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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Armra Colostrum

74,000 vol/mo
500%
(5y)
-39%
(1y)
7%
(3mo)

Armra Colostrum is a consumer health brand offering colostrum based dietary supplements. The trend centers on using bovine derived colost...

Hiya Health

4,400 vol/mo
500%
(5y)
15%
(1y)
26%
(3mo)

Hiya Health is a consumer brand known for its pediatric vitamins and dietary supplements, focusing on sugar free and kid friendly formula...

Everyday Dose

90,500 vol/mo
499%
(5y)
45%
(1y)
-2%
(3mo)

Everyday Dose is a functional beverage brand centered on mushroom enhanced coffee blends, gaining traction in mainstream retail (e.g., Ta...

NAD Supplement

135,000 vol/mo
493%
(5y)
1%
(1y)
-2%
(3mo)

NAD supplement refers to products containing NAD+ precursors or related compounds (such as NR or NMN) marketed to support cellular energy...

Creatine Collagen

1,000 vol/mo
461%
(5y)
147%
(1y)
69%
(3mo)

Creatine collagen combines the muscle building and performance boosting benefits of creatine with the joint, skin, and connective tissue ...

Animal Creatine

1,300 vol/mo
441%
(5y)
120%
(1y)
83%
(3mo)

Animal Creatine is a branded creatine supplement from the Animal Supplements line, typically marketed to athletes and bodybuilders as a p...

NatureBell

1,300 vol/mo
417%
(5y)
26%
(1y)
16%
(3mo)

NatureBell is a dietary supplement brand and company group focusing on vitamins, minerals, and botanicals, with a U.S. direct to consumer...

385%
(5y)
508%
(1y)
106%
(3mo)

Protein analysis refers to the increasing sophistication in proteomics and related analytical methods to identify, quantify, and characte...

356%
(5y)
163%
(1y)
76%
(3mo)

Hydration supplements are electrolyte rich products designed to improve fluid absorption, rehydration, and recovery, expanding beyond tra...

Armra

40,500 vol/mo
349%
(5y)
-36%
(1y)
-4%
(3mo)

Armra is a health and wellness brand focused on bovine colostrum based dietary supplements, gaining attention for claims around immune su...

Mushroom Gummies

40,500 vol/mo
337%
(5y)
-4%
(1y)
6%
(3mo)

Mushroom gummies are edible supplement products that blend functional mushrooms (such as Lion's Mane, Reishi, and Chaga) into gummy form ...

325%
(5y)
-19%
(1y)
-4%
(3mo)

Psilocybin Gummies represent edible, psilocybin infused products designed for adult consumption, aligning with broader psychedelic assist...

Arrae

22,200 vol/mo
292%
(5y)
49%
(1y)
48%
(3mo)

Arrae is a wellness brand known for its herbal anxiety relief supplements and mood support products, reflecting a broader consumer shift ...

283%
(5y)
113%
(1y)
38%
(3mo)

One Earth Health is a consumer health brand focused on grass fed beef organ supplements and related wellness products, operating primaril...

Type II Collagen

1,300 vol/mo
268%
(5y)
199%
(1y)
49%
(3mo)

Type II Collagen is a recognized dietary supplement ingredient derived from cartilage, marketed for joint health and anti inflammatory be...

Creatine HMB

9,900 vol/mo
268%
(5y)
88%
(1y)
89%
(3mo)

Creatine HMB is a combined dietary supplement that merges creatine monohydrate with HMB (beta hydroxy beta methylbutyrate) marketed to en...

Senolytic

4,400 vol/mo
259%
(5y)
43%
(1y)
80%
(3mo)

Senolytics are therapies designed to selectively eliminate senescent cells to mitigate aging related diseases and improve healthspan. The...

Transparent Labs

90,500 vol/mo
241%
(5y)
80%
(1y)
38%
(3mo)

Transparent Labs is a consumer health and sports nutrition brand known for its commitment to ingredient transparency, clean labeling, and...

Cortisol Supplement

18,100 vol/mo
240%
(5y)
27%
(1y)
57%
(3mo)

Cortisol Supplement is a wellness topic involving products and strategies aimed at supporting or modulating cortisol levels, including ad...

LMNT

201,000 vol/mo
240%
(5y)
9%
(1y)
16%
(3mo)

LMNT is a electrolyte drink brand known for its (low sugar, minerals focused) electrolyte solutions, popular in wellness, fitness, and ke...

233%
(5y)
31%
(1y)
94%
(3mo)

Thesis Supplements refers to a brand/category of nootropic dietary supplements marketed to support cognitive function, focus, and product...