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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Beef Heart

6,600 vol/mo
34%
(5y)
26%
(1y)
48%
(3mo)

Beef heart is gaining attention as a nutrient dense, affordable protein source within offal and nose to tail eating trends. It is being p...

Zesty Paws

18,100 vol/mo
34%
(5y)
24%
(1y)
10%
(3mo)

Zesty Paws is a well known brand of pet supplements and chews, widely recognized in the pet wellness category for omega fatty acids, prob...

Slippery Elm Bark

8,100 vol/mo
33%
(5y)
-11%
(1y)
10%
(3mo)

Slippery Elm Bark is a traditional herbal remedy derived from Ulmus rubra and other elm species, used mainly for soothing mucous membrane...

Black Turmeric

1,600 vol/mo
29%
(5y)
43%
(1y)
37%
(3mo)

Black turmeric refers to the rhizome of Curcuma caesia, a plant used in traditional Ayurveda and increasingly explored for its unique pig...

Turmeric Supplement

60,500 vol/mo
28%
(5y)
22%
(1y)
23%
(3mo)

Turmeric supplements have seen sustained popularity due to interest in natural anti inflammatory products, gut health, and overall wellne...

Mushroom Microdose

18,100 vol/mo
28%
(5y)
-15%
(1y)
-10%
(3mo)

Mushroom microdose refers to the practice of taking sub perceptual amounts of psychedelic mushrooms, typically psilocybin containing, to ...

Hydrating Powder

6,600 vol/mo
28%
(5y)
47%
(1y)
99%
(3mo)

Hydrating Powder is a category spanning beauty/calo hydration powders and ingestible hydration blends, with products marketed to deliver ...

Garlic Supplements

18,100 vol/mo
27%
(5y)
36%
(1y)
51%
(3mo)

Garlic supplements are widely used for cardiovascular support and immune health, with sustained interest driven by consumer interest in n...

Psilocin

14,800 vol/mo
27%
(5y)
28%
(1y)
20%
(3mo)

Psilocin is a naturally occurring tryptamine psychedelic compound produced in certain mushrooms and is a primary active metabolite of psi...

Women's Probiotics

27,100 vol/mo
26%
(5y)
28%
(1y)
46%
(3mo)

Women's Probiotics is a consumer health category focusing on probiotic supplements marketed to women for gut and vaginal health, fertilit...

Digestive Enzyme

90,500 vol/mo
26%
(5y)
8%
(1y)
4%
(3mo)

Digestive enzymes are biological catalysts that help break down carbohydrates, proteins, and fats. The topic encompasses dietary suppleme...

Binoid

22,200 vol/mo
25%
(5y)
12%
(1y)
29%
(3mo)

Binoid is a consumer brand focused on hemp derived cannabinoids, including CBD and related products, operating in the expanding U.S. hemp...

Immunity Gummies

1,600 vol/mo
24%
(5y)
37%
(1y)
25%
(3mo)

Immunity Gummies are dietary supplement gummies formulated to support immune health using vitamins C and D, zinc, and other bioactive ing...

Joint Supplements

14,800 vol/mo
24%
(5y)
31%
(1y)
22%
(3mo)

Joint supplements are a, established category of dietary supplements aimed at supporting joint health, typically featuring ingredients li...

Lion's Mane Mushroom

110,000 vol/mo
23%
(5y)
-21%
(1y)
4%
(3mo)

Lion's Mane Mushroom is a, established mushroom species used as a functional food and dietary supplement, widely associated with cognitiv...

Brahmi

6,600 vol/mo
23%
(5y)
28%
(1y)
31%
(3mo)

Brahmi is an ancient script family originating in the Indian subcontinent, historically significant as a precursor to many South Asian wr...

Orgain

22,200 vol/mo
22%
(5y)
14%
(1y)
24%
(3mo)

Orgain is a company known for organic protein shakes and other nutrition products, representing the broader trend toward plant based, org...

Ashwagandha Powder

14,800 vol/mo
22%
(5y)
-10%
(1y)
18%
(3mo)

Ashwagandha Powder is a widely recognized herbal supplement derived from Withania somnifera, used for stress reduction, anxiety managemen...

Citrulline

33,100 vol/mo
22%
(5y)
34%
(1y)
33%
(3mo)

Citrulline is a amino acid commonly used as a dietary supplement, notably in sports nutrition for potential benefits in blood flow, nitri...

Moringa Leaves

9,900 vol/mo
21%
(5y)
34%
(1y)
13%
(3mo)

Moringa leaves, derived from the Moringa oleifera tree, are a trending dietary and nutraceutical ingredient globally due to their high nu...

Remedy Organics

5,400 vol/mo
20%
(5y)
5%
(1y)
19%
(3mo)

Remedy Organics is a plant based beverage brand known for its ready to drink smoothies fortified with proteins and collagen supporting in...

Trypsin

9,900 vol/mo
19%
(5y)
21%
(1y)
20%
(3mo)

Trypsin is a well established serine protease widely used in proteomics, cell biology, and biotechnology for protein digestion, sample pr...

Garlic Supplement

18,100 vol/mo
19%
(5y)
55%
(1y)
57%
(3mo)

Garlic Supplement is a well established dietary supplement category focusing on aged garlic extract and standard garlic powder products u...

Beet Pills

6,600 vol/mo
19%
(5y)
42%
(1y)
51%
(3mo)

Beet Pills refer to dietary supplement capsules containing beetroot extract or powder, marketed for cardiovascular support and athletic p...

Calcium Lactate

6,600 vol/mo
19%
(5y)
23%
(1y)
20%
(3mo)

Calcium lactate is a chemical compound used as a calcium supplement and food additive, with applications in nutrition, pharmaceuticals, a...

MSM Supplement

22,200 vol/mo
15%
(5y)
38%
(1y)
12%
(3mo)

MSM (methylsulfonylmethane) is a dietary supplement used for joint health, inflammation reduction, and connective tissue support, with a ...

Seamoss Gel

60,500 vol/mo
15%
(5y)
-26%
(1y)
19%
(3mo)

Sea moss gel is a popular wellness trend centered on using prepared sea moss (Chondrus crispus) gel as a dietary supplement. It is market...

Gorilla Mind

49,500 vol/mo
15%
(5y)
27%
(1y)
15%
(3mo)

Gorilla Mind is a brand known for its nootropic supplements and fitness focused products, fostering interest in cognitive enhancement and...

15%
(5y)
-6%
(1y)
15%
(3mo)

Psilocybin chocolate is a product category that blends psilocybin rich mushrooms with chocolate to deliver psychedelic experiences in a e...

Underweight

5,400 vol/mo
14%
(5y)
19%
(1y)
18%
(3mo)

Underweight is a health focused topic examining the prevalence, risk factors, awareness, and management of low body weight. It encompasse...

Fertility

60,500 vol/mo
14%
(5y)
18%
(1y)
22%
(3mo)

Fertility is a, sustained topic in health tech and reproductive medicine, encompassing assisted reproductive technologies, at home fertil...

13%
(5y)
20%
(1y)
19%
(3mo)

Ancestral Supplements is a brand that markets desiccated organ meat supplements and related wellness products, drawing on traditional anc...

Iodine

110,000 vol/mo
13%
(5y)
7%
(1y)
19%
(3mo)

Iodine is a chemical element and industrial commodity, frequently linked to medical use (iodized salt), photography historically, and inc...

13%
(5y)
24%
(1y)
41%
(3mo)

Nitric Oxide Beets refers to the wellness and athletic performance trend around beetroot derived nitrates boosting nitric oxide productio...

Dietician

49,500 vol/mo
11%
(5y)
-3%
(1y)
12%
(3mo)

Dietician (dietitian) refers to a health professional specializing in nutrition, dietary planning, and medical nutrition therapy. The fie...

Liver Detox Cleanse

60,500 vol/mo
11%
(5y)
-9%
(1y)
27%
(3mo)

Liver Detox Cleanse is a wellness trend focused on products and regimens aimed at supporting liver function and detoxification, often inv...

Vegan Omega 3

3,600 vol/mo
10%
(5y)
27%
(1y)
17%
(3mo)

Vegan Omega 3 refers to omega 3 fatty acids sourced from vegan friendly algae based sources, providing EPA and DHA without fish. The tren...

Personal Blender

22,200 vol/mo
9%
(5y)
35%
(1y)
45%
(3mo)

Personal Blender is a recognized consumer product category featuring compact, portable blenders designed for single servings and on‑the...

Garden of Life

27,100 vol/mo
9%
(5y)
11%
(1y)
33%
(3mo)

Garden of Life is a brand of dietary supplements known for organic and probiotic products, positioning itself in the clean label and well...

OLLY

4,400 vol/mo
9%
(5y)
2%
(1y)
28%
(3mo)

OLLY is a mainstream consumer brand vitamin and supplement line known for its gummy vitamins and wellness products, widely recognized in ...

Eating

9,900 vol/mo
9%
(5y)
6%
(1y)
15%
(3mo)

Eating is a perennial human activity that continues to evolve with trends in nutrition, convenience, sustainability, and personalization,...

Curcumin

60,500 vol/mo
7%
(5y)
28%
(1y)
37%
(3mo)

Curcumin is the bioactive compound found in turmeric that has gained widespread attention for its potential anti inflammatory, antioxidan...

Turmeric

368,000 vol/mo
6%
(5y)
1%
(1y)
25%
(3mo)

Turmeric is a globally used spice and dietary supplement, primarily for its active compound curcumin, with rising interest in health and ...

5%
(5y)
4%
(1y)
8%
(3mo)

Psilocybin mushrooms refer to psychedelic mushrooms containing the compound psilocybin. In recent years, there has been increasing clinic...

HMB Supplement

22,200 vol/mo
4%
(5y)
-1%
(1y)
18%
(3mo)

HMB (beta hydroxy beta methylbutyrate) supplement is a dietary supplement widely marketed for muscle growth, strength, and recovery, ofte...

Cod Liver Oil

49,500 vol/mo
4%
(5y)
1%
(1y)
17%
(3mo)

Cod Liver Oil is a traditional dietary supplement rich in omega 3 fatty acids and vitamins A and D, commonly used to support joint health...

Appetite Stimulant

18,100 vol/mo
3%
(5y)
6%
(1y)
13%
(3mo)

Appetite stimulant drugs are used to treat reduced appetite and cachexia in patients with chronic illnesses, with ongoing interest in bot...

Reishi Mushroom

40,500 vol/mo
3%
(5y)
-11%
(1y)
12%
(3mo)

Reishi Mushroom is a, historically used medicinal mushroom gaining contemporary recognition as a supplement and functional food ingredien...

Quinoa

450,000 vol/mo
2%
(5y)
11%
(1y)
56%
(3mo)

Quinoa is a, well established food trend centered on a protein rich, gluten free grain alternative used in health conscious and plant bas...

2%
(5y)
17%
(1y)
39%
(3mo)

Fenugreek Supplements are dietary products derived from the methi plant used for digestive health, blood sugar management, and lactation ...

-7%
(5y)
-2%
(1y)
25%
(3mo)

Vegan Protein Powder is a and established market category focused on plant based protein powders used for nutrition, fitness, and dietary...

Elderberry

201,000 vol/mo
-8%
(5y)
-6%
(1y)
2%
(3mo)

Elderberry is a long standing botanically derived supplement widely used for immune support, experiencing renewed consumer interest throu...

Nutribullet

90,500 vol/mo
-14%
(5y)
-3%
(1y)
0%
(3mo)

Nutribullet is a popular line of compact blenders known for quick smoothies and health focused blending, continuing to influence at home ...

Nuun

14,800 vol/mo
-14%
(5y)
-3%
(1y)
32%
(3mo)

Nuun is a health and wellness brand known for electrolyte drink tablets and hydration products, widely recognized in the sports and activ...

-16%
(5y)
-29%
(1y)
39%
(3mo)

Kos Protein Powder is a plant based protein supplement from the KOS brand, marketed in the health and fitness nutrition space as a clean ...

Pedialyte

246,000 vol/mo
-16%
(5y)
-4%
(1y)
24%
(3mo)

Pedialyte is a long established electrolyte beverage brand that remains a, widely recognized player in oral hydration. The trend focuses ...

Bariatric Fusion

4,400 vol/mo
-20%
(5y)
1%
(1y)
35%
(3mo)

Bariatric Fusion is a nutraceutical company specializing in bariatric vitamins and supplements for post bariatric surgery patients, and i...

Vital Proteins

40,500 vol/mo
-21%
(5y)
2%
(1y)
31%
(3mo)

Vital Proteins is a well known collagen supplement brand that has helped popularize dietary collagen as part of wellness and beauty routi...

Ensure Powder

8,100 vol/mo
-22%
(5y)
5%
(1y)
-2%
(3mo)

Ensure Powder is a nutritionally complete meal replacement and medical nutrition supplement powder produced by Abbott, widely used for me...

Joint Juice

5,400 vol/mo
-22%
(5y)
48%
(1y)
72%
(3mo)

Joint Juice refers to a category of functional beverages and supplements aimed at supporting joint health, often featuring ingredients li...

Elderberry Gummies

14,800 vol/mo
-22%
(5y)
-3%
(1y)
16%
(3mo)

Elderberry Gummies are a popular dietary supplement product designed to support immune health, made from elderberry extract and marketed ...

-25%
(5y)
26%
(1y)
18%
(3mo)

Body Fortress Whey Protein is a commercially available whey protein supplement line targeting fitness enthusiasts and general protein sup...

HHC

90,500 vol/mo
-27%
(5y)
-19%
(1y)
13%
(3mo)

HHC (hexahydrocannabinol) is a cannabinoid marketed as a legal hemp derived alternative to THC with growing consumer interest and product...

Sea Moss Capsules

2,900 vol/mo
-28%
(5y)
-32%
(1y)
89%
(3mo)

Sea Moss Capsules represent a rising consumer interest in taking sea moss in capsule form as a convenient source of minerals, vitamins, a...

Mary Ruth Organics

27,100 vol/mo
-29%
(5y)
-30%
(1y)
-24%
(3mo)

Mary Ruth Organics is a consumer health brand specializing in organic vitamins and supplements, with a growing presence in online retail ...

Entourage Effect

3,600 vol/mo
-34%
(5y)
17%
(1y)
43%
(3mo)

The Entourage Effect is a concept in cannabis research describing how the combined action of cannabinoids, terpenes, and other cannabis c...

Nutrisense

5,400 vol/mo
-34%
(5y)
-32%
(1y)
-13%
(3mo)

Nutrisense is a company that provides continuous glucose monitoring (CGM) integration with a digital health platform to help individuals ...

Hydroxycut

27,100 vol/mo
-36%
(5y)
-14%
(1y)
30%
(3mo)

Hydroxycut is a long standing brand of weight loss supplements known for stimulant containing formulas and aggressive marketing. It has r...

HHC Gummies

1,900 vol/mo
-40%
(5y)
-44%
(1y)
-6%
(3mo)

HHC Gummies are edible products containing hexahydrocannabinol, a semi synthetic cannabinoid marketed as a legal or near legal alternativ...

-41%
(5y)
-16%
(1y)
9%
(3mo)

Apple Cider Vinegar Pills are a dietary supplement marketed to support weight management, digestion, and metabolic health by delivering c...

-44%
(5y)
-17%
(1y)
-17%
(3mo)

Young Living Essential Oils is a company known for marketing essential oils and related wellness products, historically via multi level m...

-52%
(5y)
-4%
(1y)
9%
(3mo)

Enfamil Gentlease is a infant formula product designed to aid gentle digestion in babies, popular in discussions around infant nutrition ...

Bloom Nutrition

18,100 vol/mo
-60%
(5y)
18%
(1y)
81%
(3mo)

Bloom Nutrition is a consumer health brand focused on plant based nutrition products, including protein powders and related supplements. ...

9999%+
(5y)
2475%
(1y)
272%
(3mo)

Fitness Gummies are edible supplement gummies marketed to support athletic performance, recovery, protein intake, and general fitness goa...

Trip CBD

260 vol/mo
9999%+
(5y)
704%
(1y)
70%
(3mo)

TRIP is a CBD focused wellness brand originally known for its CBD beverages and expanded into gummies and other mood/calming products, po...

9999%+
(5y)
695%
(1y)
38%
(3mo)

Microbiome Supplements are products designed to support or modulate the gut microbiome, including probiotics, prebiotics, postbiotics, an...

9999%+
(5y)
565%
(1y)
75%
(3mo)

Beef organ supplements for women are a niche wellness trend centered on desiccated beef organs (liver, kidney, heart, and sometimes uteru...

9999%+
(5y)
343%
(1y)
52%
(3mo)

Liquid Carnitine 3000 is a, historically established category of dietary supplement products offering 3000 mg of L Carnitine per serving ...

9999%+
(5y)
250%
(1y)
130%
(3mo)

Electrolyte Gummies are a consumer product category combining hydration focused electrolytes with gummy candy formats, marketed for conve...

9999%+
(5y)
238%
(1y)
278%
(3mo)

Natural Sleep Gummies are dietary supplement gummies marketed to support sleep quality and onset, typically containing ingredients like m...

9999%+
(5y)
103%
(1y)
195%
(3mo)

Stress relief supplements are dietary supplements marketed to reduce perceived stress, support mood, and promote relaxation. The trend le...

9999%+
(5y)
102%
(1y)
161%
(3mo)

Strawberry Collagen refers to collagen supplement products and blends that are flavored with strawberry, combining dietary collagen pepti...

9999%+
(5y)
102%
(1y)
57%
(3mo)

MuscleTech Creatine is a well known line of creatine supplements from MuscleTech, widely used in the fitness and bodybuilding community a...

Bioniq

2,900 vol/mo
9999%+
(5y)
94%
(1y)
24%
(3mo)

Bioniq is a company offering personalized nutrition and health optimization solutions, combining biomarker testing, data driven nutrition...

9999%+
(5y)
89%
(1y)
149%
(3mo)

Liquid collagen peptides are a form of dietary supplement where collagen peptides are delivered in a liquid suspension or ready to drink ...

9999%+
(5y)
34%
(1y)
263%
(3mo)

Hawthorn supplement is a traditional herbal product derived from Crataegus species, used for cardiovascular support. It has a long histor...

Sea Moss Drops

590 vol/mo
9999%+
(5y)
9999%+
(1y)
133%
(3mo)

Sea Moss Drops are a growing wellness supplement trend, leveraging the nutrient rich sea moss (Irish moss) in liquid drop formulations ma...

9999%+
(5y)
9999%+
(1y)
519%
(3mo)

Multi Collagen Peptides Powder is a dietary supplement product that blends collagen peptides from multiple sources (e.g., bovine, marine,...

Cuboai

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Cubo AI is a company known for its AI powered baby monitor products, notably Cubo AI Smart Baby Monitor and related sleep sensors, which ...

9999%+
(5y)
9999%+
(1y)
503%
(3mo)

Rhodiola Rosea is a well established adaptogenic herb used in dietary supplements for stress support, energy, and mood modulation, with g...