein supplements marketed as beverages that are clear, light tasting, and typically use hydrolyz...

Soursop Bitters

60,500 vol/mo
681%
(5y)
75%
(1y)
139%
(3mo)

Soursop Bitters is a niche botanical cocktail ingredient blending the soursop fruit with bitter botanical profiles to create a tropical f...

638%
(5y)
79%
(1y)
18%
(3mo)

BioGaia Probiotics is a well established probiotic product line and brand focused on gut health with scientifically studied strains, wide...

Colostrum Powder

9,900 vol/mo
594%
(5y)
-10%
(1y)
51%
(3mo)

Colostrum powder is a dietary supplement derived from the first milk produced after calving. It is marketed for immune support, gut healt...

MacroFactor

14,800 vol/mo
581%
(5y)
89%
(1y)
76%
(3mo)

MacroFactor is a, established nutrition tech company offering a smart macro tracking and diet coaching app that adapts targets based on u...

Use Nourish

1,000 vol/mo
552%
(5y)
68%
(1y)
19%
(3mo)

Use Nourish refers to the adoption of AI powered, insured covered virtual nutrition care platforms (Nourish) that connect patients with r...

547%
(5y)
23%
(1y)
82%
(3mo)

Food Nutrition Scale refers to kitchen scales and related devices that not only weigh food but also estimate or log its nutritional conte...