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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Migraine Cap

9,900 vol/mo
180%
(5y)
71%
(1y)
24%
(3mo)

Migraine Cap refers to wearable cooling (and sometimes heating) caps designed to provide 360 degree head relief for migraine and tension ...

177%
(5y)
-28%
(1y)
211%
(3mo)

Glycolic Acid Deodorant refers to deodorant products that incorporate glycolic acid (an alpha hydroxy acid) as an active ingredient to ma...

Helpt

590 vol/mo
176%
(5y)
26%
(1y)
19%
(3mo)

Helpt is a company (founded 2022) that provides 24/7 onshore tech support and help desk solutions, primarily targeting MSP partners and b...

173%
(5y)
-3%
(1y)
0%
(3mo)

Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...

170%
(5y)
31%
(1y)
20%
(3mo)

Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...

Magnesium Oil

33,100 vol/mo
157%
(5y)
-2%
(1y)
18%
(3mo)

Magnesium oil refers to topical magnesium chloride solutions used for transdermal absorption, marketed for muscle relaxation, pain relief...

Briotech

3,600 vol/mo
157%
(5y)
30%
(1y)
30%
(3mo)

Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...

154%
(5y)
14%
(1y)
23%
(3mo)

Portable Water Flosser is a consumer dental care device designed to remove plaque and debris between teeth using a pulsating water stream...

152%
(5y)
94%
(1y)
12%
(3mo)

Laser hair removal devices are consumer grade devices that use laser or intense pulsed light (IPL) technology for at home hair reduction,...

Headache Cap

4,400 vol/mo
147%
(5y)
110%
(1y)
45%
(3mo)

Headache Cap refers to wearable cooling/ heating headgear designed to relieve migraine and tension headaches through topical thermal ther...

Rael Pads

9,900 vol/mo
145%
(5y)
79%
(1y)
61%
(3mo)

Rael Pads is a brand of menstrual products that focuses on organic, skin friendly materials such as bamboo and organic cotton, marketed a...

Boka Toothpaste

49,500 vol/mo
145%
(5y)
76%
(1y)
59%
(3mo)

Boka Toothpaste is a, established toothpaste brand known for sustainable packaging and clean ingredients. The brand emphasizes eco friend...

Ampoule

14,800 vol/mo
144%
(5y)
70%
(1y)
24%
(3mo)

Ampoule describes small sealed vials containing a concentrated liquid used for single dose applications; in cosmetics, ampoule serums are...

Supliful

8,100 vol/mo
140%
(5y)
32%
(1y)
-17%
(3mo)

Supliful is a platform that enables creators and brands to create, private label, and dropship nutritional supplements and wellness produ...

Vaginal Probiotics

49,500 vol/mo
134%
(5y)
9%
(1y)
14%
(3mo)

Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...

Magnesium Flakes

5,400 vol/mo
133%
(5y)
2%
(1y)
27%
(3mo)

Magnesium flakes refer to magnesium chloride flakes used in baths and topical applications, marketed for relaxation, muscle recovery, and...

Flo Health

5,400 vol/mo
129%
(5y)
84%
(1y)
51%
(3mo)

Flo Health is a consumer health and period tracking app that has featured as a recognizable player in the women's health and fertility tr...

Knee Massager

9,900 vol/mo
120%
(5y)
23%
(1y)
-29%
(3mo)

Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...

Portable Sauna

40,500 vol/mo
115%
(5y)
25%
(1y)
2%
(3mo)

Portable sauna refers to compact, transportable sauna devices or tents designed for personal use at home or on the go, offering infrared ...

Hume Deodorant

5,400 vol/mo
108%
(5y)
-27%
(1y)
18%
(3mo)

Hume Deodorant is a recognized natural, aluminum free deodorant brand that has gained attention as consumers seek cleaner personal care p...

Eye Protector

3,600 vol/mo
106%
(5y)
236%
(1y)
438%
(3mo)

Eye Protector is a category encompassing protective eyewear, eye health supplements marketed for eye protection, and related devices used...

Cocofloss

33,100 vol/mo
106%
(5y)
12%
(1y)
28%
(3mo)

Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.

Alignerco

5,400 vol/mo
97%
(5y)
36%
(1y)
144%
(3mo)

AlignerCo is a company that provides direct to consumer clear aligner products for teeth straightening, competing with traditional orthod...

Ice Blanket

6,600 vol/mo
96%
(5y)
38%
(1y)
38%
(3mo)

Ice Blanket refers to a category of cooling blankets and insulation blankets used for personal cooling, medical therapy, or temperature c...

Airdoctor

8,100 vol/mo
96%
(5y)
21%
(1y)
3%
(3mo)

Airdoctor refers to an established brand and topic surrounding consumer air purifiers and indoor air quality optimization, featuring HEPA...

94%
(5y)
34%
(1y)
41%
(3mo)

Migraine Glasses are specialized eyewear designed to reduce migraine frequency and intensity by filtering specific light wavelengths, not...

EMS Foot Massager

3,600 vol/mo
92%
(5y)
-20%
(1y)
118%
(3mo)

EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...

Cotton Pads

22,200 vol/mo
87%
(5y)
97%
(1y)
221%
(3mo)

Cotton pads are a long standing consumer skincare accessory used for applying toners, removing makeup, and cleansing. The trend now empha...

Sunlighten

5,400 vol/mo
86%
(5y)
21%
(1y)
7%
(3mo)

Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...

85%
(5y)
78%
(1y)
25%
(3mo)