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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Mushroom Microdose

18,100 vol/mo
26%
(5y)
-10%
(1y)
4%
(3mo)

Mushroom microdose refers to the practice of taking sub perceptual amounts of psychedelic mushrooms, typically psilocybin containing, to ...

D-Mannose

90,500 vol/mo
25%
(5y)
49%
(1y)
78%
(3mo)

D Mannose is a monosaccharide sugar commonly marketed as a dietary supplement to support urinary tract health and prevent recurrent bacte...

MSM Supplement

22,200 vol/mo
25%
(5y)
67%
(1y)
64%
(3mo)

MSM (methylsulfonylmethane) is a dietary supplement used for joint health, inflammation reduction, and connective tissue support, with a ...

Bucked Up

110,000 vol/mo
24%
(5y)
31%
(1y)
46%
(3mo)

Bucked Up is a pre workout supplement brand known for energy and focus formulas used by fitness enthusiasts and athletes.

Ghost Protein

14,800 vol/mo
23%
(5y)
52%
(1y)
170%
(3mo)

Ghost Protein refers to previously unannotated proteins translated from noncanonical or previously overlooked regions of the genome, reco...

Brahmi

6,600 vol/mo
22%
(5y)
28%
(1y)
13%
(3mo)

Brahmi is an ancient script family originating in the Indian subcontinent, historically significant as a precursor to many South Asian wr...

Lion's Mane Mushroom

110,000 vol/mo
22%
(5y)
-6%
(1y)
44%
(3mo)

Lion's Mane Mushroom is a, established mushroom species used as a functional food and dietary supplement, widely associated with cognitiv...

19%
(5y)
42%
(1y)
47%
(3mo)

Nitric Oxide Beets refers to the wellness and athletic performance trend around beetroot derived nitrates boosting nitric oxide productio...

Fertility

60,500 vol/mo
18%
(5y)
27%
(1y)
23%
(3mo)

Fertility is a, sustained topic in health tech and reproductive medicine, encompassing assisted reproductive technologies, at home fertil...

Zinc

201,000 vol/mo
18%
(5y)
39%
(1y)
38%
(3mo)

Zinc is experiencing renewed market attention driven by supply concerns in zinc mining, rising demand from galvanization and construction...

Rosemary

246,000 vol/mo
17%
(5y)
11%
(1y)
16%
(3mo)

Curcumin

60,500 vol/mo
17%
(5y)
52%
(1y)
64%
(3mo)

Curcumin is the bioactive compound found in turmeric that has gained widespread attention for its potential anti inflammatory, antioxidan...

Liver Detox Cleanse

60,500 vol/mo
16%
(5y)
2%
(1y)
63%
(3mo)

Liver Detox Cleanse is a wellness trend focused on products and regimens aimed at supporting liver function and detoxification, often inv...

Probiotics

246,000 vol/mo
16%
(5y)
13%
(1y)
28%
(3mo)

Milk Thistle

135,000 vol/mo
15%
(5y)
21%
(1y)
52%
(3mo)

Milk Thistle is a widely recognized herbal supplement derived from Silybum marianum, historically used for liver support and detoxificati...

Live Conscious

9,900 vol/mo
14%
(5y)
23%
(1y)
71%
(3mo)

Live Conscious is a consumer wellness brand focused on collagen and other supplement products, originally developed under Scale Media and...

13%
(5y)
74%
(1y)
352%
(3mo)

Iodine

110,000 vol/mo
12%
(5y)
13%
(1y)
17%
(3mo)

Iodine is a chemical element and industrial commodity, frequently linked to medical use (iodized salt), photography historically, and inc...

Carrot

201,000 vol/mo
12%
(5y)
6%
(1y)
21%
(3mo)

Carrot is a widely cultivated root vegetable with ongoing significance in agriculture, food processing, and consumer health; this analysi...

Dietician

49,500 vol/mo
11%
(5y)
-4%
(1y)
5%
(3mo)

Dietician (dietitian) refers to a health professional specializing in nutrition, dietary planning, and medical nutrition therapy. The fie...

Seamoss Gel

60,500 vol/mo
11%
(5y)
-27%
(1y)
6%
(3mo)

Sea moss gel is a popular wellness trend centered on using prepared sea moss (Chondrus crispus) gel as a dietary supplement. It is market...

Fennel

135,000 vol/mo
11%
(5y)
10%
(1y)
0%
(3mo)

Amla Powder

12,100 vol/mo
11%
(5y)
38%
(1y)
45%
(3mo)

Amla Powder is a traditional Ayurvedic supplement consisting of dried Indian gooseberry powder used for hair, skin, digestion, and immuni...

Eating

9,900 vol/mo
10%
(5y)
8%
(1y)
11%
(3mo)

Eating is a perennial human activity that continues to evolve with trends in nutrition, convenience, sustainability, and personalization,...

Maca Root Powder

18,100 vol/mo
10%
(5y)
26%
(1y)
109%
(3mo)

Turmeric

301,000 vol/mo
9%
(5y)
7%
(1y)
28%
(3mo)

Turmeric is a globally used spice and dietary supplement, primarily for its active compound curcumin, with rising interest in health and ...

HMB Supplement

22,200 vol/mo
8%
(5y)
11%
(1y)
47%
(3mo)

HMB (beta hydroxy beta methylbutyrate) supplement is a dietary supplement widely marketed for muscle growth, strength, and recovery, ofte...

Triphala

14,800 vol/mo
7%
(5y)
13%
(1y)
22%
(3mo)

Triphala is a traditional Ayurvedic herbal formulation consisting of three fruits (amalaki, bibhitaki, and haritaki) widely used for dige...

Cerebelly

8,100 vol/mo
7%
(5y)
0%
(1y)
91%
(3mo)

Ginger

246,000 vol/mo
7%
(5y)
8%
(1y)
-7%
(3mo)