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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Spermidine

22,200 vol/mo
105%
(5y)
70%
(1y)
58%
(3mo)

Spermidine is a natural polyamine linked to cellular autophagy and aging research, driving consumer interest in spermidine rich foods and...

Beet Root

165,000 vol/mo
104%
(5y)
54%
(1y)
54%
(3mo)

Beet Root (beetroot) is a, globally recognized root vegetable associated with nutrition, color, and sports performance benefits. It has a...

104%
(5y)
-3%
(1y)
21%
(3mo)

Lion's Mane Supplement is a popular nootropic/mind support supplement derived from the Hericium erinaceus mushroom, widely marketed for c...

Liver Supplement

14,800 vol/mo
104%
(5y)
52%
(1y)
40%
(3mo)

Liver Supplement is a and established category within dietary supplements focused on supporting liver health and detoxification; growth i...

Beetroot

201,000 vol/mo
103%
(5y)
141%
(1y)
34%
(3mo)

Beetroot is a vegetable with established use in nutrition and wellness markets, often highlighted for cardiovascular benefits and athleti...

Seed Health

2,900 vol/mo
101%
(5y)
137%
(1y)
80%
(3mo)

Seed Health is a company at the forefront of the probiotic and gut microbiome movement, known for its probiotic products and research dri...

Magnesium Supplement

246,000 vol/mo
100%
(5y)
82%
(1y)
37%
(3mo)

Magnesium supplements are dietary supplements aimed at increasing magnesium intake to support muscle function, sleep, stress management, ...

100%
(5y)
152%
(1y)
186%
(3mo)

Essential Nutrition refers to the foundational nutrients required for human health and also to multiple brands and products marketed unde...

Her Package

590 vol/mo
99%
(5y)
56%
(1y)
54%
(3mo)
98%
(5y)
164%
(1y)
321%
(3mo)

Food protein powder is a well established consumer product category used to supplement protein intake for fitness, weight management, and...

Creatine Monohydrate

246,000 vol/mo
97%
(5y)
117%
(1y)
127%
(3mo)

Creatine Monohydrate is a well established supplement ingredient used to enhance athletic performance, strength, and lean muscle mass, wi...

Prebiotic

33,100 vol/mo
94%
(5y)
73%
(1y)
95%
(3mo)

Prebiotic refers to non digestible food ingredients that support the growth and activity of beneficial gut bacteria. The topic has gained...

Vitex Supplement

6,600 vol/mo
93%
(5y)
18%
(1y)
-5%
(3mo)

Vitex supplement refers to products containing Vitex agnus castus (chasteberry), widely used for hormonal balance, menstrual symptoms, an...

92%
(5y)
56%
(1y)
80%
(3mo)

Mushroom supplements are a growing category of nutraceuticals featuring fungi such as reishi, lion’s mane, chaga, and cordyceps markete...

90%
(5y)
61%
(1y)
46%
(3mo)

Ashwagandha supplementation has gained traction as a popular adaptogen in wellness and sports nutrition, driven by interest in stress man...

90%
(5y)
50%
(1y)
41%
(3mo)

Gut Health Supplement is a and established trend focusing on products designed to support digestive health, microbiome balance, and overa...

Biohacking

18,100 vol/mo
89%
(5y)
43%
(1y)
33%
(3mo)

Biohacking is a broad movement focused on optimizing human performance and health through DIY biology, wearable tech, nutraceuticals, sle...

88%
(5y)
57%
(1y)
53%
(3mo)

Caffeine protein powder combines caffeine with protein to deliver both protein intake and a caffeine boost in a single beverage, targetin...

Ceres Chill

12,100 vol/mo
88%
(5y)
-16%
(1y)
17%
(3mo)

Ceres Chill is a portable breast milk chiller and warmer accessory designed to keep pumped milk cold for extended periods and to simplify...

Coody

4,400 vol/mo
87%
(5y)
23%
(1y)
118%
(3mo)

Coody is a outdoor gear brand known for inflatable and modular glamping tents, with an active global presence and official online stores ...

Creatine

673,000 vol/mo
86%
(5y)
59%
(1y)
49%
(3mo)

Creatine remains a mature, widely used sports nutrition supplement with ongoing growth driven by expanding consumer segments, improved pr...