Discover Trends in Personal Care
We surface rapidly growing trends in Personal Care before they take off.
Testosterone Gummies
Testosterone Gummies are a consumer grade dietary supplement category marketed to support testosterone levels and masculine vitality, typ...
Bluetooth Sleep Mask
Bluetooth sleep mask combines a wearable Bluetooth audio device with a sleeping mask to deliver audio (guided sleep, white noise, music) ...
Helpt
Helpt is a company (founded 2022) that provides 24/7 onshore tech support and help desk solutions, primarily targeting MSP partners and b...
Nasal Strip
Nasal strips are adhesive medical devices placed on the outside of the nose to mechanically lift the nostrils and reduce nasal airflow re...
Teeth Whitening Powder
Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...
Natural Cycles
Natural Cycles is a digital health company that offers a fertility tracking platform combining cycle data, basal body temperature, and al...
Wearable Breast Pump
Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...
TheraFace
TheraFace is a at home facial wellness device ecosystem by Therabody, including TheraFace PRO, TheraFace Mask, and related attachments an...
Magnesium Oil
Magnesium oil refers to topical magnesium chloride solutions used for transdermal absorption, marketed for muscle relaxation, pain relief...
Briotech
Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...
Portable Water Flosser
Portable Water Flosser is a consumer dental care device designed to remove plaque and debris between teeth using a pulsating water stream...
Sleep Bonnet
Sleep bonnets are fabric caps, typically satin or silk, worn at night to protect hair from friction, moisture loss, and breakage; they ha...
Ampoule
Ampoule describes small sealed vials containing a concentrated liquid used for single dose applications; in cosmetics, ampoule serums are...
Vaginal Probiotics
Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...
Everything Shower
Everything Shower is a self care ritual popularized online that frames a long, head to toe shower routine including shampooing, exfoliati...
ADHD Chair
ADHD Chair refers to a category of seating designed to support movement, proprioception, and frequent micro adjustments to help focus and...
Knee Massager
Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...
Rael Pads
Rael Pads is a brand of menstrual products that focuses on organic, skin friendly materials such as bamboo and organic cotton, marketed a...
Portable Sauna
Portable sauna refers to compact, transportable sauna devices or tents designed for personal use at home or on the go, offering infrared ...
Blue Chew
Blue Chew is a telemedicine enabled ED pill service that provides chewable sildenafil based medication, marketed for convenient access to...
Azelaic Acid
Azelaic acid is a well established dermatological ingredient experiencing renewed consumer interest in skincare for acne, rosacea, and hy...
Cervical Neck Pillow
Cervical neck pillows are specialized pillows designed to support the neck and align the spine during sleep or travel, with ongoing mains...
Silicone Patch
Silicone patch refers to silicone based scar management patches and sheets used to improve scar appearance and healing. These products ar...
Cocofloss
Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.
Skin Microbiome
The skin microbiome trend centers on the recognition that the skin hosts diverse microbial communities that influence health, appearance,...
Ice Blanket
Ice Blanket refers to a category of cooling blankets and insulation blankets used for personal cooling, medical therapy, or temperature c...
Airdoctor
Airdoctor refers to an established brand and topic surrounding consumer air purifiers and indoor air quality optimization, featuring HEPA...
Blue Lotus Oil
Blue Lotus Oil refers to essential oil derived from the blue lotus (Nymphaea caerulea) and related extracts; it is marketed for aromatic,...
Migraine Glasses
Migraine Glasses are specialized eyewear designed to reduce migraine frequency and intensity by filtering specific light wavelengths, not...
EMS Foot Massager
EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...
Memory Foam Neck Pillow
Memory Foam Neck Pillow is a, established product category centered on ergonomic, contouring neck support designed to improve sleep comfo...
Celluma
Celluma is a LED light therapy device brand used for skincare and pain relief, spanning consumer and clinical settings.
Sunlighten
Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...
Safe In Breastfeeding
Derms
Derms refers to dermatology and dermatologists as a field and public presence, with rising interest in skin health, cosmetic dermatology,...
Oil Pulling
Oil pulling is an alternative health practice in which a person swishes oil (commonly coconut oil) in the mouth for several minutes with ...
Eye Patches
Eye patches refer to under eye skincare patches used to hydrate, depuff, and brighten the under eye area. The trend combines mainstream r...
5Strands
5Strands is a biotechnology company that provides genetic and microbiome based testing and analysis related to diet, nutrition, and healt...
Concert Earplugs
Concert earplugs are specialized hearing protection designed for live music venues, offering targeted attenuation to protect hearing whil...
Lymphatic Drainage Massage
Lymphatic Drainage Massage is a therapeutic practice that uses specialized manual techniques to stimulate lymphatic flow, commonly offere...
Depuffing
Depuffing is a trend focusing on reducing facial puffiness and under eye bags through topical skincare, cooling devices, and massage tool...
Musely
Musely is a teledermatology and prescription skincare platform that offers online consultations and customized prescription skincare trea...
Sensory Playground
Sensory Playground refers to playground spaces and products designed to stimulate all senses and support sensory processing, inclusivity,...
Anti Choking Device
Anti choking devices are devices designed to assist in clearing an airway during choking emergencies, marketed for home and clinical use;...
Castor Oil
Castor oil is a longstanding natural ingredient trending due to renewed interest in DIY skincare, hair care, and holistic health routines...
Pelvic Care
Pelvic Care is a trend in women's health focusing on pelvic floor health, rehabilitation, and related devices and services aimed at impro...
Effective Microorganisms
Effective Microorganisms (EM) are a consortium of beneficial bacteria and yeasts developed for use in agriculture, waste treatment, and e...
Anteage
AnteAGE is a biotechnology driven skincare brand known for its stem cell conditioned media and growth factor based formulations targeting...
Water Flosser
Water flossers are electric oral care devices that use a pressurized stream of water to remove plaque and debris between teeth. They have...
The Period Company
The Period Company is a consumer brand focused on menstrual care, notably period underwear, with media coverage and industry presence sin...
Well People
Well People is a recognized natural cosmetics brand known for organic, mineral based makeup and skincare products marketed toward clean b...
Aluminum-Free Deodorant
Aluminum Free Deodorant is a consumer trend focused on deodorants that do not contain aluminum compounds, appealing to health conscious a...
Branch Basics
Branch Basics is a cleaning brand offering plant based, non toxic cleaning concentrates and refillable bottles, fitting into the growing ...
Salicylic Acid Shampoo
Salicylic acid shampoo is a hair care product designed to exfoliate the scalp and address dandruff and seborrheic dermatitis by dissolvin...
EMS Massager
EMS Massager is a device category that uses electrical muscle stimulation to cause muscle contractions for massage, recovery, pain relief...
Hydrogel
Hydrogel technology is expanding beyond traditional medical uses into advanced drug delivery, tissue engineering, wound care, and soft ro...
Roll On Oil
Lymphatic Massage
Lymphatic massage is a recognized therapy focused on stimulating the lymphatic system to promote fluid drainage, reduce swelling, enhance...
Interdental Brush
Interdental Brush is a, well established dental hygiene product widely used to clean between teeth to prevent plaque and gum disease.
Whitening Strips
Whitening strips are consumer dental whitening products that use peroxide based gels delivered via thin flexible strips applied to teeth....