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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Quest Protein Shake

12,100 vol/mo
47%
(5y)
78%
(1y)
23%
(3mo)

Quest Protein Shake is a protein beverage product line from Quest Nutrition, a brand known for its high protein snacks and supplements ma...

MaryRuth Organics

27,100 vol/mo
46%
(5y)
-3%
(1y)
25%
(3mo)

MaryRuth Organics is a US based direct to consumer brand that produces plant based vitamins and supplements, known for its liquid drops a...

Fish Collagen

2,400 vol/mo
46%
(5y)
62%
(1y)
45%
(3mo)

Fish collagen is a popular marine derived supplement and cosmetic ingredient sourced from fish skin or scales, marketed for joint, skin, ...

Mullein Oil

1,600 vol/mo
46%
(5y)
-10%
(1y)
22%
(3mo)

Mullein oil is a traditional herbal remedy derived from mullein flowers infused in oil, commonly used for ear care and respiratory suppor...

Bee Pollen

40,500 vol/mo
45%
(5y)
-31%
(1y)
26%
(3mo)

Bee pollen is a natural health supplement consisting of pollen collected by honeybees mixed with nectar and bee enzymes. It is marketed f...

45%
(5y)
36%
(1y)
41%
(3mo)

Multivitamin Gummies are a popular form of dietary supplements designed for convenient, tasty daily vitamin intake.

Seed Probiotics

90,500 vol/mo
45%
(5y)
4%
(1y)
32%
(3mo)

Seed Probiotics refers to the probiotic category centered on Seed Health's scientifically driven synbiotic products, such as the DS 01 Da...

Inulin

40,500 vol/mo
45%
(5y)
33%
(1y)
14%
(3mo)

Inulin is a natural plant based dietary fiber and prebiotic derived primarily from chicory root, increasingly used in foods and supplemen...

Calcium Supplement

74,000 vol/mo
44%
(5y)
46%
(1y)
19%
(3mo)

Calcium supplements are dietary products designed to support bone health, often used to prevent or treat calcium deficiency and osteoporo...

Yerba Mate

246,000 vol/mo
44%
(5y)
6%
(1y)
18%
(3mo)

Yerba Mate is a traditional South American caffeinated infusion made from Ilex paraguariensis leaves. In recent years it has gained globa...

HumanN

6,600 vol/mo
44%
(5y)
71%
(1y)
27%
(3mo)

HumanN is a nutraceutical company known for beetroot based athletic performance supplements and nutraceuticals focused on nitric oxide op...

43%
(5y)
56%
(1y)
60%
(3mo)

Caffeine Tablets are widely used as a quick, portable source of caffeine to enhance alertness, focus, and physical performance. They are ...

Autophagy

90,500 vol/mo
41%
(5y)
56%
(1y)
39%
(3mo)

Autophagy is a conserved cellular degradation process where cells recycle damaged organelles and proteins. It is a well established biolo...

THCV

22,200 vol/mo
41%
(5y)
5%
(1y)
13%
(3mo)

THCV (tetrahydrocannabivarin) is a cannabinoid attracting attention for its potential appetite suppressing properties, distinct psychoact...

Organ Meat

4,400 vol/mo
41%
(5y)
13%
(1y)
9%
(3mo)

Organ meat, also known as offal, is experiencing renewed consumer interest as part of the broader nose to tail culinary movement and sust...

NMN Supplement

90,500 vol/mo
40%
(5y)
49%
(1y)
133%
(3mo)

NMN supplement refers to nicotinamide mononucleotide products marketed to support cellular energy, aging biology, and metabolic health. I...

Fiber

110,000 vol/mo
40%
(5y)
30%
(1y)
31%
(3mo)

Fiber refers to fiber optic technology and infrastructure, notably fiber optic cables used for high speed data transmission and fiber int...

40%
(5y)
44%
(1y)
62%
(3mo)

Food protein powder is a well established consumer product category used to supplement protein intake for fitness, weight management, and...

39%
(5y)
49%
(1y)
81%
(3mo)

Bromelain supplements, enzymes derived from pineapple, have gained attention as natural anti inflammatory and digestive support options. ...

Black Maca

8,100 vol/mo
39%
(5y)
25%
(1y)
23%
(3mo)

Black Maca is a form of maca root supplement revered for its purported vitality and hormonal balancing benefits, marketed primarily in he...

Adaptogen

49,500 vol/mo
38%
(5y)
7%
(1y)
41%
(3mo)

Adaptogens are natural substances, typically herbs or mushrooms, believed to help the body resist stress and support energy, immunity, an...

Protein Shake

301,000 vol/mo
38%
(5y)
21%
(1y)
59%
(3mo)

Protein Shake is a well established nutrition category focused on convenient, protein rich beverages and powders used to support muscle r...

37%
(5y)
18%
(1y)
26%
(3mo)

Bacillus coagulans is a probiotic bacterium widely used in dietary supplements and functional foods, with ongoing interest driven by its ...

Rosemary Water

8,100 vol/mo
36%
(5y)
14%
(1y)
37%
(3mo)

Rosemary Water refers to beverages or water infusions flavored with rosemary, sometimes combined with citrus or other herbs, used for hyd...

Collagen Water

2,400 vol/mo
36%
(5y)
85%
(1y)
59%
(3mo)

Collagen Water is a fortified beverage trend where water is infused with hydrolyzed collagen peptides and sometimes vitamins or minerals,...

Viome

18,100 vol/mo
36%
(5y)
-15%
(1y)
1%
(3mo)

Viome is a consumer focused microbiome testing and personalized nutrition company offering at home gut health tests, RNA sequencing analy...

Probiotic Gummies

8,100 vol/mo
35%
(5y)
62%
(1y)
27%
(3mo)

Probiotic Gummies are a consumer friendly, vitamin like format of probiotics designed to support gut health with flavors and convenient d...

35%
(5y)
32%
(1y)
59%
(3mo)

Nature's Truth is a brand specializing in botanicals, herbs, spices, and dietary supplements, widely available in health stores and onlin...

Moringa Tea

22,200 vol/mo
35%
(5y)
-2%
(1y)
14%
(3mo)

Moringa Tea is a beverage trend centered on tea blends and single ingredient infusions using moringa leaves, marketed for superfood benef...

Magnesium Citrate

368,000 vol/mo
35%
(5y)
15%
(1y)
13%
(3mo)

Magnesium Citrate is a widely used dietary supplement and laxative form of magnesium, recognized as a, existing product in the health and...