Trends is free while in Beta

Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Nobs Toothpaste

12,100 vol/mo
9999%+
(5y)
-26%
(1y)
60%
(3mo)

NOBS Toothpaste refers to a brand of fluoride free toothpaste tablets that use nano hydroxyapatite (n HA) and come in plastic free, table...

Depuffing Wand

1,300 vol/mo
6853%
(5y)
179%
(1y)
-31%
(3mo)

Depuffing Wand is a beauty device category focused on reducing facial puffiness and swelling, typically using modalities like microcurren...

Based Bodyworks

90,500 vol/mo
5861%
(5y)
118%
(1y)
6%
(3mo)

Based Bodyworks is a niche personal care brand focusing on clean, non toxic hair and body products marketed toward men, gaining attention...

3109%
(5y)
-21%
(1y)
28%
(3mo)

Whole Body Deodorant is a consumer fragrance category focused on products designed to control odor across the entire body, not just under...

Suri Toothbrush

14,800 vol/mo
2481%
(5y)
51%
(1y)
4%
(3mo)

SURI is a sustainable electric toothbrush brand that has recently gained attention for its eco friendly design, aluminum body, plant base...

2415%
(5y)
48%
(1y)
243%
(3mo)

Probiotic toothpaste is a dental care category that uses live beneficial bacteria or their metabolites to support the oral microbiome, ai...

1105%
(5y)
66%
(1y)
129%
(3mo)

Glycolic Acid Spray is a skincare product delivering exfoliation via glycolic acid in a spray format, marketed for easy, even application...

Joylux

3,600 vol/mo
1012%
(5y)
170%
(1y)
40%
(3mo)

Joylux is a company that develops women’s intimate health and pelvic wellness devices, positioning itself at the intersection of female...

Marvis Toothpaste

74,000 vol/mo
866%
(5y)
-35%
(1y)
2%
(3mo)

Marvis Toothpaste is a premium Italian inspired toothpaste brand notable for its distinctive packaging, variety of flavors, and luxury po...

864%
(5y)
257%
(1y)
36%
(3mo)

Nano hydroxyapatite toothpaste is a toothpaste technology that uses nano scale hydroxyapatite particles as an active ingredient to aid en...

Microneedles

201,000 vol/mo
545%
(5y)
292%
(1y)
41%
(3mo)

Microneedles refer to tiny, dissolvable or solid needle arrays used for transdermal drug delivery and vaccines, enabling painless, needle...

Nano Hydroxyapatite

27,100 vol/mo
540%
(5y)
125%
(1y)
36%
(3mo)

Nano hydroxyapatite is a nanoscale form of hydroxyapatite used as a biomimetic material in dental care, bone repair, and various biomedic...

531%
(5y)
293%
(1y)
13%
(3mo)

Deodorant refill represents a move toward reusable packaging and reduced waste in personal care, where consumers seek refillable or repla...

Nasal Stick

6,600 vol/mo
495%
(5y)
31%
(1y)
63%
(3mo)

Nasal Stick refers to portable, inhaler style sticks used for menthol/essential oil based nasal inhalation to relieve congestion, improve...

Pure Option

14,800 vol/mo
435%
(5y)
192%
(1y)
12%
(3mo)

Pure Options is a Michigan based vertically integrated cannabis company operating dispensaries and a loyalty program, reflecting a trend ...

Hypochlorous Acid

90,500 vol/mo
368%
(5y)
58%
(1y)
38%
(3mo)

Hypochlorous acid (HOCl) is a trending disinfectant and sanitizer leveraged across healthcare, hospitality, consumer cleaning, and indust...

Mewing

110,000 vol/mo
313%
(5y)
-67%
(1y)
5%
(3mo)

Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...

Magnesium Spray

33,100 vol/mo
294%
(5y)
-13%
(1y)
1%
(3mo)

Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...

Grounding Bed

1,300 vol/mo
292%
(5y)
-14%
(1y)
10%
(3mo)

Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...

256%
(5y)
70%
(1y)
70%
(3mo)

Serum Deodorant is a consumer product category pairing serum like formulations with deodorant products, marketed to deliver skin friendly...

Earth Rhythm

260 vol/mo
243%
(5y)
246%
(1y)
77%
(3mo)

Earth Rhythm is a skincare brand focused on clean, ingredient conscious products and sustainable packaging, representing a consumer shift...