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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Castor Oil Pack

33,100 vol/mo
81%
(5y)
-9%
(1y)
111%
(3mo)

Castor oil packs are a wellness trend involving applying warmed castor oil to a cloth and placing it on the body, commonly targeted at im...

Eye Patches

74,000 vol/mo
80%
(5y)
73%
(1y)
27%
(3mo)

Eye patches refer to under eye skincare patches used to hydrate, depuff, and brighten the under eye area. The trend combines mainstream r...

Charlie's Soap

2,400 vol/mo
80%
(5y)
64%
(1y)
202%
(3mo)

Charlie's Soap is a long standing family owned brand known for natural, fragrance free laundry detergents and cleaners. It has sustained ...

Concert Earplugs

2,400 vol/mo
78%
(5y)
13%
(1y)
1%
(3mo)

Concert earplugs are specialized hearing protection designed for live music venues, offering targeted attenuation to protect hearing whil...

75%
(5y)
53%
(1y)
19%
(3mo)

Anti choking devices are devices designed to assist in clearing an airway during choking emergencies, marketed for home and clinical use;...

Castor Oil

201,000 vol/mo
75%
(5y)
-15%
(1y)
11%
(3mo)

Castor oil is a longstanding natural ingredient trending due to renewed interest in DIY skincare, hair care, and holistic health routines...

74%
(5y)
3%
(1y)
22%
(3mo)

Night Pads

2,400 vol/mo
70%
(5y)
111%
(1y)
104%
(3mo)

Night Pads refer to sanitary pads designed for overnight use, typically larger, more absorbent, and focused on extended wear during sleep...

Interdental Brush

33,100 vol/mo
69%
(5y)
80%
(1y)
75%
(3mo)

Interdental Brush is a, well established dental hygiene product widely used to clean between teeth to prevent plaque and gum disease.

Water Flosser

2,400 vol/mo
68%
(5y)
0%
(1y)
-2%
(3mo)

Water flossers are electric oral care devices that use a pressurized stream of water to remove plaque and debris between teeth. They have...

Well People

8,100 vol/mo
66%
(5y)
19%
(1y)
4%
(3mo)

Well People is a recognized natural cosmetics brand known for organic, mineral based makeup and skincare products marketed toward clean b...

65%
(5y)
164%
(1y)
119%
(3mo)

Aluminum Free Deodorant is a consumer trend focused on deodorants that do not contain aluminum compounds, appealing to health conscious a...

64%
(5y)
48%
(1y)
27%
(3mo)

Salicylic acid shampoo is a hair care product designed to exfoliate the scalp and address dandruff and seborrheic dermatitis by dissolvin...

EMS Massager

720 vol/mo
62%
(5y)
3%
(1y)
70%
(3mo)

EMS Massager is a device category that uses electrical muscle stimulation to cause muscle contractions for massage, recovery, pain relief...

Roll On Oil

590 vol/mo
60%
(5y)
50%
(1y)
22%
(3mo)

Whitening Strips

60,500 vol/mo
60%
(5y)
48%
(1y)
33%
(3mo)

Whitening strips are consumer dental whitening products that use peroxide based gels delivered via thin flexible strips applied to teeth....

Body Odor

10 vol/mo
58%
(5y)
15%
(1y)
68%
(3mo)

Body odor is a and long standing personal care topic centered on managing natural human odor through hygiene products, chemicals, and lif...

Reusable Floss

2,900 vol/mo
58%
(5y)
35%
(1y)
183%
(3mo)

Reusable floss refers to dental flossing options designed for repeated use or longer lasting use, such as reusable floss picks, silicone ...

Magnesium

550,000 vol/mo
58%
(5y)
27%
(1y)
32%
(3mo)

Magnesium is recognized as a, established topic spanning health and materials sectors, including dietary supplements, industrial metal us...

Body Dryer

1,300 vol/mo
57%
(5y)
81%
(1y)
21%
(3mo)

Body Dryer refers to in shower or bathroom installed devices that blow warm air to dry a person after a shower, eliminating or reducing t...

Eye Massager

10 vol/mo
57%
(5y)
2%
(1y)
-19%
(3mo)

Eye massagers are consumer devices designed to relax and soothe the eyes using heat, vibration, percussive massage, and in some models ai...

56%
(5y)
35%
(1y)
36%
(3mo)

Teeth whitening strips are a popular at‑home cosmetic dental product that uses peroxide coated strips to whiten teeth quickly and conve...

Sensodyne

40,500 vol/mo
55%
(5y)
47%
(1y)
72%
(3mo)

Sensodyne is a leading toothpaste brand specializing in relief for sensitive teeth, recognized globally as a, long standing oral care pro...

Hibiclens

135,000 vol/mo
55%
(5y)
-8%
(1y)
18%
(3mo)

Hibiclens is a chlorhexidine gluconate antiseptic skin cleanser widely used in clinical and home settings to prevent infection and reduce...

52%
(5y)
60%
(1y)
68%
(3mo)

Menstrual heating pad is a consumer product category used to alleviate menstrual cramps by applying localized heat. It encompasses electr...

Pronamel

3,600 vol/mo
52%
(5y)
73%
(1y)
136%
(3mo)

Pronamel is a toothpaste brand focused on enamel protection and sensitivity relief, widely marketed in dental care as a solution to ename...

Gel Seat Cushion

2,900 vol/mo
52%
(5y)
222%
(1y)
409%
(3mo)

Gel Seat Cushion is a product category consisting of gel infused or gel enhanced seat cushions designed to reduce pressure and increase c...

Good Clean Love

14,800 vol/mo
51%
(5y)
80%
(1y)
105%
(3mo)

Good Clean Love is a brand known for organic, clean label sexual wellness products, including lubricants and related intimate care items,...

49%
(5y)
3%
(1y)
47%
(3mo)

Toothpaste tablets are a reusable, compact alternative to traditional toothpaste tubes, gaining traction as an eco friendly, travel frien...

Mosquito Patches

2,900 vol/mo
49%
(5y)
31%
(1y)
353%
(3mo)

Mosquito patches are a growing consumer trend featuring skin applied or clothing adjacent patches that release plant based or synthetic r...

48%
(5y)
200%
(1y)
58%
(3mo)

An ultrasonic toothbrush refers to a dental cleaning device that uses ultrasonic vibrations to agitate plaque and biofilm, potentially of...

47%
(5y)
117%
(1y)
53%
(3mo)

Toothbrush Sanitizer is a consumer hygiene trend focused on using UV C or other sterilization methods to disinfect toothbrush bristles an...

Warm Compress

22,200 vol/mo
47%
(5y)
33%
(1y)
28%
(3mo)

Warm compress is a widely recognized therapeutic practice involving applying gentle heat to areas such as the eyes, face, or sinuses to r...

Deodorant Bar

720 vol/mo
47%
(5y)
38%
(1y)
31%
(3mo)

Deodorant bar refers to solid deodorant products sold as a bar or stick, commonly marketed for plastic free packaging, natural ingredient...

46%
(5y)
31%
(1y)
27%
(3mo)

Whitening toothpaste is a, established oral care category focused on removing surface stains and brightening teeth, supported by major br...

45%
(5y)
28%
(1y)
24%
(3mo)

Vaginal Moisturizer is a, established product category involving topical products designed to alleviate vaginal dryness and related disco...

Lepro

368,000 vol/mo
45%
(5y)
103%
(1y)
-29%
(3mo)

Lepro is a consumer electronics brand focused on smart lighting products, including LED lights, smart bulbs, and related accessories, wit...

Period Shorts

2,400 vol/mo
44%
(5y)
100%
(1y)
71%
(3mo)

Period Shorts are a growing category of moisture wicking, leak proof shorts designed for menstruation, often marketed as period underwear...

Menstrual Disc

33,100 vol/mo
41%
(5y)
-15%
(1y)
39%
(3mo)

The menstrual disc is a reusable, flexible silicone menstrual product designed to sit higher in the vaginal canal and collect flow, offer...

Aging in Place

6,600 vol/mo
41%
(5y)
53%
(1y)
36%
(3mo)

Aging in Place is a and established trend focusing on enabling older adults to live safely and independently at home through technology, ...

Edema Shoes

1,000 vol/mo
37%
(5y)
41%
(1y)
38%
(3mo)

Edema Shoes refer to footwear designed to accommodate swelling of the feet and ankles, offering wider, deeper toe boxes, adjustable closu...

Saalt

8,100 vol/mo
37%
(5y)
-10%
(1y)
18%
(3mo)

Saalt is a menstrual care brand known for its reusable menstrual products, including cups and accessories, gaining attention for sustaina...

Foot Deodorant

5,400 vol/mo
36%
(5y)
39%
(1y)
73%
(3mo)

Foot deodorant is a consumer product category focused on reducing foot odor and sweat. It encompasses powders, sprays, balms, and wipes d...

Feet Care

9,900 vol/mo
35%
(5y)
52%
(1y)
32%
(3mo)

Feet care is a recognized consumer focus area encompassing products and services for foot health, grooming, and comfort, including moistu...

Toenail Clippers

22,200 vol/mo
34%
(5y)
130%
(1y)
245%
(3mo)

Toenail Clippers is a long standing, essential grooming tool category with ongoing refinement in materials, ergonomics, and integrated pe...

34%
(5y)
12%
(1y)
-7%
(3mo)

Cordless water flossers are compact, battery powered devices that use a pressurized water jet to clean between teeth, gaining popularity ...

Descaling

3,600 vol/mo
33%
(5y)
18%
(1y)
9%
(3mo)

Descaling is a recognized process and topic focused on removing mineral buildup, such as calcium and lime scale, from appliances and syst...

Vaseline

135,000 vol/mo
33%
(5y)
14%
(1y)
36%
(3mo)

Vaseline is a long standing petroleum jelly skincare brand owned by Unilever, widely recognized for its multipurpose ointment used in moi...

Pill Organizer

4,400 vol/mo
33%
(5y)
39%
(1y)
52%
(3mo)

Pill Organizer is a consumer product category and mindset focused on organizing medications through physical pill boxes and digital aids ...

Embody

14,800 vol/mo
33%
(5y)
13%
(1y)
-11%
(3mo)

Embody is a, established product line best known as a high end ergonomic office chair designed by Herman Miller to support dynamic sittin...

Intimate Rose

8,100 vol/mo
31%
(5y)
33%
(1y)
92%
(3mo)

Intimate Rose is a brand specializing in pelvic health solutions, including devices and education for pelvic floor therapy and pelvic pai...

Period Pants

33,100 vol/mo
31%
(5y)
44%
(1y)
24%
(3mo)

Period pants are menstrual underwear designed to absorb or trap menstrual blood, offering a reusable alternative to disposable pads and t...

Nicotine Gum

49,500 vol/mo
31%
(5y)
20%
(1y)
9%
(3mo)

Nicotine gum is a long standing smoking cessation aid used to reduce withdrawal symptoms and manage nicotine cravings as part of pharmaco...

Compression Gloves

12,100 vol/mo
30%
(5y)
38%
(1y)
44%
(3mo)

Compression gloves are specialized wearable devices designed to apply targeted compression to the hands and fingers to reduce swelling, i...

BugMD

18,100 vol/mo
30%
(5y)
8%
(1y)
15%
(3mo)

BugMD is a plant based pest control company that markets consumer friendly, non toxic pest management products intended for homes with ch...

Anti-inflammatory

49,500 vol/mo
29%
(5y)
70%
(1y)
57%
(3mo)

Anti inflammatory therapies and related research represent a well established and evolving field spanning pharmaceuticals, biologics, nut...

Massage Ball

9,900 vol/mo
29%
(5y)
69%
(1y)
93%
(3mo)

Massage Ball is a small, portable massage tool used for myofascial release, muscle tension relief, and mobility work. It has broad adopti...

NeilMed

22,200 vol/mo
28%
(5y)
28%
(1y)
63%
(3mo)

NeilMed is a consumer healthcare brand known for saline nasal irrigation products and related devices, widely used for nasal hygiene and ...

26%
(5y)
7%
(1y)
-3%
(3mo)

The toothbrush water flosser trend reflects growing consumer adoption of combined oral care devices that integrate mechanical brushing wi...

26%
(5y)
40%
(1y)
27%
(3mo)

Breastfeeding Cover is a product category consisting of fabric or accessory covers used by breastfeeding mothers to maintain privacy and ...