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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

619%
(5y)
191%
(1y)
468%
(3mo)

Clear Whey Protein is a product category featuring whey protein beverages that are clear and juice like in appearance and taste, marketed...

Use Nourish

1,000 vol/mo
552%
(5y)
68%
(1y)
19%
(3mo)

Use Nourish refers to the adoption of AI powered, insured covered virtual nutrition care platforms (Nourish) that connect patients with r...

Animal Creatine

1,300 vol/mo
530%
(5y)
155%
(1y)
176%
(3mo)

Animal Creatine is a branded creatine supplement from the Animal Supplements line, typically marketed to athletes and bodybuilders as a p...

NAD Supplement

110,000 vol/mo
486%
(5y)
-12%
(1y)
-1%
(3mo)

NAD supplement refers to products containing NAD+ precursors or related compounds (such as NR or NMN) marketed to support cellular energy...

Creatine Collagen

1,000 vol/mo
461%
(5y)
147%
(1y)
69%
(3mo)

Creatine collagen combines the muscle building and performance boosting benefits of creatine with the joint, skin, and connective tissue ...

Bravenly

40,500 vol/mo
443%
(5y)
45%
(1y)
9%
(3mo)

Bravenly is a health and wellness brand operating as a direct selling MLM style company, recently gaining visibility with large scale con...

NatureBell

1,300 vol/mo
441%
(5y)
68%
(1y)
194%
(3mo)

NatureBell is a dietary supplement brand and company group focusing on vitamins, minerals, and botanicals, with a U.S. direct to consumer...

Urolithin A

27,100 vol/mo
409%
(5y)
104%
(1y)
54%
(3mo)

Urolithin A is a bioactive metabolite produced from ellagitannins by gut microbiota, studied for potential benefits in mitochondrial func...

400%
(5y)
144%
(1y)
24%
(3mo)

Black Seed Oil Supplement is a trending health and wellness topic focusing on Nigella sativa oil marketed for benefits such as immune sup...

Armra Colostrum

74,000 vol/mo
397%
(5y)
-42%
(1y)
19%
(3mo)

Armra Colostrum is a consumer health brand offering colostrum based dietary supplements. The trend centers on using bovine derived colost...

385%
(5y)
508%
(1y)
106%
(3mo)

Protein analysis refers to the increasing sophistication in proteomics and related analytical methods to identify, quantify, and characte...

Supergut

8,100 vol/mo
379%
(5y)
-7%
(1y)
116%
(3mo)

Supergut is a consumer health brand focused on gut health and GLP 1–related metabolic support, known for fiber based products and clini...

Fatty15

9,900 vol/mo
377%
(5y)
56%
(1y)
4%
(3mo)

Fatty15 is a consumer focused supplement that markets C15:0 pentadecanoic acid as an essential fatty acid purported to support metabolic,...

356%
(5y)
163%
(1y)
76%
(3mo)

Hydration supplements are electrolyte rich products designed to improve fluid absorption, rehydration, and recovery, expanding beyond tra...

Shilajit Powder

1,000 vol/mo
334%
(5y)
9999%+
(1y)
354%
(3mo)

Shilajit Powder is a traditional Ayurvedic supplement marketed for energy, vitality, and mineral support, with modern interest driven by ...

Mushroom Gummies

40,500 vol/mo
312%
(5y)
0%
(1y)
28%
(3mo)

Mushroom gummies are edible supplement products that blend functional mushrooms (such as Lion's Mane, Reishi, and Chaga) into gummy form ...

Electrolyte Mix

2,900 vol/mo
304%
(5y)
341%
(1y)
649%
(3mo)

Electrolyte Mix refers to beverages and powders designed to replenish electrolytes lost through sweat, illness, or exertion, forming a su...

293%
(5y)
21%
(1y)
25%
(3mo)

Beef liver supplement is a dietary supplement category that uses desiccated beef liver in capsule or tablet form to provide nutrients suc...

Arrae

22,200 vol/mo
292%
(5y)
49%
(1y)
48%
(3mo)

Arrae is a wellness brand known for its herbal anxiety relief supplements and mood support products, reflecting a broader consumer shift ...

L Reuteri

27,100 vol/mo
292%
(5y)
38%
(1y)
19%
(3mo)

Lactobacillus reuteri (L. reuteri) is a widely studied probiotic strain used in dietary supplements and functional foods to support gut h...

Creatine HMB

9,900 vol/mo
277%
(5y)
112%
(1y)
78%
(3mo)

Creatine HMB is a combined dietary supplement that merges creatine monohydrate with HMB (beta hydroxy beta methylbutyrate) marketed to en...