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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Beef Heart

6,600 vol/mo
34%
(5y)
26%
(1y)
48%
(3mo)

Beef heart is gaining attention as a nutrient dense, affordable protein source within offal and nose to tail eating trends. It is being p...

Zesty Paws

18,100 vol/mo
34%
(5y)
24%
(1y)
10%
(3mo)

Zesty Paws is a well known brand of pet supplements and chews, widely recognized in the pet wellness category for omega fatty acids, prob...

Slippery Elm Bark

8,100 vol/mo
33%
(5y)
-11%
(1y)
10%
(3mo)

Slippery Elm Bark is a traditional herbal remedy derived from Ulmus rubra and other elm species, used mainly for soothing mucous membrane...

Black Turmeric

1,600 vol/mo
29%
(5y)
43%
(1y)
37%
(3mo)

Black turmeric refers to the rhizome of Curcuma caesia, a plant used in traditional Ayurveda and increasingly explored for its unique pig...

Turmeric Supplement

60,500 vol/mo
28%
(5y)
22%
(1y)
23%
(3mo)

Turmeric supplements have seen sustained popularity due to interest in natural anti inflammatory products, gut health, and overall wellne...

Mushroom Microdose

18,100 vol/mo
28%
(5y)
-15%
(1y)
-10%
(3mo)

Mushroom microdose refers to the practice of taking sub perceptual amounts of psychedelic mushrooms, typically psilocybin containing, to ...

Hydrating Powder

6,600 vol/mo
28%
(5y)
47%
(1y)
99%
(3mo)

Hydrating Powder is a category spanning beauty/calo hydration powders and ingestible hydration blends, with products marketed to deliver ...

Garlic Supplements

18,100 vol/mo
27%
(5y)
36%
(1y)
51%
(3mo)

Garlic supplements are widely used for cardiovascular support and immune health, with sustained interest driven by consumer interest in n...

Psilocin

14,800 vol/mo
27%
(5y)
28%
(1y)
20%
(3mo)

Psilocin is a naturally occurring tryptamine psychedelic compound produced in certain mushrooms and is a primary active metabolite of psi...

Women's Probiotics

27,100 vol/mo
26%
(5y)
28%
(1y)
46%
(3mo)

Women's Probiotics is a consumer health category focusing on probiotic supplements marketed to women for gut and vaginal health, fertilit...

Digestive Enzyme

90,500 vol/mo
26%
(5y)
8%
(1y)
4%
(3mo)

Digestive enzymes are biological catalysts that help break down carbohydrates, proteins, and fats. The topic encompasses dietary suppleme...

Binoid

22,200 vol/mo
25%
(5y)
12%
(1y)
29%
(3mo)

Binoid is a consumer brand focused on hemp derived cannabinoids, including CBD and related products, operating in the expanding U.S. hemp...

Immunity Gummies

1,600 vol/mo
24%
(5y)
37%
(1y)
25%
(3mo)

Immunity Gummies are dietary supplement gummies formulated to support immune health using vitamins C and D, zinc, and other bioactive ing...

Joint Supplements

14,800 vol/mo
24%
(5y)
31%
(1y)
22%
(3mo)

Joint supplements are a, established category of dietary supplements aimed at supporting joint health, typically featuring ingredients li...

Lion's Mane Mushroom

110,000 vol/mo
23%
(5y)
-21%
(1y)
4%
(3mo)

Lion's Mane Mushroom is a, established mushroom species used as a functional food and dietary supplement, widely associated with cognitiv...

Brahmi

6,600 vol/mo
23%
(5y)
28%
(1y)
31%
(3mo)

Brahmi is an ancient script family originating in the Indian subcontinent, historically significant as a precursor to many South Asian wr...

Orgain

22,200 vol/mo
22%
(5y)
14%
(1y)
24%
(3mo)

Orgain is a company known for organic protein shakes and other nutrition products, representing the broader trend toward plant based, org...

Ashwagandha Powder

14,800 vol/mo
22%
(5y)
-10%
(1y)
18%
(3mo)

Ashwagandha Powder is a widely recognized herbal supplement derived from Withania somnifera, used for stress reduction, anxiety managemen...

Citrulline

33,100 vol/mo
22%
(5y)
34%
(1y)
33%
(3mo)

Citrulline is a amino acid commonly used as a dietary supplement, notably in sports nutrition for potential benefits in blood flow, nitri...

Moringa Leaves

9,900 vol/mo
21%
(5y)
34%
(1y)
13%
(3mo)

Moringa leaves, derived from the Moringa oleifera tree, are a trending dietary and nutraceutical ingredient globally due to their high nu...

Remedy Organics

5,400 vol/mo
20%
(5y)
5%
(1y)
19%
(3mo)

Remedy Organics is a plant based beverage brand known for its ready to drink smoothies fortified with proteins and collagen supporting in...

Trypsin

9,900 vol/mo
19%
(5y)
21%
(1y)
20%
(3mo)

Trypsin is a well established serine protease widely used in proteomics, cell biology, and biotechnology for protein digestion, sample pr...

Garlic Supplement

18,100 vol/mo
19%
(5y)
55%
(1y)
57%
(3mo)

Garlic Supplement is a well established dietary supplement category focusing on aged garlic extract and standard garlic powder products u...

Beet Pills

6,600 vol/mo
19%
(5y)
42%
(1y)
51%
(3mo)

Beet Pills refer to dietary supplement capsules containing beetroot extract or powder, marketed for cardiovascular support and athletic p...

Calcium Lactate

6,600 vol/mo
19%
(5y)
23%
(1y)
20%
(3mo)

Calcium lactate is a chemical compound used as a calcium supplement and food additive, with applications in nutrition, pharmaceuticals, a...

MSM Supplement

22,200 vol/mo
15%
(5y)
38%
(1y)
12%
(3mo)

MSM (methylsulfonylmethane) is a dietary supplement used for joint health, inflammation reduction, and connective tissue support, with a ...

Seamoss Gel

60,500 vol/mo
15%
(5y)
-26%
(1y)
19%
(3mo)

Sea moss gel is a popular wellness trend centered on using prepared sea moss (Chondrus crispus) gel as a dietary supplement. It is market...

Gorilla Mind

49,500 vol/mo
15%
(5y)
27%
(1y)
15%
(3mo)

Gorilla Mind is a brand known for its nootropic supplements and fitness focused products, fostering interest in cognitive enhancement and...

15%
(5y)
-6%
(1y)
15%
(3mo)

Psilocybin chocolate is a product category that blends psilocybin rich mushrooms with chocolate to deliver psychedelic experiences in a e...

Underweight

5,400 vol/mo
14%
(5y)
19%
(1y)
18%
(3mo)

Underweight is a health focused topic examining the prevalence, risk factors, awareness, and management of low body weight. It encompasse...