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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

471%
(5y)
656%
(1y)
64%
(3mo)

Protein analysis refers to the increasing sophistication in proteomics and related analytical methods to identify, quantify, and characte...

Clear Whey

1,300 vol/mo
466%
(5y)
240%
(1y)
540%
(3mo)

Clear Whey refers to a transparent, juice like whey protein beverage designed to provide high protein content without the milky texture o...

Bravenly

40,500 vol/mo
447%
(5y)
44%
(1y)
11%
(3mo)

Urolithin A

27,100 vol/mo
416%
(5y)
108%
(1y)
78%
(3mo)

Urolithin A is a bioactive metabolite produced from ellagitannins by gut microbiota, studied for potential benefits in mitochondrial func...

Type II Collagen

1,300 vol/mo
413%
(5y)
363%
(1y)
131%
(3mo)

Type II Collagen is a recognized dietary supplement ingredient derived from cartilage, marketed for joint health and anti inflammatory be...

407%
(5y)
391%
(1y)
837%
(3mo)

Double Wood Supplements is a dietary supplement brand specializing in nootropics and related nutraceuticals, positioned within the broade...

402%
(5y)
644%
(1y)
32%
(3mo)

Gut Health Products represent a growing category of supplements, foods, and lifestyle products designed to support digestive health, micr...

Fatty15

9,900 vol/mo
376%
(5y)
58%
(1y)
27%
(3mo)

NatureBell

1,300 vol/mo
371%
(5y)
98%
(1y)
165%
(3mo)

NatureBell is a dietary supplement brand and company group focusing on vitamins, minerals, and botanicals, with a U.S. direct to consumer...

Supergut

8,100 vol/mo
364%
(5y)
-1%
(1y)
135%
(3mo)

Supergut is a consumer health brand focused on gut health and GLP 1–related metabolic support, known for fiber based products and clini...

Use Nourish

1,000 vol/mo
364%
(5y)
90%
(1y)
33%
(3mo)

Use Nourish refers to the adoption of AI powered, insured covered virtual nutrition care platforms (Nourish) that connect patients with r...

Armra Colostrum

74,000 vol/mo
357%
(5y)
-42%
(1y)
27%
(3mo)

Armra Colostrum is a consumer health brand offering colostrum based dietary supplements. The trend centers on using bovine derived colost...

Electrolyte Mix

2,900 vol/mo
345%
(5y)
402%
(1y)
747%
(3mo)

Electrolyte Mix refers to beverages and powders designed to replenish electrolytes lost through sweat, illness, or exertion, forming a su...

Shilajit Powder

1,000 vol/mo
343%
(5y)
9999%+
(1y)
379%
(3mo)

Shilajit Powder is a traditional Ayurvedic supplement marketed for energy, vitality, and mineral support, with modern interest driven by ...

330%
(5y)
151%
(1y)
45%
(3mo)

Black Seed Oil Supplement is a trending health and wellness topic focusing on Nigella sativa oil marketed for benefits such as immune sup...

Arrae

22,200 vol/mo
329%
(5y)
27%
(1y)
69%
(3mo)

Arrae is a wellness brand known for its herbal anxiety relief supplements and mood support products, reflecting a broader consumer shift ...

Transparent Labs

90,500 vol/mo
311%
(5y)
138%
(1y)
142%
(3mo)

Transparent Labs is a consumer health and sports nutrition brand known for its commitment to ingredient transparency, clean labeling, and...

303%
(5y)
19%
(1y)
32%
(3mo)

Beef liver supplement is a dietary supplement category that uses desiccated beef liver in capsule or tablet form to provide nutrients suc...

300%
(5y)
235%
(1y)
46%
(3mo)

Selenium supplements are trending due to heightened interest in micronutrient support for thyroid function, antioxidant protection, and m...

Mushroom Gummies

40,500 vol/mo
298%
(5y)
0%
(1y)
36%
(3mo)

Mushroom gummies are edible supplement products that blend functional mushrooms (such as Lion's Mane, Reishi, and Chaga) into gummy form ...

L Reuteri

27,100 vol/mo
286%
(5y)
35%
(1y)
23%
(3mo)

Lactobacillus reuteri (L. reuteri) is a widely studied probiotic strain used in dietary supplements and functional foods to support gut h...

Creatine HMB

9,900 vol/mo
275%
(5y)
120%
(1y)
70%
(3mo)

Creatine HMB is a combined dietary supplement that merges creatine monohydrate with HMB (beta hydroxy beta methylbutyrate) marketed to en...

NativePath

9,900 vol/mo
275%
(5y)
102%
(1y)
83%
(3mo)

NativePath is a wellness brand focused on gut health, keto friendly nutrition, and collagen based supplements. The topic centers on consu...

272%
(5y)
136%
(1y)
44%
(3mo)

One Earth Health is a consumer health brand focused on grass fed beef organ supplements and related wellness products, operating primaril...

267%
(5y)
243%
(1y)
158%
(3mo)

Prebiotic Gummies are a consumer health trend combining dietary fiber and gut friendly prebiotics into gummy vitamins and supplements, ma...

Cortisol Supplement

22,200 vol/mo
260%
(5y)
43%
(1y)
78%
(3mo)

Cortisol Supplement is a wellness topic involving products and strategies aimed at supporting or modulating cortisol levels, including ad...

255%
(5y)
61%
(1y)
170%
(3mo)

Clean Protein Powder is a category of protein supplements focused on minimal, recognizable ingredients, transparent labeling, and higher ...

254%
(5y)
366%
(1y)
75%
(3mo)

Astaxanthin supplements continue to gain visibility as a potent antioxidant sourced from microalgae, with growing consumer interest drive...

Inositol Supplement

27,100 vol/mo
254%
(5y)
125%
(1y)
90%
(3mo)

Inositol supplements, especially myo inositol and combinations with D chiro inositol, are trending as natural therapies for conditions li...

254%
(5y)
425%
(1y)
336%
(3mo)

Nootropic supplements are dietary products marketed to enhance cognitive function such as memory, focus, and mental clarity. They range f...