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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Magnesium Supplement

246,000 vol/mo
100%
(5y)
85%
(1y)
37%
(3mo)

Magnesium supplements are dietary supplements aimed at increasing magnesium intake to support muscle function, sleep, stress management, ...

Her Package

590 vol/mo
100%
(5y)
61%
(1y)
52%
(3mo)
97%
(5y)
34%
(1y)
39%
(3mo)

Functional mushrooms refer to edible mushrooms with purported health benefits beyond nutrition, such as lion's mane, reishi, chaga, and c...

Prebiotic

33,100 vol/mo
97%
(5y)
75%
(1y)
73%
(3mo)

Prebiotic refers to non digestible food ingredients that support the growth and activity of beneficial gut bacteria. The topic has gained...

Odyssey Elixir

1,900 vol/mo
95%
(5y)
259%
(1y)
108%
(3mo)

Odyssey Elixir is a sparkling functional beverage line launched by Odyssey Wellness, combining mushroom extracts (e.g., Lion’s Mane, Co...

94%
(5y)
64%
(1y)
88%
(3mo)

Mushroom supplements are a growing category of nutraceuticals featuring fungi such as reishi, lion’s mane, chaga, and cordyceps markete...

92%
(5y)
66%
(1y)
51%
(3mo)

Ashwagandha supplementation has gained traction as a popular adaptogen in wellness and sports nutrition, driven by interest in stress man...

Nooro

3,600 vol/mo
91%
(5y)
-77%
(1y)
-47%
(3mo)

Nooro is a health and wellness brand known for massager devices (notably foot and knee massagers) and related apps; it has established pr...

Detox Supplement

6,600 vol/mo
91%
(5y)
72%
(1y)
100%
(3mo)

Detox supplements are marketed as products that support body detoxification, often targeting liver, gut health, or digestive cleanse usin...

Beet Supplements

33,100 vol/mo
91%
(5y)
65%
(1y)
26%
(3mo)

Beet supplements are a and established wellness product category focused on beetroot derived nitrates and polyphenols to support cardiova...

Biohacking

18,100 vol/mo
91%
(5y)
43%
(1y)
37%
(3mo)

Biohacking is a broad movement focused on optimizing human performance and health through DIY biology, wearable tech, nutraceuticals, sle...

Creatine

673,000 vol/mo
88%
(5y)
60%
(1y)
45%
(3mo)

Creatine remains a mature, widely used sports nutrition supplement with ongoing growth driven by expanding consumer segments, improved pr...

88%
(5y)
104%
(1y)
53%
(3mo)

Stress supplements refer to dietary supplements marketed to reduce perceived stress, anxiety, or tension, often containing adaptogens (li...

House Of Wise

320 vol/mo
88%
(5y)
145%
(1y)
5%
(3mo)

Collagen Supplement

135,000 vol/mo
88%
(5y)
115%
(1y)
69%
(3mo)

Collagen supplements are dietary products containing collagen peptides marketed to support skin elasticity, joint health, and overall wel...

Vitex Supplement

6,600 vol/mo
86%
(5y)
11%
(1y)
47%
(3mo)

Vitex supplement refers to products containing Vitex agnus castus (chasteberry), widely used for hormonal balance, menstrual symptoms, an...

Coody

4,400 vol/mo
85%
(5y)
35%
(1y)
13%
(3mo)

Coody is a outdoor gear brand known for inflatable and modular glamping tents, with an active global presence and official online stores ...

Ceres Chill

12,100 vol/mo
85%
(5y)
-17%
(1y)
23%
(3mo)

Ceres Chill is a portable breast milk chiller and warmer accessory designed to keep pumped milk cold for extended periods and to simplify...

84%
(5y)
79%
(1y)
20%
(3mo)

Growth supplements refer to nutritional products marketed to support physical development, muscle growth, and overall body growth, often ...

Magnesium Malate

40,500 vol/mo
84%
(5y)
58%
(1y)
63%
(3mo)

Magnesium Malate is a dietary supplement form that combines magnesium with malic acid. It is marketed for supporting muscle comfort, ener...

84%
(5y)
74%
(1y)
108%
(3mo)

Bloating supplement refers to dietary products designed to reduce or prevent abdominal bloating and gas, often containing enzymes, probio...

Microbiome

27,100 vol/mo
83%
(5y)
77%
(1y)
55%
(3mo)

The microbiome trend centers on the community of microorganisms living in and on the human body, particularly the gut, and its impact on ...

Electrolytes

246,000 vol/mo
81%
(5y)
36%
(1y)
44%
(3mo)

Key Nutrients

1,900 vol/mo
79%
(5y)
40%
(1y)
46%
(3mo)

Key Nutrients is a nutrition focused topic emphasizing essential macro and micronutrients required for health, with growing attention on...

L-Citrulline

60,500 vol/mo
79%
(5y)
161%
(1y)
129%
(3mo)

L Citrulline is a nonessential amino acid supplement popular for supporting nitric oxide production, exercise performance, and cardiovasc...

Fish Collagen

2,400 vol/mo
79%
(5y)
107%
(1y)
110%
(3mo)

Fish collagen is a popular marine derived supplement and cosmetic ingredient sourced from fish skin or scales, marketed for joint, skin, ...

Ancient Nutrition

33,100 vol/mo
75%
(5y)
70%
(1y)
124%
(3mo)

Ancient Nutrition refers to the growing consumer interest in supplements and foods inspired by traditional ancient diets and remedies, in...

75%
(5y)
57%
(1y)
72%
(3mo)

Nitric oxide supplements are nutritional products intended to boost nitric oxide production in the body to support blood flow, exercise p...

Parasite Cleanse

110,000 vol/mo
74%
(5y)
54%
(1y)
15%
(3mo)

Parasite cleanse refers to dietary supplements and regimens marketed to remove parasites from the human body, often paired with claims of...

Organ Complex

170 vol/mo
74%
(5y)
29%
(1y)
81%
(3mo)

Organ Complex refers to dietary supplements composed of desiccated organ meats (liver, heart, kidney, pancreas, spleen) used as a whole f...

Probiotic Gummies

8,100 vol/mo
74%
(5y)
123%
(1y)
192%
(3mo)

Probiotic Gummies are a consumer friendly, vitamin like format of probiotics designed to support gut health with flavors and convenient d...

Gut Biome

2,900 vol/mo
73%
(5y)
7%
(1y)
21%
(3mo)

The gut biome topic refers to the gut microbiome, the complex community of microorganisms living in the digestive tract, and its impact o...

Fish Oil Supplement

74,000 vol/mo
73%
(5y)
77%
(1y)
50%
(3mo)

Fish oil supplement is a widespread consumer health product that provides omega 3 fatty acids, primarily EPA and DHA, marketed for heart,...

Psyllium Husk

201,000 vol/mo
73%
(5y)
60%
(1y)
68%
(3mo)

Psyllium husk is a widely used dietary fiber supplement sourced from Plantago seeds, known for supporting digestive health, cholesterol m...

Bacopa Monnieri

22,200 vol/mo
71%
(5y)
106%
(1y)
29%
(3mo)

Bacopa Monnieri is a traditional nootropic and adaptogenic herb increasingly popular in modern wellness and cognitive health supplements....

AHCC

12,100 vol/mo
71%
(5y)
30%
(1y)
27%
(3mo)

HumanN

8,100 vol/mo
69%
(5y)
124%
(1y)
100%
(3mo)

HumanN is a nutraceutical company known for beetroot based athletic performance supplements and nutraceuticals focused on nitric oxide op...

Quest Protein Shake

12,100 vol/mo
68%
(5y)
92%
(1y)
108%
(3mo)

Quest Protein Shake is a protein beverage product line from Quest Nutrition, a brand known for its high protein snacks and supplements ma...

Thorne Supplements

60,500 vol/mo
68%
(5y)
38%
(1y)
27%
(3mo)

Thorne Supplements refers to Thorne Research, a well known US based company that develops and markets professional grade dietary suppleme...

Psyllium

60,500 vol/mo
67%
(5y)
64%
(1y)
80%
(3mo)

Psyllium is a dietary fiber supplement derived from the Plantago ovata plant and marketed for digestive health, cholesterol management, a...

Lung Detox

18,100 vol/mo
65%
(5y)
4%
(1y)
1%
(3mo)

Lung Detox is a wellness trend centered on the idea that lungs can be cleansed or rejuvenated through breathing practices, environment ma...

Beet Root Powder

49,500 vol/mo
64%
(5y)
53%
(1y)
126%
(3mo)

Beet Root Powder is a widely used dietary supplement and culinary additive derived from beets. It is valued for natural nitrates, potenti...

Hydration

49,500 vol/mo
62%
(5y)
78%
(1y)
111%
(3mo)

TDEE

74,000 vol/mo
61%
(5y)
8%
(1y)
35%
(3mo)

TDEE, or Total Daily Energy Expenditure, is the total calories burned in a day and is used to set maintenance calorie targets; it has bec...

61%
(5y)
1%
(1y)
74%
(3mo)

Effective Microorganisms (EM) are a consortium of beneficial bacteria and yeasts developed for use in agriculture, waste treatment, and e...

59%
(5y)
17%
(1y)
9%
(3mo)

Mushroom supplements are a, established health and wellness trend centered on ingesting medicinal mushrooms (e.g., reishi, chaga, lion’...

Beef Kidney

2,400 vol/mo
59%
(5y)
52%
(1y)
34%
(3mo)

Beef Kidney is a culinary product and livestock byproduct, used in various cuisine traditions and artisanal meat markets; it has niche ap...

58%
(5y)
-50%
(1y)
-16%
(3mo)

Amanita Muscaria Gummies are edible products incorporating the fly agaric mushroom (Amanita muscaria), characterized by reported psychoac...

58%
(5y)
211%
(1y)
27%
(3mo)

Superfoods Powder

5,400 vol/mo
57%
(5y)
408%
(1y)
1253%
(3mo)

Marine Collagen

12,100 vol/mo
57%
(5y)
107%
(1y)
138%
(3mo)

Marine collagen is a popular dietary supplement derived from marine sources, marketed for supporting skin, hair, nails, joints, and overa...

Gut Health

480 vol/mo
56%
(5y)
26%
(1y)
20%
(3mo)

Gut health refers to the balance and function of the gut microbiome and digestive system, widely recognized as impacting digestion, immun...

Protein

301,000 vol/mo
56%
(5y)
31%
(1y)
46%
(3mo)

Supplement

22,200 vol/mo
56%
(5y)
58%
(1y)
44%
(3mo)

Inulin

40,500 vol/mo
55%
(5y)
45%
(1y)
46%
(3mo)

Inulin is a natural plant based dietary fiber and prebiotic derived primarily from chicory root, increasingly used in foods and supplemen...

Fullscript

135,000 vol/mo
55%
(5y)
4%
(1y)
6%
(3mo)

Fullscript is a digital platform enabling practitioners to prescribe, customize, and dispense nutraceuticals and supplements to patients,...

Calcium Supplement

74,000 vol/mo
55%
(5y)
63%
(1y)
49%
(3mo)

Calcium supplements are dietary products designed to support bone health, often used to prevent or treat calcium deficiency and osteoporo...

Fisetin

6,600 vol/mo
55%
(5y)
63%
(1y)
47%
(3mo)
54%
(5y)
162%
(1y)
197%
(3mo)

Nootropic

74,000 vol/mo
54%
(5y)
82%
(1y)
103%
(3mo)