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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

138%
(5y)
31%
(1y)
81%
(3mo)

Total Beets is a beetroot supplement product marketed by Force Factor, positioned in the wellness and sports nutrition space to support n...

Rhodiola Rosea

49,500 vol/mo
133%
(5y)
108%
(1y)
153%
(3mo)

Rhodiola rosea is a well established adaptogenic herb used to support stress resilience, mental performance, and fatigue reduction, with ...

Beet Supplement

33,100 vol/mo
132%
(5y)
81%
(1y)
68%
(3mo)

Beet supplements, including beetroot powder and beet juice capsules, are popular for supporting nitric oxide production, athletic perform...

Nattokinase

90,500 vol/mo
129%
(5y)
93%
(1y)
117%
(3mo)

Nattokinase is a fibrinolytic enzyme derived from natto, a traditional Japanese fermented soybean dish. It is marketed as a dietary suppl...

Protein Gummies

6,600 vol/mo
129%
(5y)
86%
(1y)
77%
(3mo)

Protein Gummies are chewy dietary supplements that deliver protein in gummy form, blending nutrition with convenient, snackable consumpti...

Berberine

368,000 vol/mo
124%
(5y)
27%
(1y)
47%
(3mo)

Berberine is a plant derived alkaloid used as a dietary supplement, gaining traction for metabolic health benefits such as blood sugar an...

122%
(5y)
33%
(1y)
52%
(3mo)

Functional mushrooms refer to edible mushrooms with purported health benefits beyond nutrition, such as lion's mane, reishi, chaga, and c...

Oregano Oil

90,500 vol/mo
121%
(5y)
44%
(1y)
0%
(3mo)

Oregano oil is a plant based essential oil derived product used for its purported antimicrobial, antifungal, and immune supporting proper...

120%
(5y)
-4%
(1y)
16%
(3mo)

Beef liver supplements are desiccated, encapsulated liver products marketed as a nutrient dense alternative to synthetic vitamins, gainin...

Oral Probiotic

6,600 vol/mo
119%
(5y)
82%
(1y)
36%
(3mo)

Oral Probiotic is a trend focusing on probiotics formulated to support oral health, including gum health, reduced plaque or caries risk, ...

Odyssey Elixir

2,400 vol/mo
119%
(5y)
182%
(1y)
70%
(3mo)

Odyssey Elixir is a sparkling functional beverage line launched by Odyssey Wellness, combining mushroom extracts (e.g., Lion’s Mane, Co...

Synbiotic

4,400 vol/mo
116%
(5y)
103%
(1y)
99%
(3mo)

Synbiotic refers to products that combine probiotics (live beneficial bacteria) and prebiotics (nutrients that feed beneficial bacteria) ...

115%
(5y)
74%
(1y)
85%
(3mo)

Psyllium supplement is a well established fiber supplement used to support digestive health, bowel regularity, and can aid in cholesterol...

Creatine Powder

33,100 vol/mo
112%
(5y)
130%
(1y)
150%
(3mo)

Creatine powder continues to be a mainstream, widely used sports supplement with growing emphasis on purity (Creapure), micronized forms,...

110%
(5y)
-61%
(1y)
9999%+
(3mo)

Amanita Muscaria Gummies are edible products incorporating the fly agaric mushroom (Amanita muscaria), characterized by reported psychoac...

Moringa Powder

60,500 vol/mo
110%
(5y)
-18%
(1y)
12%
(3mo)

Moringa powder is a health supplement derived from the leaves of the Moringa oleifera tree, popular for its claimed rich nutrient profile...

PCOS Supplement

8,100 vol/mo
109%
(5y)
37%
(1y)
50%
(3mo)

PCOS Supplement refers to dietary supplements marketed to support management of polycystic ovary syndrome (PCOS), commonly featuring ingr...

108%
(5y)
-44%
(1y)
20%
(3mo)

Lion's Mane Powder refers to mushroom derived supplements (Hericium erinaceus) in powdered form used for cognitive support, mood, and ove...

Gut Supplement

1,000 vol/mo
106%
(5y)
74%
(1y)
80%
(3mo)

Gut Supplement refers to products aimed at improving digestive health, including probiotics, prebiotics, digestive enzymes, and other sup...

106%
(5y)
87%
(1y)
132%
(3mo)

Rhodiola supplements are regulatory herbal products marketed as adaptogens claimed to support stress resilience, mood, energy, and cognit...

Heart and Soil

33,100 vol/mo
106%
(5y)
23%
(1y)
47%
(3mo)

Heart & Soil refers to a set of topics centered on organ meat supplement brands (notably Heart & Soil) and related discourse around ances...