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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Histamine

90,500 vol/mo
68%
(5y)
22%
(1y)
20%
(3mo)

Histamine is a biogenic amine involved in immune responses, gastric acid secretion, and neurotransmission. In recent years, interest has ...

68%
(5y)
32%
(1y)
57%
(3mo)

Liquid multivitamins are a growing segment in the dietary supplement space, marketed for faster absorption, convenience, and easier swall...

Organ Complex

210 vol/mo
67%
(5y)
7%
(1y)
39%
(3mo)

Organ Complex refers to dietary supplements composed of desiccated organ meats (liver, heart, kidney, pancreas, spleen) used as a whole f...

67%
(5y)
74%
(1y)
48%
(3mo)

Stress supplements refer to dietary supplements marketed to reduce perceived stress, anxiety, or tension, often containing adaptogens (li...

Real Mushrooms

6,600 vol/mo
65%
(5y)
57%
(1y)
28%
(3mo)

Real Mushrooms is a brand focused on medicinal mushroom supplements and products, leveraging standardized extracts and third party testin...

Detox Supplement

6,600 vol/mo
65%
(5y)
43%
(1y)
33%
(3mo)

Detox supplements are marketed as products that support body detoxification, often targeting liver, gut health, or digestive cleanse usin...

Caffeine Bar

1,000 vol/mo
64%
(5y)
86%
(1y)
59%
(3mo)

Caffeine Bar refers to on the go caffeinated protein/energy bars and related snack formats designed to deliver a measured caffeine boost ...

Mucin

6,600 vol/mo
63%
(5y)
-18%
(1y)
17%
(3mo)

Mucin refers to a family of highly glycosylated proteins that form mucus, playing key roles in barrier function, lubrication, and cell si...

Hydration Mix

720 vol/mo
63%
(5y)
100%
(1y)
80%
(3mo)

Hydration mix refers to powdered or ready to mix electrolyte beverages designed to replenish fluids, electrolytes, and sometimes energy, ...

Tremella Mushroom

3,600 vol/mo
61%
(5y)
88%
(1y)
83%
(3mo)

Tremella mushroom, a edible fungus also known as snow fungus, is experiencing growing interest for its use in plant based nutrition and c...

Kakadu Plum

6,600 vol/mo
60%
(5y)
-5%
(1y)
14%
(3mo)

Kakadu Plum is a native Australian superfood known for its exceptionally high vitamin C content and antioxidant properties, increasingly ...

60%
(5y)
67%
(1y)
30%
(3mo)

Selenium supplements are trending due to heightened interest in micronutrient support for thyroid function, antioxidant protection, and m...

58%
(5y)
38%
(1y)
71%
(3mo)

Bloating supplement refers to dietary products designed to reduce or prevent abdominal bloating and gas, often containing enzymes, probio...

Fish Oil Supplement

74,000 vol/mo
56%
(5y)
48%
(1y)
22%
(3mo)

Fish oil supplement is a widespread consumer health product that provides omega 3 fatty acids, primarily EPA and DHA, marketed for heart,...

Fiber Gummies

22,200 vol/mo
54%
(5y)
31%
(1y)
49%
(3mo)

Fiber Gummies are a consumer health trend where dietary fiber is delivered via gummy supplements, offering a tastier, convenient alternat...

CBN Gummies

9,900 vol/mo
53%
(5y)
3%
(1y)
7%
(3mo)

CBN Gummies are edible products infused with cannabinol (CBN), marketed mainly for sleep support and relaxation, representing a niche wit...

Visbiome

18,100 vol/mo
52%
(5y)
36%
(1y)
6%
(3mo)

Visbiome is a clinically studied probiotic product line positioned for gastrointestinal health, with emphasis on multi strain probiotics ...

TUDCA

27,100 vol/mo
51%
(5y)
36%
(1y)
18%
(3mo)

TUDCA (tauroursodeoxycholic acid) is a bile acid supplement gaining attention for liver support, hepatoprotection, and potential neuropro...

Beef Kidney

2,400 vol/mo
51%
(5y)
39%
(1y)
33%
(3mo)

Beef Kidney is a culinary product and livestock byproduct, used in various cuisine traditions and artisanal meat markets; it has niche ap...

Soybean Protein

12,100 vol/mo
50%
(5y)
63%
(1y)
22%
(3mo)

Soybean Protein is a well established ingredient and nutritional concept centered on isolating or concentrating proteins from soybeans to...

Ancient Nutrition

33,100 vol/mo
50%
(5y)
30%
(1y)
33%
(3mo)

Ancient Nutrition refers to the growing consumer interest in supplements and foods inspired by traditional ancient diets and remedies, in...