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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Curcumin

60,500 vol/mo
15%
(5y)
47%
(1y)
63%
(3mo)

Curcumin is the bioactive compound found in turmeric that has gained widespread attention for its potential anti inflammatory, antioxidan...

Seamoss Gel

60,500 vol/mo
15%
(5y)
-26%
(1y)
19%
(3mo)

Sea moss gel is a popular wellness trend centered on using prepared sea moss (Chondrus crispus) gel as a dietary supplement. It is market...

Probiotics

246,000 vol/mo
15%
(5y)
11%
(1y)
28%
(3mo)

Probiotics are live microorganisms that, when consumed in adequate amounts, confer health benefits to the host. The topic covers consumer...

Fertility

60,500 vol/mo
14%
(5y)
18%
(1y)
22%
(3mo)

Fertility is a, sustained topic in health tech and reproductive medicine, encompassing assisted reproductive technologies, at home fertil...

Iodine

110,000 vol/mo
13%
(5y)
7%
(1y)
19%
(3mo)

Iodine is a chemical element and industrial commodity, frequently linked to medical use (iodized salt), photography historically, and inc...

Milk Thistle

135,000 vol/mo
13%
(5y)
18%
(1y)
40%
(3mo)

Milk Thistle is a widely recognized herbal supplement derived from Silybum marianum, historically used for liver support and detoxificati...

13%
(5y)
24%
(1y)
41%
(3mo)

Nitric Oxide Beets refers to the wellness and athletic performance trend around beetroot derived nitrates boosting nitric oxide productio...

Carrot

201,000 vol/mo
11%
(5y)
8%
(1y)
22%
(3mo)

Carrot is a widely cultivated root vegetable with ongoing significance in agriculture, food processing, and consumer health; this analysi...

Dietician

49,500 vol/mo
11%
(5y)
-3%
(1y)
12%
(3mo)

Dietician (dietitian) refers to a health professional specializing in nutrition, dietary planning, and medical nutrition therapy. The fie...

Liver Detox Cleanse

60,500 vol/mo
11%
(5y)
-9%
(1y)
27%
(3mo)

Liver Detox Cleanse is a wellness trend focused on products and regimens aimed at supporting liver function and detoxification, often inv...

Maca Root Powder

18,100 vol/mo
11%
(5y)
18%
(1y)
111%
(3mo)

Maca root powder is a natural health supplement derived from the Peruvian maca plant. It has gained visibility as a plant based adaptogen...

Fennel

135,000 vol/mo
10%
(5y)
10%
(1y)
0%
(3mo)

Fennel is a widely known herb and spice derived from the Foeniculum vulgare plant, used in cooking, traditional medicine, and as an aroma...

Vegan Omega 3

3,600 vol/mo
10%
(5y)
27%
(1y)
17%
(3mo)

Vegan Omega 3 refers to omega 3 fatty acids sourced from vegan friendly algae based sources, providing EPA and DHA without fish. The tren...

Personal Blender

22,200 vol/mo
9%
(5y)
35%
(1y)
45%
(3mo)

Personal Blender is a recognized consumer product category featuring compact, portable blenders designed for single servings and on‑the...

Eating

9,900 vol/mo
9%
(5y)
6%
(1y)
15%
(3mo)

Eating is a perennial human activity that continues to evolve with trends in nutrition, convenience, sustainability, and personalization,...

Amla Powder

12,100 vol/mo
8%
(5y)
32%
(1y)
37%
(3mo)

Amla Powder is a traditional Ayurvedic supplement consisting of dried Indian gooseberry powder used for hair, skin, digestion, and immuni...

Live Conscious

9,900 vol/mo
8%
(5y)
9%
(1y)
22%
(3mo)

Live Conscious is a consumer wellness brand focused on collagen and other supplement products, originally developed under Scale Media and...

Ginger

246,000 vol/mo
7%
(5y)
8%
(1y)
-7%
(3mo)

Ginger is a widely used rhizome valued for culinary and medicinal properties, with rising interest in health benefits, sustainable cultiv...

Triphala

14,800 vol/mo
7%
(5y)
10%
(1y)
18%
(3mo)

Triphala is a traditional Ayurvedic herbal formulation consisting of three fruits (amalaki, bibhitaki, and haritaki) widely used for dige...

Turmeric

368,000 vol/mo
6%
(5y)
1%
(1y)
25%
(3mo)

Turmeric is a globally used spice and dietary supplement, primarily for its active compound curcumin, with rising interest in health and ...

5%
(5y)
151%
(1y)
382%
(3mo)

Antarctic Krill Oil is a dietary supplement derived from Antarctic krill, marketed for omega 3 EPA/DHA in phospholipid form and claimed b...

HMB Supplement

22,200 vol/mo
4%
(5y)
-1%
(1y)
18%
(3mo)

HMB (beta hydroxy beta methylbutyrate) supplement is a dietary supplement widely marketed for muscle growth, strength, and recovery, ofte...

Quinoa

450,000 vol/mo
2%
(5y)
11%
(1y)
56%
(3mo)

Quinoa is a, well established food trend centered on a protein rich, gluten free grain alternative used in health conscious and plant bas...

Reishi Mushroom

40,500 vol/mo
1%
(5y)
-5%
(1y)
24%
(3mo)

Reishi Mushroom is a, historically used medicinal mushroom gaining contemporary recognition as a supplement and functional food ingredien...

Alpha Lion

22,200 vol/mo
-6%
(5y)
82%
(1y)
78%
(3mo)

Alpha Lion is a fitness and nutrition brand known for sports supplements and related lifestyle products, with an expanding footprint in a...

Elderberry

201,000 vol/mo
-8%
(5y)
-6%
(1y)
2%
(3mo)

Elderberry is a long standing botanically derived supplement widely used for immune support, experiencing renewed consumer interest throu...

Nutribullet

90,500 vol/mo
-14%
(5y)
-3%
(1y)
0%
(3mo)

Nutribullet is a popular line of compact blenders known for quick smoothies and health focused blending, continuing to influence at home ...

Neem Powder

2,900 vol/mo
-15%
(5y)
10%
(1y)
32%
(3mo)

Neem powder is a, established herbal product derived from the Azadirachta indica tree. It is used in traditional Ayurvedic and folk medic...

Pedialyte

246,000 vol/mo
-16%
(5y)
-4%
(1y)
24%
(3mo)

Pedialyte is a long established electrolyte beverage brand that remains a, widely recognized player in oral hydration. The trend focuses ...

Vital Proteins

40,500 vol/mo
-21%
(5y)
2%
(1y)
31%
(3mo)

Vital Proteins is a well known collagen supplement brand that has helped popularize dietary collagen as part of wellness and beauty routi...