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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Elmex

880 vol/mo
228%
(5y)
82%
(1y)
69%
(3mo)

Elmex is a European toothpaste brand focused on fluoride formulations, commonly marketed as a premium oral care product with emphasis on ...

WellBe

40,500 vol/mo
226%
(5y)
18%
(1y)
19%
(3mo)

WellBe is a, multi entity brand name spanning health tech, senior care, and wellness platforms, with several distinct organizations using...

Acne-Prone

1,300 vol/mo
222%
(5y)
381%
(1y)
353%
(3mo)

Acne prone refers to individuals who have a skin type commonly affected by acne, characterized by higher susceptibility to breakouts due ...

Heated Eye Mask

8,100 vol/mo
222%
(5y)
87%
(1y)
37%
(3mo)

Heated Eye Mask is a consumer wellness product designed to provide facial warmth and relaxation, often through integrated heating element...

213%
(5y)
108%
(1y)
68%
(3mo)

Disposable period underwear are one time use absorbent undergarments designed for menstrual bleeding, offering a convenient alternative t...

199%
(5y)
12%
(1y)
11%
(3mo)

Deodorant Stone refers to mineral crystal deodorants, typically potassium alum stones, marketed as a natural alternative to conventional ...

Period Aisle

880 vol/mo
197%
(5y)
65%
(1y)
45%
(3mo)

Period Aisle is a, established brand of sustainable period care products (notably reusable period underwear) originally launched as Lunap...

Loop Earplugs

135,000 vol/mo
191%
(5y)
10%
(1y)
-7%
(3mo)

Loop Earplugs refers to a company and product category of reusable, silicone based earplugs designed for noise reduction in daily life, s...

Sensory Ring

720 vol/mo
185%
(5y)
201%
(1y)
117%
(3mo)

Sensory Ring refers to wearable rings designed for sensory relief, stress management, and health monitoring, typified by products that bl...

Migraine Cap

9,900 vol/mo
180%
(5y)
71%
(1y)
24%
(3mo)

Migraine Cap refers to wearable cooling (and sometimes heating) caps designed to provide 360 degree head relief for migraine and tension ...

177%
(5y)
-28%
(1y)
211%
(3mo)

Glycolic Acid Deodorant refers to deodorant products that incorporate glycolic acid (an alpha hydroxy acid) as an active ingredient to ma...

Helpt

590 vol/mo
176%
(5y)
26%
(1y)
19%
(3mo)

Helpt is a company (founded 2022) that provides 24/7 onshore tech support and help desk solutions, primarily targeting MSP partners and b...

173%
(5y)
-3%
(1y)
0%
(3mo)

Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...

170%
(5y)
31%
(1y)
20%
(3mo)

Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...

Magnesium Oil

33,100 vol/mo
157%
(5y)
-2%
(1y)
18%
(3mo)

Magnesium oil refers to topical magnesium chloride solutions used for transdermal absorption, marketed for muscle relaxation, pain relief...

Briotech

3,600 vol/mo
157%
(5y)
30%
(1y)
30%
(3mo)

Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...

154%
(5y)
14%
(1y)
23%
(3mo)

Portable Water Flosser is a consumer dental care device designed to remove plaque and debris between teeth using a pulsating water stream...

152%
(5y)
94%
(1y)
12%
(3mo)

Laser hair removal devices are consumer grade devices that use laser or intense pulsed light (IPL) technology for at home hair reduction,...

Headache Cap

4,400 vol/mo
147%
(5y)
110%
(1y)
45%
(3mo)

Headache Cap refers to wearable cooling/ heating headgear designed to relieve migraine and tension headaches through topical thermal ther...

Rael Pads

9,900 vol/mo
145%
(5y)
79%
(1y)
61%
(3mo)

Rael Pads is a brand of menstrual products that focuses on organic, skin friendly materials such as bamboo and organic cotton, marketed a...

Boka Toothpaste

49,500 vol/mo
145%
(5y)
76%
(1y)
59%
(3mo)

Boka Toothpaste is a, established toothpaste brand known for sustainable packaging and clean ingredients. The brand emphasizes eco friend...