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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Sea Moss Gummies

18,100 vol/mo
161%
(5y)
44%
(1y)
20%
(3mo)

Sea Moss Gummies are edible supplements that feature sea moss (Irish moss) as a primary ingredient, marketed for minerals like iodine, po...

159%
(5y)
108%
(1y)
105%
(3mo)

Natural Strains refers to a renewed emphasis on authentic, non modified cannabis strains and landrace genetics, along with a growing cons...

Postbiotics

8,100 vol/mo
158%
(5y)
111%
(1y)
18%
(3mo)

Postbiotics are non viable microbial derived metabolites, components, or cell wall fragments used to confer health benefits in foods, sup...

Hormone Tea

590 vol/mo
154%
(5y)
27%
(1y)
28%
(3mo)

Hormone Tea refers to herbal blends marketed to support hormonal balance, often targeting menstrual health, menopause symptoms, and stres...

Seeq Protein

18,100 vol/mo
153%
(5y)
-23%
(1y)
42%
(3mo)

Seeq Protein is a brand of clear whey protein powder marketed as a zero lactose, low calorie, fruit flavored protein option that pours li...

Caffeine Gummies

2,900 vol/mo
152%
(5y)
35%
(1y)
39%
(3mo)

Caffeine Gummies are edible candy like products infused with caffeine, positioned as a convenient energy boosting snack alternative to dr...

Creatine Supplement

165,000 vol/mo
152%
(5y)
128%
(1y)
54%
(3mo)

Creatine supplementation remains one of the most researched and widely used ergogenic aids for athletic performance, muscle mass, and rec...

Ashwagandha Drink

1,900 vol/mo
150%
(5y)
17%
(1y)
42%
(3mo)

Ashwagandha drink is an emerging beverage category that blends the adaptogenic herb ashwagandha with various flavor profiles to offer str...

149%
(5y)
7%
(1y)
44%
(3mo)

Probiotic Bites are probiotic infused snack bites and gummies marketed as convenient on the go foods that promote gut health, with multip...

147%
(5y)
148%
(1y)
67%
(3mo)

Prebiotic Gummies are a consumer health trend combining dietary fiber and gut friendly prebiotics into gummy vitamins and supplements, ma...

Sea Plasma

210 vol/mo
145%
(5y)
271%
(1y)
102%
(3mo)

Healthy Horizons

2,400 vol/mo
141%
(5y)
18%
(1y)
3%
(3mo)

Healthy Horizons is a, multi context initiative and branding around wellness, preventive health access, and youth/community wellbeing, ap...

138%
(5y)
31%
(1y)
81%
(3mo)

Total Beets is a beetroot supplement product marketed by Force Factor, positioned in the wellness and sports nutrition space to support n...

Caffeine Gum

18,100 vol/mo
138%
(5y)
39%
(1y)
10%
(3mo)

Caffeine Gum is a consumer product trend where chewing gum is infused with caffeine to deliver a quick, discreet caffeine dose for enhanc...

Magnesium Gummies

14,800 vol/mo
138%
(5y)
53%
(1y)
46%
(3mo)

Magnesium gummies have become a recognized consumer health category, offering a tasty, convenient format for daily magnesium supplementat...

Muscimol

6,600 vol/mo
136%
(5y)
-36%
(1y)
3%
(3mo)

Muscimol is a potent GABA_A receptor agonist derived from Amanita muscaria. In contemporary discourse it appears in neuroscience and phar...

132%
(5y)
80%
(1y)
60%
(3mo)

Nitric Oxide Booster refers to dietary supplements designed to increase the production of nitric oxide in the body, typically through ing...

Electrolyte Mix

2,900 vol/mo
130%
(5y)
89%
(1y)
84%
(3mo)

Electrolyte Mix refers to beverages and powders designed to replenish electrolytes lost through sweat, illness, or exertion, forming a su...

Protein Gummies

6,600 vol/mo
129%
(5y)
86%
(1y)
77%
(3mo)

Protein Gummies are chewy dietary supplements that deliver protein in gummy form, blending nutrition with convenient, snackable consumpti...

129%
(5y)
58%
(1y)
42%
(3mo)

Berberine supplement is a nutraceutical product category centered on the plant derived compound berberine, widely marketed for metabolic ...

Taste Salud

8,100 vol/mo
127%
(5y)
41%
(1y)
28%
(3mo)

Taste Salud is a health focused beverage brand that sells Latin inspired hydration and immunity drink mixes, gaining traction through col...

Berberine

368,000 vol/mo
124%
(5y)
27%
(1y)
47%
(3mo)

Berberine is a plant derived alkaloid used as a dietary supplement, gaining traction for metabolic health benefits such as blood sugar an...

Real Vitamins

90 vol/mo
122%
(5y)
235%
(1y)
54%
(3mo)

Oral Probiotic

6,600 vol/mo
119%
(5y)
82%
(1y)
36%
(3mo)

Oral Probiotic is a trend focusing on probiotics formulated to support oral health, including gum health, reduced plaque or caries risk, ...

118%
(5y)
22%
(1y)
39%
(3mo)

Functional mushrooms refer to edible mushrooms with purported health benefits beyond nutrition, such as lion's mane, reishi, chaga, and c...

Electrolyte Powder

60,500 vol/mo
118%
(5y)
40%
(1y)
37%
(3mo)

Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...

Oregano Oil

90,500 vol/mo
116%
(5y)
50%
(1y)
36%
(3mo)

Oregano oil is a plant based essential oil derived product used for its purported antimicrobial, antifungal, and immune supporting proper...

115%
(5y)
74%
(1y)
85%
(3mo)

Psyllium supplement is a well established fiber supplement used to support digestive health, bowel regularity, and can aid in cholesterol...

Beet Supplement

27,100 vol/mo
112%
(5y)
60%
(1y)
60%
(3mo)

Beet supplements, including beetroot powder and beet juice capsules, are popular for supporting nitric oxide production, athletic perform...

110%
(5y)
-61%
(1y)
9999%+
(3mo)

Amanita Muscaria Gummies are edible products incorporating the fly agaric mushroom (Amanita muscaria), characterized by reported psychoac...

Gummy Supplement

1,000 vol/mo
110%
(5y)
81%
(1y)
44%
(3mo)

Gummy supplements are dietary supplements delivered in gummy form, covering vitamins, minerals, and herbal blends. They are popular for t...

PCOS Supplement

8,100 vol/mo
109%
(5y)
37%
(1y)
50%
(3mo)

PCOS Supplement refers to dietary supplements marketed to support management of polycystic ovary syndrome (PCOS), commonly featuring ingr...

108%
(5y)
-44%
(1y)
20%
(3mo)

Lion's Mane Powder refers to mushroom derived supplements (Hericium erinaceus) in powdered form used for cognitive support, mood, and ove...

First Day Vitamins

22,200 vol/mo
107%
(5y)
15%
(1y)
11%
(3mo)

First Day Vitamins is a family focused wellness vitamin brand offering gummy and habit aligned supplements (multivitamins, brain support,...

Rhodiola Rosea

40,500 vol/mo
107%
(5y)
67%
(1y)
69%
(3mo)

Rhodiola rosea is a well established adaptogenic herb used to support stress resilience, mental performance, and fatigue reduction, with ...

Heart Supplement

1,300 vol/mo
106%
(5y)
88%
(1y)
46%
(3mo)

Heart supplements refer to dietary supplements marketed to support cardiovascular health, typically containing ingredients like omega 3 f...

Ceres Chill

14,800 vol/mo
106%
(5y)
-18%
(1y)
0%
(3mo)

Ceres Chill is a portable breast milk chiller and warmer accessory designed to keep pumped milk cold for extended periods and to simplify...

Beet Root

165,000 vol/mo
104%
(5y)
54%
(1y)
54%
(3mo)

Beet Root (beetroot) is a, globally recognized root vegetable associated with nutrition, color, and sports performance benefits. It has a...

CBG Gummies

2,900 vol/mo
104%
(5y)
11%
(1y)
10%
(3mo)

CBG Gummies are edible products containing cannabigerol (CBG), a non psychoactive cannabinoid gaining popularity as a hemp derived supple...

104%
(5y)
-3%
(1y)
21%
(3mo)

Lion's Mane Supplement is a popular nootropic/mind support supplement derived from the Hericium erinaceus mushroom, widely marketed for c...

Seed Health

2,900 vol/mo
101%
(5y)
137%
(1y)
80%
(3mo)

Seed Health is a company at the forefront of the probiotic and gut microbiome movement, known for its probiotic products and research dri...

Truvani

22,200 vol/mo
100%
(5y)
6%
(1y)
55%
(3mo)

Truvani is a brand known for clean label, organic plant based protein powders and other nutrition products, emphasizing simple ingredient...

Heart and Soil

33,100 vol/mo
100%
(5y)
17%
(1y)
20%
(3mo)

Heart & Soil refers to a set of topics centered on organ meat supplement brands (notably Heart & Soil) and related discourse around ances...

95%
(5y)
178%
(1y)
63%
(3mo)

Recovery Powder refers to dietary supplement powders marketed to support post workout muscle recovery, endurance, and reduced soreness. T...

93%
(5y)
35%
(1y)
62%
(3mo)

Natural supplements encompass vitamins, minerals, herbs, and botanical products marketed as dietary supplements with an emphasis on natur...

Liver Supplement

18,100 vol/mo
93%
(5y)
43%
(1y)
25%
(3mo)

Liver Supplement is a and established category within dietary supplements focused on supporting liver health and detoxification; growth i...

Vitex Supplement

6,600 vol/mo
93%
(5y)
18%
(1y)
-5%
(3mo)

Vitex supplement refers to products containing Vitex agnus castus (chasteberry), widely used for hormonal balance, menstrual symptoms, an...

Beetroot

165,000 vol/mo
91%
(5y)
134%
(1y)
63%
(3mo)

Beetroot is a vegetable with established use in nutrition and wellness markets, often highlighted for cardiovascular benefits and athleti...

90%
(5y)
50%
(1y)
41%
(3mo)

Gut Health Supplement is a and established trend focusing on products designed to support digestive health, microbiome balance, and overa...

Gut Supplement

880 vol/mo
90%
(5y)
53%
(1y)
41%
(3mo)

Gut Supplement refers to products aimed at improving digestive health, including probiotics, prebiotics, digestive enzymes, and other sup...

88%
(5y)
57%
(1y)
53%
(3mo)

Caffeine protein powder combines caffeine with protein to deliver both protein intake and a caffeine boost in a single beverage, targetin...

Synbiotic

4,400 vol/mo
88%
(5y)
63%
(1y)
26%
(3mo)

Synbiotic refers to products that combine probiotics (live beneficial bacteria) and prebiotics (nutrients that feed beneficial bacteria) ...

Coody

4,400 vol/mo
87%
(5y)
23%
(1y)
118%
(3mo)

Coody is a outdoor gear brand known for inflatable and modular glamping tents, with an active global presence and official online stores ...

Beet Supplements

27,100 vol/mo
86%
(5y)
56%
(1y)
51%
(3mo)

Beet supplements are a and established wellness product category focused on beetroot derived nitrates and polyphenols to support cardiova...

86%
(5y)
113%
(1y)
111%
(3mo)

Nootropic supplements are dietary products marketed to enhance cognitive function such as memory, focus, and mental clarity. They range f...

Plant-Based Protein

49,500 vol/mo
85%
(5y)
100%
(1y)
23%
(3mo)

Plant Based Protein is a well established trend focusing on replacing or supplementing animal based protein with proteins sourced from pl...

Lion's Mane Tea

3,600 vol/mo
84%
(5y)
9999%+
(1y)
32%
(3mo)

Lion's Mane Tea is a beverage category featuring tea blends that incorporate the medicinal mushroom Hericium erinaceus (lion's mane). It ...

Liver Detox Drink

8,100 vol/mo
79%
(5y)
6%
(1y)
17%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

Key Nutrients

1,900 vol/mo
79%
(5y)
30%
(1y)
11%
(3mo)

Key Nutrients is a nutrition focused topic emphasizing essential macro and micronutrients required for health, with growing attention on...

Prebiotic

33,100 vol/mo
78%
(5y)
50%
(1y)
70%
(3mo)

Prebiotic refers to non digestible food ingredients that support the growth and activity of beneficial gut bacteria. The topic has gained...