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Discover Trends in Nutrition

We surface rapidly growing trends in Nutrition before they take off.

58%
(5y)
211%
(1y)
27%
(3mo)

Superfoods Powder

5,400 vol/mo
57%
(5y)
408%
(1y)
1253%
(3mo)

Marine Collagen

12,100 vol/mo
57%
(5y)
107%
(1y)
138%
(3mo)

Marine collagen is a popular dietary supplement derived from marine sources, marketed for supporting skin, hair, nails, joints, and overa...

Gut Health

480 vol/mo
56%
(5y)
26%
(1y)
20%
(3mo)

Gut health refers to the balance and function of the gut microbiome and digestive system, widely recognized as impacting digestion, immun...

Protein

301,000 vol/mo
56%
(5y)
31%
(1y)
46%
(3mo)

Supplement

22,200 vol/mo
56%
(5y)
58%
(1y)
44%
(3mo)

Inulin

40,500 vol/mo
55%
(5y)
45%
(1y)
46%
(3mo)

Inulin is a natural plant based dietary fiber and prebiotic derived primarily from chicory root, increasingly used in foods and supplemen...

Fullscript

135,000 vol/mo
55%
(5y)
4%
(1y)
6%
(3mo)

Fullscript is a digital platform enabling practitioners to prescribe, customize, and dispense nutraceuticals and supplements to patients,...

Calcium Supplement

74,000 vol/mo
55%
(5y)
63%
(1y)
49%
(3mo)

Calcium supplements are dietary products designed to support bone health, often used to prevent or treat calcium deficiency and osteoporo...

Fisetin

6,600 vol/mo
55%
(5y)
63%
(1y)
47%
(3mo)
54%
(5y)
162%
(1y)
197%
(3mo)

Nootropic

74,000 vol/mo
54%
(5y)
82%
(1y)
103%
(3mo)

Adaptogen

49,500 vol/mo
50%
(5y)
31%
(1y)
79%
(3mo)

Adaptogens are natural substances, typically herbs or mushrooms, believed to help the body resist stress and support energy, immunity, an...

CBN Gummies

9,900 vol/mo
49%
(5y)
8%
(1y)
29%
(3mo)

CBN Gummies are edible products infused with cannabinol (CBN), marketed mainly for sleep support and relaxation, representing a niche wit...

Autophagy

90,500 vol/mo
48%
(5y)
65%
(1y)
27%
(3mo)

Autophagy is a conserved cellular degradation process where cells recycle damaged organelles and proteins. It is a well established biolo...

48%
(5y)
82%
(1y)
72%
(3mo)

Bromelain supplements, enzymes derived from pineapple, have gained attention as natural anti inflammatory and digestive support options. ...

Fiber

110,000 vol/mo
47%
(5y)
40%
(1y)
48%
(3mo)

Fiber refers to fiber optic technology and infrastructure, notably fiber optic cables used for high speed data transmission and fiber int...

NMN Supplement

110,000 vol/mo
46%
(5y)
76%
(1y)
62%
(3mo)

NMN supplement refers to nicotinamide mononucleotide products marketed to support cellular energy, aging biology, and metabolic health. I...

Beef Heart

6,600 vol/mo
46%
(5y)
56%
(1y)
64%
(3mo)

Beef heart is gaining attention as a nutrient dense, affordable protein source within offal and nose to tail eating trends. It is being p...

Magnesium Taurate

27,100 vol/mo
45%
(5y)
34%
(1y)
57%
(3mo)

Magnesium taurate is a dietary supplement form combining magnesium with the amino acid taurine, marketed for potential benefits in suppor...

Protein Powder

246,000 vol/mo
44%
(5y)
37%
(1y)
86%
(3mo)