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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

ARFID

246,000 vol/mo
229%
(5y)
6%
(1y)
0%
(3mo)

ARFID (Avoidant/Restrictive Food Intake Disorder) is a neurodevelopmental eating disorder characterized by limited food intake due to sen...

Multimineral

260 vol/mo
229%
(5y)
12%
(1y)
81%
(3mo)

Multimineral refers to dietary supplements or formulations containing multiple minerals, marketed to support overall mineral intake and a...

229%
(5y)
-9%
(1y)
39%
(3mo)

Colostrum supplement is a product category centered on bovine or human colostrum used to support immune function, gut health, and general...

224%
(5y)
590%
(1y)
23%
(3mo)

Gut Health Products represent a growing category of supplements, foods, and lifestyle products designed to support digestive health, micr...

Moringa Capsules

1,900 vol/mo
216%
(5y)
8%
(1y)
14%
(3mo)

Moringa Capsules are dietary supplements that encapsulate moringa oleifera leaf extract, marketed for nutrition, energy, and overall well...

Saffron Supplement

49,500 vol/mo
207%
(5y)
212%
(1y)
3%
(3mo)

Saffron supplements are popular nutraceuticals marketed for mood support, appetite control, sleep, and cognitive benefits, driven by cons...

205%
(5y)
274%
(1y)
142%
(3mo)

Astaxanthin supplements continue to gain visibility as a potent antioxidant sourced from microalgae, with growing consumer interest drive...

Nutricost

27,100 vol/mo
205%
(5y)
102%
(1y)
35%
(3mo)

Nutricost is a consumer healthcare brand known for dietary supplements such as vitamins, minerals, amino acids, and protein powders sold ...

Beet Gummies

6,600 vol/mo
204%
(5y)
50%
(1y)
68%
(3mo)

Beet Gummies are a consumer product category combining beetroot derived ingredients with gummy formats, marketed for wellness benefits su...

Inositol Supplement

27,100 vol/mo
204%
(5y)
96%
(1y)
44%
(3mo)

Inositol supplements, especially myo inositol and combinations with D chiro inositol, are trending as natural therapies for conditions li...

AHCC Supplement

12,100 vol/mo
186%
(5y)
28%
(1y)
-3%
(3mo)

AHCC Supplement is a nutraceutical derived from mushrooms (Active Hexose Correlated Compound) marketed for immune support and overall wel...

184%
(5y)
85%
(1y)
4%
(3mo)

Pumpkin Seed Protein is a plant based protein ingredient derived from pumpkin seeds, used in vegan and allergen friendly foods and supple...

180%
(5y)
-19%
(1y)
40%
(3mo)

Sea Moss Supplements refer to dietary products made from sea moss (Irish moss), a type of red algae marketed for potential mineral conten...

AG1

246,000 vol/mo
179%
(5y)
-14%
(1y)
36%
(3mo)

AG1 is a popular dietary supplement greens powder produced by Athletic Greens, widely recognized in the wellness and nutrition space as a...

Nooro

3,600 vol/mo
172%
(5y)
-76%
(1y)
-42%
(3mo)

Nooro is a health and wellness brand known for massager devices (notably foot and knee massagers) and related apps; it has established pr...

171%
(5y)
47%
(1y)
70%
(3mo)

Berberine supplements have gained traction as a natural option for metabolic health, particularly for supporting blood sugar regulation, ...

Carnivore Diet

246,000 vol/mo
165%
(5y)
-46%
(1y)
22%
(3mo)

The Carnivore Diet is a dietary trend that emphasizes consuming only animal products, excluding plant based foods, and has gained visibil...

Hiyo

22,200 vol/mo
163%
(5y)
28%
(1y)
96%
(3mo)

Hiyo is a consumer beverage brand offering non alcoholic functional seltzers and tonics, with media and investor interest in recent years.

Sea Moss Gummies

18,100 vol/mo
161%
(5y)
44%
(1y)
20%
(3mo)

Sea Moss Gummies are edible supplements that feature sea moss (Irish moss) as a primary ingredient, marketed for minerals like iodine, po...

159%
(5y)
108%
(1y)
105%
(3mo)

Natural Strains refers to a renewed emphasis on authentic, non modified cannabis strains and landrace genetics, along with a growing cons...

Postbiotics

8,100 vol/mo
158%
(5y)
111%
(1y)
18%
(3mo)

Postbiotics are non viable microbial derived metabolites, components, or cell wall fragments used to confer health benefits in foods, sup...