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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Ampoule

14,800 vol/mo
144%
(5y)
70%
(1y)
24%
(3mo)

Ampoule describes small sealed vials containing a concentrated liquid used for single dose applications; in cosmetics, ampoule serums are...

Supliful

8,100 vol/mo
140%
(5y)
32%
(1y)
-17%
(3mo)

Supliful is a platform that enables creators and brands to create, private label, and dropship nutritional supplements and wellness produ...

Vaginal Probiotics

49,500 vol/mo
134%
(5y)
9%
(1y)
14%
(3mo)

Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...

Magnesium Flakes

5,400 vol/mo
133%
(5y)
2%
(1y)
27%
(3mo)

Magnesium flakes refer to magnesium chloride flakes used in baths and topical applications, marketed for relaxation, muscle recovery, and...

Flo Health

5,400 vol/mo
129%
(5y)
84%
(1y)
51%
(3mo)

Flo Health is a consumer health and period tracking app that has featured as a recognizable player in the women's health and fertility tr...

Knee Massager

9,900 vol/mo
120%
(5y)
23%
(1y)
-29%
(3mo)

Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...

Portable Sauna

40,500 vol/mo
115%
(5y)
25%
(1y)
2%
(3mo)

Portable sauna refers to compact, transportable sauna devices or tents designed for personal use at home or on the go, offering infrared ...

Hume Deodorant

5,400 vol/mo
108%
(5y)
-27%
(1y)
18%
(3mo)

Hume Deodorant is a recognized natural, aluminum free deodorant brand that has gained attention as consumers seek cleaner personal care p...

Eye Protector

3,600 vol/mo
106%
(5y)
236%
(1y)
438%
(3mo)

Eye Protector is a category encompassing protective eyewear, eye health supplements marketed for eye protection, and related devices used...

Cocofloss

33,100 vol/mo
106%
(5y)
12%
(1y)
28%
(3mo)

Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.

Alignerco

5,400 vol/mo
97%
(5y)
36%
(1y)
144%
(3mo)

AlignerCo is a company that provides direct to consumer clear aligner products for teeth straightening, competing with traditional orthod...

Ice Blanket

6,600 vol/mo
96%
(5y)
38%
(1y)
38%
(3mo)

Ice Blanket refers to a category of cooling blankets and insulation blankets used for personal cooling, medical therapy, or temperature c...

Airdoctor

8,100 vol/mo
96%
(5y)
21%
(1y)
3%
(3mo)

Airdoctor refers to an established brand and topic surrounding consumer air purifiers and indoor air quality optimization, featuring HEPA...

94%
(5y)
34%
(1y)
41%
(3mo)

Migraine Glasses are specialized eyewear designed to reduce migraine frequency and intensity by filtering specific light wavelengths, not...

EMS Foot Massager

3,600 vol/mo
92%
(5y)
-20%
(1y)
118%
(3mo)

EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...

Cotton Pads

22,200 vol/mo
87%
(5y)
97%
(1y)
221%
(3mo)

Cotton pads are a long standing consumer skincare accessory used for applying toners, removing makeup, and cleansing. The trend now empha...

Sunlighten

5,400 vol/mo
86%
(5y)
21%
(1y)
7%
(3mo)

Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...

85%
(5y)
78%
(1y)
25%
(3mo)

Castor Oil Pack

33,100 vol/mo
81%
(5y)
-9%
(1y)
111%
(3mo)

Castor oil packs are a wellness trend involving applying warmed castor oil to a cloth and placing it on the body, commonly targeted at im...

Eye Patches

74,000 vol/mo
80%
(5y)
73%
(1y)
27%
(3mo)

Eye patches refer to under eye skincare patches used to hydrate, depuff, and brighten the under eye area. The trend combines mainstream r...

Charlie's Soap

2,400 vol/mo
80%
(5y)
64%
(1y)
202%
(3mo)

Charlie's Soap is a long standing family owned brand known for natural, fragrance free laundry detergents and cleaners. It has sustained ...