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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Douche Bag

60,500 vol/mo
25%
(5y)
-11%
(1y)
3%
(3mo)

Douche bag is a slang term used to describe an obnoxious or contemptible person, commonly appearing in popular culture, media, and casual...

Deodorant

201,000 vol/mo
25%
(5y)
23%
(1y)
66%
(3mo)

Deodorant remains a staple personal care product with shifting consumer preferences toward natural ingredients, aluminum free formulas, a...

Tongue Scraper

165,000 vol/mo
25%
(5y)
18%
(1y)
31%
(3mo)

Tongue scraper is a dental hygiene tool designed to remove biofilm from the tongue, improving oral freshness and perceived hygiene. It ha...

Refresh Eye Drops

40,500 vol/mo
24%
(5y)
31%
(1y)
110%
(3mo)

Refresh Eye Drops are a long standing category of artificial tears designed to lubricate and soothe dry eye symptoms. The topic reflects ...

23%
(5y)
9%
(1y)
10%
(3mo)

Athlete's Foot Cream is a longstanding over the counter antifungal treatment used to treat tinea pedis, a common fungal infection of the ...

23%
(5y)
28%
(1y)
137%
(3mo)

Shoulder Relaxer is a category of consumer devices and therapies aimed at easing neck and shoulder tension through targeted massage, trac...

Wedge Pillow

40 vol/mo
21%
(5y)
39%
(1y)
76%
(3mo)

Wedge Pillow is a contoured sleeping pillow designed to elevate the head and torso, commonly used for maternity, acid reflux, snoring red...

Mommy's Bliss

90 vol/mo
21%
(5y)
51%
(1y)
125%
(3mo)

Mommy's Bliss is a consumer wellness brand focused on infant and parental health products, including homeopathic and vitamin based remedi...

21%
(5y)
6%
(1y)
17%
(3mo)

Desitin Diaper Rash Cream is a long standing infant care product used to treat and prevent diaper rash; it is a recognized brand within t...

Humidifiers

301,000 vol/mo
21%
(5y)
38%
(1y)
57%
(3mo)

Humidifiers are devices that add moisture to indoor air to improve comfort, health, and air quality, with growing interest driven by heal...

19%
(5y)
16%
(1y)
39%
(3mo)

Aveeno Eczema Therapy is a branded skincare line featuring Colloidal Oatmeal formulations aimed at soothing and protecting eczema prone s...

Eczema Lotion

14,800 vol/mo
19%
(5y)
8%
(1y)
18%
(3mo)

Eczema lotion refers to moisturizers and topical formulations designed to soothe, hydrate, and repair the skin barrier in individuals wit...

Foot Care

170 vol/mo
19%
(5y)
44%
(1y)
28%
(3mo)

Foot Care is a and established topic focusing on health, comfort, and maintenance of the feet through products, services, and education. ...

Welly

8,100 vol/mo
18%
(5y)
-3%
(1y)
-3%
(3mo)

Welly is a consumer brand known for design forward, colorful first aid products and personal care items, reflecting a trend toward more a...

Eargasm Earplugs

12,100 vol/mo
18%
(5y)
-7%
(1y)
-11%
(3mo)

Eargasm Earplugs are a popular brand of premium, reusable earplugs designed to reduce noise while preserving sound quality, widely adopte...

Dentifrice

3,600 vol/mo
18%
(5y)
26%
(1y)
17%
(3mo)

Dentifrice (toothpaste) is a longstanding consumer health category experiencing ongoing innovation in formulations, sustainability, and p...

Cypress Oil

2,900 vol/mo
17%
(5y)
42%
(1y)
67%
(3mo)

Cypress Oil is an essential oil derived from cypress trees, used in aromatherapy and holistic wellness. The topic is recognized as a prod...

Ferulic Acid

8,100 vol/mo
15%
(5y)
26%
(1y)
36%
(3mo)

Ferulic Acid is a antioxidant compound widely used in cosmetics, nutraceuticals, and research; it is recognized as a known ingredient wit...

Vet Wrap

8,100 vol/mo
15%
(5y)
16%
(1y)
-1%
(3mo)

Vet Wrap refers to cohesive veterinary bandages used for securing dressings and supporting injuries in animals. It is a, established prod...

Wrinkles

27,100 vol/mo
14%
(5y)
7%
(1y)
15%
(3mo)

Wrinkles are a well established focus in skincare and anti aging, driving demand for preventative measures, topical treatments, dermatolo...

Rubber Gloves

12,100 vol/mo
13%
(5y)
20%
(1y)
15%
(3mo)

Rubber gloves are disposable protective gloves used in healthcare, laboratories, and industrial settings; demand has been resilient due t...

Ceil Blue Scrubs

12,100 vol/mo
12%
(5y)
14%
(1y)
14%
(3mo)

Ceil Blue Scrubs is a recognized color category in healthcare uniforms, popular among hospitals and scrub brands as a pale to mid blue sh...

Oxyfresh

1,900 vol/mo
12%
(5y)
47%
(1y)
167%
(3mo)

Oxyfresh is a brand known for oxygen activated oral care products, including mouthwash and dental hygiene solutions.

Liquid Bandage

40,500 vol/mo
12%
(5y)
14%
(1y)
32%
(3mo)

Liquid bandage is a topical wound covering that forms a flexible, protective layer when applied as a liquid; it is used to seal small cut...

Hismile

33,100 vol/mo
12%
(5y)
-27%
(1y)
9%
(3mo)

Hismile is a dental care brand known for its teeth whitening products and related oral care solutions that gained online popularity throu...

Activated Charcoal

90,500 vol/mo
11%
(5y)
8%
(1y)
9%
(3mo)

Activated Charcoal is a trending topic involving the use of activated charcoal in health, wellness, skincare, detox products, and dietary...

11%
(5y)
1%
(1y)
6%
(3mo)

Rechargeable hearing aids are wearable audio amplifiers designed with built in rechargeable batteries, offering a growing trend toward co...

Clipper

823,000 vol/mo
10%
(5y)
9%
(1y)
12%
(3mo)

Clipper refers to modern clip generation/clipping AI tools and platforms that automatically identify, trim, and optimize video clips for ...

Lumify Eye Drops

49,500 vol/mo
10%
(5y)
19%
(1y)
15%
(3mo)

Lumify Eye Drops (brimonidine tartrate 0.025%) is an over the counter ophthalmic solution designed to reduce eye redness by constricting ...

10%
(5y)
32%
(1y)
73%
(3mo)

Dark circles treatment refers to skincare treatments, products, and procedures aimed at reducing under eye dark circles, typically caused...

Crest Whitestrips

4,400 vol/mo
10%
(5y)
82%
(1y)
40%
(3mo)

Crest Whitestrips is a, widely known at home teeth whitening product line from Crest, a Procter & Gamble brand, representing a durable co...

Abdominal Binder

18,100 vol/mo
10%
(5y)
29%
(1y)
14%
(3mo)

Abdominal Binder refers to a medical device used to provide support and compression to the abdomen after surgery, childbirth, or certain ...

9%
(5y)
17%
(1y)
29%
(3mo)

PH Suppositories refer to vaginal pH balancing and health suppositories, often boric acid or prebiotic formulations, marketed to support ...

Breast Milk Bags

4,400 vol/mo
9%
(5y)
4%
(1y)
25%
(3mo)

Breast Milk Bags are specialized storage bags designed to collect, store, and transport expressed human milk, offering hygienic, leak pro...

7%
(5y)
58%
(1y)
-7%
(3mo)

Aleve Pain Reliever is a long standing over the counter NSAID (naproxen) brand marketed for relief of pain, fever, and inflammation. It r...

Culturelle Kids

6,600 vol/mo
7%
(5y)
3%
(1y)
10%
(3mo)

Culturelle Kids is a probiotics brand focused trend in pediatric gut health, highlighting the continued consumer interest in probiotic su...

Bed Rail

33,100 vol/mo
5%
(5y)
21%
(1y)
15%
(3mo)

Bed rails are safety devices attached to beds to prevent falls and provide assistance for getting in and out of bed. The trend is driven ...

Jawline Gum

3,600 vol/mo
5%
(5y)
-6%
(1y)
14%
(3mo)

Jawline Gum is a viral trend where consumers chew extra tough or specialty jawline–focused gum brands (facial fitness gum) to purported...

Eczema Baby

74,000 vol/mo
5%
(5y)
4%
(1y)
29%
(3mo)

Eczema in babies refers to atopic dermatitis affecting infants, a well established dermatological condition with widely marketed baby ski...

IFAK

14,800 vol/mo
4%
(5y)
7%
(1y)
31%
(3mo)

IFAK stands for Individual First Aid Kit, a compact medical kit designed for rapid response to traumatic injuries and everyday emergencie...

Shower Chair

90,500 vol/mo
-4%
(5y)
6%
(1y)
21%
(3mo)

Shower Chair is a product category focused on safe seating for bathing, used primarily for accessibility and elderly/disabled care, with ...

Exfoliating Gloves

22,200 vol/mo
-5%
(5y)
5%
(1y)
16%
(3mo)

Exfoliating gloves are DIY skincare tools used to slough away dead skin through mechanical exfoliation, gaining popularity as an affordab...

Carewell

22,200 vol/mo
-10%
(5y)
-8%
(1y)
13%
(3mo)

Carewell is a recognized brand and topic in the health care and elder care space, referring to caregiving services, products, and platfor...

Piercing Needles

12,100 vol/mo
-10%
(5y)
9%
(1y)
26%
(3mo)

Piercing needles refer to the specialized, sterile needles used for body piercing, including traditional hollow needles and single use su...

-10%
(5y)
2%
(1y)
19%
(3mo)

Advanced Clinicals is a skincare brand known for its line of peptide, retinol, and collagen based serums and treatments marketed for anti...

Numbing Spray

8,100 vol/mo
-11%
(5y)
4%
(1y)
1%
(3mo)

Numbing Spray is a topical anesthetic product used to reduce pain or discomfort before procedures such as injections, minor dermatologica...

Bed Bug Spray

49,500 vol/mo
-12%
(5y)
0%
(1y)
-13%
(3mo)

Bed Bug Spray is a, ongoing consumer and professional product category focused on controlling bed bugs through chemical, biological, and ...

Emu Oil

18,100 vol/mo
-16%
(5y)
-5%
(1y)
14%
(3mo)

Emu Oil is a traditional skincare oil derived from Australian emu fat that continues to be used for moisturizing and soothing skin. In re...

Medela

22,200 vol/mo
-22%
(5y)
-7%
(1y)
12%
(3mo)

Medela is a leading international manufacturer of breastfeeding products, best known for its breast pumps, nursing bras, and related acce...

-23%
(5y)
4%
(1y)
28%
(3mo)

Electric breast pumps are automated devices that express milk using motorized suction, translating traditional manual pumping into a fast...

Australian Dream

1,000 vol/mo
-23%
(5y)
76%
(1y)
96%
(3mo)

The Australian Dream is a longstanding social ideal in Australia that owning a home equates to success and security; in recent years its ...

-24%
(5y)
9999%+
(1y)
657%
(3mo)

Hands Free Pumping Bra is a consumer product category that enables breastfeeding individuals to pump milkhands free by wearing a bra inte...

Breeze Pads

880 vol/mo
-25%
(5y)
8%
(1y)
2%
(3mo)

Breeze Pads is a, established category centered on absorbent litter or animal care pads used in Breeze litter systems (notably Purina Tid...

Bed Bug Powder

2,400 vol/mo
-25%
(5y)
-2%
(1y)
-5%
(3mo)

Bed bug powder refers to powdered pest control products used to manage bed bug infestations, often including diatomaceous earth or silica...

Nixit

1,600 vol/mo
-28%
(5y)
-12%
(1y)
11%
(3mo)

Nixit is a consumer health brand focused on vaginal health, best known for its one size fits all menstrual discs and expanding line of re...

-30%
(5y)
7%
(1y)
27%
(3mo)

Charcoal toothpaste is a consumer oral care product that uses activated charcoal in toothpaste formulations, marketed for whitening and d...

Colic Calm

5,400 vol/mo
-32%
(5y)
-23%
(1y)
8%
(3mo)

Colic Calm is a infant wellness product used for soothing babies with colic symptoms. It represents a niche in pediatric gripe remedies a...

Medela Bottles

2,400 vol/mo
-33%
(5y)
-19%
(1y)
16%
(3mo)

Medela Bottles refer to the glass or BPA free baby bottles produced by Medela, a prominent infant feeding brand known for its breast pump...

Pimple Popper

22,200 vol/mo
-59%
(5y)
8%
(1y)
0%
(3mo)

Pimple Popper refers to Dr. Pimple Popper, a dermatology focused content phenomenon led by dermatologist Sandra Lee (Dr. Pimple Popper) w...

9999%+
(5y)
5200%
(1y)
84%
(3mo)

AI Toothbrush

590 vol/mo
9999%+
(5y)
2096%
(1y)
23%
(3mo)

AI Toothbrush is a category of smart dental care devices that use AI powered feedback, sensors, and connected apps to monitor brushing ha...

Feno Toothbrush

5,400 vol/mo
9999%+
(5y)
879%
(1y)
-20%
(3mo)

Feno Smartbrush is a, recently marketed full mouth, AI powered smart toothbrush that uses a bite down mouthpiece and foaming toothpaste t...

9999%+
(5y)
737%
(1y)
196%
(3mo)

Recovery Massager refers to handheld percussion devices and related therapies designed to accelerate muscle recovery, reduce soreness, an...

Eye Compressor

2,400 vol/mo
9999%+
(5y)
573%
(1y)
40%
(3mo)

Scribble Vet

3,600 vol/mo
9999%+
(5y)
460%
(1y)
3%
(3mo)

Scribble Vet is an AI powered veterinary scribe service and software ecosystem that automates medical note taking, SOAP notes, and relate...

9999%+
(5y)
419%
(1y)
9%
(3mo)

Fluoride Free Toothpaste is a consumer trend where oral care products are marketed and purchased without fluoride, driven by health, envi...

Exosomes for Hair

1,900 vol/mo
9999%+
(5y)
411%
(1y)
14%
(3mo)

Exosomes for hair refers to the use of exosome containing products or therapies to stimulate hair growth and combat hair loss, leveraging...

9999%+
(5y)
322%
(1y)
9999%+
(3mo)

Niacinamide Whitening Toothpaste is a niche oral care product that combines vitamin B3 (niacinamide) with whitening claims to enhance ena...

Goodwipes

8,100 vol/mo
9999%+
(5y)
131%
(1y)
51%
(3mo)

Goodwipes is a consumer brand offering flushable wipes for adults, including down there and body wipes, with ongoing branding, product la...

9999%+
(5y)
122%
(1y)
227%
(3mo)

Deodorant Supplement refers to internal or edible products marketed to reduce body odor from the inside, alongside or as an alternative t...

9999%+
(5y)
23%
(1y)
9999%+
(3mo)

Vet's Best Flea and Tick Spray is a consumer pet care product line focused on using veterinarian recommended ingredients to protect dogs ...

Aphid Spray

2,400 vol/mo
9999%+
(5y)
13%
(1y)
9999%+
(3mo)

Aphid Spray refers to commercially available insecticidal sprays and treatments designed to control aphid populations on plants, commonly...

Remineralizing Gum

22,200 vol/mo
9999%+
(5y)
0%
(1y)
32%
(3mo)

Remineralizing Gum has emerged as a family of chewing gums formulated with minerals (notably nano hydroxyapatite) or remineralization pro...

9999%+
(5y)
9999%+
(1y)
538%
(3mo)

Portable oral irrigator is a compact, battery powered water flossing device designed for convenient, on the go dental hygiene and interde...

Mini Pill Box

260 vol/mo
9999%+
(5y)
9999%+
(1y)
703%
(3mo)

Mini Pill Box refers to compact, portable pill organizers designed for travel or daily carry, widely used for vitamins, supplements, and ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Magnetic Nasal Strips are real consumer products that use embedded magnets to gently pull nasal passages open, aiming to improve airflow,...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ingrown Toenail Tool refers to a category of specialized instruments used to manage and treat ingrown toenails, including nail elevators,...

Ace Knee Brace

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ace Knee Brace is a product category within the sports medicine and medical support space, representing wearable knee support devices des...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kinesiology Face Tape refers to the use of therapeutic kinesiology tape on facial muscles and skin to support jaw alignment, reduce facia...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

The Fitbit Charge 2 Charger topic centers on the official and third party charging accessories for the Fitbit Charge 2 wearable, a popula...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Fitbit Charge 2 Bands refer to the replacement and aftermarket wristbands designed for the Fitbit Charge 2, a popular fitness tracker rel...

9999%+
(5y)
9999%+
(1y)
112%
(3mo)

AI Health Ring is a family of wearable smart rings that integrate artificial intelligence to analyze biosignals (heart rate, SpO2, sleep,...

9999%+
(5y)
9999%+
(1y)
178%
(3mo)

Acupuncture Shoes refers to footwear or insoles designed to stimulate foot acupuncture/acupressure points to relieve pain, improve circul...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Pelvic Therapy Wand refers to a device used for pelvic floor therapy and myofascial release aimed at alleviating pelvic pain, improving p...

9999%+
(5y)
9999%+
(1y)
48%
(3mo)

Nasal stick inhalers are a compact, stick like nasal drug delivery device designed to deliver medications directly through the nasal muco...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Muscle Recovery Gel is a consumer product category consisting of topical gels designed to relieve muscle soreness, accelerate recovery, a...

9999%+
(5y)
9999%+
(1y)
672%
(3mo)

Mandelic acid deodorant is a niche personal care category that leverages mandelic acid, an alpha hydroxy acid, for odor control and skin ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Smart posture correctors are wearable devices and sensors designed to monitor, encourage, and correct user posture in real time, leveragi...

David's Toothpaste

12,100 vol/mo
9999%+
(5y)
9999%+
(1y)
926%
(3mo)

David's Toothpaste is a recognized natural toothpaste brand focused on clean label ingredients and everyday oral care, gaining traction a...

Grounding Socks

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Grounding Socks are consumer grade conductive socks marketed to enable body grounding (earthing) when paired with grounding mats, cords, ...

Perfora

880 vol/mo
9999%+
(5y)
9999%+
(1y)
373%
(3mo)

Perfora is an Indian oral care brand founded in 2021 by Jatan Bawa and Tushar Khurana, known for an internet first approach with a broad ...

9999%+
(5y)
9999%+
(1y)
4540%
(3mo)

Johnson's Baby Wash is a well known pediatric cleansing product from Johnson & Johnson's consumer health portfolio, frequently referenced...

9999%+
(5y)
9999%+
(1y)
2555%
(3mo)

Hypoallergenic Spray is a product category comprising sprays formulated to minimize allergic reactions, increasingly appearing across ski...

9999%+
(5y)
9999%+
(1y)
835%
(3mo)

Compression shoulder brace is a wearable support designed to provide compression, stabilization, and pain relief for shoulder injuries or...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Balança Digital refers to the adoption and use of digital weighing scales, including smart scales that wirelessly sync data to apps for ...

AP 24 Toothpaste

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

AP 24 Toothpaste is a consumer dental care product marketed for whitening and enamel restoration, gaining attention in online discussions...

AP Toothpaste

90 vol/mo
9999%+
(5y)
9999%+
(1y)
875%
(3mo)

AP Toothpaste refers to the AP24 AP toothpaste line and related hydroxyapatite based and antiplaque formulations marketed under AP brandi...

Prowin

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

ProWin is a MLM/direct selling company known for cleaning and personal care products under the proWIN brand, operating through a network ...

9999%+
(5y)
9999%+
(1y)
2734%
(3mo)

Electric body scrubbers are consumer devices that use motors and bristles or brushes to exfoliate and cleanse the skin on the body, incre...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Eczema soothing cream is a category of skincare products aimed at providing relief for eczema symptoms through moisturization and barrier...

9999%+
(5y)
9999%+
(1y)
1658%
(3mo)

Smart Massage Gun is a, established category of handheld percussive therapy devices that connect via Bluetooth or apps, offering guided r...

Ostrichpillow

9,900 vol/mo
9999%+
(5y)
9999%+
(1y)
128%
(3mo)

Ostrich Pillow refers to a line of ergonomic travel pillows and related comfort products, known for its oversized, cocoon like designs ai...

Ocushield

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
2577%
(3mo)

Ocushield is a brand that produces blue light blocking screen protectors and related eye protection products designed to reduce digital e...

9999%+
(5y)
9999%+
(1y)
62%
(3mo)

Breastfeeding Tech encompasses devices, apps, and connected solutions designed to support nursing mothers, improve milk expression, track...

Aura Strap 2

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Aura Strap 2 is a wearable Apple Watch accessory by AURA Devices that streams body composition and hydration metrics via bioimpedance tec...

Anti Chafe Stick

9,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Anti Chafe Stick is a personal care product used to reduce skin friction and prevent chafing during physical activities. It has gained vi...

Womaness

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
19%
(3mo)

Womaness is a brand and product category focused on menopause wellness, including skincare, supplements, and personal care designed to ad...

9999%+
(5y)
9999%+
(1y)
103%
(3mo)

Teeth Whitening Device is a recognized consumer electronics/health trend involving at home LED assisted whitening devices and related kit...

SP-6 Toothpaste

8,100 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

SP 6 Toothpaste is a probiotic and remineralization focused oral care product marketed to rebalance the oral microbiome, whiten teeth, a...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Foot Massage Mat refers to a wearable or floor based mat that uses rollers, nodes, vibration, heat, and other therapies to stimulate the ...

Exosomes Facial

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Exosomes Facial is a skincare trend centered on using exosome rich formulations or procedures often derived from stem cell–based source...

9999%+
(5y)
9999%+
(1y)
-8%
(3mo)

Electric neck massagers are a, established consumer wellness product category driven by portability, convenience, and self care trends. T...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Absorbine Veterinary Liniment Gel is a recognized topical analgesic product used in veterinary care, particularly for horses, dogs, and o...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

A real and established product category focused on female urination devices (FUDs), devices that enable women to urinate standing up for ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Eucerin Baby Eczema Relief is a skincare product line targeting infant eczema, reflecting ongoing consumer demand for dermatologist backe...

BKR Water Bottle

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

BKR Water Bottle is a recognized brand of glass water bottles with silicone sleeves, popular for reusable, aesthetically designed hydrati...

9999%+
(5y)
9999%+
(1y)
98%
(3mo)

Essential Oils Case refers to products and solutions designed to store, organize, and transport essential oil bottles, typically 5–15 m...