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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Adaptogen

49,500 vol/mo
50%
(5y)
31%
(1y)
79%
(3mo)

Adaptogens are natural substances, typically herbs or mushrooms, believed to help the body resist stress and support energy, immunity, an...

CBN Gummies

9,900 vol/mo
49%
(5y)
8%
(1y)
29%
(3mo)

CBN Gummies are edible products infused with cannabinol (CBN), marketed mainly for sleep support and relaxation, representing a niche wit...

Autophagy

90,500 vol/mo
48%
(5y)
65%
(1y)
27%
(3mo)

Autophagy is a conserved cellular degradation process where cells recycle damaged organelles and proteins. It is a well established biolo...

48%
(5y)
82%
(1y)
72%
(3mo)

Bromelain supplements, enzymes derived from pineapple, have gained attention as natural anti inflammatory and digestive support options. ...

Fiber

110,000 vol/mo
47%
(5y)
40%
(1y)
48%
(3mo)

Fiber refers to fiber optic technology and infrastructure, notably fiber optic cables used for high speed data transmission and fiber int...

NMN Supplement

110,000 vol/mo
46%
(5y)
76%
(1y)
62%
(3mo)

NMN supplement refers to nicotinamide mononucleotide products marketed to support cellular energy, aging biology, and metabolic health. I...

Beef Heart

6,600 vol/mo
46%
(5y)
56%
(1y)
64%
(3mo)

Beef heart is gaining attention as a nutrient dense, affordable protein source within offal and nose to tail eating trends. It is being p...

Magnesium Taurate

27,100 vol/mo
45%
(5y)
34%
(1y)
57%
(3mo)

Magnesium taurate is a dietary supplement form combining magnesium with the amino acid taurine, marketed for potential benefits in suppor...

Protein Powder

246,000 vol/mo
44%
(5y)
37%
(1y)
86%
(3mo)
44%
(5y)
212%
(1y)
46%
(3mo)

Nicotinamide Mononucleotide (NMN) is a NAD+ precursor gaining attention as a dietary supplement aimed at aging and metabolic support. The...

Seed Probiotics

90,500 vol/mo
43%
(5y)
6%
(1y)
20%
(3mo)

Seed Probiotics refers to the probiotic category centered on Seed Health's scientifically driven synbiotic products, such as the DS 01 Da...

Bee Pollen

40,500 vol/mo
43%
(5y)
-26%
(1y)
40%
(3mo)

Bee pollen is a natural health supplement consisting of pollen collected by honeybees mixed with nectar and bee enzymes. It is marketed f...

Nutrafol

450,000 vol/mo
43%
(5y)
-2%
(1y)
-2%
(3mo)

Nutrafol is a line of botanically derived hair growth supplements and a recognizable brand within the hair health and nutraceutical space...

Shatavari

14,800 vol/mo
40%
(5y)
23%
(1y)
34%
(3mo)

Shatavari is a perennial Ayurvedic herb (Asparagus racemosus) used for female health, immunity, and digestive support; rising interest in...

Collagen Peptides

135,000 vol/mo
39%
(5y)
56%
(1y)
103%
(3mo)

Collagen peptides are hydrolyzed collagen used in dietary supplements and foods, touted for benefits to skin, joints, and bone health, dr...

Slippery Elm Bark

8,100 vol/mo
39%
(5y)
3%
(1y)
55%
(3mo)

Slippery Elm Bark is a traditional herbal remedy derived from Ulmus rubra and other elm species, used mainly for soothing mucous membrane...

Lactoferrin

22,200 vol/mo
36%
(5y)
68%
(1y)
24%
(3mo)

Lactoferrin is a naturally occurring iron binding glycoprotein found in milk and other secretions, increasingly discussed for its antimic...

Garlic Supplements

14,800 vol/mo
35%
(5y)
71%
(1y)
40%
(3mo)

Garlic supplements are widely used for cardiovascular support and immune health, with sustained interest driven by consumer interest in n...

Ashwagandha Powder

14,800 vol/mo
35%
(5y)
17%
(1y)
124%
(3mo)

Ashwagandha Powder is a widely recognized herbal supplement derived from Withania somnifera, used for stress reduction, anxiety managemen...

33%
(5y)
57%
(1y)
62%
(3mo)

Broccoli powder is a powdered form of broccoli used as a dietary supplement or ingredient in green powders to boost nutritional content, ...

Lion's Mane

165,000 vol/mo
31%
(5y)
-14%
(1y)
20%
(3mo)

Alpha GPC

33,100 vol/mo
31%
(5y)
49%
(1y)
54%
(3mo)

Alpha GPC is a natural choline containing compound used as a dietary supplement and nootropic. Its trending interest centers on cognitive...

Collagen

246,000 vol/mo
30%
(5y)
41%
(1y)
62%
(3mo)
30%
(5y)
0%
(1y)
27%
(3mo)

Digestive Enzyme

90,500 vol/mo
29%
(5y)
15%
(1y)
47%
(3mo)

Digestive enzymes are biological catalysts that help break down carbohydrates, proteins, and fats. The topic encompasses dietary suppleme...

Gorilla Mind

49,500 vol/mo
29%
(5y)
59%
(1y)
90%
(3mo)

Gorilla Mind is a brand known for its nootropic supplements and fitness focused products, fostering interest in cognitive enhancement and...

Vegan Omega 3

3,600 vol/mo
28%
(5y)
66%
(1y)
91%
(3mo)

Vegan Omega 3 refers to omega 3 fatty acids sourced from vegan friendly algae based sources, providing EPA and DHA without fish. The tren...

Moringa Leaves

9,900 vol/mo
27%
(5y)
44%
(1y)
14%
(3mo)

Moringa leaves, derived from the Moringa oleifera tree, are a trending dietary and nutraceutical ingredient globally due to their high nu...

Magnesium Oxide

135,000 vol/mo
26%
(5y)
18%
(1y)
21%
(3mo)

Magnesium oxide is a chemical compound (MgO) with widespread use in refractories, ceramics, health supplements, and environmental applica...

Beet Pills

6,600 vol/mo
26%
(5y)
42%
(1y)
48%
(3mo)

Beet Pills refer to dietary supplement capsules containing beetroot extract or powder, marketed for cardiovascular support and athletic p...

Mushroom Microdose

18,100 vol/mo
26%
(5y)
-10%
(1y)
4%
(3mo)

Mushroom microdose refers to the practice of taking sub perceptual amounts of psychedelic mushrooms, typically psilocybin containing, to ...

D-Mannose

90,500 vol/mo
25%
(5y)
49%
(1y)
78%
(3mo)

D Mannose is a monosaccharide sugar commonly marketed as a dietary supplement to support urinary tract health and prevent recurrent bacte...

MSM Supplement

22,200 vol/mo
25%
(5y)
67%
(1y)
64%
(3mo)

MSM (methylsulfonylmethane) is a dietary supplement used for joint health, inflammation reduction, and connective tissue support, with a ...

Bucked Up

110,000 vol/mo
24%
(5y)
31%
(1y)
46%
(3mo)

Bucked Up is a pre workout supplement brand known for energy and focus formulas used by fitness enthusiasts and athletes.

Ghost Protein

14,800 vol/mo
23%
(5y)
52%
(1y)
170%
(3mo)

Ghost Protein refers to previously unannotated proteins translated from noncanonical or previously overlooked regions of the genome, reco...

Brahmi

6,600 vol/mo
22%
(5y)
28%
(1y)
13%
(3mo)

Brahmi is an ancient script family originating in the Indian subcontinent, historically significant as a precursor to many South Asian wr...

Lion's Mane Mushroom

110,000 vol/mo
22%
(5y)
-6%
(1y)
44%
(3mo)

Lion's Mane Mushroom is a, established mushroom species used as a functional food and dietary supplement, widely associated with cognitiv...

19%
(5y)
42%
(1y)
47%
(3mo)

Nitric Oxide Beets refers to the wellness and athletic performance trend around beetroot derived nitrates boosting nitric oxide productio...

Fertility

60,500 vol/mo
18%
(5y)
27%
(1y)
23%
(3mo)

Fertility is a, sustained topic in health tech and reproductive medicine, encompassing assisted reproductive technologies, at home fertil...

Zinc

201,000 vol/mo
18%
(5y)
39%
(1y)
38%
(3mo)

Zinc is experiencing renewed market attention driven by supply concerns in zinc mining, rising demand from galvanization and construction...

Rosemary

246,000 vol/mo
17%
(5y)
11%
(1y)
16%
(3mo)

Curcumin

60,500 vol/mo
17%
(5y)
52%
(1y)
64%
(3mo)

Curcumin is the bioactive compound found in turmeric that has gained widespread attention for its potential anti inflammatory, antioxidan...

Liver Detox Cleanse

60,500 vol/mo
16%
(5y)
2%
(1y)
63%
(3mo)

Liver Detox Cleanse is a wellness trend focused on products and regimens aimed at supporting liver function and detoxification, often inv...

Probiotics

246,000 vol/mo
16%
(5y)
13%
(1y)
28%
(3mo)

Milk Thistle

135,000 vol/mo
15%
(5y)
21%
(1y)
52%
(3mo)

Milk Thistle is a widely recognized herbal supplement derived from Silybum marianum, historically used for liver support and detoxificati...

Live Conscious

9,900 vol/mo
14%
(5y)
23%
(1y)
71%
(3mo)

Live Conscious is a consumer wellness brand focused on collagen and other supplement products, originally developed under Scale Media and...

13%
(5y)
74%
(1y)
352%
(3mo)

Iodine

110,000 vol/mo
12%
(5y)
13%
(1y)
17%
(3mo)

Iodine is a chemical element and industrial commodity, frequently linked to medical use (iodized salt), photography historically, and inc...

Carrot

201,000 vol/mo
12%
(5y)
6%
(1y)
21%
(3mo)

Carrot is a widely cultivated root vegetable with ongoing significance in agriculture, food processing, and consumer health; this analysi...

Dietician

49,500 vol/mo
11%
(5y)
-4%
(1y)
5%
(3mo)

Dietician (dietitian) refers to a health professional specializing in nutrition, dietary planning, and medical nutrition therapy. The fie...

Seamoss Gel

60,500 vol/mo
11%
(5y)
-27%
(1y)
6%
(3mo)

Sea moss gel is a popular wellness trend centered on using prepared sea moss (Chondrus crispus) gel as a dietary supplement. It is market...

Fennel

135,000 vol/mo
11%
(5y)
10%
(1y)
0%
(3mo)

Amla Powder

12,100 vol/mo
11%
(5y)
38%
(1y)
45%
(3mo)

Amla Powder is a traditional Ayurvedic supplement consisting of dried Indian gooseberry powder used for hair, skin, digestion, and immuni...

Eating

9,900 vol/mo
10%
(5y)
8%
(1y)
11%
(3mo)

Eating is a perennial human activity that continues to evolve with trends in nutrition, convenience, sustainability, and personalization,...

Maca Root Powder

18,100 vol/mo
10%
(5y)
26%
(1y)
109%
(3mo)

Turmeric

301,000 vol/mo
9%
(5y)
7%
(1y)
28%
(3mo)

Turmeric is a globally used spice and dietary supplement, primarily for its active compound curcumin, with rising interest in health and ...

HMB Supplement

22,200 vol/mo
8%
(5y)
11%
(1y)
47%
(3mo)

HMB (beta hydroxy beta methylbutyrate) supplement is a dietary supplement widely marketed for muscle growth, strength, and recovery, ofte...

Triphala

14,800 vol/mo
7%
(5y)
13%
(1y)
22%
(3mo)

Triphala is a traditional Ayurvedic herbal formulation consisting of three fruits (amalaki, bibhitaki, and haritaki) widely used for dige...

Cerebelly

8,100 vol/mo
7%
(5y)
0%
(1y)
91%
(3mo)

Ginger

246,000 vol/mo
7%
(5y)
8%
(1y)
-7%
(3mo)
7%
(5y)
169%
(1y)
387%
(3mo)

Quinoa

368,000 vol/mo
6%
(5y)
13%
(1y)
20%
(3mo)

Quinoa is a, well established food trend centered on a protein rich, gluten free grain alternative used in health conscious and plant bas...

Sea Moss Powder

1,600 vol/mo
5%
(5y)
18%
(1y)
146%
(3mo)

Reishi Mushroom

40,500 vol/mo
1%
(5y)
-3%
(1y)
23%
(3mo)

Reishi Mushroom is a, historically used medicinal mushroom gaining contemporary recognition as a supplement and functional food ingredien...

Alpha Lion

22,200 vol/mo
-6%
(5y)
91%
(1y)
89%
(3mo)

Alpha Lion is a fitness and nutrition brand known for sports supplements and related lifestyle products, with an expanding footprint in a...

Elderberry

201,000 vol/mo
-8%
(5y)
0%
(1y)
0%
(3mo)

Elderberry is a long standing botanically derived supplement widely used for immune support, experiencing renewed consumer interest throu...

Pedialyte

246,000 vol/mo
-13%
(5y)
0%
(1y)
6%
(3mo)

Pedialyte is a long established electrolyte beverage brand that remains a, widely recognized player in oral hydration. The trend focuses ...

Elderberry Gummies

14,800 vol/mo
-16%
(5y)
19%
(1y)
35%
(3mo)

Elderberry Gummies are a popular dietary supplement product designed to support immune health, made from elderberry extract and marketed ...

Entourage Effect

4,400 vol/mo
-26%
(5y)
52%
(1y)
53%
(3mo)

The Entourage Effect is a concept in cannabis research describing how the combined action of cannabinoids, terpenes, and other cannabis c...

Hydroxycut

27,100 vol/mo
-30%
(5y)
0%
(1y)
138%
(3mo)

Hydroxycut is a long standing brand of weight loss supplements known for stimulant containing formulas and aggressive marketing. It has r...

Nutrisense

5,400 vol/mo
-40%
(5y)
-36%
(1y)
-4%
(3mo)

Nutrisense is a company that provides continuous glucose monitoring (CGM) integration with a digital health platform to help individuals ...

-45%
(5y)
-14%
(1y)
-11%
(3mo)

Young Living Essential Oils is a company known for marketing essential oils and related wellness products, historically via multi level m...

ACV Gummies

2,900 vol/mo
-46%
(5y)
-62%
(1y)
96%
(3mo)

Enfagrow

2,900 vol/mo
-47%
(5y)
9%
(1y)
64%
(3mo)

Enfagrow is a brand of toddler nutrition beverages and foods marketed by Reckitt (originating from Mead Johnson). The topic relates to in...

-52%
(5y)
0%
(1y)
43%
(3mo)

Enfamil Gentlease is a infant formula product designed to aid gentle digestion in babies, popular in discussions around infant nutrition ...

Nourish

90,500 vol/mo
-90%
(5y)
47%
(1y)
60%
(3mo)

OZiva

3,600 vol/mo
9999%+
(5y)
2331%
(1y)
35%
(3mo)

OZiva is a nutrition and wellness brand specializing in plant based protein and supplement products, popular in India and expanding to ot...

XXL Nutrition

320 vol/mo
9999%+
(5y)
1870%
(1y)
114%
(3mo)

XXL Nutrition is a dietary supplements brand known for fitness focused products such as protein powders, amino acids, and vitamins, with ...

Snapcalorie

2,400 vol/mo
9999%+
(5y)
1583%
(1y)
50%
(3mo)

SnapCalorie is an AI powered image based calorie and macronutrient tracking app that estimates caloric content from photos of meals, aimi...

Wellcore

880 vol/mo
9999%+
(5y)
1534%
(1y)
5%
(3mo)

Wellcore is a company offering at home, science backed hormone optimization programs primarily targeting testosterone and broader hormona...

9999%+
(5y)
1454%
(1y)
24%
(3mo)

Microbiome Supplements are products designed to support or modulate the gut microbiome, including probiotics, prebiotics, postbiotics, an...

Gut-Brain Axis

9,900 vol/mo
9999%+
(5y)
1156%
(1y)
48%
(3mo)
9999%+
(5y)
789%
(1y)
90%
(3mo)

Nitrate supplements, derived from sources such as beetroot, are used to enhance athletic performance and cardiovascular function by incre...

9999%+
(5y)
613%
(1y)
804%
(3mo)

Electrolyte Gummies are a consumer product category combining hydration focused electrolytes with gummy candy formats, marketed for conve...

Trip CBD

260 vol/mo
9999%+
(5y)
605%
(1y)
55%
(3mo)

TRIP is a CBD focused wellness brand originally known for its CBD beverages and expanded into gummies and other mood/calming products, po...

Baby-led Weaning

60,500 vol/mo
9999%+
(5y)
603%
(1y)
297%
(3mo)

Baby led weaning is a feeding approach where infants self feed solid foods in supervised sessions, using finger foods rather than purees,...

9999%+
(5y)
539%
(1y)
38%
(3mo)

Marine collagen supplements are a rising niche within the broader collagen market, positioned as a marine sourced alternative to bovine a...

9999%+
(5y)
425%
(1y)
499%
(3mo)

Liquid collagen peptides are a form of dietary supplement where collagen peptides are delivered in a liquid suspension or ready to drink ...

9999%+
(5y)
374%
(1y)
54%
(3mo)

Beef organ supplements for women are a niche wellness trend centered on desiccated beef organs (liver, kidney, heart, and sometimes uteru...

9999%+
(5y)
266%
(1y)
650%
(3mo)