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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Protein Gummies

6,600 vol/mo
251%
(5y)
257%
(1y)
337%
(3mo)

Protein Gummies are chewy dietary supplements that deliver protein in gummy form, blending nutrition with convenient, snackable consumpti...

240%
(5y)
79%
(1y)
50%
(3mo)

Thesis Supplements refers to a brand/category of nootropic dietary supplements marketed to support cognitive function, focus, and product...

238%
(5y)
430%
(1y)
279%
(3mo)

Recovery Powder refers to dietary supplement powders marketed to support post workout muscle recovery, endurance, and reduced soreness. T...

233%
(5y)
179%
(1y)
527%
(3mo)

Total Beets is a beetroot supplement product marketed by Force Factor, positioned in the wellness and sports nutrition space to support n...

Cornbread Hemp

3,600 vol/mo
230%
(5y)
50%
(1y)
20%
(3mo)

Cornbread Hemp is a US based hemp derived CBD brand known for its full spectrum, legally compliant CBD oils and other hemp products. The ...

Hydrating Powder

6,600 vol/mo
226%
(5y)
536%
(1y)
1463%
(3mo)

Hydrating Powder is a category spanning beauty/calo hydration powders and ingestible hydration blends, with products marketed to deliver ...

Saffron Supplement

49,500 vol/mo
224%
(5y)
178%
(1y)
28%
(3mo)

Saffron supplements are popular nutraceuticals marketed for mood support, appetite control, sleep, and cognitive benefits, driven by cons...

221%
(5y)
418%
(1y)
358%
(3mo)
214%
(5y)
133%
(1y)
141%
(3mo)

Pumpkin Seed Protein is a plant based protein ingredient derived from pumpkin seeds, used in vegan and allergen friendly foods and supple...

214%
(5y)
113%
(1y)
198%
(3mo)

Beef protein powder refers to protein supplements derived from beef sources, including beef protein isolates and bone broth protein powde...

Beet Gummies

6,600 vol/mo
214%
(5y)
87%
(1y)
100%
(3mo)

Beet Gummies are a consumer product category combining beetroot derived ingredients with gummy formats, marketed for wellness benefits su...

213%
(5y)
60%
(1y)
27%
(3mo)

Testosterone Gummies are a consumer grade dietary supplement category marketed to support testosterone levels and masculine vitality, typ...

212%
(5y)
130%
(1y)
172%
(3mo)

Nitric Oxide Booster refers to dietary supplements designed to increase the production of nitric oxide in the body, typically through ing...

AHCC Supplement

12,100 vol/mo
207%
(5y)
44%
(1y)
37%
(3mo)

AHCC Supplement is a nutraceutical derived from mushrooms (Active Hexose Correlated Compound) marketed for immune support and overall wel...

Gummy Supplement

1,000 vol/mo
202%
(5y)
171%
(1y)
179%
(3mo)

Gummy supplements are dietary supplements delivered in gummy form, covering vitamins, minerals, and herbal blends. They are popular for t...

200%
(5y)
-1%
(1y)
46%
(3mo)

Colostrum supplement is a product category centered on bovine or human colostrum used to support immune function, gut health, and general...

198%
(5y)
65%
(1y)
62%
(3mo)

Magnesium L Threonate is a supplement marketed for cognitive support and brain health, gaining attention for its purported superior brain...

ARFID

246,000 vol/mo
197%
(5y)
20%
(1y)
2%
(3mo)

ARFID (Avoidant/Restrictive Food Intake Disorder) is a neurodevelopmental eating disorder characterized by limited food intake due to sen...

Postbiotics

8,100 vol/mo
194%
(5y)
121%
(1y)
64%
(3mo)

Postbiotics are non viable microbial derived metabolites, components, or cell wall fragments used to confer health benefits in foods, sup...

Sea Moss Gummies

18,100 vol/mo
187%
(5y)
55%
(1y)
106%
(3mo)

Sea Moss Gummies are edible supplements that feature sea moss (Irish moss) as a primary ingredient, marketed for minerals like iodine, po...

182%
(5y)
165%
(1y)
191%
(3mo)

Psyllium supplement is a well established fiber supplement used to support digestive health, bowel regularity, and can aid in cholesterol...

Creatine Supplement

165,000 vol/mo
179%
(5y)
143%
(1y)
34%
(3mo)

Creatine supplementation remains one of the most researched and widely used ergogenic aids for athletic performance, muscle mass, and rec...

178%
(5y)
-14%
(1y)
6%
(3mo)

Sea Moss Supplements refer to dietary products made from sea moss (Irish moss), a type of red algae marketed for potential mineral conten...

175%
(5y)
68%
(1y)
63%
(3mo)

Berberine supplements have gained traction as a natural option for metabolic health, particularly for supporting blood sugar regulation, ...

Sea Plasma

210 vol/mo
165%
(5y)
353%
(1y)
71%
(3mo)

Plant-Based Protein

49,500 vol/mo
157%
(5y)
227%
(1y)
174%
(3mo)

Plant Based Protein is a well established trend focusing on replacing or supplementing animal based protein with proteins sourced from pl...

Heart Supplement

1,300 vol/mo
156%
(5y)
166%
(1y)
128%
(3mo)

Heart supplements refer to dietary supplements marketed to support cardiovascular health, typically containing ingredients like omega 3 f...

Copper Supplement

18,100 vol/mo
153%
(5y)
129%
(1y)
69%
(3mo)

Copper supplementation is a consumer health topic centered on taking copper to support nutrient balance, enzymatic activity, and potentia...

Hiyo

22,200 vol/mo
153%
(5y)
43%
(1y)
-2%
(3mo)

Hiyo is a consumer beverage brand offering non alcoholic functional seltzers and tonics, with media and investor interest in recent years.

144%
(5y)
92%
(1y)
93%
(3mo)

Berberine supplement is a nutraceutical product category centered on the plant derived compound berberine, widely marketed for metabolic ...

Oral Probiotic

6,600 vol/mo
144%
(5y)
154%
(1y)
113%
(3mo)

Oral Probiotic is a trend focusing on probiotics formulated to support oral health, including gum health, reduced plaque or caries risk, ...

Ashwagandha Drink

1,900 vol/mo
143%
(5y)
32%
(1y)
57%
(3mo)

Ashwagandha drink is an emerging beverage category that blends the adaptogenic herb ashwagandha with various flavor profiles to offer str...

Seeq Protein

18,100 vol/mo
141%
(5y)
-14%
(1y)
110%
(3mo)

Seeq Protein is a brand of clear whey protein powder marketed as a zero lactose, low calorie, fruit flavored protein option that pours li...

Rhodiola Rosea

49,500 vol/mo
137%
(5y)
117%
(1y)
166%
(3mo)

Rhodiola rosea is a well established adaptogenic herb used to support stress resilience, mental performance, and fatigue reduction, with ...

Seed Health

3,600 vol/mo
136%
(5y)
189%
(1y)
64%
(3mo)

Seed Health is a company at the forefront of the probiotic and gut microbiome movement, known for its probiotic products and research dri...

Beet Supplement

33,100 vol/mo
135%
(5y)
81%
(1y)
68%
(3mo)

Beet supplements, including beetroot powder and beet juice capsules, are popular for supporting nitric oxide production, athletic perform...

Nattokinase

90,500 vol/mo
135%
(5y)
104%
(1y)
133%
(3mo)

Nattokinase is a fibrinolytic enzyme derived from natto, a traditional Japanese fermented soybean dish. It is marketed as a dietary suppl...

Berberine

368,000 vol/mo
128%
(5y)
50%
(1y)
78%
(3mo)

Berberine is a plant derived alkaloid used as a dietary supplement, gaining traction for metabolic health benefits such as blood sugar an...

Beet Root

201,000 vol/mo
126%
(5y)
82%
(1y)
98%
(3mo)

Beet Root (beetroot) is a, globally recognized root vegetable associated with nutrition, color, and sports performance benefits. It has a...

PCOS Supplement

8,100 vol/mo
122%
(5y)
50%
(1y)
35%
(3mo)

PCOS Supplement refers to dietary supplements marketed to support management of polycystic ovary syndrome (PCOS), commonly featuring ingr...

Oregano Oil

90,500 vol/mo
120%
(5y)
41%
(1y)
-4%
(3mo)

Oregano oil is a plant based essential oil derived product used for its purported antimicrobial, antifungal, and immune supporting proper...

Synbiotic

4,400 vol/mo
120%
(5y)
109%
(1y)
117%
(3mo)

Synbiotic refers to products that combine probiotics (live beneficial bacteria) and prebiotics (nutrients that feed beneficial bacteria) ...

118%
(5y)
169%
(1y)
201%
(3mo)
118%
(5y)
93%
(1y)
151%
(3mo)
118%
(5y)
-9%
(1y)
19%
(3mo)

Beef liver supplements are desiccated, encapsulated liver products marketed as a nutrient dense alternative to synthetic vitamins, gainin...

Creatine Powder

33,100 vol/mo
118%
(5y)
137%
(1y)
160%
(3mo)

Creatine powder continues to be a mainstream, widely used sports supplement with growing emphasis on purity (Creapure), micronized forms,...

117%
(5y)
91%
(1y)
116%
(3mo)

Gut Health Supplement is a and established trend focusing on products designed to support digestive health, microbiome balance, and overa...

117%
(5y)
190%
(1y)
379%
(3mo)

Food protein powder is a well established consumer product category used to supplement protein intake for fitness, weight management, and...

Gut Supplement

1,000 vol/mo
114%
(5y)
78%
(1y)
92%
(3mo)

Gut Supplement refers to products aimed at improving digestive health, including probiotics, prebiotics, digestive enzymes, and other sup...

Personal Blender

27,100 vol/mo
108%
(5y)
292%
(1y)
692%
(3mo)

Personal Blender is a recognized consumer product category featuring compact, portable blenders designed for single servings and on‑the...

Moringa Powder

60,500 vol/mo
107%
(5y)
-16%
(1y)
11%
(3mo)

Moringa powder is a health supplement derived from the leaves of the Moringa oleifera tree, popular for its claimed rich nutrient profile...

Fiber powder

9,900 vol/mo
107%
(5y)
134%
(1y)
235%
(3mo)

Beetroot

201,000 vol/mo
106%
(5y)
135%
(1y)
20%
(3mo)

Beetroot is a vegetable with established use in nutrition and wellness markets, often highlighted for cardiovascular benefits and athleti...

106%
(5y)
-14%
(1y)
182%
(3mo)

Lion's Mane Powder refers to mushroom derived supplements (Hericium erinaceus) in powdered form used for cognitive support, mood, and ove...

Liver Supplement

14,800 vol/mo
106%
(5y)
52%
(1y)
45%
(3mo)

Liver Supplement is a and established category within dietary supplements focused on supporting liver health and detoxification; growth i...

Spermidine

22,200 vol/mo
106%
(5y)
78%
(1y)
61%
(3mo)

Spermidine is a natural polyamine linked to cellular autophagy and aging research, driving consumer interest in spermidine rich foods and...

Creatine Monohydrate

246,000 vol/mo
106%
(5y)
127%
(1y)
141%
(3mo)

Creatine Monohydrate is a well established supplement ingredient used to enhance athletic performance, strength, and lean muscle mass, wi...

Heart and Soil

33,100 vol/mo
103%
(5y)
23%
(1y)
44%
(3mo)

Heart & Soil refers to a set of topics centered on organ meat supplement brands (notably Heart & Soil) and related discourse around ances...

102%
(5y)
14%
(1y)
49%
(3mo)

Lion's Mane Supplement is a popular nootropic/mind support supplement derived from the Hericium erinaceus mushroom, widely marketed for c...

102%
(5y)
60%
(1y)
115%
(3mo)

Caffeine protein powder combines caffeine with protein to deliver both protein intake and a caffeine boost in a single beverage, targetin...