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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

Marine Collagen

12,100 vol/mo
50%
(5y)
95%
(1y)
117%
(3mo)

Marine collagen is a popular dietary supplement derived from marine sources, marketed for supporting skin, hair, nails, joints, and overa...

Nutrafol

450,000 vol/mo
49%
(5y)
-1%
(1y)
-3%
(3mo)

Nutrafol is a line of botanically derived hair growth supplements and a recognizable brand within the hair health and nutraceutical space...

48%
(5y)
140%
(1y)
183%
(3mo)

Bare Performance refers to Bare Performance Nutrition (BPN), a US based athletic performance supplement brand founded in 2012 by Nick Bar...

Adaptogen

49,500 vol/mo
48%
(5y)
26%
(1y)
77%
(3mo)

Adaptogens are natural substances, typically herbs or mushrooms, believed to help the body resist stress and support energy, immunity, an...

Autophagy

90,500 vol/mo
48%
(5y)
63%
(1y)
33%
(3mo)

Autophagy is a conserved cellular degradation process where cells recycle damaged organelles and proteins. It is a well established biolo...

Quest Protein Shake

12,100 vol/mo
47%
(5y)
78%
(1y)
23%
(3mo)

Quest Protein Shake is a protein beverage product line from Quest Nutrition, a brand known for its high protein snacks and supplements ma...

47%
(5y)
189%
(1y)
64%
(3mo)

Nicotinamide Mononucleotide (NMN) is a NAD+ precursor gaining attention as a dietary supplement aimed at aging and metabolic support. The...

Magnesium Taurate

27,100 vol/mo
46%
(5y)
31%
(1y)
48%
(3mo)

Magnesium taurate is a dietary supplement form combining magnesium with the amino acid taurine, marketed for potential benefits in suppor...

Fish Collagen

2,400 vol/mo
46%
(5y)
62%
(1y)
45%
(3mo)

Fish collagen is a popular marine derived supplement and cosmetic ingredient sourced from fish skin or scales, marketed for joint, skin, ...

Bee Pollen

40,500 vol/mo
45%
(5y)
-31%
(1y)
26%
(3mo)

Bee pollen is a natural health supplement consisting of pollen collected by honeybees mixed with nectar and bee enzymes. It is marketed f...

Seed Probiotics

90,500 vol/mo
45%
(5y)
4%
(1y)
32%
(3mo)

Seed Probiotics refers to the probiotic category centered on Seed Health's scientifically driven synbiotic products, such as the DS 01 Da...

Calcium Supplement

74,000 vol/mo
44%
(5y)
46%
(1y)
19%
(3mo)

Calcium supplements are dietary products designed to support bone health, often used to prevent or treat calcium deficiency and osteoporo...

Beef Heart

6,600 vol/mo
44%
(5y)
47%
(1y)
70%
(3mo)

Beef heart is gaining attention as a nutrient dense, affordable protein source within offal and nose to tail eating trends. It is being p...

Shatavari

14,800 vol/mo
41%
(5y)
17%
(1y)
27%
(3mo)

Shatavari is a perennial Ayurvedic herb (Asparagus racemosus) used for female health, immunity, and digestive support; rising interest in...

Protein Powder

246,000 vol/mo
41%
(5y)
34%
(1y)
75%
(3mo)

Protein powder is a well established and evolving category in sports nutrition, dairy free and plant based formulations gaining mainstrea...

NMN Supplement

90,500 vol/mo
40%
(5y)
49%
(1y)
133%
(3mo)

NMN supplement refers to nicotinamide mononucleotide products marketed to support cellular energy, aging biology, and metabolic health. I...

Fiber

110,000 vol/mo
40%
(5y)
30%
(1y)
31%
(3mo)

Fiber refers to fiber optic technology and infrastructure, notably fiber optic cables used for high speed data transmission and fiber int...

39%
(5y)
49%
(1y)
81%
(3mo)

Bromelain supplements, enzymes derived from pineapple, have gained attention as natural anti inflammatory and digestive support options. ...

Probiotic Gummies

8,100 vol/mo
35%
(5y)
62%
(1y)
27%
(3mo)

Probiotic Gummies are a consumer friendly, vitamin like format of probiotics designed to support gut health with flavors and convenient d...

Garlic Supplements

18,100 vol/mo
35%
(5y)
58%
(1y)
40%
(3mo)

Garlic supplements are widely used for cardiovascular support and immune health, with sustained interest driven by consumer interest in n...

Slippery Elm Bark

8,100 vol/mo
35%
(5y)
1%
(1y)
60%
(3mo)

Slippery Elm Bark is a traditional herbal remedy derived from Ulmus rubra and other elm species, used mainly for soothing mucous membrane...