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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Elderberry Gummies

14,800 vol/mo
-22%
(5y)
-3%
(1y)
16%
(3mo)

Elderberry Gummies are a popular dietary supplement product designed to support immune health, made from elderberry extract and marketed ...

-25%
(5y)
26%
(1y)
18%
(3mo)

Body Fortress Whey Protein is a commercially available whey protein supplement line targeting fitness enthusiasts and general protein sup...

HHC

90,500 vol/mo
-27%
(5y)
-19%
(1y)
13%
(3mo)

HHC (hexahydrocannabinol) is a cannabinoid marketed as a legal hemp derived alternative to THC with growing consumer interest and product...

Sea Moss Capsules

2,900 vol/mo
-28%
(5y)
-32%
(1y)
89%
(3mo)

Sea Moss Capsules represent a rising consumer interest in taking sea moss in capsule form as a convenient source of minerals, vitamins, a...

Mary Ruth Organics

27,100 vol/mo
-29%
(5y)
-30%
(1y)
-24%
(3mo)

Mary Ruth Organics is a consumer health brand specializing in organic vitamins and supplements, with a growing presence in online retail ...

Entourage Effect

3,600 vol/mo
-34%
(5y)
17%
(1y)
43%
(3mo)

The Entourage Effect is a concept in cannabis research describing how the combined action of cannabinoids, terpenes, and other cannabis c...

Nutrisense

5,400 vol/mo
-34%
(5y)
-32%
(1y)
-13%
(3mo)

Nutrisense is a company that provides continuous glucose monitoring (CGM) integration with a digital health platform to help individuals ...

Hydroxycut

27,100 vol/mo
-36%
(5y)
-14%
(1y)
30%
(3mo)

Hydroxycut is a long standing brand of weight loss supplements known for stimulant containing formulas and aggressive marketing. It has r...

HHC Gummies

1,900 vol/mo
-40%
(5y)
-44%
(1y)
-6%
(3mo)

HHC Gummies are edible products containing hexahydrocannabinol, a semi synthetic cannabinoid marketed as a legal or near legal alternativ...

-41%
(5y)
-16%
(1y)
9%
(3mo)

Apple Cider Vinegar Pills are a dietary supplement marketed to support weight management, digestion, and metabolic health by delivering c...

-44%
(5y)
-17%
(1y)
-17%
(3mo)

Young Living Essential Oils is a company known for marketing essential oils and related wellness products, historically via multi level m...

-52%
(5y)
-4%
(1y)
9%
(3mo)

Enfamil Gentlease is a infant formula product designed to aid gentle digestion in babies, popular in discussions around infant nutrition ...

Bloom Nutrition

18,100 vol/mo
-60%
(5y)
18%
(1y)
81%
(3mo)

Bloom Nutrition is a consumer health brand focused on plant based nutrition products, including protein powders and related supplements. ...

9999%+
(5y)
2475%
(1y)
272%
(3mo)

Fitness Gummies are edible supplement gummies marketed to support athletic performance, recovery, protein intake, and general fitness goa...

Trip CBD

260 vol/mo
9999%+
(5y)
704%
(1y)
70%
(3mo)

TRIP is a CBD focused wellness brand originally known for its CBD beverages and expanded into gummies and other mood/calming products, po...

9999%+
(5y)
695%
(1y)
38%
(3mo)

Microbiome Supplements are products designed to support or modulate the gut microbiome, including probiotics, prebiotics, postbiotics, an...

9999%+
(5y)
565%
(1y)
75%
(3mo)

Beef organ supplements for women are a niche wellness trend centered on desiccated beef organs (liver, kidney, heart, and sometimes uteru...

9999%+
(5y)
343%
(1y)
52%
(3mo)

Liquid Carnitine 3000 is a, historically established category of dietary supplement products offering 3000 mg of L Carnitine per serving ...

9999%+
(5y)
250%
(1y)
130%
(3mo)

Electrolyte Gummies are a consumer product category combining hydration focused electrolytes with gummy candy formats, marketed for conve...

9999%+
(5y)
238%
(1y)
278%
(3mo)

Natural Sleep Gummies are dietary supplement gummies marketed to support sleep quality and onset, typically containing ingredients like m...

9999%+
(5y)
103%
(1y)
195%
(3mo)

Stress relief supplements are dietary supplements marketed to reduce perceived stress, support mood, and promote relaxation. The trend le...

9999%+
(5y)
102%
(1y)
161%
(3mo)

Strawberry Collagen refers to collagen supplement products and blends that are flavored with strawberry, combining dietary collagen pepti...

9999%+
(5y)
102%
(1y)
57%
(3mo)

MuscleTech Creatine is a well known line of creatine supplements from MuscleTech, widely used in the fitness and bodybuilding community a...

Bioniq

2,900 vol/mo
9999%+
(5y)
94%
(1y)
24%
(3mo)

Bioniq is a company offering personalized nutrition and health optimization solutions, combining biomarker testing, data driven nutrition...

9999%+
(5y)
89%
(1y)
149%
(3mo)

Liquid collagen peptides are a form of dietary supplement where collagen peptides are delivered in a liquid suspension or ready to drink ...

9999%+
(5y)
34%
(1y)
263%
(3mo)

Hawthorn supplement is a traditional herbal product derived from Crataegus species, used for cardiovascular support. It has a long histor...

Enzyme Syrup

30 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Enzyme Syrup refers to a category of liquid digestive enzyme supplements marketed as syrups to aid digestion, featuring enzymes such as a...

9999%+
(5y)
9999%+
(1y)
140%
(3mo)

Marine collagen supplements are a rising niche within the broader collagen market, positioned as a marine sourced alternative to bovine a...

Llama Naturals

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
187%
(3mo)

Llama Naturals is a plant based vitamin gummy brand focused on real fruit ingredients, organic sourcing, allergen free formulations, and ...

Psychobiotic

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Psychobiotics are live organisms or microbial derived compounds that influence mental health via the gut brain axis, with growing interes...

PMS Gummies

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

PMS Gummies are edible supplement products marketed to relieve premenstrual syndrome symptoms, packaged as fruit flavored gummies and pos...

9999%+
(5y)
9999%+
(1y)
1404%
(3mo)

Plant chocolate protein powder is a popular plant based supplement made from proteins like pea, rice, or hemp, flavored with chocolate to...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ensure Enlive

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ensure Enlive is a, established nutrition product from Abbott Nutrition marketed as an advanced therapeutic nutrition shake designed to s...

Aminavast

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

AminAvast is a patented amino acid based kidney support supplement for cats and dogs, marketed to support aging kidney function and overa...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Beef Liver Powder is a dietary supplement product derived from dehydrated or powdered beef liver, marketed for high density nutrients suc...

Baby-led Weaning

60,500 vol/mo
9999%+
(5y)
9999%+
(1y)
312%
(3mo)

Baby led weaning is a feeding approach where infants self feed solid foods in supervised sessions, using finger foods rather than purees,...

9999%+
(5y)
9999%+
(1y)
847%
(3mo)

Alkaline water electrolysis (AWE) is a mature hydrogen production technology using a liquid alkaline electrolyte to split water. It remai...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Stinging nettle supplement is a, long standing herbal product derived from Urtica dioica, commonly used for supporting urinary health, in...

Immunity Mix

20 vol/mo
9999%+
(5y)
9999%+
(1y)
450%
(3mo)

Immunity Mix is a, diversified category of immune support products including powders, drinks, capsules, and blends marketed to boost immu...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Horny Goat Weed Gummies are a dietary supplement product combining the traditional herb horny goat weed (epimedium) with fruit based gumm...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Chelated copper is a form of copper used in agriculture and nutrition that combines copper with organic ligands to improve bioavailabilit...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

The Carnivore Diet Supplement trend centers on dietary regimens and product lines marketed to support a meat based, zero carbohydrate int...

9999%+
(5y)
9999%+
(1y)
229%
(3mo)

Caffeine Bullet is a product category consisting of fast acting caffeine chews, gums, and gels designed for quick energy and focus, with ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kiala Nutrition is a consumer wellness brand offering a greens based supplement (notably a Super Greens powder) marketed toward women, wi...

Yanibest

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Yanibest is a consumer brand primarily known for haircare and beauty products, including silk and satin hair accessories and related item...

Vitable

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Vitable is a personalized vitamin subscription service that creates tailored vitamin packs based on a health questionnaire, placing empha...

9999%+
(5y)
9999%+
(1y)
125%
(3mo)

Nitrate supplements, derived from sources such as beetroot, are used to enhance athletic performance and cardiovascular function by incre...

Zooki

720 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Zooki is a wellness brand known for liposomal vitamins and supplements, recognized for its premium branding and delivery technology that ...

9999%+
(5y)
9999%+
(1y)
519%
(3mo)

Multi Collagen Peptides Powder is a dietary supplement product that blends collagen peptides from multiple sources (e.g., bovine, marine,...

Cuboai

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Cubo AI is a company known for its AI powered baby monitor products, notably Cubo AI Smart Baby Monitor and related sleep sensors, which ...

9999%+
(5y)
9999%+
(1y)
503%
(3mo)

Rhodiola Rosea is a well established adaptogenic herb used in dietary supplements for stress support, energy, and mood modulation, with g...

Sea Moss Drops

590 vol/mo
9999%+
(5y)
9999%+
(1y)
133%
(3mo)

Sea Moss Drops are a growing wellness supplement trend, leveraging the nutrient rich sea moss (Irish moss) in liquid drop formulations ma...

Nature's Craft

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Nature's Craft refers to a set of brands and businesses positioned around natural, plant based, and nature inspired products and services...