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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Probiotic Gummies

8,100 vol/mo
74%
(5y)
123%
(1y)
192%
(3mo)

Probiotic Gummies are a consumer friendly, vitamin like format of probiotics designed to support gut health with flavors and convenient d...

Gut Biome

2,900 vol/mo
73%
(5y)
7%
(1y)
21%
(3mo)

The gut biome topic refers to the gut microbiome, the complex community of microorganisms living in the digestive tract, and its impact o...

Fish Oil Supplement

74,000 vol/mo
73%
(5y)
77%
(1y)
50%
(3mo)

Fish oil supplement is a widespread consumer health product that provides omega 3 fatty acids, primarily EPA and DHA, marketed for heart,...

Psyllium Husk

201,000 vol/mo
73%
(5y)
60%
(1y)
68%
(3mo)

Psyllium husk is a widely used dietary fiber supplement sourced from Plantago seeds, known for supporting digestive health, cholesterol m...

Bacopa Monnieri

22,200 vol/mo
71%
(5y)
106%
(1y)
29%
(3mo)

Bacopa Monnieri is a traditional nootropic and adaptogenic herb increasingly popular in modern wellness and cognitive health supplements....

AHCC

12,100 vol/mo
71%
(5y)
30%
(1y)
27%
(3mo)

HumanN

8,100 vol/mo
69%
(5y)
124%
(1y)
100%
(3mo)

HumanN is a nutraceutical company known for beetroot based athletic performance supplements and nutraceuticals focused on nitric oxide op...

Quest Protein Shake

12,100 vol/mo
68%
(5y)
92%
(1y)
108%
(3mo)

Quest Protein Shake is a protein beverage product line from Quest Nutrition, a brand known for its high protein snacks and supplements ma...

Thorne Supplements

60,500 vol/mo
68%
(5y)
38%
(1y)
27%
(3mo)

Thorne Supplements refers to Thorne Research, a well known US based company that develops and markets professional grade dietary suppleme...

Psyllium

60,500 vol/mo
67%
(5y)
64%
(1y)
80%
(3mo)

Psyllium is a dietary fiber supplement derived from the Plantago ovata plant and marketed for digestive health, cholesterol management, a...

Lung Detox

18,100 vol/mo
65%
(5y)
4%
(1y)
1%
(3mo)

Lung Detox is a wellness trend centered on the idea that lungs can be cleansed or rejuvenated through breathing practices, environment ma...

Beet Root Powder

49,500 vol/mo
64%
(5y)
53%
(1y)
126%
(3mo)

Beet Root Powder is a widely used dietary supplement and culinary additive derived from beets. It is valued for natural nitrates, potenti...

Hydration

49,500 vol/mo
62%
(5y)
78%
(1y)
111%
(3mo)

TDEE

74,000 vol/mo
61%
(5y)
8%
(1y)
35%
(3mo)

TDEE, or Total Daily Energy Expenditure, is the total calories burned in a day and is used to set maintenance calorie targets; it has bec...

61%
(5y)
1%
(1y)
74%
(3mo)

Effective Microorganisms (EM) are a consortium of beneficial bacteria and yeasts developed for use in agriculture, waste treatment, and e...

59%
(5y)
17%
(1y)
9%
(3mo)

Mushroom supplements are a, established health and wellness trend centered on ingesting medicinal mushrooms (e.g., reishi, chaga, lion’...

Beef Kidney

2,400 vol/mo
59%
(5y)
52%
(1y)
34%
(3mo)

Beef Kidney is a culinary product and livestock byproduct, used in various cuisine traditions and artisanal meat markets; it has niche ap...

58%
(5y)
-50%
(1y)
-16%
(3mo)

Amanita Muscaria Gummies are edible products incorporating the fly agaric mushroom (Amanita muscaria), characterized by reported psychoac...

58%
(5y)
211%
(1y)
27%
(3mo)

Superfoods Powder

5,400 vol/mo
57%
(5y)
408%
(1y)
1253%
(3mo)

Marine Collagen

12,100 vol/mo
57%
(5y)
107%
(1y)
138%
(3mo)

Marine collagen is a popular dietary supplement derived from marine sources, marketed for supporting skin, hair, nails, joints, and overa...

Gut Health

480 vol/mo
56%
(5y)
26%
(1y)
20%
(3mo)

Gut health refers to the balance and function of the gut microbiome and digestive system, widely recognized as impacting digestion, immun...

Protein

301,000 vol/mo
56%
(5y)
31%
(1y)
46%
(3mo)

Supplement

22,200 vol/mo
56%
(5y)
58%
(1y)
44%
(3mo)

Inulin

40,500 vol/mo
55%
(5y)
45%
(1y)
46%
(3mo)

Inulin is a natural plant based dietary fiber and prebiotic derived primarily from chicory root, increasingly used in foods and supplemen...

Fullscript

135,000 vol/mo
55%
(5y)
4%
(1y)
6%
(3mo)

Fullscript is a digital platform enabling practitioners to prescribe, customize, and dispense nutraceuticals and supplements to patients,...

Calcium Supplement

74,000 vol/mo
55%
(5y)
63%
(1y)
49%
(3mo)

Calcium supplements are dietary products designed to support bone health, often used to prevent or treat calcium deficiency and osteoporo...

Fisetin

6,600 vol/mo
55%
(5y)
63%
(1y)
47%
(3mo)
54%
(5y)
162%
(1y)
197%
(3mo)

Nootropic

74,000 vol/mo
54%
(5y)
82%
(1y)
103%
(3mo)