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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

118%
(5y)
22%
(1y)
39%
(3mo)

Functional mushrooms refer to edible mushrooms with purported health benefits beyond nutrition, such as lion's mane, reishi, chaga, and c...

Electrolyte Powder

60,500 vol/mo
118%
(5y)
40%
(1y)
37%
(3mo)

Electrolyte powder is a, established category of hydration supplements designed to replenish electrolytes and fluids, popular among athle...

Oregano Oil

90,500 vol/mo
116%
(5y)
50%
(1y)
36%
(3mo)

Oregano oil is a plant based essential oil derived product used for its purported antimicrobial, antifungal, and immune supporting proper...

115%
(5y)
74%
(1y)
85%
(3mo)

Psyllium supplement is a well established fiber supplement used to support digestive health, bowel regularity, and can aid in cholesterol...

Beet Supplement

27,100 vol/mo
112%
(5y)
60%
(1y)
60%
(3mo)

Beet supplements, including beetroot powder and beet juice capsules, are popular for supporting nitric oxide production, athletic perform...

110%
(5y)
-61%
(1y)
9999%+
(3mo)

Amanita Muscaria Gummies are edible products incorporating the fly agaric mushroom (Amanita muscaria), characterized by reported psychoac...

Gummy Supplement

1,000 vol/mo
110%
(5y)
81%
(1y)
44%
(3mo)

Gummy supplements are dietary supplements delivered in gummy form, covering vitamins, minerals, and herbal blends. They are popular for t...

PCOS Supplement

8,100 vol/mo
109%
(5y)
37%
(1y)
50%
(3mo)

PCOS Supplement refers to dietary supplements marketed to support management of polycystic ovary syndrome (PCOS), commonly featuring ingr...

108%
(5y)
-44%
(1y)
20%
(3mo)

Lion's Mane Powder refers to mushroom derived supplements (Hericium erinaceus) in powdered form used for cognitive support, mood, and ove...

First Day Vitamins

22,200 vol/mo
107%
(5y)
15%
(1y)
11%
(3mo)

First Day Vitamins is a family focused wellness vitamin brand offering gummy and habit aligned supplements (multivitamins, brain support,...

Rhodiola Rosea

40,500 vol/mo
107%
(5y)
67%
(1y)
69%
(3mo)

Rhodiola rosea is a well established adaptogenic herb used to support stress resilience, mental performance, and fatigue reduction, with ...

Heart Supplement

1,300 vol/mo
106%
(5y)
88%
(1y)
46%
(3mo)

Heart supplements refer to dietary supplements marketed to support cardiovascular health, typically containing ingredients like omega 3 f...

Ceres Chill

14,800 vol/mo
106%
(5y)
-18%
(1y)
0%
(3mo)

Ceres Chill is a portable breast milk chiller and warmer accessory designed to keep pumped milk cold for extended periods and to simplify...

Beet Root

165,000 vol/mo
104%
(5y)
54%
(1y)
54%
(3mo)

Beet Root (beetroot) is a, globally recognized root vegetable associated with nutrition, color, and sports performance benefits. It has a...

CBG Gummies

2,900 vol/mo
104%
(5y)
11%
(1y)
10%
(3mo)

CBG Gummies are edible products containing cannabigerol (CBG), a non psychoactive cannabinoid gaining popularity as a hemp derived supple...

104%
(5y)
-3%
(1y)
21%
(3mo)

Lion's Mane Supplement is a popular nootropic/mind support supplement derived from the Hericium erinaceus mushroom, widely marketed for c...

Seed Health

2,900 vol/mo
101%
(5y)
137%
(1y)
80%
(3mo)

Seed Health is a company at the forefront of the probiotic and gut microbiome movement, known for its probiotic products and research dri...

Truvani

22,200 vol/mo
100%
(5y)
6%
(1y)
55%
(3mo)

Truvani is a brand known for clean label, organic plant based protein powders and other nutrition products, emphasizing simple ingredient...

Heart and Soil

33,100 vol/mo
100%
(5y)
17%
(1y)
20%
(3mo)

Heart & Soil refers to a set of topics centered on organ meat supplement brands (notably Heart & Soil) and related discourse around ances...

95%
(5y)
178%
(1y)
63%
(3mo)

Recovery Powder refers to dietary supplement powders marketed to support post workout muscle recovery, endurance, and reduced soreness. T...

93%
(5y)
35%
(1y)
62%
(3mo)

Natural supplements encompass vitamins, minerals, herbs, and botanical products marketed as dietary supplements with an emphasis on natur...