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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

AI Toothbrush

590 vol/mo
9999%+
(5y)
2096%
(1y)
23%
(3mo)

AI Toothbrush is a category of smart dental care devices that use AI powered feedback, sensors, and connected apps to monitor brushing ha...

Feno Toothbrush

5,400 vol/mo
9999%+
(5y)
879%
(1y)
-20%
(3mo)

Feno Smartbrush is a, recently marketed full mouth, AI powered smart toothbrush that uses a bite down mouthpiece and foaming toothpaste t...

9999%+
(5y)
737%
(1y)
196%
(3mo)

Recovery Massager refers to handheld percussion devices and related therapies designed to accelerate muscle recovery, reduce soreness, an...

Eye Compressor

2,400 vol/mo
9999%+
(5y)
573%
(1y)
40%
(3mo)

Scribble Vet

3,600 vol/mo
9999%+
(5y)
460%
(1y)
3%
(3mo)

Scribble Vet is an AI powered veterinary scribe service and software ecosystem that automates medical note taking, SOAP notes, and relate...

9999%+
(5y)
419%
(1y)
9%
(3mo)

Fluoride Free Toothpaste is a consumer trend where oral care products are marketed and purchased without fluoride, driven by health, envi...

Exosomes for Hair

1,900 vol/mo
9999%+
(5y)
411%
(1y)
14%
(3mo)

Exosomes for hair refers to the use of exosome containing products or therapies to stimulate hair growth and combat hair loss, leveraging...

9999%+
(5y)
322%
(1y)
9999%+
(3mo)

Niacinamide Whitening Toothpaste is a niche oral care product that combines vitamin B3 (niacinamide) with whitening claims to enhance ena...

Goodwipes

8,100 vol/mo
9999%+
(5y)
131%
(1y)
51%
(3mo)

Goodwipes is a consumer brand offering flushable wipes for adults, including down there and body wipes, with ongoing branding, product la...

9999%+
(5y)
122%
(1y)
227%
(3mo)

Deodorant Supplement refers to internal or edible products marketed to reduce body odor from the inside, alongside or as an alternative t...

9999%+
(5y)
23%
(1y)
9999%+
(3mo)

Vet's Best Flea and Tick Spray is a consumer pet care product line focused on using veterinarian recommended ingredients to protect dogs ...

Aphid Spray

2,400 vol/mo
9999%+
(5y)
13%
(1y)
9999%+
(3mo)

Aphid Spray refers to commercially available insecticidal sprays and treatments designed to control aphid populations on plants, commonly...

Remineralizing Gum

22,200 vol/mo
9999%+
(5y)
0%
(1y)
32%
(3mo)

Remineralizing Gum has emerged as a family of chewing gums formulated with minerals (notably nano hydroxyapatite) or remineralization pro...

9999%+
(5y)
9999%+
(1y)
112%
(3mo)

AI Health Ring is a family of wearable smart rings that integrate artificial intelligence to analyze biosignals (heart rate, SpO2, sleep,...

9999%+
(5y)
9999%+
(1y)
178%
(3mo)

Acupuncture Shoes refers to footwear or insoles designed to stimulate foot acupuncture/acupressure points to relieve pain, improve circul...

9999%+
(5y)
9999%+
(1y)
4540%
(3mo)

Johnson's Baby Wash is a well known pediatric cleansing product from Johnson & Johnson's consumer health portfolio, frequently referenced...

Ostrichpillow

9,900 vol/mo
9999%+
(5y)
9999%+
(1y)
128%
(3mo)

Ostrich Pillow refers to a line of ergonomic travel pillows and related comfort products, known for its oversized, cocoon like designs ai...

Ocushield

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
2577%
(3mo)

Ocushield is a brand that produces blue light blocking screen protectors and related eye protection products designed to reduce digital e...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Foot Massage Mat refers to a wearable or floor based mat that uses rollers, nodes, vibration, heat, and other therapies to stimulate the ...

9999%+
(5y)
9999%+
(1y)
2555%
(3mo)

Hypoallergenic Spray is a product category comprising sprays formulated to minimize allergic reactions, increasingly appearing across ski...

9999%+
(5y)
9999%+
(1y)
835%
(3mo)

Compression shoulder brace is a wearable support designed to provide compression, stabilization, and pain relief for shoulder injuries or...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Smart posture correctors are wearable devices and sensors designed to monitor, encourage, and correct user posture in real time, leveragi...

David's Toothpaste

12,100 vol/mo
9999%+
(5y)
9999%+
(1y)
926%
(3mo)

David's Toothpaste is a recognized natural toothpaste brand focused on clean label ingredients and everyday oral care, gaining traction a...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Balança Digital refers to the adoption and use of digital weighing scales, including smart scales that wirelessly sync data to apps for ...

AP 24 Toothpaste

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

AP 24 Toothpaste is a consumer dental care product marketed for whitening and enamel restoration, gaining attention in online discussions...

AP Toothpaste

90 vol/mo
9999%+
(5y)
9999%+
(1y)
875%
(3mo)

AP Toothpaste refers to the AP24 AP toothpaste line and related hydroxyapatite based and antiplaque formulations marketed under AP brandi...

Prowin

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

ProWin is a MLM/direct selling company known for cleaning and personal care products under the proWIN brand, operating through a network ...

Grounding Socks

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Grounding Socks are consumer grade conductive socks marketed to enable body grounding (earthing) when paired with grounding mats, cords, ...

Perfora

880 vol/mo
9999%+
(5y)
9999%+
(1y)
373%
(3mo)

Perfora is an Indian oral care brand founded in 2021 by Jatan Bawa and Tushar Khurana, known for an internet first approach with a broad ...

9999%+
(5y)
9999%+
(1y)
672%
(3mo)

Mandelic acid deodorant is a niche personal care category that leverages mandelic acid, an alpha hydroxy acid, for odor control and skin ...

9999%+
(5y)
9999%+
(1y)
62%
(3mo)

Breastfeeding Tech encompasses devices, apps, and connected solutions designed to support nursing mothers, improve milk expression, track...

Aura Strap 2

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Aura Strap 2 is a wearable Apple Watch accessory by AURA Devices that streams body composition and hydration metrics via bioimpedance tec...

Anti Chafe Stick

9,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Anti Chafe Stick is a personal care product used to reduce skin friction and prevent chafing during physical activities. It has gained vi...

9999%+
(5y)
9999%+
(1y)
48%
(3mo)

Nasal stick inhalers are a compact, stick like nasal drug delivery device designed to deliver medications directly through the nasal muco...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Muscle Recovery Gel is a consumer product category consisting of topical gels designed to relieve muscle soreness, accelerate recovery, a...

Mini Pill Box

260 vol/mo
9999%+
(5y)
9999%+
(1y)
703%
(3mo)

Mini Pill Box refers to compact, portable pill organizers designed for travel or daily carry, widely used for vitamins, supplements, and ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Magnetic Nasal Strips are real consumer products that use embedded magnets to gently pull nasal passages open, aiming to improve airflow,...

Womaness

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
19%
(3mo)

Womaness is a brand and product category focused on menopause wellness, including skincare, supplements, and personal care designed to ad...

9999%+
(5y)
9999%+
(1y)
103%
(3mo)

Teeth Whitening Device is a recognized consumer electronics/health trend involving at home LED assisted whitening devices and related kit...

SP-6 Toothpaste

8,100 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

SP 6 Toothpaste is a probiotic and remineralization focused oral care product marketed to rebalance the oral microbiome, whiten teeth, a...

9999%+
(5y)
9999%+
(1y)
1658%
(3mo)

Smart Massage Gun is a, established category of handheld percussive therapy devices that connect via Bluetooth or apps, offering guided r...

Exosomes Facial

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Exosomes Facial is a skincare trend centered on using exosome rich formulations or procedures often derived from stem cell–based source...

9999%+
(5y)
9999%+
(1y)
538%
(3mo)

Portable oral irrigator is a compact, battery powered water flossing device designed for convenient, on the go dental hygiene and interde...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Pelvic Therapy Wand refers to a device used for pelvic floor therapy and myofascial release aimed at alleviating pelvic pain, improving p...

9999%+
(5y)
9999%+
(1y)
-8%
(3mo)

Electric neck massagers are a, established consumer wellness product category driven by portability, convenience, and self care trends. T...

9999%+
(5y)
9999%+
(1y)
2734%
(3mo)

Electric body scrubbers are consumer devices that use motors and bristles or brushes to exfoliate and cleanse the skin on the body, incre...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Eczema soothing cream is a category of skincare products aimed at providing relief for eczema symptoms through moisturization and barrier...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kinesiology Face Tape refers to the use of therapeutic kinesiology tape on facial muscles and skin to support jaw alignment, reduce facia...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

The Fitbit Charge 2 Charger topic centers on the official and third party charging accessories for the Fitbit Charge 2 wearable, a popula...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Fitbit Charge 2 Bands refer to the replacement and aftermarket wristbands designed for the Fitbit Charge 2, a popular fitness tracker rel...

Ace Knee Brace

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ace Knee Brace is a product category within the sports medicine and medical support space, representing wearable knee support devices des...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Absorbine Veterinary Liniment Gel is a recognized topical analgesic product used in veterinary care, particularly for horses, dogs, and o...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

A real and established product category focused on female urination devices (FUDs), devices that enable women to urinate standing up for ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Eucerin Baby Eczema Relief is a skincare product line targeting infant eczema, reflecting ongoing consumer demand for dermatologist backe...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ingrown Toenail Tool refers to a category of specialized instruments used to manage and treat ingrown toenails, including nail elevators,...

BKR Water Bottle

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

BKR Water Bottle is a recognized brand of glass water bottles with silicone sleeves, popular for reusable, aesthetically designed hydrati...

9999%+
(5y)
9999%+
(1y)
98%
(3mo)

Essential Oils Case refers to products and solutions designed to store, organize, and transport essential oil bottles, typically 5–15 m...