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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

7%
(5y)
169%
(1y)
387%
(3mo)

Quinoa

368,000 vol/mo
6%
(5y)
13%
(1y)
20%
(3mo)

Quinoa is a, well established food trend centered on a protein rich, gluten free grain alternative used in health conscious and plant bas...

Sea Moss Powder

1,600 vol/mo
5%
(5y)
18%
(1y)
146%
(3mo)

Reishi Mushroom

40,500 vol/mo
1%
(5y)
-3%
(1y)
23%
(3mo)

Reishi Mushroom is a, historically used medicinal mushroom gaining contemporary recognition as a supplement and functional food ingredien...

Alpha Lion

22,200 vol/mo
-6%
(5y)
91%
(1y)
89%
(3mo)

Alpha Lion is a fitness and nutrition brand known for sports supplements and related lifestyle products, with an expanding footprint in a...

Elderberry

201,000 vol/mo
-8%
(5y)
0%
(1y)
0%
(3mo)

Elderberry is a long standing botanically derived supplement widely used for immune support, experiencing renewed consumer interest throu...

Pedialyte

246,000 vol/mo
-13%
(5y)
0%
(1y)
6%
(3mo)

Pedialyte is a long established electrolyte beverage brand that remains a, widely recognized player in oral hydration. The trend focuses ...

Elderberry Gummies

14,800 vol/mo
-16%
(5y)
19%
(1y)
35%
(3mo)

Elderberry Gummies are a popular dietary supplement product designed to support immune health, made from elderberry extract and marketed ...

Entourage Effect

4,400 vol/mo
-26%
(5y)
52%
(1y)
53%
(3mo)

The Entourage Effect is a concept in cannabis research describing how the combined action of cannabinoids, terpenes, and other cannabis c...

Hydroxycut

27,100 vol/mo
-30%
(5y)
0%
(1y)
138%
(3mo)

Hydroxycut is a long standing brand of weight loss supplements known for stimulant containing formulas and aggressive marketing. It has r...

Nutrisense

5,400 vol/mo
-40%
(5y)
-36%
(1y)
-4%
(3mo)

Nutrisense is a company that provides continuous glucose monitoring (CGM) integration with a digital health platform to help individuals ...

-45%
(5y)
-14%
(1y)
-11%
(3mo)

Young Living Essential Oils is a company known for marketing essential oils and related wellness products, historically via multi level m...

ACV Gummies

2,900 vol/mo
-46%
(5y)
-62%
(1y)
96%
(3mo)

Enfagrow

2,900 vol/mo
-47%
(5y)
9%
(1y)
64%
(3mo)

Enfagrow is a brand of toddler nutrition beverages and foods marketed by Reckitt (originating from Mead Johnson). The topic relates to in...

-52%
(5y)
0%
(1y)
43%
(3mo)

Enfamil Gentlease is a infant formula product designed to aid gentle digestion in babies, popular in discussions around infant nutrition ...

Nourish

90,500 vol/mo
-90%
(5y)
47%
(1y)
60%
(3mo)

OZiva

3,600 vol/mo
9999%+
(5y)
2331%
(1y)
35%
(3mo)

OZiva is a nutrition and wellness brand specializing in plant based protein and supplement products, popular in India and expanding to ot...

XXL Nutrition

320 vol/mo
9999%+
(5y)
1870%
(1y)
114%
(3mo)

XXL Nutrition is a dietary supplements brand known for fitness focused products such as protein powders, amino acids, and vitamins, with ...

Snapcalorie

2,400 vol/mo
9999%+
(5y)
1583%
(1y)
50%
(3mo)

SnapCalorie is an AI powered image based calorie and macronutrient tracking app that estimates caloric content from photos of meals, aimi...

Wellcore

880 vol/mo
9999%+
(5y)
1534%
(1y)
5%
(3mo)

Wellcore is a company offering at home, science backed hormone optimization programs primarily targeting testosterone and broader hormona...

9999%+
(5y)
1454%
(1y)
24%
(3mo)

Microbiome Supplements are products designed to support or modulate the gut microbiome, including probiotics, prebiotics, postbiotics, an...

Gut-Brain Axis

9,900 vol/mo
9999%+
(5y)
1156%
(1y)
48%
(3mo)
9999%+
(5y)
789%
(1y)
90%
(3mo)

Nitrate supplements, derived from sources such as beetroot, are used to enhance athletic performance and cardiovascular function by incre...

9999%+
(5y)
613%
(1y)
804%
(3mo)

Electrolyte Gummies are a consumer product category combining hydration focused electrolytes with gummy candy formats, marketed for conve...

Trip CBD

260 vol/mo
9999%+
(5y)
605%
(1y)
55%
(3mo)

TRIP is a CBD focused wellness brand originally known for its CBD beverages and expanded into gummies and other mood/calming products, po...

Baby-led Weaning

60,500 vol/mo
9999%+
(5y)
603%
(1y)
297%
(3mo)

Baby led weaning is a feeding approach where infants self feed solid foods in supervised sessions, using finger foods rather than purees,...

9999%+
(5y)
539%
(1y)
38%
(3mo)

Marine collagen supplements are a rising niche within the broader collagen market, positioned as a marine sourced alternative to bovine a...

9999%+
(5y)
425%
(1y)
499%
(3mo)

Liquid collagen peptides are a form of dietary supplement where collagen peptides are delivered in a liquid suspension or ready to drink ...

9999%+
(5y)
374%
(1y)
54%
(3mo)

Beef organ supplements for women are a niche wellness trend centered on desiccated beef organs (liver, kidney, heart, and sometimes uteru...

9999%+
(5y)
266%
(1y)
650%
(3mo)
9999%+
(5y)
212%
(1y)
208%
(3mo)

Revive Collagen

2,400 vol/mo
9999%+
(5y)
175%
(1y)
316%
(3mo)

Revive Collagen is a consumer brand offering ready to drink marine collagen products and vegan collagen options, gaining visibility throu...

9999%+
(5y)
157%
(1y)
87%
(3mo)

Stress relief supplements are dietary supplements marketed to reduce perceived stress, support mood, and promote relaxation. The trend le...

9999%+
(5y)
146%
(1y)
2%
(3mo)
9999%+
(5y)
131%
(1y)
91%
(3mo)

Natural Strains refers to a renewed emphasis on authentic, non modified cannabis strains and landrace genetics, along with a growing cons...

MRM Nutrition

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
1225%
(3mo)
9999%+
(5y)
9999%+
(1y)
323%
(3mo)

Caffeine Bullet is a product category consisting of fast acting caffeine chews, gums, and gels designed for quick energy and focus, with ...

9999%+
(5y)
9999%+
(1y)
410%
(3mo)

Beef Liver Powder is a dietary supplement product derived from dehydrated or powdered beef liver, marketed for high density nutrients suc...

9999%+
(5y)
9999%+
(1y)
314%
(3mo)

Vitaminlab

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Nutri-Score

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
43%
(3mo)

Nutri Score is a front of pack nutrition labeling system used in Europe that grades overall nutritional quality of foods from A (best) to...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Natural supplements encompass vitamins, minerals, herbs, and botanical products marketed as dietary supplements with an emphasis on natur...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kiala Nutrition is a consumer wellness brand offering a greens based supplement (notably a Super Greens powder) marketed toward women, wi...

Ensure Enlive

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ensure Enlive is a, established nutrition product from Abbott Nutrition marketed as an advanced therapeutic nutrition shake designed to s...

Cuboai

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
587%
(3mo)

Cubo AI is a company known for its AI powered baby monitor products, notably Cubo AI Smart Baby Monitor and related sleep sensors, which ...

9999%+
(5y)
9999%+
(1y)
409%
(3mo)

Rhodiola Rosea is a well established adaptogenic herb used in dietary supplements for stress support, energy, and mood modulation, with g...

Sea Moss Drops

590 vol/mo
9999%+
(5y)
9999%+
(1y)
384%
(3mo)

Sea Moss Drops are a growing wellness supplement trend, leveraging the nutrient rich sea moss (Irish moss) in liquid drop formulations ma...

Amino Gummies

50 vol/mo
9999%+
(5y)
9999%+
(1y)
1866%
(3mo)
9999%+
(5y)
9999%+
(1y)
331%
(3mo)

Absolute Collagen is a consumer brand offering marine and bovine collagen peptide supplements marketed for beauty, joint health, and over...

9999%+
(5y)
9999%+
(1y)
125%
(3mo)
9999%+
(5y)
9999%+
(1y)
2277%
(3mo)

Super Greens Gummies are a dietary supplement product that combines greens based nutrition with vitamin and mineral blends in a gummy for...

9999%+
(5y)
9999%+
(1y)
894%
(3mo)

Zeolite Drops

390 vol/mo
9999%+
(5y)
9999%+
(1y)
589%
(3mo)

Zeolite Drops are liquid supplements containing clinoptilolite zeolite marketed for detox, gut balance, immune support, and toxin binding...

Blautia

260 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Nature's Craft

880 vol/mo
9999%+
(5y)
9999%+
(1y)
4063%
(3mo)

Nature's Craft refers to a set of brands and businesses positioned around natural, plant based, and nature inspired products and services...

Collagen Latte

140 vol/mo
9999%+
(5y)
9999%+
(1y)
387%
(3mo)
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

The Carnivore Diet Supplement trend centers on dietary regimens and product lines marketed to support a meat based, zero carbohydrate int...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)