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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

86%
(5y)
113%
(1y)
111%
(3mo)

Nootropic supplements are dietary products marketed to enhance cognitive function such as memory, focus, and mental clarity. They range f...

Beet Supplements

33,100 vol/mo
84%
(5y)
60%
(1y)
29%
(3mo)

Beet supplements are a and established wellness product category focused on beetroot derived nitrates and polyphenols to support cardiova...

Magnesium Malate

40,500 vol/mo
83%
(5y)
55%
(1y)
57%
(3mo)

Magnesium Malate is a dietary supplement form that combines magnesium with malic acid. It is marketed for supporting muscle comfort, ener...

Microbiome

27,100 vol/mo
83%
(5y)
71%
(1y)
61%
(3mo)

The microbiome trend centers on the community of microorganisms living in and on the human body, particularly the gut, and its impact on ...

Key Nutrients

1,900 vol/mo
82%
(5y)
37%
(1y)
51%
(3mo)

Key Nutrients is a nutrition focused topic emphasizing essential macro and micronutrients required for health, with growing attention on...

81%
(5y)
100%
(1y)
54%
(3mo)

Stress supplements refer to dietary supplements marketed to reduce perceived stress, anxiety, or tension, often containing adaptogens (li...

House Of Wise

320 vol/mo
79%
(5y)
145%
(1y)
9%
(3mo)

House of Wise is a wellness brand founded in 2020 that focuses on CBD infused products aimed at women, covering sleep, stress, intimacy, ...

Electrolytes

246,000 vol/mo
78%
(5y)
35%
(1y)
42%
(3mo)

Electrolytes refer to minerals in the body essential for hydration, nerve function, and muscle activity, widely discussed in contexts of ...

78%
(5y)
5%
(1y)
53%
(3mo)

Effective Microorganisms (EM) are a consortium of beneficial bacteria and yeasts developed for use in agriculture, waste treatment, and e...

78%
(5y)
65%
(1y)
109%
(3mo)

Bloating supplement refers to dietary products designed to reduce or prevent abdominal bloating and gas, often containing enzymes, probio...

Parasite Cleanse

110,000 vol/mo
75%
(5y)
56%
(1y)
20%
(3mo)

Parasite cleanse refers to dietary supplements and regimens marketed to remove parasites from the human body, often paired with claims of...

Lung Detox

22,200 vol/mo
74%
(5y)
9%
(1y)
1%
(3mo)

Lung Detox is a wellness trend centered on the idea that lungs can be cleansed or rejuvenated through breathing practices, environment ma...

L-Citrulline

60,500 vol/mo
73%
(5y)
151%
(1y)
120%
(3mo)

L Citrulline is a nonessential amino acid supplement popular for supporting nitric oxide production, exercise performance, and cardiovasc...

72%
(5y)
59%
(1y)
34%
(3mo)

Growth supplements refer to nutritional products marketed to support physical development, muscle growth, and overall body growth, often ...

Gut Biome

2,900 vol/mo
71%
(5y)
6%
(1y)
15%
(3mo)

The gut biome topic refers to the gut microbiome, the complex community of microorganisms living in the digestive tract, and its impact o...

71%
(5y)
54%
(1y)
64%
(3mo)

Nitric oxide supplements are nutritional products intended to boost nitric oxide production in the body to support blood flow, exercise p...

AHCC

12,100 vol/mo
71%
(5y)
27%
(1y)
26%
(3mo)

AHCC is a dietary supplement called Active Hexose Correlated Compound, derived from shiitake mushrooms, marketed for immune support and r...

Thorne Supplements

60,500 vol/mo
70%
(5y)
32%
(1y)
35%
(3mo)

Thorne Supplements refers to Thorne Research, a well known US based company that develops and markets professional grade dietary suppleme...

Ancient Nutrition

33,100 vol/mo
69%
(5y)
61%
(1y)
118%
(3mo)

Ancient Nutrition refers to the growing consumer interest in supplements and foods inspired by traditional ancient diets and remedies, in...

Bacopa Monnieri

22,200 vol/mo
69%
(5y)
106%
(1y)
26%
(3mo)

Bacopa Monnieri is a traditional nootropic and adaptogenic herb increasingly popular in modern wellness and cognitive health supplements....

Organ Complex

210 vol/mo
67%
(5y)
7%
(1y)
39%
(3mo)

Organ Complex refers to dietary supplements composed of desiccated organ meats (liver, heart, kidney, pancreas, spleen) used as a whole f...