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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Beef Heart

6,600 vol/mo
44%
(5y)
47%
(1y)
70%
(3mo)

Beef heart is gaining attention as a nutrient dense, affordable protein source within offal and nose to tail eating trends. It is being p...

Shatavari

14,800 vol/mo
41%
(5y)
17%
(1y)
27%
(3mo)

Shatavari is a perennial Ayurvedic herb (Asparagus racemosus) used for female health, immunity, and digestive support; rising interest in...

Protein Powder

246,000 vol/mo
41%
(5y)
34%
(1y)
75%
(3mo)

Protein powder is a well established and evolving category in sports nutrition, dairy free and plant based formulations gaining mainstrea...

NMN Supplement

90,500 vol/mo
40%
(5y)
49%
(1y)
133%
(3mo)

NMN supplement refers to nicotinamide mononucleotide products marketed to support cellular energy, aging biology, and metabolic health. I...

Fiber

110,000 vol/mo
40%
(5y)
30%
(1y)
31%
(3mo)

Fiber refers to fiber optic technology and infrastructure, notably fiber optic cables used for high speed data transmission and fiber int...

39%
(5y)
49%
(1y)
81%
(3mo)

Bromelain supplements, enzymes derived from pineapple, have gained attention as natural anti inflammatory and digestive support options. ...

Probiotic Gummies

8,100 vol/mo
35%
(5y)
62%
(1y)
27%
(3mo)

Probiotic Gummies are a consumer friendly, vitamin like format of probiotics designed to support gut health with flavors and convenient d...

Garlic Supplements

18,100 vol/mo
35%
(5y)
58%
(1y)
40%
(3mo)

Garlic supplements are widely used for cardiovascular support and immune health, with sustained interest driven by consumer interest in n...

Slippery Elm Bark

8,100 vol/mo
35%
(5y)
1%
(1y)
60%
(3mo)

Slippery Elm Bark is a traditional herbal remedy derived from Ulmus rubra and other elm species, used mainly for soothing mucous membrane...

Collagen Peptides

135,000 vol/mo
35%
(5y)
49%
(1y)
94%
(3mo)

Collagen peptides are hydrolyzed collagen used in dietary supplements and foods, touted for benefits to skin, joints, and bone health, dr...

35%
(5y)
43%
(1y)
51%
(3mo)

Broccoli powder is a powdered form of broccoli used as a dietary supplement or ingredient in green powders to boost nutritional content, ...

Lactoferrin

22,200 vol/mo
34%
(5y)
64%
(1y)
33%
(3mo)

Lactoferrin is a naturally occurring iron binding glycoprotein found in milk and other secretions, increasingly discussed for its antimic...

Lion's Mane

165,000 vol/mo
33%
(5y)
-17%
(1y)
16%
(3mo)

Lion's Mane is a growing trend in the wellness and nootropics space, focusing on the medicinal mushroom Hericium erinaceus for cognitive ...

Alpha GPC

33,100 vol/mo
30%
(5y)
43%
(1y)
45%
(3mo)

Alpha GPC is a natural choline containing compound used as a dietary supplement and nootropic. Its trending interest centers on cognitive...

Digestive Enzyme

90,500 vol/mo
30%
(5y)
13%
(1y)
44%
(3mo)

Digestive enzymes are biological catalysts that help break down carbohydrates, proteins, and fats. The topic encompasses dietary suppleme...

Collagen

246,000 vol/mo
29%
(5y)
37%
(1y)
57%
(3mo)

Collagen is a long established biomolecule whose consumer demand as a dietary supplement and ingredient in foods, beverages, and skincare...

Magnesium Oxide

135,000 vol/mo
27%
(5y)
17%
(1y)
21%
(3mo)

Magnesium oxide is a chemical compound (MgO) with widespread use in refractories, ceramics, health supplements, and environmental applica...

Gorilla Mind

49,500 vol/mo
26%
(5y)
52%
(1y)
73%
(3mo)

Gorilla Mind is a brand known for its nootropic supplements and fitness focused products, fostering interest in cognitive enhancement and...

Bucked Up

110,000 vol/mo
25%
(5y)
29%
(1y)
33%
(3mo)

Bucked Up is a pre workout supplement brand known for energy and focus formulas used by fitness enthusiasts and athletes.

Mushroom Microdose

18,100 vol/mo
24%
(5y)
-12%
(1y)
-1%
(3mo)

Mushroom microdose refers to the practice of taking sub perceptual amounts of psychedelic mushrooms, typically psilocybin containing, to ...

D-Mannose

90,500 vol/mo
24%
(5y)
42%
(1y)
58%
(3mo)

D Mannose is a monosaccharide sugar commonly marketed as a dietary supplement to support urinary tract health and prevent recurrent bacte...

Lion's Mane Mushroom

110,000 vol/mo
23%
(5y)
-21%
(1y)
4%
(3mo)

Lion's Mane Mushroom is a, established mushroom species used as a functional food and dietary supplement, widely associated with cognitiv...

Ashwagandha Powder

14,800 vol/mo
22%
(5y)
-10%
(1y)
18%
(3mo)

Ashwagandha Powder is a widely recognized herbal supplement derived from Withania somnifera, used for stress reduction, anxiety managemen...

Moringa Leaves

9,900 vol/mo
21%
(5y)
34%
(1y)
13%
(3mo)

Moringa leaves, derived from the Moringa oleifera tree, are a trending dietary and nutraceutical ingredient globally due to their high nu...

Brahmi

6,600 vol/mo
21%
(5y)
34%
(1y)
24%
(3mo)

Brahmi is an ancient script family originating in the Indian subcontinent, historically significant as a precursor to many South Asian wr...

Ghost Protein

14,800 vol/mo
19%
(5y)
40%
(1y)
157%
(3mo)

Ghost Protein refers to previously unannotated proteins translated from noncanonical or previously overlooked regions of the genome, reco...

Beet Pills

6,600 vol/mo
19%
(5y)
42%
(1y)
51%
(3mo)

Beet Pills refer to dietary supplement capsules containing beetroot extract or powder, marketed for cardiovascular support and athletic p...

Rosemary

246,000 vol/mo
17%
(5y)
8%
(1y)
10%
(3mo)

Rosemary is a widely used culinary herb known for its piney fragrance and versatile use in European and Mediterranean cuisines. In recent...

Zinc

201,000 vol/mo
17%
(5y)
37%
(1y)
41%
(3mo)

Zinc is experiencing renewed market attention driven by supply concerns in zinc mining, rising demand from galvanization and construction...

MSM Supplement

22,200 vol/mo
15%
(5y)
38%
(1y)
12%
(3mo)

MSM (methylsulfonylmethane) is a dietary supplement used for joint health, inflammation reduction, and connective tissue support, with a ...

Curcumin

60,500 vol/mo
15%
(5y)
47%
(1y)
63%
(3mo)

Curcumin is the bioactive compound found in turmeric that has gained widespread attention for its potential anti inflammatory, antioxidan...

Seamoss Gel

60,500 vol/mo
15%
(5y)
-26%
(1y)
19%
(3mo)

Sea moss gel is a popular wellness trend centered on using prepared sea moss (Chondrus crispus) gel as a dietary supplement. It is market...

Probiotics

246,000 vol/mo
15%
(5y)
11%
(1y)
28%
(3mo)

Probiotics are live microorganisms that, when consumed in adequate amounts, confer health benefits to the host. The topic covers consumer...

Fertility

60,500 vol/mo
14%
(5y)
18%
(1y)
22%
(3mo)

Fertility is a, sustained topic in health tech and reproductive medicine, encompassing assisted reproductive technologies, at home fertil...

Iodine

110,000 vol/mo
13%
(5y)
7%
(1y)
19%
(3mo)

Iodine is a chemical element and industrial commodity, frequently linked to medical use (iodized salt), photography historically, and inc...

Milk Thistle

135,000 vol/mo
13%
(5y)
18%
(1y)
40%
(3mo)

Milk Thistle is a widely recognized herbal supplement derived from Silybum marianum, historically used for liver support and detoxificati...

13%
(5y)
24%
(1y)
41%
(3mo)

Nitric Oxide Beets refers to the wellness and athletic performance trend around beetroot derived nitrates boosting nitric oxide productio...

Carrot

201,000 vol/mo
11%
(5y)
8%
(1y)
22%
(3mo)

Carrot is a widely cultivated root vegetable with ongoing significance in agriculture, food processing, and consumer health; this analysi...

Dietician

49,500 vol/mo
11%
(5y)
-3%
(1y)
12%
(3mo)

Dietician (dietitian) refers to a health professional specializing in nutrition, dietary planning, and medical nutrition therapy. The fie...

Liver Detox Cleanse

60,500 vol/mo
11%
(5y)
-9%
(1y)
27%
(3mo)

Liver Detox Cleanse is a wellness trend focused on products and regimens aimed at supporting liver function and detoxification, often inv...

Maca Root Powder

18,100 vol/mo
11%
(5y)
18%
(1y)
111%
(3mo)

Maca root powder is a natural health supplement derived from the Peruvian maca plant. It has gained visibility as a plant based adaptogen...

Fennel

135,000 vol/mo
10%
(5y)
10%
(1y)
0%
(3mo)

Fennel is a widely known herb and spice derived from the Foeniculum vulgare plant, used in cooking, traditional medicine, and as an aroma...

Vegan Omega 3

3,600 vol/mo
10%
(5y)
27%
(1y)
17%
(3mo)

Vegan Omega 3 refers to omega 3 fatty acids sourced from vegan friendly algae based sources, providing EPA and DHA without fish. The tren...

Personal Blender

22,200 vol/mo
9%
(5y)
35%
(1y)
45%
(3mo)

Personal Blender is a recognized consumer product category featuring compact, portable blenders designed for single servings and on‑the...

Eating

9,900 vol/mo
9%
(5y)
6%
(1y)
15%
(3mo)

Eating is a perennial human activity that continues to evolve with trends in nutrition, convenience, sustainability, and personalization,...

Amla Powder

12,100 vol/mo
8%
(5y)
32%
(1y)
37%
(3mo)

Amla Powder is a traditional Ayurvedic supplement consisting of dried Indian gooseberry powder used for hair, skin, digestion, and immuni...

Live Conscious

9,900 vol/mo
8%
(5y)
9%
(1y)
22%
(3mo)

Live Conscious is a consumer wellness brand focused on collagen and other supplement products, originally developed under Scale Media and...

Ginger

246,000 vol/mo
7%
(5y)
8%
(1y)
-7%
(3mo)

Ginger is a widely used rhizome valued for culinary and medicinal properties, with rising interest in health benefits, sustainable cultiv...

Triphala

14,800 vol/mo
7%
(5y)
10%
(1y)
18%
(3mo)

Triphala is a traditional Ayurvedic herbal formulation consisting of three fruits (amalaki, bibhitaki, and haritaki) widely used for dige...

Turmeric

368,000 vol/mo
6%
(5y)
1%
(1y)
25%
(3mo)

Turmeric is a globally used spice and dietary supplement, primarily for its active compound curcumin, with rising interest in health and ...

5%
(5y)
151%
(1y)
382%
(3mo)

Antarctic Krill Oil is a dietary supplement derived from Antarctic krill, marketed for omega 3 EPA/DHA in phospholipid form and claimed b...

HMB Supplement

22,200 vol/mo
4%
(5y)
-1%
(1y)
18%
(3mo)

HMB (beta hydroxy beta methylbutyrate) supplement is a dietary supplement widely marketed for muscle growth, strength, and recovery, ofte...

Quinoa

450,000 vol/mo
2%
(5y)
11%
(1y)
56%
(3mo)

Quinoa is a, well established food trend centered on a protein rich, gluten free grain alternative used in health conscious and plant bas...

Reishi Mushroom

40,500 vol/mo
1%
(5y)
-5%
(1y)
24%
(3mo)

Reishi Mushroom is a, historically used medicinal mushroom gaining contemporary recognition as a supplement and functional food ingredien...

Alpha Lion

22,200 vol/mo
-6%
(5y)
82%
(1y)
78%
(3mo)

Alpha Lion is a fitness and nutrition brand known for sports supplements and related lifestyle products, with an expanding footprint in a...

Elderberry

201,000 vol/mo
-8%
(5y)
-6%
(1y)
2%
(3mo)

Elderberry is a long standing botanically derived supplement widely used for immune support, experiencing renewed consumer interest throu...

Nutribullet

90,500 vol/mo
-14%
(5y)
-3%
(1y)
0%
(3mo)

Nutribullet is a popular line of compact blenders known for quick smoothies and health focused blending, continuing to influence at home ...

Neem Powder

2,900 vol/mo
-15%
(5y)
10%
(1y)
32%
(3mo)

Neem powder is a, established herbal product derived from the Azadirachta indica tree. It is used in traditional Ayurvedic and folk medic...

Pedialyte

246,000 vol/mo
-16%
(5y)
-4%
(1y)
24%
(3mo)

Pedialyte is a long established electrolyte beverage brand that remains a, widely recognized player in oral hydration. The trend focuses ...

Vital Proteins

40,500 vol/mo
-21%
(5y)
2%
(1y)
31%
(3mo)

Vital Proteins is a well known collagen supplement brand that has helped popularize dietary collagen as part of wellness and beauty routi...