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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Heated Eye Mask

8,100 vol/mo
230%
(5y)
107%
(1y)
43%
(3mo)

Heated Eye Mask is a consumer wellness product designed to provide facial warmth and relaxation, often through integrated heating element...

221%
(5y)
88%
(1y)
188%
(3mo)

Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...

220%
(5y)
0%
(1y)
160%
(3mo)

Glycolic Acid Deodorant refers to deodorant products that incorporate glycolic acid (an alpha hydroxy acid) as an active ingredient to ma...

Acne-Prone

1,300 vol/mo
215%
(5y)
423%
(1y)
-69%
(3mo)

Acne prone refers to individuals who have a skin type commonly affected by acne, characterized by higher susceptibility to breakouts due ...

Ampoule

14,800 vol/mo
205%
(5y)
121%
(1y)
107%
(3mo)

Ampoule describes small sealed vials containing a concentrated liquid used for single dose applications; in cosmetics, ampoule serums are...

202%
(5y)
42%
(1y)
121%
(3mo)

Deodorant Stone refers to mineral crystal deodorants, typically potassium alum stones, marketed as a natural alternative to conventional ...

Body Dryer

1,300 vol/mo
193%
(5y)
395%
(1y)
455%
(3mo)

Body Dryer refers to in shower or bathroom installed devices that blow warm air to dry a person after a shower, eliminating or reducing t...

Boka Toothpaste

49,500 vol/mo
188%
(5y)
92%
(1y)
104%
(3mo)

Boka Toothpaste is a, established toothpaste brand known for sustainable packaging and clean ingredients. The brand emphasizes eco friend...

Briotech

3,600 vol/mo
187%
(5y)
73%
(1y)
111%
(3mo)

Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...

Migraine Cap

9,900 vol/mo
179%
(5y)
75%
(1y)
25%
(3mo)

Migraine Cap refers to wearable cooling (and sometimes heating) caps designed to provide 360 degree head relief for migraine and tension ...

176%
(5y)
93%
(1y)
77%
(3mo)

Disposable period underwear are one time use absorbent undergarments designed for menstrual bleeding, offering a convenient alternative t...

Helpt

590 vol/mo
176%
(5y)
14%
(1y)
-3%
(3mo)

Helpt is a company (founded 2022) that provides 24/7 onshore tech support and help desk solutions, primarily targeting MSP partners and b...

Loop Earplugs

135,000 vol/mo
175%
(5y)
24%
(1y)
49%
(3mo)

Loop Earplugs refers to a company and product category of reusable, silicone based earplugs designed for noise reduction in daily life, s...

WellBe

40,500 vol/mo
174%
(5y)
15%
(1y)
25%
(3mo)

WellBe is a, multi entity brand name spanning health tech, senior care, and wellness platforms, with several distinct organizations using...

Magnesium Oil

33,100 vol/mo
170%
(5y)
21%
(1y)
111%
(3mo)

Magnesium oil refers to topical magnesium chloride solutions used for transdermal absorption, marketed for muscle relaxation, pain relief...

Headache Cap

4,400 vol/mo
157%
(5y)
111%
(1y)
42%
(3mo)

Headache Cap refers to wearable cooling/ heating headgear designed to relieve migraine and tension headaches through topical thermal ther...

Portable Sauna

40,500 vol/mo
154%
(5y)
75%
(1y)
44%
(3mo)

Portable sauna refers to compact, transportable sauna devices or tents designed for personal use at home or on the go, offering infrared ...

Flo Health

5,400 vol/mo
154%
(5y)
119%
(1y)
53%
(3mo)

Flo Health is a consumer health and period tracking app that has featured as a recognizable player in the women's health and fertility tr...

Rael Pads

12,100 vol/mo
144%
(5y)
88%
(1y)
79%
(3mo)

Rael Pads is a brand of menstrual products that focuses on organic, skin friendly materials such as bamboo and organic cotton, marketed a...

Vaginal Probiotics

49,500 vol/mo
140%
(5y)
13%
(1y)
21%
(3mo)

Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...

Magnesium Flakes

5,400 vol/mo
133%
(5y)
6%
(1y)
39%
(3mo)

Magnesium flakes refer to magnesium chloride flakes used in baths and topical applications, marketed for relaxation, muscle recovery, and...

Airdoctor

8,100 vol/mo
131%
(5y)
67%
(1y)
143%
(3mo)

Airdoctor refers to an established brand and topic surrounding consumer air purifiers and indoor air quality optimization, featuring HEPA...

Deodorant Bar

720 vol/mo
130%
(5y)
187%
(1y)
470%
(3mo)

Deodorant bar refers to solid deodorant products sold as a bar or stick, commonly marketed for plastic free packaging, natural ingredient...

Ice Blanket

6,600 vol/mo
120%
(5y)
82%
(1y)
42%
(3mo)

Ice Blanket refers to a category of cooling blankets and insulation blankets used for personal cooling, medical therapy, or temperature c...

Alignerco

5,400 vol/mo
119%
(5y)
52%
(1y)
48%
(3mo)

AlignerCo is a company that provides direct to consumer clear aligner products for teeth straightening, competing with traditional orthod...

Eye Protector

3,600 vol/mo
118%
(5y)
253%
(1y)
437%
(3mo)

Eye Protector is a category encompassing protective eyewear, eye health supplements marketed for eye protection, and related devices used...

117%
(5y)
263%
(1y)
88%
(3mo)

Toothbrush Sanitizer is a consumer hygiene trend focused on using UV C or other sterilization methods to disinfect toothbrush bristles an...

Hume Deodorant

5,400 vol/mo
117%
(5y)
17%
(1y)
148%
(3mo)

Hume Deodorant is a recognized natural, aluminum free deodorant brand that has gained attention as consumers seek cleaner personal care p...

Cocofloss

33,100 vol/mo
104%
(5y)
14%
(1y)
44%
(3mo)

Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.

103%
(5y)
96%
(1y)
137%
(3mo)

Migraine Glasses are specialized eyewear designed to reduce migraine frequency and intensity by filtering specific light wavelengths, not...