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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Castor Oil

201,000 vol/mo
59%
(5y)
-9%
(1y)
42%
(3mo)

Castor oil is a longstanding natural ingredient trending due to renewed interest in DIY skincare, hair care, and holistic health routines...

Magnesium

550,000 vol/mo
58%
(5y)
28%
(1y)
33%
(3mo)

Magnesium is recognized as a, established topic spanning health and materials sectors, including dietary supplements, industrial metal us...

Pronamel

3,600 vol/mo
58%
(5y)
82%
(1y)
160%
(3mo)

Pronamel is a toothpaste brand focused on enamel protection and sensitivity relief, widely marketed in dental care as a solution to ename...

Warm Compress

22,200 vol/mo
58%
(5y)
52%
(1y)
54%
(3mo)

Warm compress is a widely recognized therapeutic practice involving applying gentle heat to areas such as the eyes, face, or sinuses to r...

EMS Massager

720 vol/mo
58%
(5y)
60%
(1y)
106%
(3mo)

EMS Massager is a device category that uses electrical muscle stimulation to cause muscle contractions for massage, recovery, pain relief...

Sensodyne

40,500 vol/mo
58%
(5y)
52%
(1y)
86%
(3mo)

Sensodyne is a leading toothpaste brand specializing in relief for sensitive teeth, recognized globally as a, long standing oral care pro...

57%
(5y)
45%
(1y)
85%
(3mo)

Menstrual heating pad is a consumer product category used to alleviate menstrual cramps by applying localized heat. It encompasses electr...

Hibiclens

135,000 vol/mo
56%
(5y)
-7%
(1y)
27%
(3mo)

Hibiclens is a chlorhexidine gluconate antiseptic skin cleanser widely used in clinical and home settings to prevent infection and reduce...

Reusable Floss

2,900 vol/mo
54%
(5y)
67%
(1y)
54%
(3mo)

Reusable floss refers to dental flossing options designed for repeated use or longer lasting use, such as reusable floss picks, silicone ...

51%
(5y)
87%
(1y)
203%
(3mo)

Aveeno Eczema Therapy is a branded skincare line featuring Colloidal Oatmeal formulations aimed at soothing and protecting eczema prone s...

Mosquito Patches

2,900 vol/mo
51%
(5y)
26%
(1y)
2825%
(3mo)

Mosquito patches are a growing consumer trend featuring skin applied or clothing adjacent patches that release plant based or synthetic r...

Aging in Place

6,600 vol/mo
49%
(5y)
67%
(1y)
37%
(3mo)

Aging in Place is a and established trend focusing on enabling older adults to live safely and independently at home through technology, ...

Toenail Clippers

22,200 vol/mo
49%
(5y)
167%
(1y)
2%
(3mo)

Toenail Clippers is a long standing, essential grooming tool category with ongoing refinement in materials, ergonomics, and integrated pe...

Feet Care

9,900 vol/mo
47%
(5y)
73%
(1y)
53%
(3mo)

Feet care is a recognized consumer focus area encompassing products and services for foot health, grooming, and comfort, including moistu...

47%
(5y)
68%
(1y)
352%
(3mo)

Rechargeable hearing aids are wearable audio amplifiers designed with built in rechargeable batteries, offering a growing trend toward co...

46%
(5y)
57%
(1y)
198%
(3mo)

Desitin Diaper Rash Cream is a long standing infant care product used to treat and prevent diaper rash; it is a recognized brand within t...

Anti-inflammatory

49,500 vol/mo
43%
(5y)
99%
(1y)
45%
(3mo)

Anti inflammatory therapies and related research represent a well established and evolving field spanning pharmaceuticals, biologics, nut...

Menstrual Disc

33,100 vol/mo
43%
(5y)
-15%
(1y)
48%
(3mo)

The menstrual disc is a reusable, flexible silicone menstrual product designed to sit higher in the vaginal canal and collect flow, offer...

Toothpaste

110,000 vol/mo
41%
(5y)
24%
(1y)
52%
(3mo)
41%
(5y)
66%
(1y)
54%
(3mo)

Breastfeeding Cover is a product category consisting of fabric or accessory covers used by breastfeeding mothers to maintain privacy and ...

Embody

14,800 vol/mo
41%
(5y)
36%
(1y)
74%
(3mo)

Embody is a, established product line best known as a high end ergonomic office chair designed by Herman Miller to support dynamic sittin...

Cypress Oil

3,600 vol/mo
40%
(5y)
102%
(1y)
116%
(3mo)

Cypress Oil is an essential oil derived from cypress trees, used in aromatherapy and holistic wellness. The topic is recognized as a prod...

Period Pants

33,100 vol/mo
40%
(5y)
67%
(1y)
30%
(3mo)

Period pants are menstrual underwear designed to absorb or trap menstrual blood, offering a reusable alternative to disposable pads and t...

40%
(5y)
42%
(1y)
144%
(3mo)

Athlete's Foot Cream is a longstanding over the counter antifungal treatment used to treat tinea pedis, a common fungal infection of the ...

Saalt

8,100 vol/mo
37%
(5y)
-7%
(1y)
32%
(3mo)

Saalt is a menstrual care brand known for its reusable menstrual products, including cups and accessories, gaining attention for sustaina...

Intimate Rose

8,100 vol/mo
36%
(5y)
41%
(1y)
101%
(3mo)

Intimate Rose is a brand specializing in pelvic health solutions, including devices and education for pelvic floor therapy and pelvic pai...

Vaseline

135,000 vol/mo
35%
(5y)
19%
(1y)
-8%
(3mo)

Vaseline is a long standing petroleum jelly skincare brand owned by Unilever, widely recognized for its multipurpose ointment used in moi...

35%
(5y)
105%
(1y)
184%
(3mo)

Aleve Pain Reliever is a long standing over the counter NSAID (naproxen) brand marketed for relief of pain, fever, and inflammation. It r...

Pill Organizer

4,400 vol/mo
35%
(5y)
41%
(1y)
53%
(3mo)

Pill Organizer is a consumer product category and mindset focused on organizing medications through physical pill boxes and digital aids ...

Nicotine Gum

49,500 vol/mo
34%
(5y)
22%
(1y)
25%
(3mo)

Nicotine gum is a long standing smoking cessation aid used to reduce withdrawal symptoms and manage nicotine cravings as part of pharmaco...

33%
(5y)
24%
(1y)
40%
(3mo)

The toothbrush water flosser trend reflects growing consumer adoption of combined oral care devices that integrate mechanical brushing wi...

Descaling

3,600 vol/mo
33%
(5y)
21%
(1y)
0%
(3mo)

Descaling is a recognized process and topic focused on removing mineral buildup, such as calcium and lime scale, from appliances and syst...

Compression Gloves

12,100 vol/mo
32%
(5y)
43%
(1y)
55%
(3mo)

Compression gloves are specialized wearable devices designed to apply targeted compression to the hands and fingers to reduce swelling, i...

32%
(5y)
82%
(1y)
135%
(3mo)

Dark circles treatment refers to skincare treatments, products, and procedures aimed at reducing under eye dark circles, typically caused...

Massage Ball

9,900 vol/mo
32%
(5y)
75%
(1y)
99%
(3mo)

Massage Ball is a small, portable massage tool used for myofascial release, muscle tension relief, and mobility work. It has broad adopti...

BugMD

18,100 vol/mo
32%
(5y)
7%
(1y)
39%
(3mo)

BugMD is a plant based pest control company that markets consumer friendly, non toxic pest management products intended for homes with ch...

Welly

8,100 vol/mo
30%
(5y)
16%
(1y)
114%
(3mo)

Welly is a consumer brand known for design forward, colorful first aid products and personal care items, reflecting a trend toward more a...

NeilMed

22,200 vol/mo
29%
(5y)
32%
(1y)
64%
(3mo)

NeilMed is a consumer healthcare brand known for saline nasal irrigation products and related devices, widely used for nasal hygiene and ...

Humidifiers

301,000 vol/mo
28%
(5y)
65%
(1y)
-9%
(3mo)

Humidifiers are devices that add moisture to indoor air to improve comfort, health, and air quality, with growing interest driven by heal...

Ferulic Acid

8,100 vol/mo
28%
(5y)
45%
(1y)
87%
(3mo)

Ferulic Acid is a antioxidant compound widely used in cosmetics, nutraceuticals, and research; it is recognized as a known ingredient wit...

Foot Care

170 vol/mo
28%
(5y)
62%
(1y)
48%
(3mo)

Foot Care is a and established topic focusing on health, comfort, and maintenance of the feet through products, services, and education. ...

Deodorant

201,000 vol/mo
27%
(5y)
25%
(1y)
79%
(3mo)

Deodorant remains a staple personal care product with shifting consumer preferences toward natural ingredients, aluminum free formulas, a...

26%
(5y)
165%
(1y)
76%
(3mo)

Mommy's Bliss

110 vol/mo
25%
(5y)
60%
(1y)
158%
(3mo)

Mommy's Bliss is a consumer wellness brand focused on infant and parental health products, including homeopathic and vitamin based remedi...

Eargasm Earplugs

12,100 vol/mo
25%
(5y)
14%
(1y)
153%
(3mo)

Eargasm Earplugs are a popular brand of premium, reusable earplugs designed to reduce noise while preserving sound quality, widely adopte...

Wedge Pillow

40 vol/mo
25%
(5y)
53%
(1y)
105%
(3mo)

Wedge Pillow is a contoured sleeping pillow designed to elevate the head and torso, commonly used for maternity, acid reflux, snoring red...

Tongue Scraper

165,000 vol/mo
24%
(5y)
18%
(1y)
35%
(3mo)

Tongue scraper is a dental hygiene tool designed to remove biofilm from the tongue, improving oral freshness and perceived hygiene. It ha...

24%
(5y)
69%
(1y)
534%
(3mo)

Refresh Eye Drops

40,500 vol/mo
24%
(5y)
34%
(1y)
127%
(3mo)

Refresh Eye Drops are a long standing category of artificial tears designed to lubricate and soothe dry eye symptoms. The topic reflects ...

Abdominal Binder

18,100 vol/mo
23%
(5y)
56%
(1y)
98%
(3mo)

Abdominal Binder refers to a medical device used to provide support and compression to the abdomen after surgery, childbirth, or certain ...

Eczema Lotion

14,800 vol/mo
22%
(5y)
13%
(1y)
2%
(3mo)

Eczema lotion refers to moisturizers and topical formulations designed to soothe, hydrate, and repair the skin barrier in individuals wit...

Body Odor

10 vol/mo
21%
(5y)
19%
(1y)
76%
(3mo)

Douche Bag

60,500 vol/mo
20%
(5y)
-6%
(1y)
7%
(3mo)

Douche bag is a slang term used to describe an obnoxious or contemptible person, commonly appearing in popular culture, media, and casual...

Dentifrice

3,600 vol/mo
20%
(5y)
22%
(1y)
19%
(3mo)

Dentifrice (toothpaste) is a longstanding consumer health category experiencing ongoing innovation in formulations, sustainability, and p...

Vet Wrap

8,100 vol/mo
20%
(5y)
26%
(1y)
24%
(3mo)

Vet Wrap refers to cohesive veterinary bandages used for securing dressings and supporting injuries in animals. It is a, established prod...

Ceil Blue Scrubs

12,100 vol/mo
19%
(5y)
13%
(1y)
15%
(3mo)

Ceil Blue Scrubs is a recognized color category in healthcare uniforms, popular among hospitals and scrub brands as a pale to mid blue sh...

Clipper

823,000 vol/mo
19%
(5y)
24%
(1y)
57%
(3mo)

Clipper refers to modern clip generation/clipping AI tools and platforms that automatically identify, trim, and optimize video clips for ...

19%
(5y)
106%
(1y)
227%
(3mo)

Oxyfresh

1,900 vol/mo
19%
(5y)
47%
(1y)
196%
(3mo)

Rubber Gloves

12,100 vol/mo
18%
(5y)
32%
(1y)
39%
(3mo)

Rubber gloves are disposable protective gloves used in healthcare, laboratories, and industrial settings; demand has been resilient due t...

Wrinkles

27,100 vol/mo
18%
(5y)
15%
(1y)
32%
(3mo)

Wrinkles are a well established focus in skincare and anti aging, driving demand for preventative measures, topical treatments, dermatolo...

Culturelle Kids

6,600 vol/mo
18%
(5y)
36%
(1y)
100%
(3mo)

Culturelle Kids is a probiotics brand focused trend in pediatric gut health, highlighting the continued consumer interest in probiotic su...

Bed Rail

33,100 vol/mo
15%
(5y)
40%
(1y)
78%
(3mo)

Bed rails are safety devices attached to beds to prevent falls and provide assistance for getting in and out of bed. The trend is driven ...

Activated Charcoal

74,000 vol/mo
15%
(5y)
19%
(1y)
43%
(3mo)

Activated Charcoal is a trending topic involving the use of activated charcoal in health, wellness, skincare, detox products, and dietary...

Liquid Bandage

40,500 vol/mo
13%
(5y)
17%
(1y)
34%
(3mo)

Liquid bandage is a topical wound covering that forms a flexible, protective layer when applied as a liquid; it is used to seal small cut...

Breast Milk Bags

4,400 vol/mo
12%
(5y)
16%
(1y)
46%
(3mo)

Breast Milk Bags are specialized storage bags designed to collect, store, and transport expressed human milk, offering hygienic, leak pro...

Lumify Eye Drops

60,500 vol/mo
12%
(5y)
32%
(1y)
13%
(3mo)

Lumify Eye Drops (brimonidine tartrate 0.025%) is an over the counter ophthalmic solution designed to reduce eye redness by constricting ...

12%
(5y)
7%
(1y)
44%
(3mo)

PH Suppositories refer to vaginal pH balancing and health suppositories, often boric acid or prebiotic formulations, marketed to support ...

Eczema Baby

74,000 vol/mo
11%
(5y)
14%
(1y)
46%
(3mo)

Eczema in babies refers to atopic dermatitis affecting infants, a well established dermatological condition with widely marketed baby ski...

Shower Chair

90,500 vol/mo
10%
(5y)
43%
(1y)
152%
(3mo)

Shower Chair is a product category focused on safe seating for bathing, used primarily for accessibility and elderly/disabled care, with ...

10%
(5y)
64%
(1y)
236%
(3mo)

Advanced Clinicals is a skincare brand known for its line of peptide, retinol, and collagen based serums and treatments marketed for anti...

C-section Recovery

22,200 vol/mo
9%
(5y)
97%
(1y)
136%
(3mo)
8%
(5y)
123%
(1y)
486%
(3mo)

Electric breast pumps are automated devices that express milk using motorized suction, translating traditional manual pumping into a fast...

Jawline Gum

3,600 vol/mo
6%
(5y)
2%
(1y)
21%
(3mo)

Jawline Gum is a viral trend where consumers chew extra tough or specialty jawline–focused gum brands (facial fitness gum) to purported...

Jock Itch Spray

4,400 vol/mo
6%
(5y)
27%
(1y)
125%
(3mo)

IFAK

14,800 vol/mo
4%
(5y)
8%
(1y)
28%
(3mo)

IFAK stands for Individual First Aid Kit, a compact medical kit designed for rapid response to traumatic injuries and everyday emergencie...

Arthritis Gloves

8,100 vol/mo
3%
(5y)
37%
(1y)
19%
(3mo)
3%
(5y)
15%
(1y)
32%
(3mo)

C-Section

110,000 vol/mo
2%
(5y)
19%
(1y)
16%
(3mo)

Numbing Cream

40,500 vol/mo
1%
(5y)
17%
(1y)
37%
(3mo)

Numbing Spray

8,100 vol/mo
-9%
(5y)
10%
(1y)
22%
(3mo)

Numbing Spray is a topical anesthetic product used to reduce pain or discomfort before procedures such as injections, minor dermatologica...

Carewell

22,200 vol/mo
-10%
(5y)
-7%
(1y)
12%
(3mo)

Bed Bug Spray

49,500 vol/mo
-12%
(5y)
12%
(1y)
66%
(3mo)

Bed Bug Spray is a, ongoing consumer and professional product category focused on controlling bed bugs through chemical, biological, and ...

Emu Oil

14,800 vol/mo
-12%
(5y)
-3%
(1y)
24%
(3mo)

Emu Oil is a traditional skincare oil derived from Australian emu fat that continues to be used for moisturizing and soothing skin. In re...

Twice Toothpaste

1,600 vol/mo
-19%
(5y)
204%
(1y)
103%
(3mo)
-19%
(5y)
9999%+
(1y)
418%
(3mo)

Hands Free Pumping Bra is a consumer product category that enables breastfeeding individuals to pump milkhands free by wearing a bra inte...

Medela

22,200 vol/mo
-19%
(5y)
1%
(1y)
40%
(3mo)

Medela is a leading international manufacturer of breastfeeding products, best known for its breast pumps, nursing bras, and related acce...

-21%
(5y)
21%
(1y)
131%
(3mo)

Charcoal toothpaste is a consumer oral care product that uses activated charcoal in toothpaste formulations, marketed for whitening and d...

Nixit

1,600 vol/mo
-23%
(5y)
0%
(1y)
129%
(3mo)

Nixit is a consumer health brand focused on vaginal health, best known for its one size fits all menstrual discs and expanding line of re...

Colic Calm

4,400 vol/mo
-31%
(5y)
-11%
(1y)
48%
(3mo)

Colic Calm is a infant wellness product used for soothing babies with colic symptoms. It represents a niche in pediatric gripe remedies a...