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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

667%
(5y)
220%
(1y)
485%
(3mo)

Clear Whey Protein is a product category featuring whey protein beverages that are clear and juice like in appearance and taste, marketed...

Animal Creatine

1,300 vol/mo
662%
(5y)
208%
(1y)
175%
(3mo)

Animal Creatine is a branded creatine supplement from the Animal Supplements line, typically marketed to athletes and bodybuilders as a p...

635%
(5y)
251%
(1y)
24%
(3mo)

Liposomal Supplements refer to dietary supplements that use liposome encapsulation to deliver vitamins and other nutrients more bioactive...

Flewd

3,600 vol/mo
633%
(5y)
-17%
(1y)
-24%
(3mo)

Flewd is a consumer brand offering magnesium rich, bioavailable bath soaks marketed as anti stress products with names like Ache Erasing ...

626%
(5y)
97%
(1y)
15%
(3mo)

BioGaia Probiotics is a well established probiotic product line and brand focused on gut health with scientifically studied strains, wide...

Beetroot Supplement

33,100 vol/mo
615%
(5y)
369%
(1y)
37%
(3mo)
600%
(5y)
448%
(1y)
260%
(3mo)

Hydration supplements are electrolyte rich products designed to improve fluid absorption, rehydration, and recovery, expanding beyond tra...

Creatine Collagen

1,300 vol/mo
506%
(5y)
161%
(1y)
80%
(3mo)

Creatine collagen combines the muscle building and performance boosting benefits of creatine with the joint, skin, and connective tissue ...

NAD Supplement

110,000 vol/mo
484%
(5y)
-16%
(1y)
1%
(3mo)

NAD supplement refers to products containing NAD+ precursors or related compounds (such as NR or NMN) marketed to support cellular energy...

471%
(5y)
656%
(1y)
64%
(3mo)

Protein analysis refers to the increasing sophistication in proteomics and related analytical methods to identify, quantify, and characte...

Clear Whey

1,300 vol/mo
466%
(5y)
240%
(1y)
540%
(3mo)

Clear Whey refers to a transparent, juice like whey protein beverage designed to provide high protein content without the milky texture o...

Bravenly

40,500 vol/mo
447%
(5y)
44%
(1y)
11%
(3mo)

Urolithin A

27,100 vol/mo
416%
(5y)
108%
(1y)
78%
(3mo)

Urolithin A is a bioactive metabolite produced from ellagitannins by gut microbiota, studied for potential benefits in mitochondrial func...

Type II Collagen

1,300 vol/mo
413%
(5y)
363%
(1y)
131%
(3mo)

Type II Collagen is a recognized dietary supplement ingredient derived from cartilage, marketed for joint health and anti inflammatory be...

407%
(5y)
391%
(1y)
837%
(3mo)

Double Wood Supplements is a dietary supplement brand specializing in nootropics and related nutraceuticals, positioned within the broade...

402%
(5y)
644%
(1y)
32%
(3mo)

Gut Health Products represent a growing category of supplements, foods, and lifestyle products designed to support digestive health, micr...

Fatty15

9,900 vol/mo
376%
(5y)
58%
(1y)
27%
(3mo)

NatureBell

1,300 vol/mo
371%
(5y)
98%
(1y)
165%
(3mo)

NatureBell is a dietary supplement brand and company group focusing on vitamins, minerals, and botanicals, with a U.S. direct to consumer...

Supergut

8,100 vol/mo
364%
(5y)
-1%
(1y)
135%
(3mo)

Supergut is a consumer health brand focused on gut health and GLP 1–related metabolic support, known for fiber based products and clini...

Use Nourish

1,000 vol/mo
364%
(5y)
90%
(1y)
33%
(3mo)

Use Nourish refers to the adoption of AI powered, insured covered virtual nutrition care platforms (Nourish) that connect patients with r...

Armra Colostrum

74,000 vol/mo
357%
(5y)
-42%
(1y)
27%
(3mo)

Armra Colostrum is a consumer health brand offering colostrum based dietary supplements. The trend centers on using bovine derived colost...