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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Cotton Pads

22,200 vol/mo
102%
(5y)
106%
(1y)
247%
(3mo)

Cotton pads are a long standing consumer skincare accessory used for applying toners, removing makeup, and cleansing. The trend now empha...

Roll On Oil

590 vol/mo
100%
(5y)
109%
(1y)
135%
(3mo)
98%
(5y)
72%
(1y)
289%
(3mo)

Toothpaste tablets are a reusable, compact alternative to traditional toothpaste tubes, gaining traction as an eco friendly, travel frien...

Eye Patches

74,000 vol/mo
96%
(5y)
108%
(1y)
24%
(3mo)

Eye patches refer to under eye skincare patches used to hydrate, depuff, and brighten the under eye area. The trend combines mainstream r...

96%
(5y)
16%
(1y)
132%
(3mo)

Knee Massager

9,900 vol/mo
96%
(5y)
58%
(1y)
-12%
(3mo)

Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...

92%
(5y)
88%
(1y)
-8%
(3mo)
88%
(5y)
61%
(1y)
4%
(3mo)

Anti choking devices are devices designed to assist in clearing an airway during choking emergencies, marketed for home and clinical use;...

88%
(5y)
104%
(1y)
109%
(3mo)

Salicylic acid shampoo is a hair care product designed to exfoliate the scalp and address dandruff and seborrheic dermatitis by dissolvin...

Sunlighten

5,400 vol/mo
86%
(5y)
19%
(1y)
-27%
(3mo)

Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...

Supliful

8,100 vol/mo
84%
(5y)
60%
(1y)
-10%
(3mo)

Supliful is a platform that enables creators and brands to create, private label, and dropship nutritional supplements and wellness produ...

84%
(5y)
111%
(1y)
274%
(3mo)

Cordless water flossers are compact, battery powered devices that use a pressurized water jet to clean between teeth, gaining popularity ...

Concert Earplugs

2,400 vol/mo
82%
(5y)
26%
(1y)
102%
(3mo)

Concert earplugs are specialized hearing protection designed for live music venues, offering targeted attenuation to protect hearing whil...

Castor Oil Pack

33,100 vol/mo
76%
(5y)
-5%
(1y)
136%
(3mo)

Castor oil packs are a wellness trend involving applying warmed castor oil to a cloth and placing it on the body, commonly targeted at im...

Foot Deodorant

5,400 vol/mo
74%
(5y)
140%
(1y)
223%
(3mo)

Foot deodorant is a consumer product category focused on reducing foot odor and sweat. It encompasses powders, sprays, balms, and wipes d...

Night Pads

2,400 vol/mo
74%
(5y)
128%
(1y)
106%
(3mo)

Night Pads refer to sanitary pads designed for overnight use, typically larger, more absorbent, and focused on extended wear during sleep...

Water Flosser

2,900 vol/mo
74%
(5y)
17%
(1y)
28%
(3mo)

Water flossers are electric oral care devices that use a pressurized stream of water to remove plaque and debris between teeth. They have...

Lepro

368,000 vol/mo
72%
(5y)
184%
(1y)
48%
(3mo)

Lepro is a consumer electronics brand focused on smart lighting products, including LED lights, smart bulbs, and related accessories, wit...

Period Shorts

2,400 vol/mo
72%
(5y)
141%
(1y)
64%
(3mo)

Period Shorts are a growing category of moisture wicking, leak proof shorts designed for menstruation, often marketed as period underwear...

71%
(5y)
54%
(1y)
139%
(3mo)

Whitening toothpaste is a, established oral care category focused on removing surface stains and brightening teeth, supported by major br...

71%
(5y)
67%
(1y)
133%
(3mo)

Vaginal Moisturizer is a, established product category involving topical products designed to alleviate vaginal dryness and related disco...

Whitening Strips

60,500 vol/mo
71%
(5y)
52%
(1y)
18%
(3mo)

Whitening strips are consumer dental whitening products that use peroxide based gels delivered via thin flexible strips applied to teeth....

70%
(5y)
47%
(1y)
44%
(3mo)

Teeth whitening strips are a popular at‑home cosmetic dental product that uses peroxide coated strips to whiten teeth quickly and conve...

Interdental Brush

33,100 vol/mo
65%
(5y)
82%
(1y)
78%
(3mo)

Interdental Brush is a, well established dental hygiene product widely used to clean between teeth to prevent plaque and gum disease.

Crest Whitestrips

4,400 vol/mo
64%
(5y)
229%
(1y)
317%
(3mo)

Crest Whitestrips is a, widely known at home teeth whitening product line from Crest, a Procter & Gamble brand, representing a durable co...

Well People

8,100 vol/mo
63%
(5y)
25%
(1y)
27%
(3mo)

Well People is a recognized natural cosmetics brand known for organic, mineral based makeup and skincare products marketed toward clean b...

EMS Foot Massager

3,600 vol/mo
63%
(5y)
17%
(1y)
47%
(3mo)

EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...

Gel Seat Cushion

2,900 vol/mo
61%
(5y)
244%
(1y)
502%
(3mo)

Edema Shoes

880 vol/mo
60%
(5y)
65%
(1y)
66%
(3mo)

Edema Shoes refer to footwear designed to accommodate swelling of the feet and ankles, offering wider, deeper toe boxes, adjustable closu...

Good Clean Love

14,800 vol/mo
59%
(5y)
89%
(1y)
119%
(3mo)

Good Clean Love is a brand known for organic, clean label sexual wellness products, including lubricants and related intimate care items,...

Castor Oil

201,000 vol/mo
59%
(5y)
-9%
(1y)
42%
(3mo)

Castor oil is a longstanding natural ingredient trending due to renewed interest in DIY skincare, hair care, and holistic health routines...

Magnesium

550,000 vol/mo
58%
(5y)
28%
(1y)
33%
(3mo)

Magnesium is recognized as a, established topic spanning health and materials sectors, including dietary supplements, industrial metal us...

Pronamel

3,600 vol/mo
58%
(5y)
82%
(1y)
160%
(3mo)

Pronamel is a toothpaste brand focused on enamel protection and sensitivity relief, widely marketed in dental care as a solution to ename...

Warm Compress

22,200 vol/mo
58%
(5y)
52%
(1y)
54%
(3mo)

Warm compress is a widely recognized therapeutic practice involving applying gentle heat to areas such as the eyes, face, or sinuses to r...

EMS Massager

720 vol/mo
58%
(5y)
60%
(1y)
106%
(3mo)

EMS Massager is a device category that uses electrical muscle stimulation to cause muscle contractions for massage, recovery, pain relief...

Sensodyne

40,500 vol/mo
58%
(5y)
52%
(1y)
86%
(3mo)

Sensodyne is a leading toothpaste brand specializing in relief for sensitive teeth, recognized globally as a, long standing oral care pro...

57%
(5y)
45%
(1y)
85%
(3mo)

Menstrual heating pad is a consumer product category used to alleviate menstrual cramps by applying localized heat. It encompasses electr...

Hibiclens

135,000 vol/mo
56%
(5y)
-7%
(1y)
27%
(3mo)

Hibiclens is a chlorhexidine gluconate antiseptic skin cleanser widely used in clinical and home settings to prevent infection and reduce...

Reusable Floss

2,900 vol/mo
54%
(5y)
67%
(1y)
54%
(3mo)

Reusable floss refers to dental flossing options designed for repeated use or longer lasting use, such as reusable floss picks, silicone ...

51%
(5y)
87%
(1y)
203%
(3mo)

Aveeno Eczema Therapy is a branded skincare line featuring Colloidal Oatmeal formulations aimed at soothing and protecting eczema prone s...

Mosquito Patches

2,900 vol/mo
51%
(5y)
26%
(1y)
2825%
(3mo)

Mosquito patches are a growing consumer trend featuring skin applied or clothing adjacent patches that release plant based or synthetic r...

Aging in Place

6,600 vol/mo
49%
(5y)
67%
(1y)
37%
(3mo)

Aging in Place is a and established trend focusing on enabling older adults to live safely and independently at home through technology, ...

Toenail Clippers

22,200 vol/mo
49%
(5y)
167%
(1y)
2%
(3mo)

Toenail Clippers is a long standing, essential grooming tool category with ongoing refinement in materials, ergonomics, and integrated pe...

Feet Care

9,900 vol/mo
47%
(5y)
73%
(1y)
53%
(3mo)

Feet care is a recognized consumer focus area encompassing products and services for foot health, grooming, and comfort, including moistu...

47%
(5y)
68%
(1y)
352%
(3mo)

Rechargeable hearing aids are wearable audio amplifiers designed with built in rechargeable batteries, offering a growing trend toward co...

46%
(5y)
57%
(1y)
198%
(3mo)

Desitin Diaper Rash Cream is a long standing infant care product used to treat and prevent diaper rash; it is a recognized brand within t...

Anti-inflammatory

49,500 vol/mo
43%
(5y)
99%
(1y)
45%
(3mo)

Anti inflammatory therapies and related research represent a well established and evolving field spanning pharmaceuticals, biologics, nut...

Menstrual Disc

33,100 vol/mo
43%
(5y)
-15%
(1y)
48%
(3mo)

The menstrual disc is a reusable, flexible silicone menstrual product designed to sit higher in the vaginal canal and collect flow, offer...

Toothpaste

110,000 vol/mo
41%
(5y)
24%
(1y)
52%
(3mo)
41%
(5y)
66%
(1y)
54%
(3mo)

Breastfeeding Cover is a product category consisting of fabric or accessory covers used by breastfeeding mothers to maintain privacy and ...

Embody

14,800 vol/mo
41%
(5y)
36%
(1y)
74%
(3mo)

Embody is a, established product line best known as a high end ergonomic office chair designed by Herman Miller to support dynamic sittin...

Cypress Oil

3,600 vol/mo
40%
(5y)
102%
(1y)
116%
(3mo)

Cypress Oil is an essential oil derived from cypress trees, used in aromatherapy and holistic wellness. The topic is recognized as a prod...

Period Pants

33,100 vol/mo
40%
(5y)
67%
(1y)
30%
(3mo)

Period pants are menstrual underwear designed to absorb or trap menstrual blood, offering a reusable alternative to disposable pads and t...

40%
(5y)
42%
(1y)
144%
(3mo)

Athlete's Foot Cream is a longstanding over the counter antifungal treatment used to treat tinea pedis, a common fungal infection of the ...

Saalt

8,100 vol/mo
37%
(5y)
-7%
(1y)
32%
(3mo)

Saalt is a menstrual care brand known for its reusable menstrual products, including cups and accessories, gaining attention for sustaina...

Intimate Rose

8,100 vol/mo
36%
(5y)
41%
(1y)
101%
(3mo)

Intimate Rose is a brand specializing in pelvic health solutions, including devices and education for pelvic floor therapy and pelvic pai...

Vaseline

135,000 vol/mo
35%
(5y)
19%
(1y)
-8%
(3mo)

Vaseline is a long standing petroleum jelly skincare brand owned by Unilever, widely recognized for its multipurpose ointment used in moi...

35%
(5y)
105%
(1y)
184%
(3mo)

Aleve Pain Reliever is a long standing over the counter NSAID (naproxen) brand marketed for relief of pain, fever, and inflammation. It r...

Pill Organizer

4,400 vol/mo
35%
(5y)
41%
(1y)
53%
(3mo)

Pill Organizer is a consumer product category and mindset focused on organizing medications through physical pill boxes and digital aids ...

Nicotine Gum

49,500 vol/mo
34%
(5y)
22%
(1y)
25%
(3mo)

Nicotine gum is a long standing smoking cessation aid used to reduce withdrawal symptoms and manage nicotine cravings as part of pharmaco...