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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

HMB Supplement

22,200 vol/mo
4%
(5y)
-1%
(1y)
18%
(3mo)

HMB (beta hydroxy beta methylbutyrate) supplement is a dietary supplement widely marketed for muscle growth, strength, and recovery, ofte...

Quinoa

450,000 vol/mo
2%
(5y)
11%
(1y)
56%
(3mo)

Quinoa is a, well established food trend centered on a protein rich, gluten free grain alternative used in health conscious and plant bas...

Reishi Mushroom

40,500 vol/mo
1%
(5y)
-5%
(1y)
24%
(3mo)

Reishi Mushroom is a, historically used medicinal mushroom gaining contemporary recognition as a supplement and functional food ingredien...

Alpha Lion

22,200 vol/mo
-6%
(5y)
82%
(1y)
78%
(3mo)

Alpha Lion is a fitness and nutrition brand known for sports supplements and related lifestyle products, with an expanding footprint in a...

Elderberry

201,000 vol/mo
-8%
(5y)
-6%
(1y)
2%
(3mo)

Elderberry is a long standing botanically derived supplement widely used for immune support, experiencing renewed consumer interest throu...

Nutribullet

90,500 vol/mo
-14%
(5y)
-3%
(1y)
0%
(3mo)

Nutribullet is a popular line of compact blenders known for quick smoothies and health focused blending, continuing to influence at home ...

Neem Powder

2,900 vol/mo
-15%
(5y)
10%
(1y)
32%
(3mo)

Neem powder is a, established herbal product derived from the Azadirachta indica tree. It is used in traditional Ayurvedic and folk medic...

Pedialyte

246,000 vol/mo
-16%
(5y)
-4%
(1y)
24%
(3mo)

Pedialyte is a long established electrolyte beverage brand that remains a, widely recognized player in oral hydration. The trend focuses ...

Vital Proteins

40,500 vol/mo
-21%
(5y)
2%
(1y)
31%
(3mo)

Vital Proteins is a well known collagen supplement brand that has helped popularize dietary collagen as part of wellness and beauty routi...

Ensure Powder

8,100 vol/mo
-22%
(5y)
5%
(1y)
-2%
(3mo)

Ensure Powder is a nutritionally complete meal replacement and medical nutrition supplement powder produced by Abbott, widely used for me...

Elderberry Gummies

14,800 vol/mo
-22%
(5y)
-3%
(1y)
16%
(3mo)

Elderberry Gummies are a popular dietary supplement product designed to support immune health, made from elderberry extract and marketed ...

-25%
(5y)
26%
(1y)
18%
(3mo)

Body Fortress Whey Protein is a commercially available whey protein supplement line targeting fitness enthusiasts and general protein sup...

Entourage Effect

3,600 vol/mo
-34%
(5y)
17%
(1y)
43%
(3mo)

The Entourage Effect is a concept in cannabis research describing how the combined action of cannabinoids, terpenes, and other cannabis c...

Hydroxycut

27,100 vol/mo
-36%
(5y)
-14%
(1y)
30%
(3mo)

Hydroxycut is a long standing brand of weight loss supplements known for stimulant containing formulas and aggressive marketing. It has r...

Nutrisense

5,400 vol/mo
-39%
(5y)
-36%
(1y)
-11%
(3mo)

Nutrisense is a company that provides continuous glucose monitoring (CGM) integration with a digital health platform to help individuals ...

-44%
(5y)
-17%
(1y)
-17%
(3mo)

Young Living Essential Oils is a company known for marketing essential oils and related wellness products, historically via multi level m...

Enfagrow

2,900 vol/mo
-49%
(5y)
0%
(1y)
55%
(3mo)

Enfagrow is a brand of toddler nutrition beverages and foods marketed by Reckitt (originating from Mead Johnson). The topic relates to in...

-52%
(5y)
-4%
(1y)
9%
(3mo)

Enfamil Gentlease is a infant formula product designed to aid gentle digestion in babies, popular in discussions around infant nutrition ...

Bloom Nutrition

18,100 vol/mo
-60%
(5y)
18%
(1y)
81%
(3mo)

Bloom Nutrition is a consumer health brand focused on plant based nutrition products, including protein powders and related supplements. ...

Nourish

90,500 vol/mo
-90%
(5y)
41%
(1y)
62%
(3mo)

Nourish is a, growing telehealth nutrition platform and brand ecosystem focused on connecting people with registered dietitians and acces...

OZiva

3,600 vol/mo
9999%+
(5y)
1728%
(1y)
40%
(3mo)

OZiva is a nutrition and wellness brand specializing in plant based protein and supplement products, popular in India and expanding to ot...