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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Microneedles

201,000 vol/mo
505%
(5y)
215%
(1y)
37%
(3mo)

Microneedles refer to tiny, dissolvable or solid needle arrays used for transdermal drug delivery and vaccines, enabling painless, needle...

Nasal Stick

6,600 vol/mo
497%
(5y)
30%
(1y)
3%
(3mo)

Nasal Stick refers to portable, inhaler style sticks used for menthol/essential oil based nasal inhalation to relieve congestion, improve...

Japanese Head Spa

27,100 vol/mo
480%
(5y)
16%
(1y)
6%
(3mo)

Japanese Head Spa is a specialized wellness service focused on scalp care, hair stimulation, and relaxation, rooted in Japanese spa cultu...

446%
(5y)
127%
(1y)
22%
(3mo)

Red light therapy devices use low level wavelengths of red or near infrared light to promote cellular activity and purported skin, muscle...

Pure Option

14,800 vol/mo
435%
(5y)
192%
(1y)
12%
(3mo)

Pure Options is a Michigan based vertically integrated cannabis company operating dispensaries and a loyalty program, reflecting a trend ...

Lift Patches

70 vol/mo
407%
(5y)
391%
(1y)
23%
(3mo)

Lift patches are skin adhering patches designed to instantly lift, contour, and tighten facial features or specific areas (eyes, jawline,...

405%
(5y)
116%
(1y)
30%
(3mo)

Lymphatic Drainage Machine refers to devices that provide pneumatic or mechanical lymphatic drainage massage to improve lymph flow, reduc...

380%
(5y)
293%
(1y)
7%
(3mo)

Travel Eye Mask is a recognized product category and trend focusing on lightweight, comfortable sleep aids designed for use during travel...

376%
(5y)
295%
(1y)
40%
(3mo)

Portable air monitors are compact devices that measure ambient air quality, providing real time data on pollutants such as PM2.5, PM10, V...

Silicone Scar Tape

22,200 vol/mo
362%
(5y)
39%
(1y)
5%
(3mo)

Silicone Scar Tape is a consumer and medical product category used to manage and improve the appearance of scars through transdermal sili...

Doola

5,400 vol/mo
355%
(5y)
497%
(1y)
15%
(3mo)

Doola is a fintech platform that helps international entrepreneurs form U.S. LLCs and access U.S. banking and related services with simpl...

Grounding Mat

49,500 vol/mo
341%
(5y)
-18%
(1y)
-6%
(3mo)

Grounding Mat is a consumer wellness product designed to connect users to the earth’s electrical charge, typically via a conductive mat...

Mewing

110,000 vol/mo
313%
(5y)
-67%
(1y)
5%
(3mo)

Mewing is a claim based oral posture practice asserting that maintaining correct tongue posture against the palate and nasal breathing ca...

Oura

90,500 vol/mo
309%
(5y)
75%
(1y)
-9%
(3mo)

Oura refers to Oura Health, the company behind the Oura Ring, a wearable ring focused device that tracks sleep, activity, heart rate and ...

Scar Tape

18,100 vol/mo
306%
(5y)
58%
(1y)
6%
(3mo)

Scar Tape is a silicone based adhesive tape used for scar management to flatten, soften, and reduce visibility of scars after injuries or...

Bodyhealth

14,800 vol/mo
298%
(5y)
50%
(1y)
19%
(3mo)

Magnesium Spray

33,100 vol/mo
294%
(5y)
-13%
(1y)
1%
(3mo)

Magnesium spray refers to topical magnesium oil sprays used for transdermal supplementation, a wellness product category claiming quicker...

Grounding Bed

1,300 vol/mo
292%
(5y)
-14%
(1y)
10%
(3mo)

Grounding Bed refers to consumer sleep products that connect the human body to the earth's electrical surface while sleeping, using bed s...

Anti-colic

880 vol/mo
276%
(5y)
112%
(1y)
105%
(3mo)

Anti colic refers to products and strategies designed to reduce infant colic, most notably anti colic baby bottles that minimize air inge...

Truheight

22,200 vol/mo
270%
(5y)
-14%
(1y)
11%
(3mo)

TruHeight is a consumer health brand offering growth related vitamins and gummies marketed toward children and teens, with a presence acr...

Red Light Therapy

368,000 vol/mo
251%
(5y)
61%
(1y)
27%
(3mo)

Red Light Therapy is a wellness modality that uses specific wavelengths of red and near infrared light to purportedly promote cellular en...