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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Oral Probiotic

6,600 vol/mo
144%
(5y)
154%
(1y)
113%
(3mo)

Oral Probiotic is a trend focusing on probiotics formulated to support oral health, including gum health, reduced plaque or caries risk, ...

Ashwagandha Drink

1,900 vol/mo
143%
(5y)
32%
(1y)
57%
(3mo)

Ashwagandha drink is an emerging beverage category that blends the adaptogenic herb ashwagandha with various flavor profiles to offer str...

Seeq Protein

18,100 vol/mo
141%
(5y)
-14%
(1y)
110%
(3mo)

Seeq Protein is a brand of clear whey protein powder marketed as a zero lactose, low calorie, fruit flavored protein option that pours li...

Rhodiola Rosea

49,500 vol/mo
137%
(5y)
117%
(1y)
166%
(3mo)

Rhodiola rosea is a well established adaptogenic herb used to support stress resilience, mental performance, and fatigue reduction, with ...

Seed Health

3,600 vol/mo
136%
(5y)
189%
(1y)
64%
(3mo)

Seed Health is a company at the forefront of the probiotic and gut microbiome movement, known for its probiotic products and research dri...

Beet Supplement

33,100 vol/mo
135%
(5y)
81%
(1y)
68%
(3mo)

Beet supplements, including beetroot powder and beet juice capsules, are popular for supporting nitric oxide production, athletic perform...

Nattokinase

90,500 vol/mo
135%
(5y)
104%
(1y)
133%
(3mo)

Nattokinase is a fibrinolytic enzyme derived from natto, a traditional Japanese fermented soybean dish. It is marketed as a dietary suppl...

Berberine

368,000 vol/mo
128%
(5y)
50%
(1y)
78%
(3mo)

Berberine is a plant derived alkaloid used as a dietary supplement, gaining traction for metabolic health benefits such as blood sugar an...

Beet Root

201,000 vol/mo
126%
(5y)
82%
(1y)
98%
(3mo)

Beet Root (beetroot) is a, globally recognized root vegetable associated with nutrition, color, and sports performance benefits. It has a...

PCOS Supplement

8,100 vol/mo
122%
(5y)
50%
(1y)
35%
(3mo)

PCOS Supplement refers to dietary supplements marketed to support management of polycystic ovary syndrome (PCOS), commonly featuring ingr...

Oregano Oil

90,500 vol/mo
120%
(5y)
41%
(1y)
-4%
(3mo)

Oregano oil is a plant based essential oil derived product used for its purported antimicrobial, antifungal, and immune supporting proper...

Synbiotic

4,400 vol/mo
120%
(5y)
109%
(1y)
117%
(3mo)

Synbiotic refers to products that combine probiotics (live beneficial bacteria) and prebiotics (nutrients that feed beneficial bacteria) ...

118%
(5y)
169%
(1y)
201%
(3mo)
118%
(5y)
93%
(1y)
151%
(3mo)
118%
(5y)
-9%
(1y)
19%
(3mo)

Beef liver supplements are desiccated, encapsulated liver products marketed as a nutrient dense alternative to synthetic vitamins, gainin...

Creatine Powder

33,100 vol/mo
118%
(5y)
137%
(1y)
160%
(3mo)

Creatine powder continues to be a mainstream, widely used sports supplement with growing emphasis on purity (Creapure), micronized forms,...

117%
(5y)
91%
(1y)
116%
(3mo)

Gut Health Supplement is a and established trend focusing on products designed to support digestive health, microbiome balance, and overa...

117%
(5y)
190%
(1y)
379%
(3mo)

Food protein powder is a well established consumer product category used to supplement protein intake for fitness, weight management, and...

Gut Supplement

1,000 vol/mo
114%
(5y)
78%
(1y)
92%
(3mo)

Gut Supplement refers to products aimed at improving digestive health, including probiotics, prebiotics, digestive enzymes, and other sup...

Personal Blender

27,100 vol/mo
108%
(5y)
292%
(1y)
692%
(3mo)

Personal Blender is a recognized consumer product category featuring compact, portable blenders designed for single servings and on‑the...

Moringa Powder

60,500 vol/mo
107%
(5y)
-16%
(1y)
11%
(3mo)

Moringa powder is a health supplement derived from the leaves of the Moringa oleifera tree, popular for its claimed rich nutrient profile...

Fiber powder

9,900 vol/mo
107%
(5y)
134%
(1y)
235%
(3mo)

Beetroot

201,000 vol/mo
106%
(5y)
135%
(1y)
20%
(3mo)

Beetroot is a vegetable with established use in nutrition and wellness markets, often highlighted for cardiovascular benefits and athleti...

106%
(5y)
-14%
(1y)
182%
(3mo)

Lion's Mane Powder refers to mushroom derived supplements (Hericium erinaceus) in powdered form used for cognitive support, mood, and ove...

Liver Supplement

14,800 vol/mo
106%
(5y)
52%
(1y)
45%
(3mo)

Liver Supplement is a and established category within dietary supplements focused on supporting liver health and detoxification; growth i...

Spermidine

22,200 vol/mo
106%
(5y)
78%
(1y)
61%
(3mo)

Spermidine is a natural polyamine linked to cellular autophagy and aging research, driving consumer interest in spermidine rich foods and...

Creatine Monohydrate

246,000 vol/mo
106%
(5y)
127%
(1y)
141%
(3mo)

Creatine Monohydrate is a well established supplement ingredient used to enhance athletic performance, strength, and lean muscle mass, wi...

Heart and Soil

33,100 vol/mo
103%
(5y)
23%
(1y)
44%
(3mo)

Heart & Soil refers to a set of topics centered on organ meat supplement brands (notably Heart & Soil) and related discourse around ances...

102%
(5y)
14%
(1y)
49%
(3mo)

Lion's Mane Supplement is a popular nootropic/mind support supplement derived from the Hericium erinaceus mushroom, widely marketed for c...

102%
(5y)
60%
(1y)
115%
(3mo)

Caffeine protein powder combines caffeine with protein to deliver both protein intake and a caffeine boost in a single beverage, targetin...