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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Ensure Powder

8,100 vol/mo
-22%
(5y)
5%
(1y)
-2%
(3mo)

Ensure Powder is a nutritionally complete meal replacement and medical nutrition supplement powder produced by Abbott, widely used for me...

Elderberry Gummies

14,800 vol/mo
-22%
(5y)
-3%
(1y)
16%
(3mo)

Elderberry Gummies are a popular dietary supplement product designed to support immune health, made from elderberry extract and marketed ...

-25%
(5y)
26%
(1y)
18%
(3mo)

Body Fortress Whey Protein is a commercially available whey protein supplement line targeting fitness enthusiasts and general protein sup...

Entourage Effect

3,600 vol/mo
-34%
(5y)
17%
(1y)
43%
(3mo)

The Entourage Effect is a concept in cannabis research describing how the combined action of cannabinoids, terpenes, and other cannabis c...

Hydroxycut

27,100 vol/mo
-36%
(5y)
-14%
(1y)
30%
(3mo)

Hydroxycut is a long standing brand of weight loss supplements known for stimulant containing formulas and aggressive marketing. It has r...

Nutrisense

5,400 vol/mo
-39%
(5y)
-36%
(1y)
-11%
(3mo)

Nutrisense is a company that provides continuous glucose monitoring (CGM) integration with a digital health platform to help individuals ...

-44%
(5y)
-17%
(1y)
-17%
(3mo)

Young Living Essential Oils is a company known for marketing essential oils and related wellness products, historically via multi level m...

Enfagrow

2,900 vol/mo
-49%
(5y)
0%
(1y)
55%
(3mo)

Enfagrow is a brand of toddler nutrition beverages and foods marketed by Reckitt (originating from Mead Johnson). The topic relates to in...

-52%
(5y)
-4%
(1y)
9%
(3mo)

Enfamil Gentlease is a infant formula product designed to aid gentle digestion in babies, popular in discussions around infant nutrition ...

Bloom Nutrition

18,100 vol/mo
-60%
(5y)
18%
(1y)
81%
(3mo)

Bloom Nutrition is a consumer health brand focused on plant based nutrition products, including protein powders and related supplements. ...

Nourish

90,500 vol/mo
-90%
(5y)
41%
(1y)
62%
(3mo)

Nourish is a, growing telehealth nutrition platform and brand ecosystem focused on connecting people with registered dietitians and acces...

OZiva

3,600 vol/mo
9999%+
(5y)
1728%
(1y)
40%
(3mo)

OZiva is a nutrition and wellness brand specializing in plant based protein and supplement products, popular in India and expanding to ot...

Trip CBD

260 vol/mo
9999%+
(5y)
704%
(1y)
70%
(3mo)

TRIP is a CBD focused wellness brand originally known for its CBD beverages and expanded into gummies and other mood/calming products, po...

9999%+
(5y)
695%
(1y)
38%
(3mo)

Microbiome Supplements are products designed to support or modulate the gut microbiome, including probiotics, prebiotics, postbiotics, an...

9999%+
(5y)
664%
(1y)
566%
(3mo)

Electrolyte Gummies are a consumer product category combining hydration focused electrolytes with gummy candy formats, marketed for conve...

Gut-Brain Axis

9,900 vol/mo
9999%+
(5y)
657%
(1y)
64%
(3mo)

Gut Brain Axis is a, long studied field describing bidirectional communication between the gastrointestinal system and the central nervou...

9999%+
(5y)
565%
(1y)
75%
(3mo)

Beef organ supplements for women are a niche wellness trend centered on desiccated beef organs (liver, kidney, heart, and sometimes uteru...

9999%+
(5y)
445%
(1y)
356%
(3mo)

Liquid collagen peptides are a form of dietary supplement where collagen peptides are delivered in a liquid suspension or ready to drink ...

9999%+
(5y)
343%
(1y)
52%
(3mo)

Liquid Carnitine 3000 is a, historically established category of dietary supplement products offering 3000 mg of L Carnitine per serving ...

Longevity Mix

1,600 vol/mo
9999%+
(5y)
327%
(1y)
83%
(3mo)

Longevity Mix is a, evolving trend in nutritional supplements that combines multiple longevity focused ingredients into a single powder o...

9999%+
(5y)
263%
(1y)
-11%
(3mo)
9999%+
(5y)
222%
(1y)
453%
(3mo)

Mushroom Protein Powder refers to dietary protein supplements derived from edible mushrooms or mushroom extracts, marketed for on the go ...

9999%+
(5y)
205%
(1y)
75%
(3mo)

Stress relief supplements are dietary supplements marketed to reduce perceived stress, support mood, and promote relaxation. The trend le...

Revive Collagen

2,400 vol/mo
9999%+
(5y)
130%
(1y)
75%
(3mo)

Revive Collagen is a consumer brand offering ready to drink marine collagen products and vegan collagen options, gaining visibility throu...

Bioniq

2,900 vol/mo
9999%+
(5y)
108%
(1y)
29%
(3mo)

Bioniq is a company offering personalized nutrition and health optimization solutions, combining biomarker testing, data driven nutrition...

9999%+
(5y)
102%
(1y)
57%
(3mo)

MuscleTech Creatine is a well known line of creatine supplements from MuscleTech, widely used in the fitness and bodybuilding community a...

Nature's Craft

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Nature's Craft refers to a set of brands and businesses positioned around natural, plant based, and nature inspired products and services...

Zeolite Drops

390 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Zeolite Drops are liquid supplements containing clinoptilolite zeolite marketed for detox, gut balance, immune support, and toxin binding...

9999%+
(5y)
9999%+
(1y)
210%
(3mo)

Artichoke supplements, typically artichoke leaf extract, are marketed for digestive support, liver health, and bile flow. The topic refle...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kiala Nutrition is a consumer wellness brand offering a greens based supplement (notably a Super Greens powder) marketed toward women, wi...

Ensure Enlive

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ensure Enlive is a, established nutrition product from Abbott Nutrition marketed as an advanced therapeutic nutrition shake designed to s...

Aminavast

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

AminAvast is a patented amino acid based kidney support supplement for cats and dogs, marketed to support aging kidney function and overa...

Blautia

260 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Blautia is a genus of anaerobic bacteria commonly found in the human gut microbiome. In recent years, research has highlighted associatio...

9999%+
(5y)
9999%+
(1y)
113%
(3mo)

Nitrate supplements, derived from sources such as beetroot, are used to enhance athletic performance and cardiovascular function by incre...

Cuboai

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Cubo AI is a company known for its AI powered baby monitor products, notably Cubo AI Smart Baby Monitor and related sleep sensors, which ...

9999%+
(5y)
9999%+
(1y)
503%
(3mo)

Rhodiola Rosea is a well established adaptogenic herb used in dietary supplements for stress support, energy, and mood modulation, with g...

Sea Moss Drops

590 vol/mo
9999%+
(5y)
9999%+
(1y)
346%
(3mo)

Sea Moss Drops are a growing wellness supplement trend, leveraging the nutrient rich sea moss (Irish moss) in liquid drop formulations ma...

Snapcalorie

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
84%
(3mo)

SnapCalorie is an AI powered image based calorie and macronutrient tracking app that estimates caloric content from photos of meals, aimi...

Wellcore

880 vol/mo
9999%+
(5y)
9999%+
(1y)
-39%
(3mo)

Wellcore is a company offering at home, science backed hormone optimization programs primarily targeting testosterone and broader hormona...

9999%+
(5y)
9999%+
(1y)
2573%
(3mo)

Super Greens Gummies are a dietary supplement product that combines greens based nutrition with vitamin and mineral blends in a gummy for...

XXL Nutrition

320 vol/mo
9999%+
(5y)
9999%+
(1y)
175%
(3mo)

XXL Nutrition is a dietary supplements brand known for fitness focused products such as protein powders, amino acids, and vitamins, with ...

9999%+
(5y)
9999%+
(1y)
332%
(3mo)

Yerba Mate Supplement is a health and wellness trend centered on concentrated yerba mate extracts and powders marketed as energy, focus, ...

9999%+
(5y)
9999%+
(1y)
938%
(3mo)

Whole Food Protein Powder is a growing category of protein supplements derived from minimally processed, real food ingredients (e.g., pea...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Nitric Oxide Gummies are dietary supplements marketed to support cardiovascular health, blood flow, and athletic performance by providing...

Libido Powder

30 vol/mo
9999%+
(5y)
9999%+
(1y)
148%
(3mo)

Libido Powder refers to powdered dietary supplements marketed to support sexual desire and performance, often containing herbs like maca,...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Horny Goat Weed Gummies are a dietary supplement product combining the traditional herb horny goat weed (epimedium) with fruit based gumm...

HHC Edibles

320 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

HHC Edibles refer to edible products containing hexahydrocannabinol (HHC), a semi synthetic cannabinoid derived from hemp. The topic has ...

9999%+
(5y)
9999%+
(1y)
58%
(3mo)

Nutri-Score

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
115%
(3mo)

Nutri Score is a front of pack nutrition labeling system used in Europe that grades overall nutritional quality of foods from A (best) to...

Baby-led Weaning

60,500 vol/mo
9999%+
(5y)
9999%+
(1y)
312%
(3mo)

Baby led weaning is a feeding approach where infants self feed solid foods in supervised sessions, using finger foods rather than purees,...

Amino Gummies

50 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Amino Gummies are dietary supplement gummies containing amino acids designed to support muscle recovery, protein synthesis, and overall f...

9999%+
(5y)
9999%+
(1y)
244%
(3mo)

Absolute Collagen is a consumer brand offering marine and bovine collagen peptide supplements marketed for beauty, joint health, and over...

Psychobiotic

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Psychobiotics are live organisms or microbial derived compounds that influence mental health via the gut brain axis, with growing interes...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

The Carnivore Diet Supplement trend centers on dietary regimens and product lines marketed to support a meat based, zero carbohydrate int...

9999%+
(5y)
9999%+
(1y)
150%
(3mo)

Caffeine Bullet is a product category consisting of fast acting caffeine chews, gums, and gels designed for quick energy and focus, with ...

9999%+
(5y)
9999%+
(1y)
188%
(3mo)

Beef Liver Powder is a dietary supplement product derived from dehydrated or powdered beef liver, marketed for high density nutrients suc...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Natural supplements encompass vitamins, minerals, herbs, and botanical products marketed as dietary supplements with an emphasis on natur...

9999%+
(5y)
9999%+
(1y)
140%
(3mo)

Marine collagen supplements are a rising niche within the broader collagen market, positioned as a marine sourced alternative to bovine a...

9999%+
(5y)
9999%+
(1y)
134%
(3mo)

Growth Factor Plus is recognized as a product name in the skincare space, referring to serums and treatments that claim to leverage growt...

9999%+
(5y)
9999%+
(1y)
1500%
(3mo)

Fitness Gummies are edible supplement gummies marketed to support athletic performance, recovery, protein intake, and general fitness goa...

9999%+
(5y)
9999%+
(1y)
471%
(3mo)

Chelated copper is a form of copper used in agriculture and nutrition that combines copper with organic ligands to improve bioavailabilit...