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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Hydrating Powder

6,600 vol/mo
189%
(5y)
483%
(1y)
1276%
(3mo)

Hydrating Powder is a category spanning beauty/calo hydration powders and ingestible hydration blends, with products marketed to deliver ...

188%
(5y)
121%
(1y)
160%
(3mo)

Nitric Oxide Booster refers to dietary supplements designed to increase the production of nitric oxide in the body, typically through ing...

188%
(5y)
67%
(1y)
46%
(3mo)

Double Wood Supplements is a dietary supplement brand specializing in nootropics and related nutraceuticals, positioned within the broade...

187%
(5y)
338%
(1y)
247%
(3mo)

Recovery Powder refers to dietary supplement powders marketed to support post workout muscle recovery, endurance, and reduced soreness. T...

AHCC Supplement

12,100 vol/mo
186%
(5y)
28%
(1y)
-3%
(3mo)

AHCC Supplement is a nutraceutical derived from mushrooms (Active Hexose Correlated Compound) marketed for immune support and overall wel...

Sea Moss Gummies

18,100 vol/mo
178%
(5y)
57%
(1y)
81%
(3mo)

Sea Moss Gummies are edible supplements that feature sea moss (Irish moss) as a primary ingredient, marketed for minerals like iodine, po...

Creatine Supplement

165,000 vol/mo
177%
(5y)
142%
(1y)
40%
(3mo)

Creatine supplementation remains one of the most researched and widely used ergogenic aids for athletic performance, muscle mass, and rec...

Gummy Supplement

1,000 vol/mo
175%
(5y)
155%
(1y)
171%
(3mo)

Gummy supplements are dietary supplements delivered in gummy form, covering vitamins, minerals, and herbal blends. They are popular for t...

Nooro

3,600 vol/mo
172%
(5y)
-76%
(1y)
-42%
(3mo)

Nooro is a health and wellness brand known for massager devices (notably foot and knee massagers) and related apps; it has established pr...

171%
(5y)
47%
(1y)
70%
(3mo)

Berberine supplements have gained traction as a natural option for metabolic health, particularly for supporting blood sugar regulation, ...

Hiyo

22,200 vol/mo
163%
(5y)
28%
(1y)
96%
(3mo)

Hiyo is a consumer beverage brand offering non alcoholic functional seltzers and tonics, with media and investor interest in recent years.

159%
(5y)
108%
(1y)
105%
(3mo)

Natural Strains refers to a renewed emphasis on authentic, non modified cannabis strains and landrace genetics, along with a growing cons...

Postbiotics

8,100 vol/mo
158%
(5y)
111%
(1y)
18%
(3mo)

Postbiotics are non viable microbial derived metabolites, components, or cell wall fragments used to confer health benefits in foods, sup...

157%
(5y)
-14%
(1y)
10%
(3mo)

Sea Moss Supplements refer to dietary products made from sea moss (Irish moss), a type of red algae marketed for potential mineral conten...

Seeq Protein

18,100 vol/mo
153%
(5y)
-23%
(1y)
42%
(3mo)

Seeq Protein is a brand of clear whey protein powder marketed as a zero lactose, low calorie, fruit flavored protein option that pours li...

Ashwagandha Drink

1,900 vol/mo
150%
(5y)
17%
(1y)
42%
(3mo)

Ashwagandha drink is an emerging beverage category that blends the adaptogenic herb ashwagandha with various flavor profiles to offer str...

Copper Supplement

18,100 vol/mo
148%
(5y)
119%
(1y)
58%
(3mo)

Copper supplementation is a consumer health topic centered on taking copper to support nutrient balance, enzymatic activity, and potentia...

Sea Plasma

210 vol/mo
145%
(5y)
271%
(1y)
102%
(3mo)

Heart Supplement

1,300 vol/mo
144%
(5y)
148%
(1y)
120%
(3mo)

Heart supplements refer to dietary supplements marketed to support cardiovascular health, typically containing ingredients like omega 3 f...

142%
(5y)
85%
(1y)
82%
(3mo)

Berberine supplement is a nutraceutical product category centered on the plant derived compound berberine, widely marketed for metabolic ...

Plant-Based Protein

49,500 vol/mo
139%
(5y)
207%
(1y)
156%
(3mo)

Plant Based Protein is a well established trend focusing on replacing or supplementing animal based protein with proteins sourced from pl...