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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Sea Moss Gummies

18,100 vol/mo
161%
(5y)
44%
(1y)
20%
(3mo)

Sea Moss Gummies are edible supplements that feature sea moss (Irish moss) as a primary ingredient, marketed for minerals like iodine, po...

159%
(5y)
108%
(1y)
105%
(3mo)

Natural Strains refers to a renewed emphasis on authentic, non modified cannabis strains and landrace genetics, along with a growing cons...

Postbiotics

8,100 vol/mo
158%
(5y)
111%
(1y)
18%
(3mo)

Postbiotics are non viable microbial derived metabolites, components, or cell wall fragments used to confer health benefits in foods, sup...

Hormone Tea

590 vol/mo
154%
(5y)
27%
(1y)
28%
(3mo)

Hormone Tea refers to herbal blends marketed to support hormonal balance, often targeting menstrual health, menopause symptoms, and stres...

Seeq Protein

18,100 vol/mo
153%
(5y)
-23%
(1y)
42%
(3mo)

Seeq Protein is a brand of clear whey protein powder marketed as a zero lactose, low calorie, fruit flavored protein option that pours li...

Caffeine Gummies

2,900 vol/mo
152%
(5y)
35%
(1y)
39%
(3mo)

Caffeine Gummies are edible candy like products infused with caffeine, positioned as a convenient energy boosting snack alternative to dr...

Creatine Supplement

165,000 vol/mo
152%
(5y)
128%
(1y)
54%
(3mo)

Creatine supplementation remains one of the most researched and widely used ergogenic aids for athletic performance, muscle mass, and rec...

Ashwagandha Drink

1,900 vol/mo
150%
(5y)
17%
(1y)
42%
(3mo)

Ashwagandha drink is an emerging beverage category that blends the adaptogenic herb ashwagandha with various flavor profiles to offer str...

149%
(5y)
7%
(1y)
44%
(3mo)

Probiotic Bites are probiotic infused snack bites and gummies marketed as convenient on the go foods that promote gut health, with multip...

147%
(5y)
148%
(1y)
67%
(3mo)

Prebiotic Gummies are a consumer health trend combining dietary fiber and gut friendly prebiotics into gummy vitamins and supplements, ma...

Sea Plasma

210 vol/mo
145%
(5y)
271%
(1y)
102%
(3mo)

Healthy Horizons

2,400 vol/mo
141%
(5y)
18%
(1y)
3%
(3mo)

Healthy Horizons is a, multi context initiative and branding around wellness, preventive health access, and youth/community wellbeing, ap...

138%
(5y)
31%
(1y)
81%
(3mo)

Total Beets is a beetroot supplement product marketed by Force Factor, positioned in the wellness and sports nutrition space to support n...

Caffeine Gum

18,100 vol/mo
138%
(5y)
39%
(1y)
10%
(3mo)

Caffeine Gum is a consumer product trend where chewing gum is infused with caffeine to deliver a quick, discreet caffeine dose for enhanc...

Magnesium Gummies

14,800 vol/mo
138%
(5y)
53%
(1y)
46%
(3mo)

Magnesium gummies have become a recognized consumer health category, offering a tasty, convenient format for daily magnesium supplementat...

Muscimol

6,600 vol/mo
136%
(5y)
-36%
(1y)
3%
(3mo)

Muscimol is a potent GABA_A receptor agonist derived from Amanita muscaria. In contemporary discourse it appears in neuroscience and phar...

132%
(5y)
80%
(1y)
60%
(3mo)

Nitric Oxide Booster refers to dietary supplements designed to increase the production of nitric oxide in the body, typically through ing...

Electrolyte Mix

2,900 vol/mo
130%
(5y)
89%
(1y)
84%
(3mo)

Electrolyte Mix refers to beverages and powders designed to replenish electrolytes lost through sweat, illness, or exertion, forming a su...

Protein Gummies

6,600 vol/mo
129%
(5y)
86%
(1y)
77%
(3mo)

Protein Gummies are chewy dietary supplements that deliver protein in gummy form, blending nutrition with convenient, snackable consumpti...

129%
(5y)
58%
(1y)
42%
(3mo)

Berberine supplement is a nutraceutical product category centered on the plant derived compound berberine, widely marketed for metabolic ...

Taste Salud

8,100 vol/mo
127%
(5y)
41%
(1y)
28%
(3mo)

Taste Salud is a health focused beverage brand that sells Latin inspired hydration and immunity drink mixes, gaining traction through col...

Berberine

368,000 vol/mo
124%
(5y)
27%
(1y)
47%
(3mo)

Berberine is a plant derived alkaloid used as a dietary supplement, gaining traction for metabolic health benefits such as blood sugar an...

Real Vitamins

90 vol/mo
122%
(5y)
235%
(1y)
54%
(3mo)

Oral Probiotic

6,600 vol/mo
119%
(5y)
82%
(1y)
36%
(3mo)

Oral Probiotic is a trend focusing on probiotics formulated to support oral health, including gum health, reduced plaque or caries risk, ...

118%
(5y)
22%
(1y)
39%
(3mo)

Functional mushrooms refer to edible mushrooms with purported health benefits beyond nutrition, such as lion's mane, reishi, chaga, and c...

Electrolyte Powder

60,500 vol/mo
118%
(5y)
40%
(1y)
37%
(3mo)

Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...

Oregano Oil

90,500 vol/mo
116%
(5y)
50%
(1y)
36%
(3mo)

Oregano oil is a plant based essential oil derived product used for its purported antimicrobial, antifungal, and immune supporting proper...

115%
(5y)
74%
(1y)
85%
(3mo)

Psyllium supplement is a well established fiber supplement used to support digestive health, bowel regularity, and can aid in cholesterol...

Beet Supplement

27,100 vol/mo
112%
(5y)
60%
(1y)
60%
(3mo)

Beet supplements, including beetroot powder and beet juice capsules, are popular for supporting nitric oxide production, athletic perform...

110%
(5y)
-61%
(1y)
9999%+
(3mo)

Amanita Muscaria Gummies are edible products incorporating the fly agaric mushroom (Amanita muscaria), characterized by reported psychoac...