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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

92%
(5y)
66%
(1y)
51%
(3mo)

Ashwagandha supplementation has gained traction as a popular adaptogen in wellness and sports nutrition, driven by interest in stress man...

Nooro

3,600 vol/mo
91%
(5y)
-77%
(1y)
-47%
(3mo)

Nooro is a health and wellness brand known for massager devices (notably foot and knee massagers) and related apps; it has established pr...

Detox Supplement

6,600 vol/mo
91%
(5y)
72%
(1y)
100%
(3mo)

Detox supplements are marketed as products that support body detoxification, often targeting liver, gut health, or digestive cleanse usin...

Beet Supplements

33,100 vol/mo
91%
(5y)
65%
(1y)
26%
(3mo)

Beet supplements are a and established wellness product category focused on beetroot derived nitrates and polyphenols to support cardiova...

Biohacking

18,100 vol/mo
91%
(5y)
43%
(1y)
37%
(3mo)

Biohacking is a broad movement focused on optimizing human performance and health through DIY biology, wearable tech, nutraceuticals, sle...

Creatine

673,000 vol/mo
88%
(5y)
60%
(1y)
45%
(3mo)

Creatine remains a mature, widely used sports nutrition supplement with ongoing growth driven by expanding consumer segments, improved pr...

88%
(5y)
104%
(1y)
53%
(3mo)

Stress supplements refer to dietary supplements marketed to reduce perceived stress, anxiety, or tension, often containing adaptogens (li...

House Of Wise

320 vol/mo
88%
(5y)
145%
(1y)
5%
(3mo)

Collagen Supplement

135,000 vol/mo
88%
(5y)
115%
(1y)
69%
(3mo)

Collagen supplements are dietary products containing collagen peptides marketed to support skin elasticity, joint health, and overall wel...

Vitex Supplement

6,600 vol/mo
86%
(5y)
11%
(1y)
47%
(3mo)

Vitex supplement refers to products containing Vitex agnus castus (chasteberry), widely used for hormonal balance, menstrual symptoms, an...

Coody

4,400 vol/mo
85%
(5y)
35%
(1y)
13%
(3mo)

Coody is a outdoor gear brand known for inflatable and modular glamping tents, with an active global presence and official online stores ...

Ceres Chill

12,100 vol/mo
85%
(5y)
-17%
(1y)
23%
(3mo)

Ceres Chill is a portable breast milk chiller and warmer accessory designed to keep pumped milk cold for extended periods and to simplify...

84%
(5y)
79%
(1y)
20%
(3mo)

Growth supplements refer to nutritional products marketed to support physical development, muscle growth, and overall body growth, often ...

Magnesium Malate

40,500 vol/mo
84%
(5y)
58%
(1y)
63%
(3mo)

Magnesium Malate is a dietary supplement form that combines magnesium with malic acid. It is marketed for supporting muscle comfort, ener...

84%
(5y)
74%
(1y)
108%
(3mo)

Bloating supplement refers to dietary products designed to reduce or prevent abdominal bloating and gas, often containing enzymes, probio...

Microbiome

27,100 vol/mo
83%
(5y)
77%
(1y)
55%
(3mo)

The microbiome trend centers on the community of microorganisms living in and on the human body, particularly the gut, and its impact on ...

Electrolytes

246,000 vol/mo
81%
(5y)
36%
(1y)
44%
(3mo)

Key Nutrients

1,900 vol/mo
79%
(5y)
40%
(1y)
46%
(3mo)

Key Nutrients is a nutrition focused topic emphasizing essential macro and micronutrients required for health, with growing attention on...

L-Citrulline

60,500 vol/mo
79%
(5y)
161%
(1y)
129%
(3mo)

L Citrulline is a nonessential amino acid supplement popular for supporting nitric oxide production, exercise performance, and cardiovasc...

Fish Collagen

2,400 vol/mo
79%
(5y)
107%
(1y)
110%
(3mo)

Fish collagen is a popular marine derived supplement and cosmetic ingredient sourced from fish skin or scales, marketed for joint, skin, ...

Ancient Nutrition

33,100 vol/mo
75%
(5y)
70%
(1y)
124%
(3mo)

Ancient Nutrition refers to the growing consumer interest in supplements and foods inspired by traditional ancient diets and remedies, in...