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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

122%
(5y)
33%
(1y)
52%
(3mo)

Functional mushrooms refer to edible mushrooms with purported health benefits beyond nutrition, such as lion's mane, reishi, chaga, and c...

Oregano Oil

90,500 vol/mo
121%
(5y)
44%
(1y)
0%
(3mo)

Oregano oil is a plant based essential oil derived product used for its purported antimicrobial, antifungal, and immune supporting proper...

120%
(5y)
-4%
(1y)
16%
(3mo)

Beef liver supplements are desiccated, encapsulated liver products marketed as a nutrient dense alternative to synthetic vitamins, gainin...

Oral Probiotic

6,600 vol/mo
119%
(5y)
82%
(1y)
36%
(3mo)

Oral Probiotic is a trend focusing on probiotics formulated to support oral health, including gum health, reduced plaque or caries risk, ...

Odyssey Elixir

2,400 vol/mo
119%
(5y)
182%
(1y)
70%
(3mo)

Odyssey Elixir is a sparkling functional beverage line launched by Odyssey Wellness, combining mushroom extracts (e.g., Lion’s Mane, Co...

Synbiotic

4,400 vol/mo
116%
(5y)
103%
(1y)
99%
(3mo)

Synbiotic refers to products that combine probiotics (live beneficial bacteria) and prebiotics (nutrients that feed beneficial bacteria) ...

115%
(5y)
74%
(1y)
85%
(3mo)

Psyllium supplement is a well established fiber supplement used to support digestive health, bowel regularity, and can aid in cholesterol...

Creatine Powder

33,100 vol/mo
112%
(5y)
130%
(1y)
150%
(3mo)

Creatine powder continues to be a mainstream, widely used sports supplement with growing emphasis on purity (Creapure), micronized forms,...

110%
(5y)
-61%
(1y)
9999%+
(3mo)

Amanita Muscaria Gummies are edible products incorporating the fly agaric mushroom (Amanita muscaria), characterized by reported psychoac...

Moringa Powder

60,500 vol/mo
110%
(5y)
-18%
(1y)
12%
(3mo)

Moringa powder is a health supplement derived from the leaves of the Moringa oleifera tree, popular for its claimed rich nutrient profile...

PCOS Supplement

8,100 vol/mo
109%
(5y)
37%
(1y)
50%
(3mo)

PCOS Supplement refers to dietary supplements marketed to support management of polycystic ovary syndrome (PCOS), commonly featuring ingr...

108%
(5y)
-44%
(1y)
20%
(3mo)

Lion's Mane Powder refers to mushroom derived supplements (Hericium erinaceus) in powdered form used for cognitive support, mood, and ove...

Gut Supplement

1,000 vol/mo
106%
(5y)
74%
(1y)
80%
(3mo)

Gut Supplement refers to products aimed at improving digestive health, including probiotics, prebiotics, digestive enzymes, and other sup...

106%
(5y)
87%
(1y)
132%
(3mo)

Rhodiola supplements are regulatory herbal products marketed as adaptogens claimed to support stress resilience, mood, energy, and cognit...

Heart and Soil

33,100 vol/mo
106%
(5y)
23%
(1y)
47%
(3mo)

Heart & Soil refers to a set of topics centered on organ meat supplement brands (notably Heart & Soil) and related discourse around ances...

Spermidine

22,200 vol/mo
105%
(5y)
70%
(1y)
58%
(3mo)

Spermidine is a natural polyamine linked to cellular autophagy and aging research, driving consumer interest in spermidine rich foods and...

Beet Root

165,000 vol/mo
104%
(5y)
54%
(1y)
54%
(3mo)

Beet Root (beetroot) is a, globally recognized root vegetable associated with nutrition, color, and sports performance benefits. It has a...

104%
(5y)
-3%
(1y)
21%
(3mo)

Lion's Mane Supplement is a popular nootropic/mind support supplement derived from the Hericium erinaceus mushroom, widely marketed for c...

Liver Supplement

14,800 vol/mo
104%
(5y)
52%
(1y)
40%
(3mo)

Liver Supplement is a and established category within dietary supplements focused on supporting liver health and detoxification; growth i...

Beetroot

201,000 vol/mo
103%
(5y)
141%
(1y)
34%
(3mo)

Beetroot is a vegetable with established use in nutrition and wellness markets, often highlighted for cardiovascular benefits and athleti...

Seed Health

2,900 vol/mo
101%
(5y)
137%
(1y)
80%
(3mo)

Seed Health is a company at the forefront of the probiotic and gut microbiome movement, known for its probiotic products and research dri...

Magnesium Supplement

246,000 vol/mo
100%
(5y)
82%
(1y)
37%
(3mo)

Magnesium supplements are dietary supplements aimed at increasing magnesium intake to support muscle function, sleep, stress management, ...

100%
(5y)
152%
(1y)
186%
(3mo)

Essential Nutrition refers to the foundational nutrients required for human health and also to multiple brands and products marketed unde...

Her Package

590 vol/mo
99%
(5y)
56%
(1y)
54%
(3mo)
98%
(5y)
164%
(1y)
321%
(3mo)

Food protein powder is a well established consumer product category used to supplement protein intake for fitness, weight management, and...

Creatine Monohydrate

246,000 vol/mo
97%
(5y)
117%
(1y)
127%
(3mo)

Creatine Monohydrate is a well established supplement ingredient used to enhance athletic performance, strength, and lean muscle mass, wi...

Prebiotic

33,100 vol/mo
94%
(5y)
73%
(1y)
95%
(3mo)

Prebiotic refers to non digestible food ingredients that support the growth and activity of beneficial gut bacteria. The topic has gained...

Vitex Supplement

6,600 vol/mo
93%
(5y)
18%
(1y)
-5%
(3mo)

Vitex supplement refers to products containing Vitex agnus castus (chasteberry), widely used for hormonal balance, menstrual symptoms, an...

92%
(5y)
56%
(1y)
80%
(3mo)

Mushroom supplements are a growing category of nutraceuticals featuring fungi such as reishi, lion’s mane, chaga, and cordyceps markete...

90%
(5y)
61%
(1y)
46%
(3mo)

Ashwagandha supplementation has gained traction as a popular adaptogen in wellness and sports nutrition, driven by interest in stress man...

90%
(5y)
50%
(1y)
41%
(3mo)

Gut Health Supplement is a and established trend focusing on products designed to support digestive health, microbiome balance, and overa...

Biohacking

18,100 vol/mo
89%
(5y)
43%
(1y)
33%
(3mo)

Biohacking is a broad movement focused on optimizing human performance and health through DIY biology, wearable tech, nutraceuticals, sle...

88%
(5y)
57%
(1y)
53%
(3mo)

Caffeine protein powder combines caffeine with protein to deliver both protein intake and a caffeine boost in a single beverage, targetin...

Ceres Chill

12,100 vol/mo
88%
(5y)
-16%
(1y)
17%
(3mo)

Ceres Chill is a portable breast milk chiller and warmer accessory designed to keep pumped milk cold for extended periods and to simplify...

Coody

4,400 vol/mo
87%
(5y)
23%
(1y)
118%
(3mo)

Coody is a outdoor gear brand known for inflatable and modular glamping tents, with an active global presence and official online stores ...

Creatine

673,000 vol/mo
86%
(5y)
59%
(1y)
49%
(3mo)

Creatine remains a mature, widely used sports nutrition supplement with ongoing growth driven by expanding consumer segments, improved pr...

86%
(5y)
113%
(1y)
111%
(3mo)

Nootropic supplements are dietary products marketed to enhance cognitive function such as memory, focus, and mental clarity. They range f...

Beet Supplements

33,100 vol/mo
84%
(5y)
60%
(1y)
29%
(3mo)

Beet supplements are a and established wellness product category focused on beetroot derived nitrates and polyphenols to support cardiova...

Magnesium Malate

40,500 vol/mo
83%
(5y)
55%
(1y)
57%
(3mo)

Magnesium Malate is a dietary supplement form that combines magnesium with malic acid. It is marketed for supporting muscle comfort, ener...

Microbiome

27,100 vol/mo
83%
(5y)
71%
(1y)
61%
(3mo)

The microbiome trend centers on the community of microorganisms living in and on the human body, particularly the gut, and its impact on ...

Key Nutrients

1,900 vol/mo
82%
(5y)
37%
(1y)
51%
(3mo)

Key Nutrients is a nutrition focused topic emphasizing essential macro and micronutrients required for health, with growing attention on...

81%
(5y)
100%
(1y)
54%
(3mo)

Stress supplements refer to dietary supplements marketed to reduce perceived stress, anxiety, or tension, often containing adaptogens (li...

House Of Wise

320 vol/mo
79%
(5y)
145%
(1y)
9%
(3mo)

House of Wise is a wellness brand founded in 2020 that focuses on CBD infused products aimed at women, covering sleep, stress, intimacy, ...

Electrolytes

246,000 vol/mo
78%
(5y)
35%
(1y)
42%
(3mo)

Electrolytes refer to minerals in the body essential for hydration, nerve function, and muscle activity, widely discussed in contexts of ...

78%
(5y)
5%
(1y)
53%
(3mo)

Effective Microorganisms (EM) are a consortium of beneficial bacteria and yeasts developed for use in agriculture, waste treatment, and e...

78%
(5y)
65%
(1y)
109%
(3mo)

Bloating supplement refers to dietary products designed to reduce or prevent abdominal bloating and gas, often containing enzymes, probio...

Parasite Cleanse

110,000 vol/mo
75%
(5y)
56%
(1y)
20%
(3mo)

Parasite cleanse refers to dietary supplements and regimens marketed to remove parasites from the human body, often paired with claims of...

Lung Detox

22,200 vol/mo
74%
(5y)
9%
(1y)
1%
(3mo)

Lung Detox is a wellness trend centered on the idea that lungs can be cleansed or rejuvenated through breathing practices, environment ma...

L-Citrulline

60,500 vol/mo
73%
(5y)
151%
(1y)
120%
(3mo)

L Citrulline is a nonessential amino acid supplement popular for supporting nitric oxide production, exercise performance, and cardiovasc...

72%
(5y)
59%
(1y)
34%
(3mo)

Growth supplements refer to nutritional products marketed to support physical development, muscle growth, and overall body growth, often ...

Gut Biome

2,900 vol/mo
71%
(5y)
6%
(1y)
15%
(3mo)

The gut biome topic refers to the gut microbiome, the complex community of microorganisms living in the digestive tract, and its impact o...

71%
(5y)
54%
(1y)
64%
(3mo)

Nitric oxide supplements are nutritional products intended to boost nitric oxide production in the body to support blood flow, exercise p...

AHCC

12,100 vol/mo
71%
(5y)
27%
(1y)
26%
(3mo)

AHCC is a dietary supplement called Active Hexose Correlated Compound, derived from shiitake mushrooms, marketed for immune support and r...

Thorne Supplements

60,500 vol/mo
70%
(5y)
32%
(1y)
35%
(3mo)

Thorne Supplements refers to Thorne Research, a well known US based company that develops and markets professional grade dietary suppleme...

Ancient Nutrition

33,100 vol/mo
69%
(5y)
61%
(1y)
118%
(3mo)

Ancient Nutrition refers to the growing consumer interest in supplements and foods inspired by traditional ancient diets and remedies, in...

Bacopa Monnieri

22,200 vol/mo
69%
(5y)
106%
(1y)
26%
(3mo)

Bacopa Monnieri is a traditional nootropic and adaptogenic herb increasingly popular in modern wellness and cognitive health supplements....

Organ Complex

210 vol/mo
67%
(5y)
7%
(1y)
39%
(3mo)

Organ Complex refers to dietary supplements composed of desiccated organ meats (liver, heart, kidney, pancreas, spleen) used as a whole f...

HumanN

8,100 vol/mo
67%
(5y)
112%
(1y)
88%
(3mo)

HumanN is a nutraceutical company known for beetroot based athletic performance supplements and nutraceuticals focused on nitric oxide op...

Detox Supplement

6,600 vol/mo
65%
(5y)
43%
(1y)
33%
(3mo)

Detox supplements are marketed as products that support body detoxification, often targeting liver, gut health, or digestive cleanse usin...

64%
(5y)
17%
(1y)
22%
(3mo)

Mushroom supplements are a, established health and wellness trend centered on ingesting medicinal mushrooms (e.g., reishi, chaga, lion’...

Psyllium

60,500 vol/mo
63%
(5y)
57%
(1y)
75%
(3mo)

Psyllium is a dietary fiber supplement derived from the Plantago ovata plant and marketed for digestive health, cholesterol management, a...

Beet Root Powder

49,500 vol/mo
63%
(5y)
52%
(1y)
118%
(3mo)

Beet Root Powder is a widely used dietary supplement and culinary additive derived from beets. It is valued for natural nitrates, potenti...

Fullscript

135,000 vol/mo
61%
(5y)
5%
(1y)
0%
(3mo)

Fullscript is a digital platform enabling practitioners to prescribe, customize, and dispense nutraceuticals and supplements to patients,...

Hydration

49,500 vol/mo
60%
(5y)
68%
(1y)
98%
(3mo)

Hydration is a recognized focus area in health and wellness, encompassing sports hydration, electrolyte optimization, hydration technolog...

60%
(5y)
67%
(1y)
30%
(3mo)

Selenium supplements are trending due to heightened interest in micronutrient support for thyroid function, antioxidant protection, and m...

TDEE

74,000 vol/mo
59%
(5y)
8%
(1y)
38%
(3mo)

TDEE, or Total Daily Energy Expenditure, is the total calories burned in a day and is used to set maintenance calorie targets; it has bec...

Psyllium Husk

201,000 vol/mo
59%
(5y)
41%
(1y)
40%
(3mo)

Psyllium husk is a widely used dietary fiber supplement sourced from Plantago seeds, known for supporting digestive health, cholesterol m...

Collagen Supplement

135,000 vol/mo
57%
(5y)
72%
(1y)
40%
(3mo)

Collagen supplements are dietary products containing collagen peptides marketed to support skin elasticity, joint health, and overall wel...

Gut Health

480 vol/mo
57%
(5y)
25%
(1y)
31%
(3mo)

Gut health refers to the balance and function of the gut microbiome and digestive system, widely recognized as impacting digestion, immun...

Fish Oil Supplement

74,000 vol/mo
56%
(5y)
48%
(1y)
22%
(3mo)

Fish oil supplement is a widespread consumer health product that provides omega 3 fatty acids, primarily EPA and DHA, marketed for heart,...

Beef Kidney

2,400 vol/mo
55%
(5y)
50%
(1y)
32%
(3mo)

Beef Kidney is a culinary product and livestock byproduct, used in various cuisine traditions and artisanal meat markets; it has niche ap...

Protein

301,000 vol/mo
55%
(5y)
29%
(1y)
51%
(3mo)

Protein is a and ongoing topic focusing on the development, optimization, and diversification of protein sources, including plant based, ...

Supplement

22,200 vol/mo
54%
(5y)
56%
(1y)
40%
(3mo)

The trending topic 'Supplement' refers to the broader consumer interest in dietary supplements, nutraceuticals, and wellness boosters spa...

Inulin

40,500 vol/mo
53%
(5y)
42%
(1y)
41%
(3mo)

Inulin is a natural plant based dietary fiber and prebiotic derived primarily from chicory root, increasingly used in foods and supplemen...

CBN Gummies

9,900 vol/mo
53%
(5y)
8%
(1y)
23%
(3mo)

CBN Gummies are edible products infused with cannabinol (CBN), marketed mainly for sleep support and relaxation, representing a niche wit...

Fisetin

6,600 vol/mo
52%
(5y)
59%
(1y)
47%
(3mo)

Fisetin is a naturally occurring flavonoid studied for potential senolytic and anti aging properties, with growing interest in wellness s...

Nootropic

74,000 vol/mo
51%
(5y)
74%
(1y)
93%
(3mo)

Nootropic refers to substances, including supplements and compounds, that are claimed to enhance cognitive function in healthy individual...

50%
(5y)
195%
(1y)
30%
(3mo)

N Acetylcysteine (NAC) is a well established supplement and pharmaceutical compound recognized for its mucolytic properties, antioxidant ...

Marine Collagen

12,100 vol/mo
50%
(5y)
95%
(1y)
117%
(3mo)

Marine collagen is a popular dietary supplement derived from marine sources, marketed for supporting skin, hair, nails, joints, and overa...

Nutrafol

450,000 vol/mo
49%
(5y)
-1%
(1y)
-3%
(3mo)

Nutrafol is a line of botanically derived hair growth supplements and a recognizable brand within the hair health and nutraceutical space...

48%
(5y)
140%
(1y)
183%
(3mo)

Bare Performance refers to Bare Performance Nutrition (BPN), a US based athletic performance supplement brand founded in 2012 by Nick Bar...

Adaptogen

49,500 vol/mo
48%
(5y)
26%
(1y)
77%
(3mo)

Adaptogens are natural substances, typically herbs or mushrooms, believed to help the body resist stress and support energy, immunity, an...

Autophagy

90,500 vol/mo
48%
(5y)
63%
(1y)
33%
(3mo)

Autophagy is a conserved cellular degradation process where cells recycle damaged organelles and proteins. It is a well established biolo...

Quest Protein Shake

12,100 vol/mo
47%
(5y)
78%
(1y)
23%
(3mo)

Quest Protein Shake is a protein beverage product line from Quest Nutrition, a brand known for its high protein snacks and supplements ma...

47%
(5y)
189%
(1y)
64%
(3mo)

Nicotinamide Mononucleotide (NMN) is a NAD+ precursor gaining attention as a dietary supplement aimed at aging and metabolic support. The...

Magnesium Taurate

27,100 vol/mo
46%
(5y)
31%
(1y)
48%
(3mo)

Magnesium taurate is a dietary supplement form combining magnesium with the amino acid taurine, marketed for potential benefits in suppor...

Fish Collagen

2,400 vol/mo
46%
(5y)
62%
(1y)
45%
(3mo)

Fish collagen is a popular marine derived supplement and cosmetic ingredient sourced from fish skin or scales, marketed for joint, skin, ...

Bee Pollen

40,500 vol/mo
45%
(5y)
-31%
(1y)
26%
(3mo)

Bee pollen is a natural health supplement consisting of pollen collected by honeybees mixed with nectar and bee enzymes. It is marketed f...

Seed Probiotics

90,500 vol/mo
45%
(5y)
4%
(1y)
32%
(3mo)

Seed Probiotics refers to the probiotic category centered on Seed Health's scientifically driven synbiotic products, such as the DS 01 Da...

Calcium Supplement

74,000 vol/mo
44%
(5y)
46%
(1y)
19%
(3mo)

Calcium supplements are dietary products designed to support bone health, often used to prevent or treat calcium deficiency and osteoporo...