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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Gummy Supplement

1,000 vol/mo
110%
(5y)
81%
(1y)
44%
(3mo)

Gummy supplements are dietary supplements delivered in gummy form, covering vitamins, minerals, and herbal blends. They are popular for t...

PCOS Supplement

8,100 vol/mo
109%
(5y)
37%
(1y)
50%
(3mo)

PCOS Supplement refers to dietary supplements marketed to support management of polycystic ovary syndrome (PCOS), commonly featuring ingr...

108%
(5y)
-44%
(1y)
20%
(3mo)

Lion's Mane Powder refers to mushroom derived supplements (Hericium erinaceus) in powdered form used for cognitive support, mood, and ove...

First Day Vitamins

22,200 vol/mo
107%
(5y)
15%
(1y)
11%
(3mo)

First Day Vitamins is a family focused wellness vitamin brand offering gummy and habit aligned supplements (multivitamins, brain support,...

Rhodiola Rosea

40,500 vol/mo
107%
(5y)
67%
(1y)
69%
(3mo)

Rhodiola rosea is a well established adaptogenic herb used to support stress resilience, mental performance, and fatigue reduction, with ...

Heart Supplement

1,300 vol/mo
106%
(5y)
88%
(1y)
46%
(3mo)

Heart supplements refer to dietary supplements marketed to support cardiovascular health, typically containing ingredients like omega 3 f...

Ceres Chill

14,800 vol/mo
106%
(5y)
-18%
(1y)
0%
(3mo)

Ceres Chill is a portable breast milk chiller and warmer accessory designed to keep pumped milk cold for extended periods and to simplify...

Beet Root

165,000 vol/mo
104%
(5y)
54%
(1y)
54%
(3mo)

Beet Root (beetroot) is a, globally recognized root vegetable associated with nutrition, color, and sports performance benefits. It has a...

CBG Gummies

2,900 vol/mo
104%
(5y)
11%
(1y)
10%
(3mo)

CBG Gummies are edible products containing cannabigerol (CBG), a non psychoactive cannabinoid gaining popularity as a hemp derived supple...

104%
(5y)
-3%
(1y)
21%
(3mo)

Lion's Mane Supplement is a popular nootropic/mind support supplement derived from the Hericium erinaceus mushroom, widely marketed for c...

Seed Health

2,900 vol/mo
101%
(5y)
137%
(1y)
80%
(3mo)

Seed Health is a company at the forefront of the probiotic and gut microbiome movement, known for its probiotic products and research dri...

Truvani

22,200 vol/mo
100%
(5y)
6%
(1y)
55%
(3mo)

Truvani is a brand known for clean label, organic plant based protein powders and other nutrition products, emphasizing simple ingredient...

Heart and Soil

33,100 vol/mo
100%
(5y)
17%
(1y)
20%
(3mo)

Heart & Soil refers to a set of topics centered on organ meat supplement brands (notably Heart & Soil) and related discourse around ances...

95%
(5y)
178%
(1y)
63%
(3mo)

Recovery Powder refers to dietary supplement powders marketed to support post workout muscle recovery, endurance, and reduced soreness. T...

93%
(5y)
35%
(1y)
62%
(3mo)

Natural supplements encompass vitamins, minerals, herbs, and botanical products marketed as dietary supplements with an emphasis on natur...

Liver Supplement

18,100 vol/mo
93%
(5y)
43%
(1y)
25%
(3mo)

Liver Supplement is a and established category within dietary supplements focused on supporting liver health and detoxification; growth i...

Vitex Supplement

6,600 vol/mo
93%
(5y)
18%
(1y)
-5%
(3mo)

Vitex supplement refers to products containing Vitex agnus castus (chasteberry), widely used for hormonal balance, menstrual symptoms, an...

Beetroot

165,000 vol/mo
91%
(5y)
134%
(1y)
63%
(3mo)

Beetroot is a vegetable with established use in nutrition and wellness markets, often highlighted for cardiovascular benefits and athleti...

90%
(5y)
50%
(1y)
41%
(3mo)

Gut Health Supplement is a and established trend focusing on products designed to support digestive health, microbiome balance, and overa...

Gut Supplement

880 vol/mo
90%
(5y)
53%
(1y)
41%
(3mo)

Gut Supplement refers to products aimed at improving digestive health, including probiotics, prebiotics, digestive enzymes, and other sup...

88%
(5y)
57%
(1y)
53%
(3mo)

Caffeine protein powder combines caffeine with protein to deliver both protein intake and a caffeine boost in a single beverage, targetin...

Synbiotic

4,400 vol/mo
88%
(5y)
63%
(1y)
26%
(3mo)

Synbiotic refers to products that combine probiotics (live beneficial bacteria) and prebiotics (nutrients that feed beneficial bacteria) ...

Coody

4,400 vol/mo
87%
(5y)
23%
(1y)
118%
(3mo)

Coody is a outdoor gear brand known for inflatable and modular glamping tents, with an active global presence and official online stores ...

Beet Supplements

27,100 vol/mo
86%
(5y)
56%
(1y)
51%
(3mo)

Beet supplements are a and established wellness product category focused on beetroot derived nitrates and polyphenols to support cardiova...

86%
(5y)
113%
(1y)
111%
(3mo)

Nootropic supplements are dietary products marketed to enhance cognitive function such as memory, focus, and mental clarity. They range f...

Plant-Based Protein

49,500 vol/mo
85%
(5y)
100%
(1y)
23%
(3mo)

Plant Based Protein is a well established trend focusing on replacing or supplementing animal based protein with proteins sourced from pl...

Lion's Mane Tea

3,600 vol/mo
84%
(5y)
9999%+
(1y)
32%
(3mo)

Lion's Mane Tea is a beverage category featuring tea blends that incorporate the medicinal mushroom Hericium erinaceus (lion's mane). It ...

Liver Detox Drink

8,100 vol/mo
79%
(5y)
6%
(1y)
17%
(3mo)

Liver detox drinks are wellness beverages marketed to support liver function, detoxification, and overall health. They typically feature ...

Key Nutrients

1,900 vol/mo
79%
(5y)
30%
(1y)
11%
(3mo)

Key Nutrients is a nutrition focused topic emphasizing essential macro and micronutrients required for health, with growing attention on...

Prebiotic

33,100 vol/mo
78%
(5y)
50%
(1y)
70%
(3mo)

Prebiotic refers to non digestible food ingredients that support the growth and activity of beneficial gut bacteria. The topic has gained...

Magnesium Malate

40,500 vol/mo
78%
(5y)
39%
(1y)
17%
(3mo)

Magnesium Malate is a dietary supplement form that combines magnesium with malic acid. It is marketed for supporting muscle comfort, ener...

Parasite Cleanse

110,000 vol/mo
77%
(5y)
64%
(1y)
46%
(3mo)

Parasite cleanse refers to dietary supplements and regimens marketed to remove parasites from the human body, often paired with claims of...

Creatine Powder

33,100 vol/mo
76%
(5y)
78%
(1y)
58%
(3mo)

Creatine powder continues to be a mainstream, widely used sports supplement with growing emphasis on purity (Creapure), micronized forms,...

72%
(5y)
59%
(1y)
34%
(3mo)

Growth supplements refer to nutritional products marketed to support physical development, muscle growth, and overall body growth, often ...

Gut Biome

2,900 vol/mo
71%
(5y)
1%
(1y)
0%
(3mo)

The gut biome topic refers to the gut microbiome, the complex community of microorganisms living in the digestive tract, and its impact o...

Creatine Monohydrate

246,000 vol/mo
69%
(5y)
77%
(1y)
60%
(3mo)

Creatine Monohydrate is a well established supplement ingredient used to enhance athletic performance, strength, and lean muscle mass, wi...

Histamine

90,500 vol/mo
68%
(5y)
22%
(1y)
20%
(3mo)

Histamine is a biogenic amine involved in immune responses, gastric acid secretion, and neurotransmission. In recent years, interest has ...

68%
(5y)
32%
(1y)
57%
(3mo)

Liquid multivitamins are a growing segment in the dietary supplement space, marketed for faster absorption, convenience, and easier swall...

Organ Complex

210 vol/mo
67%
(5y)
7%
(1y)
39%
(3mo)

Organ Complex refers to dietary supplements composed of desiccated organ meats (liver, heart, kidney, pancreas, spleen) used as a whole f...

67%
(5y)
74%
(1y)
48%
(3mo)

Stress supplements refer to dietary supplements marketed to reduce perceived stress, anxiety, or tension, often containing adaptogens (li...

Real Mushrooms

6,600 vol/mo
65%
(5y)
57%
(1y)
28%
(3mo)

Real Mushrooms is a brand focused on medicinal mushroom supplements and products, leveraging standardized extracts and third party testin...

Detox Supplement

6,600 vol/mo
65%
(5y)
43%
(1y)
33%
(3mo)

Detox supplements are marketed as products that support body detoxification, often targeting liver, gut health, or digestive cleanse usin...

Caffeine Bar

1,000 vol/mo
64%
(5y)
86%
(1y)
59%
(3mo)

Caffeine Bar refers to on the go caffeinated protein/energy bars and related snack formats designed to deliver a measured caffeine boost ...

Mucin

6,600 vol/mo
63%
(5y)
-18%
(1y)
17%
(3mo)

Mucin refers to a family of highly glycosylated proteins that form mucus, playing key roles in barrier function, lubrication, and cell si...

Hydration Mix

720 vol/mo
63%
(5y)
100%
(1y)
80%
(3mo)

Hydration mix refers to powdered or ready to mix electrolyte beverages designed to replenish fluids, electrolytes, and sometimes energy, ...

Tremella Mushroom

3,600 vol/mo
61%
(5y)
88%
(1y)
83%
(3mo)

Tremella mushroom, a edible fungus also known as snow fungus, is experiencing growing interest for its use in plant based nutrition and c...

Kakadu Plum

6,600 vol/mo
60%
(5y)
-5%
(1y)
14%
(3mo)

Kakadu Plum is a native Australian superfood known for its exceptionally high vitamin C content and antioxidant properties, increasingly ...

60%
(5y)
67%
(1y)
30%
(3mo)

Selenium supplements are trending due to heightened interest in micronutrient support for thyroid function, antioxidant protection, and m...

58%
(5y)
38%
(1y)
71%
(3mo)

Bloating supplement refers to dietary products designed to reduce or prevent abdominal bloating and gas, often containing enzymes, probio...

Fish Oil Supplement

74,000 vol/mo
56%
(5y)
48%
(1y)
22%
(3mo)

Fish oil supplement is a widespread consumer health product that provides omega 3 fatty acids, primarily EPA and DHA, marketed for heart,...

Fiber Gummies

22,200 vol/mo
54%
(5y)
31%
(1y)
49%
(3mo)

Fiber Gummies are a consumer health trend where dietary fiber is delivered via gummy supplements, offering a tastier, convenient alternat...

CBN Gummies

9,900 vol/mo
53%
(5y)
3%
(1y)
7%
(3mo)

CBN Gummies are edible products infused with cannabinol (CBN), marketed mainly for sleep support and relaxation, representing a niche wit...

Visbiome

18,100 vol/mo
52%
(5y)
36%
(1y)
6%
(3mo)

Visbiome is a clinically studied probiotic product line positioned for gastrointestinal health, with emphasis on multi strain probiotics ...

TUDCA

27,100 vol/mo
51%
(5y)
36%
(1y)
18%
(3mo)

TUDCA (tauroursodeoxycholic acid) is a bile acid supplement gaining attention for liver support, hepatoprotection, and potential neuropro...

Beef Kidney

2,400 vol/mo
51%
(5y)
39%
(1y)
33%
(3mo)

Beef Kidney is a culinary product and livestock byproduct, used in various cuisine traditions and artisanal meat markets; it has niche ap...

Soybean Protein

12,100 vol/mo
50%
(5y)
63%
(1y)
22%
(3mo)

Soybean Protein is a well established ingredient and nutritional concept centered on isolating or concentrating proteins from soybeans to...

Ancient Nutrition

33,100 vol/mo
50%
(5y)
30%
(1y)
33%
(3mo)

Ancient Nutrition refers to the growing consumer interest in supplements and foods inspired by traditional ancient diets and remedies, in...

49%
(5y)
26%
(1y)
25%
(3mo)

Resveratrol supplements have persisted as a popular antioxidant supplement, marketed for potential anti aging, cardiovascular, and metabo...

Plant-Based

9,900 vol/mo
49%
(5y)
100%
(1y)
35%
(3mo)

Plant Based is a globally growing movement toward foods and products derived from plants as alternatives to animal based ingredients, dri...

Ashwagandha Gummies

60,500 vol/mo
48%
(5y)
-12%
(1y)
24%
(3mo)

Ashwagandha Gummies are a popular form of dietary supplement that delivers the adaptogenic herb ashwagandha in a convenient gummy format,...

Quest Protein Shake

12,100 vol/mo
47%
(5y)
78%
(1y)
23%
(3mo)

Quest Protein Shake is a protein beverage product line from Quest Nutrition, a brand known for its high protein snacks and supplements ma...

MaryRuth Organics

27,100 vol/mo
46%
(5y)
-3%
(1y)
25%
(3mo)

MaryRuth Organics is a US based direct to consumer brand that produces plant based vitamins and supplements, known for its liquid drops a...

Fish Collagen

2,400 vol/mo
46%
(5y)
62%
(1y)
45%
(3mo)

Fish collagen is a popular marine derived supplement and cosmetic ingredient sourced from fish skin or scales, marketed for joint, skin, ...

Mullein Oil

1,600 vol/mo
46%
(5y)
-10%
(1y)
22%
(3mo)

Mullein oil is a traditional herbal remedy derived from mullein flowers infused in oil, commonly used for ear care and respiratory suppor...

Bee Pollen

40,500 vol/mo
45%
(5y)
-31%
(1y)
26%
(3mo)

Bee pollen is a natural health supplement consisting of pollen collected by honeybees mixed with nectar and bee enzymes. It is marketed f...

45%
(5y)
36%
(1y)
41%
(3mo)

Multivitamin Gummies are a popular form of dietary supplements designed for convenient, tasty daily vitamin intake.

Seed Probiotics

90,500 vol/mo
45%
(5y)
4%
(1y)
32%
(3mo)

Seed Probiotics refers to the probiotic category centered on Seed Health's scientifically driven synbiotic products, such as the DS 01 Da...

Inulin

40,500 vol/mo
45%
(5y)
33%
(1y)
14%
(3mo)

Inulin is a natural plant based dietary fiber and prebiotic derived primarily from chicory root, increasingly used in foods and supplemen...

Calcium Supplement

74,000 vol/mo
44%
(5y)
46%
(1y)
19%
(3mo)

Calcium supplements are dietary products designed to support bone health, often used to prevent or treat calcium deficiency and osteoporo...

Yerba Mate

246,000 vol/mo
44%
(5y)
6%
(1y)
18%
(3mo)

Yerba Mate is a traditional South American caffeinated infusion made from Ilex paraguariensis leaves. In recent years it has gained globa...

HumanN

6,600 vol/mo
44%
(5y)
71%
(1y)
27%
(3mo)

HumanN is a nutraceutical company known for beetroot based athletic performance supplements and nutraceuticals focused on nitric oxide op...

43%
(5y)
56%
(1y)
60%
(3mo)

Caffeine Tablets are widely used as a quick, portable source of caffeine to enhance alertness, focus, and physical performance. They are ...

Autophagy

90,500 vol/mo
41%
(5y)
56%
(1y)
39%
(3mo)

Autophagy is a conserved cellular degradation process where cells recycle damaged organelles and proteins. It is a well established biolo...

THCV

22,200 vol/mo
41%
(5y)
5%
(1y)
13%
(3mo)

THCV (tetrahydrocannabivarin) is a cannabinoid attracting attention for its potential appetite suppressing properties, distinct psychoact...

Organ Meat

4,400 vol/mo
41%
(5y)
13%
(1y)
9%
(3mo)

Organ meat, also known as offal, is experiencing renewed consumer interest as part of the broader nose to tail culinary movement and sust...

NMN Supplement

90,500 vol/mo
40%
(5y)
49%
(1y)
133%
(3mo)

NMN supplement refers to nicotinamide mononucleotide products marketed to support cellular energy, aging biology, and metabolic health. I...

Fiber

110,000 vol/mo
40%
(5y)
30%
(1y)
31%
(3mo)

Fiber refers to fiber optic technology and infrastructure, notably fiber optic cables used for high speed data transmission and fiber int...

40%
(5y)
44%
(1y)
62%
(3mo)

Food protein powder is a well established consumer product category used to supplement protein intake for fitness, weight management, and...

39%
(5y)
49%
(1y)
81%
(3mo)

Bromelain supplements, enzymes derived from pineapple, have gained attention as natural anti inflammatory and digestive support options. ...

Black Maca

8,100 vol/mo
39%
(5y)
25%
(1y)
23%
(3mo)

Black Maca is a form of maca root supplement revered for its purported vitality and hormonal balancing benefits, marketed primarily in he...

Adaptogen

49,500 vol/mo
38%
(5y)
7%
(1y)
41%
(3mo)

Adaptogens are natural substances, typically herbs or mushrooms, believed to help the body resist stress and support energy, immunity, an...

Protein Shake

301,000 vol/mo
38%
(5y)
21%
(1y)
59%
(3mo)

Protein Shake is a well established nutrition category focused on convenient, protein rich beverages and powders used to support muscle r...

37%
(5y)
18%
(1y)
26%
(3mo)

Bacillus coagulans is a probiotic bacterium widely used in dietary supplements and functional foods, with ongoing interest driven by its ...

Rosemary Water

8,100 vol/mo
36%
(5y)
14%
(1y)
37%
(3mo)

Rosemary Water refers to beverages or water infusions flavored with rosemary, sometimes combined with citrus or other herbs, used for hyd...

Collagen Water

2,400 vol/mo
36%
(5y)
85%
(1y)
59%
(3mo)

Collagen Water is a fortified beverage trend where water is infused with hydrolyzed collagen peptides and sometimes vitamins or minerals,...

Viome

18,100 vol/mo
36%
(5y)
-15%
(1y)
1%
(3mo)

Viome is a consumer focused microbiome testing and personalized nutrition company offering at home gut health tests, RNA sequencing analy...

Probiotic Gummies

8,100 vol/mo
35%
(5y)
62%
(1y)
27%
(3mo)

Probiotic Gummies are a consumer friendly, vitamin like format of probiotics designed to support gut health with flavors and convenient d...

35%
(5y)
32%
(1y)
59%
(3mo)

Nature's Truth is a brand specializing in botanicals, herbs, spices, and dietary supplements, widely available in health stores and onlin...

Moringa Tea

22,200 vol/mo
35%
(5y)
-2%
(1y)
14%
(3mo)

Moringa Tea is a beverage trend centered on tea blends and single ingredient infusions using moringa leaves, marketed for superfood benef...

Magnesium Citrate

368,000 vol/mo
35%
(5y)
15%
(1y)
13%
(3mo)

Magnesium Citrate is a widely used dietary supplement and laxative form of magnesium, recognized as a, existing product in the health and...