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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

176%
(5y)
46%
(1y)
10%
(3mo)

Testosterone Gummies are a consumer grade dietary supplement category marketed to support testosterone levels and masculine vitality, typ...

176%
(5y)
98%
(1y)
2%
(3mo)

Bluetooth sleep mask combines a wearable Bluetooth audio device with a sleeping mask to deliver audio (guided sleep, white noise, music) ...

Helpt

590 vol/mo
176%
(5y)
26%
(1y)
19%
(3mo)

Helpt is a company (founded 2022) that provides 24/7 onshore tech support and help desk solutions, primarily targeting MSP partners and b...

Nasal Strip

22,200 vol/mo
174%
(5y)
46%
(1y)
29%
(3mo)

Nasal strips are adhesive medical devices placed on the outside of the nose to mechanically lift the nostrils and reduce nasal airflow re...

173%
(5y)
-3%
(1y)
0%
(3mo)

Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...

Natural Cycles

33,100 vol/mo
173%
(5y)
27%
(1y)
16%
(3mo)

Natural Cycles is a digital health company that offers a fertility tracking platform combining cycle data, basal body temperature, and al...

170%
(5y)
31%
(1y)
20%
(3mo)

Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...

TheraFace

6,600 vol/mo
169%
(5y)
74%
(1y)
-18%
(3mo)

TheraFace is a at home facial wellness device ecosystem by Therabody, including TheraFace PRO, TheraFace Mask, and related attachments an...

Magnesium Oil

40,500 vol/mo
157%
(5y)
-2%
(1y)
18%
(3mo)

Magnesium oil refers to topical magnesium chloride solutions used for transdermal absorption, marketed for muscle relaxation, pain relief...

Briotech

3,600 vol/mo
157%
(5y)
30%
(1y)
30%
(3mo)

Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...

154%
(5y)
14%
(1y)
23%
(3mo)

Portable Water Flosser is a consumer dental care device designed to remove plaque and debris between teeth using a pulsating water stream...

Sleep Bonnet

5,400 vol/mo
153%
(5y)
19%
(1y)
34%
(3mo)

Sleep bonnets are fabric caps, typically satin or silk, worn at night to protect hair from friction, moisture loss, and breakage; they ha...

Ampoule

14,800 vol/mo
144%
(5y)
70%
(1y)
24%
(3mo)

Ampoule describes small sealed vials containing a concentrated liquid used for single dose applications; in cosmetics, ampoule serums are...

Vaginal Probiotics

49,500 vol/mo
134%
(5y)
9%
(1y)
14%
(3mo)

Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...

Everything Shower

9,900 vol/mo
132%
(5y)
15%
(1y)
30%
(3mo)

Everything Shower is a self care ritual popularized online that frames a long, head to toe shower routine including shampooing, exfoliati...

ADHD Chair

9,900 vol/mo
129%
(5y)
21%
(1y)
13%
(3mo)

ADHD Chair refers to a category of seating designed to support movement, proprioception, and frequent micro adjustments to help focus and...

Knee Massager

9,900 vol/mo
120%
(5y)
23%
(1y)
-29%
(3mo)

Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...

Rael Pads

9,900 vol/mo
116%
(5y)
57%
(1y)
-7%
(3mo)

Rael Pads is a brand of menstrual products that focuses on organic, skin friendly materials such as bamboo and organic cotton, marketed a...

Portable Sauna

40,500 vol/mo
115%
(5y)
25%
(1y)
2%
(3mo)

Portable sauna refers to compact, transportable sauna devices or tents designed for personal use at home or on the go, offering infrared ...

Blue Chew

301,000 vol/mo
114%
(5y)
-21%
(1y)
20%
(3mo)

Blue Chew is a telemedicine enabled ED pill service that provides chewable sildenafil based medication, marketed for convenient access to...

Azelaic Acid

201,000 vol/mo
111%
(5y)
82%
(1y)
45%
(3mo)

Azelaic acid is a well established dermatological ingredient experiencing renewed consumer interest in skincare for acne, rosacea, and hy...

111%
(5y)
41%
(1y)
45%
(3mo)

Cervical neck pillows are specialized pillows designed to support the neck and align the spine during sleep or travel, with ongoing mains...

Silicone Patch

3,600 vol/mo
107%
(5y)
56%
(1y)
40%
(3mo)

Silicone patch refers to silicone based scar management patches and sheets used to improve scar appearance and healing. These products ar...

Cocofloss

33,100 vol/mo
103%
(5y)
9%
(1y)
-3%
(3mo)

Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.

Skin Microbiome

1,000 vol/mo
98%
(5y)
101%
(1y)
48%
(3mo)

The skin microbiome trend centers on the recognition that the skin hosts diverse microbial communities that influence health, appearance,...

Ice Blanket

6,600 vol/mo
96%
(5y)
38%
(1y)
38%
(3mo)

Ice Blanket refers to a category of cooling blankets and insulation blankets used for personal cooling, medical therapy, or temperature c...

Airdoctor

8,100 vol/mo
96%
(5y)
21%
(1y)
3%
(3mo)

Airdoctor refers to an established brand and topic surrounding consumer air purifiers and indoor air quality optimization, featuring HEPA...

Blue Lotus Oil

880 vol/mo
95%
(5y)
9999%+
(1y)
480%
(3mo)

Blue Lotus Oil refers to essential oil derived from the blue lotus (Nymphaea caerulea) and related extracts; it is marketed for aromatic,...

94%
(5y)
34%
(1y)
41%
(3mo)

Migraine Glasses are specialized eyewear designed to reduce migraine frequency and intensity by filtering specific light wavelengths, not...

EMS Foot Massager

3,600 vol/mo
92%
(5y)
-20%
(1y)
118%
(3mo)

EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...

88%
(5y)
63%
(1y)
26%
(3mo)

Memory Foam Neck Pillow is a, established product category centered on ergonomic, contouring neck support designed to improve sleep comfo...

Celluma

9,900 vol/mo
86%
(5y)
28%
(1y)
9%
(3mo)

Celluma is a LED light therapy device brand used for skincare and pain relief, spanning consumer and clinical settings.

Sunlighten

5,400 vol/mo
86%
(5y)
21%
(1y)
7%
(3mo)

Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...

85%
(5y)
78%
(1y)
25%
(3mo)

Derms

1,000 vol/mo
84%
(5y)
34%
(1y)
18%
(3mo)

Derms refers to dermatology and dermatologists as a field and public presence, with rising interest in skin health, cosmetic dermatology,...

Oil Pulling

40,500 vol/mo
81%
(5y)
-25%
(1y)
7%
(3mo)

Oil pulling is an alternative health practice in which a person swishes oil (commonly coconut oil) in the mouth for several minutes with ...

Eye Patches

74,000 vol/mo
80%
(5y)
73%
(1y)
27%
(3mo)

Eye patches refer to under eye skincare patches used to hydrate, depuff, and brighten the under eye area. The trend combines mainstream r...

5Strands

1,900 vol/mo
78%
(5y)
9999%+
(1y)
45%
(3mo)

5Strands is a biotechnology company that provides genetic and microbiome based testing and analysis related to diet, nutrition, and healt...

Concert Earplugs

2,400 vol/mo
78%
(5y)
13%
(1y)
1%
(3mo)

Concert earplugs are specialized hearing protection designed for live music venues, offering targeted attenuation to protect hearing whil...

77%
(5y)
72%
(1y)
27%
(3mo)

Lymphatic Drainage Massage is a therapeutic practice that uses specialized manual techniques to stimulate lymphatic flow, commonly offere...

Depuffing

210 vol/mo
77%
(5y)
73%
(1y)
-11%
(3mo)

Depuffing is a trend focusing on reducing facial puffiness and under eye bags through topical skincare, cooling devices, and massage tool...

Musely

74,000 vol/mo
77%
(5y)
15%
(1y)
17%
(3mo)

Musely is a teledermatology and prescription skincare platform that offers online consultations and customized prescription skincare trea...

75%
(5y)
25%
(1y)
39%
(3mo)

Sensory Playground refers to playground spaces and products designed to stimulate all senses and support sensory processing, inclusivity,...

75%
(5y)
53%
(1y)
19%
(3mo)

Anti choking devices are devices designed to assist in clearing an airway during choking emergencies, marketed for home and clinical use;...

Castor Oil

201,000 vol/mo
75%
(5y)
-15%
(1y)
11%
(3mo)

Castor oil is a longstanding natural ingredient trending due to renewed interest in DIY skincare, hair care, and holistic health routines...

Pelvic Care

70 vol/mo
75%
(5y)
59%
(1y)
32%
(3mo)

Pelvic Care is a trend in women's health focusing on pelvic floor health, rehabilitation, and related devices and services aimed at impro...

74%
(5y)
0%
(1y)
-10%
(3mo)

Effective Microorganisms (EM) are a consortium of beneficial bacteria and yeasts developed for use in agriculture, waste treatment, and e...

Anteage

3,600 vol/mo
68%
(5y)
10%
(1y)
15%
(3mo)

AnteAGE is a biotechnology driven skincare brand known for its stem cell conditioned media and growth factor based formulations targeting...

Water Flosser

2,400 vol/mo
68%
(5y)
0%
(1y)
-2%
(3mo)

Water flossers are electric oral care devices that use a pressurized stream of water to remove plaque and debris between teeth. They have...

68%
(5y)
32%
(1y)
-22%
(3mo)

The Period Company is a consumer brand focused on menstrual care, notably period underwear, with media coverage and industry presence sin...

Well People

8,100 vol/mo
66%
(5y)
19%
(1y)
4%
(3mo)

Well People is a recognized natural cosmetics brand known for organic, mineral based makeup and skincare products marketed toward clean b...

65%
(5y)
164%
(1y)
119%
(3mo)

Aluminum Free Deodorant is a consumer trend focused on deodorants that do not contain aluminum compounds, appealing to health conscious a...

Branch Basics

60,500 vol/mo
65%
(5y)
10%
(1y)
11%
(3mo)

Branch Basics is a cleaning brand offering plant based, non toxic cleaning concentrates and refillable bottles, fitting into the growing ...

64%
(5y)
48%
(1y)
27%
(3mo)

Salicylic acid shampoo is a hair care product designed to exfoliate the scalp and address dandruff and seborrheic dermatitis by dissolvin...

EMS Massager

720 vol/mo
62%
(5y)
3%
(1y)
70%
(3mo)

EMS Massager is a device category that uses electrical muscle stimulation to cause muscle contractions for massage, recovery, pain relief...

Hydrogel

18,100 vol/mo
61%
(5y)
108%
(1y)
52%
(3mo)

Hydrogel technology is expanding beyond traditional medical uses into advanced drug delivery, tissue engineering, wound care, and soft ro...

Roll On Oil

590 vol/mo
60%
(5y)
50%
(1y)
22%
(3mo)

Lymphatic Massage

49,500 vol/mo
60%
(5y)
62%
(1y)
27%
(3mo)

Lymphatic massage is a recognized therapy focused on stimulating the lymphatic system to promote fluid drainage, reduce swelling, enhance...

Interdental Brush

27,100 vol/mo
60%
(5y)
62%
(1y)
16%
(3mo)

Interdental Brush is a, well established dental hygiene product widely used to clean between teeth to prevent plaque and gum disease.

Whitening Strips

60,500 vol/mo
60%
(5y)
48%
(1y)
33%
(3mo)

Whitening strips are consumer dental whitening products that use peroxide based gels delivered via thin flexible strips applied to teeth....