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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Toe Spacers

27,100 vol/mo
57%
(5y)
-6%
(1y)
6%
(3mo)

Toe spacers are silicone or foam devices worn between the toes to improve alignment, reduce pain from conditions like bunions or hammerto...

Mira Care

320 vol/mo
57%
(5y)
76%
(1y)
24%
(3mo)

Mira Care is a femtech trend centered on at home hormone tracking for fertility that uses AI driven analysis of hormone data to predict o...

Pet Wipes

2,400 vol/mo
57%
(5y)
37%
(1y)
21%
(3mo)

Pet Wipes are a well established consumer product category used for cleansing, odor control, and hygiene of pets, with increasing attenti...

56%
(5y)
35%
(1y)
36%
(3mo)

Teeth whitening strips are a popular at‑home cosmetic dental product that uses peroxide coated strips to whiten teeth quickly and conve...

Niacinamide

246,000 vol/mo
56%
(5y)
35%
(1y)
25%
(3mo)

Niacinamide has evolved from a niche skincare ingredient to a mainstream, evidence backed component found in a wide range of products, dr...

Hibiclens

135,000 vol/mo
53%
(5y)
-11%
(1y)
-1%
(3mo)

Hibiclens is a chlorhexidine gluconate antiseptic skin cleanser widely used in clinical and home settings to prevent infection and reduce...

51%
(5y)
40%
(1y)
5%
(3mo)

Menstrual heating pad is a consumer product category used to alleviate menstrual cramps by applying localized heat. It encompasses electr...

Nutrafol

450,000 vol/mo
49%
(5y)
-1%
(1y)
-3%
(3mo)

Nutrafol is a line of botanically derived hair growth supplements and a recognizable brand within the hair health and nutraceutical space...

49%
(5y)
3%
(1y)
47%
(3mo)

Toothpaste tablets are a reusable, compact alternative to traditional toothpaste tubes, gaining traction as an eco friendly, travel frien...

Helpsy

2,900 vol/mo
49%
(5y)
-2%
(1y)
34%
(3mo)

Helpsy is a textile recycling company that operates a platform connecting individuals, brands, retailers, and recyclers to collect and re...

Warm Compress

22,200 vol/mo
47%
(5y)
33%
(1y)
28%
(3mo)

Warm compress is a widely recognized therapeutic practice involving applying gentle heat to areas such as the eyes, face, or sinuses to r...

Deodorant Bar

720 vol/mo
47%
(5y)
38%
(1y)
31%
(3mo)

Deodorant bar refers to solid deodorant products sold as a bar or stick, commonly marketed for plastic free packaging, natural ingredient...

WaterWipes

3,600 vol/mo
46%
(5y)
81%
(1y)
56%
(3mo)

WaterWipes is a brand known for its ultra pure baby wipes composed primarily of water with a small amount of citrus extract. The topic re...

Night Pads

2,400 vol/mo
46%
(5y)
63%
(1y)
33%
(3mo)

Night Pads refer to sanitary pads designed for overnight use, typically larger, more absorbent, and focused on extended wear during sleep...

46%
(5y)
58%
(1y)
35%
(3mo)

Compression Pump refers to pneumatic compression devices used in medical therapy to facilitate venous and lymphatic return, reduce edema,...

45%
(5y)
28%
(1y)
24%
(3mo)

Vaginal Moisturizer is a, established product category involving topical products designed to alleviate vaginal dryness and related disco...

Rosemary Oil

60,500 vol/mo
45%
(5y)
-13%
(1y)
18%
(3mo)

Rosemary oil is an essential oil distilled from Rosmarinus officinalis; it is widely used in aromatherapy, skincare, haircare, and tradit...

Lepro

368,000 vol/mo
45%
(5y)
103%
(1y)
-29%
(3mo)

Lepro is a consumer electronics brand focused on smart lighting products, including LED lights, smart bulbs, and related accessories, wit...

Body Gua Sha

3,600 vol/mo
45%
(5y)
6%
(1y)
15%
(3mo)

Body Gua Sha is the practice of using smooth edged tools on the body to promote lymphatic drainage, reduce muscle tension, and improve ci...

Cat Toothpaste

6,600 vol/mo
44%
(5y)
30%
(1y)
20%
(3mo)

Cat toothpaste is a product category in pet care focused on dental hygiene for felines, driven by growing consumer emphasis on pet health...

Sensodyne

40,500 vol/mo
43%
(5y)
27%
(1y)
16%
(3mo)

Sensodyne is a leading toothpaste brand specializing in relief for sensitive teeth, recognized globally as a, long standing oral care pro...

Nose Patch

1,300 vol/mo
41%
(5y)
20%
(1y)
17%
(3mo)

Nose Patch refers to hydrocolloid or pore clearing patches designed for the nose area to treat blackheads, clogged pores, and visible por...

Aging in Place

6,600 vol/mo
41%
(5y)
53%
(1y)
36%
(3mo)

Aging in Place is a and established trend focusing on enabling older adults to live safely and independently at home through technology, ...

Menstrual Disc

33,100 vol/mo
40%
(5y)
-18%
(1y)
16%
(3mo)

The menstrual disc is a reusable, flexible silicone menstrual product designed to sit higher in the vaginal canal and collect flow, offer...

Derma Serum

170 vol/mo
39%
(5y)
111%
(1y)
3%
(3mo)

Derma Serum is a, established skincare product category comprising concentrated serums designed to deliver active ingredients directly to...

Edema Shoes

1,000 vol/mo
37%
(5y)
41%
(1y)
38%
(3mo)

Edema Shoes refer to footwear designed to accommodate swelling of the feet and ankles, offering wider, deeper toe boxes, adjustable closu...

37%
(5y)
10%
(1y)
12%
(3mo)

Seborrheic Dermatitis is a dermatological condition characterized by flaky, itchy, red scalp and sometimes facial areas, typically manage...

Smelling Salts

12,100 vol/mo
37%
(5y)
3%
(1y)
-26%
(3mo)

Smelling salts have re emerged in fitness and sports culture as a quick physical stimulant to increase alertness and focus before exertio...

Bodily

8,100 vol/mo
36%
(5y)
14%
(1y)
16%
(3mo)

Premom

2,900 vol/mo
36%
(5y)
7%
(1y)
6%
(3mo)

Premom is a fertility and pregnancy tracking platform and app ecosystem that provides users with ovulation and pregnancy tracking, test r...

Foot Deodorant

6,600 vol/mo
36%
(5y)
39%
(1y)
73%
(3mo)

Foot deodorant is a consumer product category focused on reducing foot odor and sweat. It encompasses powders, sprays, balms, and wipes d...

35%
(5y)
27%
(1y)
-18%
(3mo)

Leg compression massagers are devices with adjustable pneumatic cuffs that intermittently squeeze the legs to enhance circulation, reduce...

Feet Care

9,900 vol/mo
35%
(5y)
52%
(1y)
32%
(3mo)

Feet care is a recognized consumer focus area encompassing products and services for foot health, grooming, and comfort, including moistu...

Good Clean Love

14,800 vol/mo
34%
(5y)
41%
(1y)
18%
(3mo)

Good Clean Love is a brand known for organic, clean label sexual wellness products, including lubricants and related intimate care items,...

Toenail Clippers

22,200 vol/mo
34%
(5y)
130%
(1y)
245%
(3mo)

Toenail Clippers is a long standing, essential grooming tool category with ongoing refinement in materials, ergonomics, and integrated pe...

34%
(5y)
12%
(1y)
-7%
(3mo)

Cordless water flossers are compact, battery powered devices that use a pressurized water jet to clean between teeth, gaining popularity ...

Descaling

3,600 vol/mo
33%
(5y)
18%
(1y)
9%
(3mo)

Descaling is a recognized process and topic focused on removing mineral buildup, such as calcium and lime scale, from appliances and syst...

Saalt

8,100 vol/mo
33%
(5y)
-14%
(1y)
0%
(3mo)

Saalt is a menstrual care brand known for its reusable menstrual products, including cups and accessories, gaining attention for sustaina...

33%
(5y)
22%
(1y)
11%
(3mo)

Baby Nasal Aspirator is a well established pediatric tool used to clear infants' nasal passages, experiencing ongoing consumer interest d...

Vaseline

135,000 vol/mo
33%
(5y)
14%
(1y)
36%
(3mo)

Vaseline is a long standing petroleum jelly skincare brand owned by Unilever, widely recognized for its multipurpose ointment used in moi...

Embody

14,800 vol/mo
33%
(5y)
13%
(1y)
-11%
(3mo)

Embody is a, established product line best known as a high end ergonomic office chair designed by Herman Miller to support dynamic sittin...

CPR Kit

1,000 vol/mo
32%
(5y)
20%
(1y)
27%
(3mo)

CPR Kit is a product category comprising portable kits that include CPR guidance tools, face shields, gloves, masks, and sometimes AED re...

Zinc Oxide

33,100 vol/mo
32%
(5y)
27%
(1y)
47%
(3mo)

Zinc oxide is a well established inorganic compound with broad applications across cosmetics, rubber manufacturing, electronics, and cata...

Liquid Paraffin

1,600 vol/mo
32%
(5y)
92%
(1y)
92%
(3mo)

Liquid paraffin is a mineral oil derived from petroleum. It is used across cosmetics, pharmaceuticals, and industrial applications for lu...

Almond Clear

1,300 vol/mo
31%
(5y)
52%
(1y)
64%
(3mo)

Almond Clear is a skincare brand that markets mandelic acid–based products marketed for fungal acne treatment, balancing exfoliation wi...

Sun Stick

1,300 vol/mo
31%
(5y)
18%
(1y)
38%
(3mo)

Sun Stick refers to solid stick form sunscreen products designed for convenient, on the go sun protection, offering portable, mess free a...

Period Pants

33,100 vol/mo
31%
(5y)
44%
(1y)
24%
(3mo)

Period pants are menstrual underwear designed to absorb or trap menstrual blood, offering a reusable alternative to disposable pads and t...

Medical Tape

22,200 vol/mo
31%
(5y)
33%
(1y)
18%
(3mo)

Medical tape is a, widely used adhesive tape category in healthcare, employed for wound dressings, securing lines and monitoring devices,...

Nicotine Gum

49,500 vol/mo
31%
(5y)
20%
(1y)
9%
(3mo)

Nicotine gum is a long standing smoking cessation aid used to reduce withdrawal symptoms and manage nicotine cravings as part of pharmaco...

Marine Collagen

12,100 vol/mo
30%
(5y)
49%
(1y)
40%
(3mo)

Marine collagen is a popular dietary supplement derived from marine sources, marketed for supporting skin, hair, nails, joints, and overa...

Host Defense

3,600 vol/mo
30%
(5y)
16%
(1y)
36%
(3mo)

Host Defense refers to the use of medicinal mushrooms, particularly as branded by the Host Defense line from Fungi Perfecti, including sp...

Pelvic Wand

8,100 vol/mo
30%
(5y)
31%
(1y)
4%
(3mo)

Pelvic wand is a category of pelvic floor therapy devices (often silicone or medical grade wands) used for internal or external pelvic ma...

Anti-inflammatory

49,500 vol/mo
29%
(5y)
70%
(1y)
57%
(3mo)

Anti inflammatory therapies and related research represent a well established and evolving field spanning pharmaceuticals, biologics, nut...

29%
(5y)
51%
(1y)
27%
(3mo)

Compression ankle braces are wearable devices designed to provide targeted compression and support to the ankle, aiming to reduce swellin...

BugMD

18,100 vol/mo
29%
(5y)
2%
(1y)
-30%
(3mo)

BugMD is a plant based pest control company that markets consumer friendly, non toxic pest management products intended for homes with ch...

Eye Protector

3,600 vol/mo
29%
(5y)
61%
(1y)
82%
(3mo)

Eye Protector is a category encompassing protective eyewear, eye health supplements marketed for eye protection, and related devices used...

Pheromone

90,500 vol/mo
27%
(5y)
-16%
(1y)
14%
(3mo)

Pheromones are chemical signals released by organisms that influence the behavior of others of the same species. The topic encompasses pe...

Shoe Insert

18,100 vol/mo
27%
(5y)
22%
(1y)
9%
(3mo)

Shoe inserts are orthotic or comfort enhancing accessories placed inside footwear to improve comfort, support arches, reduce pain, and op...

27%
(5y)
48%
(1y)
-12%
(3mo)

Toothbrush Sanitizer is a consumer hygiene trend focused on using UV C or other sterilization methods to disinfect toothbrush bristles an...

26%
(5y)
7%
(1y)
-3%
(3mo)

The toothbrush water flosser trend reflects growing consumer adoption of combined oral care devices that integrate mechanical brushing wi...