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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

SP-6 Toothpaste

5,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

SP 6 Toothpaste is a probiotic and remineralization focused oral care product marketed to rebalance the oral microbiome, whiten teeth, a...

Nobs Toothpaste

12,100 vol/mo
9999%+
(5y)
-28%
(1y)
43%
(3mo)

NOBS Toothpaste refers to a brand of fluoride free toothpaste tablets that use nano hydroxyapatite (n HA) and come in plastic free, table...

5402%
(5y)
38%
(1y)
289%
(3mo)

Probiotic toothpaste is a dental care category that uses live beneficial bacteria or their metabolites to support the oral microbiome, ai...

Based Bodyworks

90,500 vol/mo
4293%
(5y)
126%
(1y)
0%
(3mo)

Based Bodyworks is a niche personal care brand focusing on clean, non toxic hair and body products marketed toward men, gaining attention...

3767%
(5y)
34%
(1y)
368%
(3mo)

Whole Body Deodorant is a consumer fragrance category focused on products designed to control odor across the entire body, not just under...

Exosomes for Hair

1,900 vol/mo
3635%
(5y)
285%
(1y)
-2%
(3mo)

Exosomes for hair refers to the use of exosome containing products or therapies to stimulate hair growth and combat hair loss, leveraging...

Suri Toothbrush

14,800 vol/mo
2078%
(5y)
58%
(1y)
16%
(3mo)

SURI is a sustainable electric toothbrush brand that has recently gained attention for its eco friendly design, aluminum body, plant base...

Joylux

3,600 vol/mo
2023%
(5y)
297%
(1y)
313%
(3mo)

Joylux is a company that develops women’s intimate health and pelvic wellness devices, positioning itself at the intersection of female...

935%
(5y)
387%
(1y)
206%
(3mo)

Nano hydroxyapatite toothpaste is a toothpaste technology that uses nano scale hydroxyapatite particles as an active ingredient to aid en...

930%
(5y)
154%
(1y)
94%
(3mo)

Marvis Toothpaste

74,000 vol/mo
895%
(5y)
-36%
(1y)
-2%
(3mo)

Marvis Toothpaste is a premium Italian inspired toothpaste brand notable for its distinctive packaging, variety of flavors, and luxury po...

741%
(5y)
678%
(1y)
264%
(3mo)

Deodorant refill represents a move toward reusable packaging and reduced waste in personal care, where consumers seek refillable or repla...

Nano Hydroxyapatite

27,100 vol/mo
616%
(5y)
125%
(1y)
74%
(3mo)

Nano hydroxyapatite is a nanoscale form of hydroxyapatite used as a biomimetic material in dental care, bone repair, and various biomedic...

610%
(5y)
372%
(1y)
966%
(3mo)

Serum Deodorant is a consumer product category pairing serum like formulations with deodorant products, marketed to deliver skin friendly...

Nasal Stick

6,600 vol/mo
506%
(5y)
22%
(1y)
71%
(3mo)

Nasal Stick refers to portable, inhaler style sticks used for menthol/essential oil based nasal inhalation to relieve congestion, improve...

Sensory Ring

720 vol/mo
480%
(5y)
658%
(1y)
405%
(3mo)

Sensory Ring refers to wearable rings designed for sensory relief, stress management, and health monitoring, typified by products that bl...

478%
(5y)
522%
(1y)
868%
(3mo)

Aluminum Free Deodorant is a consumer trend focused on deodorants that do not contain aluminum compounds, appealing to health conscious a...

Pure Option

14,800 vol/mo
475%
(5y)
234%
(1y)
39%
(3mo)

Pure Options is a Michigan based vertically integrated cannabis company operating dispensaries and a loyalty program, reflecting a trend ...

Microneedles

201,000 vol/mo
449%
(5y)
206%
(1y)
39%
(3mo)

Microneedles refer to tiny, dissolvable or solid needle arrays used for transdermal drug delivery and vaccines, enabling painless, needle...

Period Aisle

880 vol/mo
388%
(5y)
52%
(1y)
14%
(3mo)

Period Aisle is a, established brand of sustainable period care products (notably reusable period underwear) originally launched as Lunap...

Hypochlorous Acid

90,500 vol/mo
375%
(5y)
60%
(1y)
48%
(3mo)

Hypochlorous acid (HOCl) is a trending disinfectant and sanitizer leveraged across healthcare, hospitality, consumer cleaning, and indust...

Goodwipes

8,100 vol/mo
355%
(5y)
239%
(1y)
229%
(3mo)

Goodwipes is a consumer brand offering flushable wipes for adults, including down there and body wipes, with ongoing branding, product la...

Earth Rhythm

260 vol/mo
316%
(5y)
323%
(1y)
40%
(3mo)

Earth Rhythm is a skincare brand focused on clean, ingredient conscious products and sustainable packaging, representing a consumer shift...

304%
(5y)
33%
(1y)
293%
(3mo)

Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...

Magnesium Spray

33,100 vol/mo
281%
(5y)
11%
(1y)
100%
(3mo)

Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...

Grounding Bed

1,000 vol/mo
268%
(5y)
-12%
(1y)
17%
(3mo)

Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...

Elmex

880 vol/mo
258%
(5y)
79%
(1y)
86%
(3mo)

Elmex is a European toothpaste brand focused on fluoride formulations, commonly marketed as a premium oral care product with emphasis on ...

Mewing

110,000 vol/mo
254%
(5y)
-60%
(1y)
-9%
(3mo)

Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...

239%
(5y)
141%
(1y)
441%
(3mo)

Portable Water Flosser is a consumer dental care device designed to remove plaque and debris between teeth using a pulsating water stream...

231%
(5y)
229%
(1y)
141%
(3mo)

Laser hair removal devices are consumer grade devices that use laser or intense pulsed light (IPL) technology for at home hair reduction,...