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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Protein Gummies

6,600 vol/mo
251%
(5y)
257%
(1y)
337%
(3mo)

Protein Gummies are chewy dietary supplements that deliver protein in gummy form, blending nutrition with convenient, snackable consumpti...

240%
(5y)
79%
(1y)
50%
(3mo)

Thesis Supplements refers to a brand/category of nootropic dietary supplements marketed to support cognitive function, focus, and product...

238%
(5y)
430%
(1y)
279%
(3mo)

Recovery Powder refers to dietary supplement powders marketed to support post workout muscle recovery, endurance, and reduced soreness. T...

233%
(5y)
179%
(1y)
527%
(3mo)

Total Beets is a beetroot supplement product marketed by Force Factor, positioned in the wellness and sports nutrition space to support n...

Cornbread Hemp

3,600 vol/mo
230%
(5y)
50%
(1y)
20%
(3mo)

Cornbread Hemp is a US based hemp derived CBD brand known for its full spectrum, legally compliant CBD oils and other hemp products. The ...

Hydrating Powder

6,600 vol/mo
226%
(5y)
536%
(1y)
1463%
(3mo)

Hydrating Powder is a category spanning beauty/calo hydration powders and ingestible hydration blends, with products marketed to deliver ...

Saffron Supplement

49,500 vol/mo
224%
(5y)
178%
(1y)
28%
(3mo)

Saffron supplements are popular nutraceuticals marketed for mood support, appetite control, sleep, and cognitive benefits, driven by cons...

221%
(5y)
418%
(1y)
358%
(3mo)
214%
(5y)
133%
(1y)
141%
(3mo)

Pumpkin Seed Protein is a plant based protein ingredient derived from pumpkin seeds, used in vegan and allergen friendly foods and supple...

214%
(5y)
113%
(1y)
198%
(3mo)

Beef protein powder refers to protein supplements derived from beef sources, including beef protein isolates and bone broth protein powde...

Beet Gummies

6,600 vol/mo
214%
(5y)
87%
(1y)
100%
(3mo)

Beet Gummies are a consumer product category combining beetroot derived ingredients with gummy formats, marketed for wellness benefits su...

213%
(5y)
60%
(1y)
27%
(3mo)

Testosterone Gummies are a consumer grade dietary supplement category marketed to support testosterone levels and masculine vitality, typ...

212%
(5y)
130%
(1y)
172%
(3mo)

Nitric Oxide Booster refers to dietary supplements designed to increase the production of nitric oxide in the body, typically through ing...

AHCC Supplement

12,100 vol/mo
207%
(5y)
44%
(1y)
37%
(3mo)

AHCC Supplement is a nutraceutical derived from mushrooms (Active Hexose Correlated Compound) marketed for immune support and overall wel...

Gummy Supplement

1,000 vol/mo
202%
(5y)
171%
(1y)
179%
(3mo)

Gummy supplements are dietary supplements delivered in gummy form, covering vitamins, minerals, and herbal blends. They are popular for t...

200%
(5y)
-1%
(1y)
46%
(3mo)

Colostrum supplement is a product category centered on bovine or human colostrum used to support immune function, gut health, and general...

198%
(5y)
65%
(1y)
62%
(3mo)

Magnesium L Threonate is a supplement marketed for cognitive support and brain health, gaining attention for its purported superior brain...

ARFID

246,000 vol/mo
197%
(5y)
20%
(1y)
2%
(3mo)

ARFID (Avoidant/Restrictive Food Intake Disorder) is a neurodevelopmental eating disorder characterized by limited food intake due to sen...

Postbiotics

8,100 vol/mo
194%
(5y)
121%
(1y)
64%
(3mo)

Postbiotics are non viable microbial derived metabolites, components, or cell wall fragments used to confer health benefits in foods, sup...

Sea Moss Gummies

18,100 vol/mo
187%
(5y)
55%
(1y)
106%
(3mo)

Sea Moss Gummies are edible supplements that feature sea moss (Irish moss) as a primary ingredient, marketed for minerals like iodine, po...

182%
(5y)
165%
(1y)
191%
(3mo)

Psyllium supplement is a well established fiber supplement used to support digestive health, bowel regularity, and can aid in cholesterol...

Creatine Supplement

165,000 vol/mo
179%
(5y)
143%
(1y)
34%
(3mo)

Creatine supplementation remains one of the most researched and widely used ergogenic aids for athletic performance, muscle mass, and rec...

178%
(5y)
-14%
(1y)
6%
(3mo)

Sea Moss Supplements refer to dietary products made from sea moss (Irish moss), a type of red algae marketed for potential mineral conten...

175%
(5y)
68%
(1y)
63%
(3mo)

Berberine supplements have gained traction as a natural option for metabolic health, particularly for supporting blood sugar regulation, ...

Sea Plasma

210 vol/mo
165%
(5y)
353%
(1y)
71%
(3mo)

Plant-Based Protein

49,500 vol/mo
157%
(5y)
227%
(1y)
174%
(3mo)

Plant Based Protein is a well established trend focusing on replacing or supplementing animal based protein with proteins sourced from pl...

Heart Supplement

1,300 vol/mo
156%
(5y)
166%
(1y)
128%
(3mo)

Heart supplements refer to dietary supplements marketed to support cardiovascular health, typically containing ingredients like omega 3 f...

Copper Supplement

18,100 vol/mo
153%
(5y)
129%
(1y)
69%
(3mo)

Copper supplementation is a consumer health topic centered on taking copper to support nutrient balance, enzymatic activity, and potentia...

Hiyo

22,200 vol/mo
153%
(5y)
43%
(1y)
-2%
(3mo)

Hiyo is a consumer beverage brand offering non alcoholic functional seltzers and tonics, with media and investor interest in recent years.

144%
(5y)
92%
(1y)
93%
(3mo)

Berberine supplement is a nutraceutical product category centered on the plant derived compound berberine, widely marketed for metabolic ...