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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Beef Heart

6,600 vol/mo
44%
(5y)
47%
(1y)
70%
(3mo)

Beef heart is gaining attention as a nutrient dense, affordable protein source within offal and nose to tail eating trends. It is being p...

Shatavari

14,800 vol/mo
41%
(5y)
17%
(1y)
27%
(3mo)

Shatavari is a perennial Ayurvedic herb (Asparagus racemosus) used for female health, immunity, and digestive support; rising interest in...

Protein Powder

246,000 vol/mo
41%
(5y)
34%
(1y)
75%
(3mo)

Protein powder is a well established and evolving category in sports nutrition, dairy free and plant based formulations gaining mainstrea...

NMN Supplement

90,500 vol/mo
40%
(5y)
49%
(1y)
133%
(3mo)

NMN supplement refers to nicotinamide mononucleotide products marketed to support cellular energy, aging biology, and metabolic health. I...

Fiber

110,000 vol/mo
40%
(5y)
30%
(1y)
31%
(3mo)

Fiber refers to fiber optic technology and infrastructure, notably fiber optic cables used for high speed data transmission and fiber int...

39%
(5y)
49%
(1y)
81%
(3mo)

Bromelain supplements, enzymes derived from pineapple, have gained attention as natural anti inflammatory and digestive support options. ...

Probiotic Gummies

8,100 vol/mo
35%
(5y)
62%
(1y)
27%
(3mo)

Probiotic Gummies are a consumer friendly, vitamin like format of probiotics designed to support gut health with flavors and convenient d...

Garlic Supplements

18,100 vol/mo
35%
(5y)
58%
(1y)
40%
(3mo)

Garlic supplements are widely used for cardiovascular support and immune health, with sustained interest driven by consumer interest in n...

Slippery Elm Bark

8,100 vol/mo
35%
(5y)
1%
(1y)
60%
(3mo)

Slippery Elm Bark is a traditional herbal remedy derived from Ulmus rubra and other elm species, used mainly for soothing mucous membrane...

Collagen Peptides

135,000 vol/mo
35%
(5y)
49%
(1y)
94%
(3mo)

Collagen peptides are hydrolyzed collagen used in dietary supplements and foods, touted for benefits to skin, joints, and bone health, dr...

35%
(5y)
43%
(1y)
51%
(3mo)

Broccoli powder is a powdered form of broccoli used as a dietary supplement or ingredient in green powders to boost nutritional content, ...

Lactoferrin

22,200 vol/mo
34%
(5y)
64%
(1y)
33%
(3mo)

Lactoferrin is a naturally occurring iron binding glycoprotein found in milk and other secretions, increasingly discussed for its antimic...

Lion's Mane

165,000 vol/mo
33%
(5y)
-17%
(1y)
16%
(3mo)

Lion's Mane is a growing trend in the wellness and nootropics space, focusing on the medicinal mushroom Hericium erinaceus for cognitive ...

Alpha GPC

33,100 vol/mo
30%
(5y)
43%
(1y)
45%
(3mo)

Alpha GPC is a natural choline containing compound used as a dietary supplement and nootropic. Its trending interest centers on cognitive...

Digestive Enzyme

90,500 vol/mo
30%
(5y)
13%
(1y)
44%
(3mo)

Digestive enzymes are biological catalysts that help break down carbohydrates, proteins, and fats. The topic encompasses dietary suppleme...

Collagen

246,000 vol/mo
29%
(5y)
37%
(1y)
57%
(3mo)

Collagen is a long established biomolecule whose consumer demand as a dietary supplement and ingredient in foods, beverages, and skincare...

Magnesium Oxide

135,000 vol/mo
27%
(5y)
17%
(1y)
21%
(3mo)

Magnesium oxide is a chemical compound (MgO) with widespread use in refractories, ceramics, health supplements, and environmental applica...

Gorilla Mind

49,500 vol/mo
26%
(5y)
52%
(1y)
73%
(3mo)

Gorilla Mind is a brand known for its nootropic supplements and fitness focused products, fostering interest in cognitive enhancement and...

Bucked Up

110,000 vol/mo
25%
(5y)
29%
(1y)
33%
(3mo)

Bucked Up is a pre workout supplement brand known for energy and focus formulas used by fitness enthusiasts and athletes.

Mushroom Microdose

18,100 vol/mo
24%
(5y)
-12%
(1y)
-1%
(3mo)

Mushroom microdose refers to the practice of taking sub perceptual amounts of psychedelic mushrooms, typically psilocybin containing, to ...

D-Mannose

90,500 vol/mo
24%
(5y)
42%
(1y)
58%
(3mo)

D Mannose is a monosaccharide sugar commonly marketed as a dietary supplement to support urinary tract health and prevent recurrent bacte...

Lion's Mane Mushroom

110,000 vol/mo
23%
(5y)
-21%
(1y)
4%
(3mo)

Lion's Mane Mushroom is a, established mushroom species used as a functional food and dietary supplement, widely associated with cognitiv...

Ashwagandha Powder

14,800 vol/mo
22%
(5y)
-10%
(1y)
18%
(3mo)

Ashwagandha Powder is a widely recognized herbal supplement derived from Withania somnifera, used for stress reduction, anxiety managemen...

Moringa Leaves

9,900 vol/mo
21%
(5y)
34%
(1y)
13%
(3mo)

Moringa leaves, derived from the Moringa oleifera tree, are a trending dietary and nutraceutical ingredient globally due to their high nu...

Brahmi

6,600 vol/mo
21%
(5y)
34%
(1y)
24%
(3mo)

Brahmi is an ancient script family originating in the Indian subcontinent, historically significant as a precursor to many South Asian wr...

Ghost Protein

14,800 vol/mo
19%
(5y)
40%
(1y)
157%
(3mo)

Ghost Protein refers to previously unannotated proteins translated from noncanonical or previously overlooked regions of the genome, reco...

Beet Pills

6,600 vol/mo
19%
(5y)
42%
(1y)
51%
(3mo)

Beet Pills refer to dietary supplement capsules containing beetroot extract or powder, marketed for cardiovascular support and athletic p...

Rosemary

246,000 vol/mo
17%
(5y)
8%
(1y)
10%
(3mo)

Rosemary is a widely used culinary herb known for its piney fragrance and versatile use in European and Mediterranean cuisines. In recent...

Zinc

201,000 vol/mo
17%
(5y)
37%
(1y)
41%
(3mo)

Zinc is experiencing renewed market attention driven by supply concerns in zinc mining, rising demand from galvanization and construction...

MSM Supplement

22,200 vol/mo
15%
(5y)
38%
(1y)
12%
(3mo)

MSM (methylsulfonylmethane) is a dietary supplement used for joint health, inflammation reduction, and connective tissue support, with a ...