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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

26%
(5y)
40%
(1y)
27%
(3mo)

Breastfeeding Cover is a product category consisting of fabric or accessory covers used by breastfeeding mothers to maintain privacy and ...

Dry Lubricant

3,600 vol/mo
26%
(5y)
40%
(1y)
25%
(3mo)

Dry lubricant refers to lubricants that reduce friction and wear between surfaces without the need for continuous lubrication, using soli...

Collagen Gummies

8,100 vol/mo
25%
(5y)
21%
(1y)
50%
(3mo)

Collagen Gummies are popular dietary supplements designed to support skin, hair, nails, and joint health in a convenient gummy form. They...

Pill Organizer

4,400 vol/mo
25%
(5y)
23%
(1y)
30%
(3mo)

Pill Organizer is a consumer product category and mindset focused on organizing medications through physical pill boxes and digital aids ...

Douche Bag

60,500 vol/mo
25%
(5y)
-11%
(1y)
3%
(3mo)

Douche bag is a slang term used to describe an obnoxious or contemptible person, commonly appearing in popular culture, media, and casual...

24%
(5y)
13%
(1y)
24%
(3mo)

Niacinamide Drops refer to topical niacinamide based serums or drops used for skin benefits such as reducing redness, minimizing pores, a...

23%
(5y)
9%
(1y)
10%
(3mo)

Athlete's Foot Cream is a longstanding over the counter antifungal treatment used to treat tinea pedis, a common fungal infection of the ...

Tongue Scraper

165,000 vol/mo
22%
(5y)
10%
(1y)
17%
(3mo)

Tongue scraper is a dental hygiene tool designed to remove biofilm from the tongue, improving oral freshness and perceived hygiene. It ha...

FLUTD

2,400 vol/mo
22%
(5y)
5%
(1y)
1%
(3mo)

Feline Lower Urinary Tract Disease (FLUTD) is a recognized veterinary health condition affecting cats' urinary tract, including urinary o...

Intimate Rose

8,100 vol/mo
22%
(5y)
12%
(1y)
6%
(3mo)

Intimate Rose is a brand specializing in pelvic health solutions, including devices and education for pelvic floor therapy and pelvic pai...

Dog Dental Chews

14,800 vol/mo
22%
(5y)
18%
(1y)
21%
(3mo)

Dog dental chews are a well established pet care category consisting of edible treats designed to reduce plaque and tartar buildup, promo...

21%
(5y)
20%
(1y)
20%
(3mo)

Pregnancy Belly Band refers to maternity support belts designed to support the abdomen, lower back, and pelvis during pregnancy to allevi...

21%
(5y)
6%
(1y)
17%
(3mo)

Desitin Diaper Rash Cream is a long standing infant care product used to treat and prevent diaper rash; it is a recognized brand within t...

Dog Bath Brush

1,600 vol/mo
21%
(5y)
75%
(1y)
49%
(3mo)

Dog Bath Brush is a consumer product category focusing on bathing and grooming dogs, often featuring rubber bristles or silicone nubs des...

Humidifiers

301,000 vol/mo
21%
(5y)
38%
(1y)
57%
(3mo)

Humidifiers are devices that add moisture to indoor air to improve comfort, health, and air quality, with growing interest driven by heal...

Compression Gloves

12,100 vol/mo
20%
(5y)
20%
(1y)
3%
(3mo)

Compression gloves are specialized wearable devices designed to apply targeted compression to the hands and fingers to reduce swelling, i...

IV Hydration

33,100 vol/mo
20%
(5y)
16%
(1y)
26%
(3mo)

IV hydration is a wellness/services trend where intravenous infusions of fluids, vitamins, minerals, and electrolytes are administered to...

19%
(5y)
16%
(1y)
39%
(3mo)

Aveeno Eczema Therapy is a branded skincare line featuring Colloidal Oatmeal formulations aimed at soothing and protecting eczema prone s...

Glandex

9,900 vol/mo
19%
(5y)
3%
(1y)
21%
(3mo)

Glandex is a brand of pet health products focused on anal gland care and digestive support for dogs and cats, leveraging specialized supp...

NeilMed

22,200 vol/mo
19%
(5y)
9%
(1y)
33%
(3mo)

NeilMed is a consumer healthcare brand known for saline nasal irrigation products and related devices, widely used for nasal hygiene and ...

Eczema Lotion

14,800 vol/mo
19%
(5y)
8%
(1y)
18%
(3mo)

Eczema lotion refers to moisturizers and topical formulations designed to soothe, hydrate, and repair the skin barrier in individuals wit...

Foot Care

170 vol/mo
19%
(5y)
44%
(1y)
28%
(3mo)

Foot Care is a and established topic focusing on health, comfort, and maintenance of the feet through products, services, and education. ...

Welly

8,100 vol/mo
18%
(5y)
-3%
(1y)
-3%
(3mo)

Welly is a consumer brand known for design forward, colorful first aid products and personal care items, reflecting a trend toward more a...

Smart Water Bottle

18,100 vol/mo
18%
(5y)
47%
(1y)
20%
(3mo)

A real product category focused on intelligent hydration devices that track water intake and connect to apps, wearables, or ecosystems to...

Dentifrice

3,600 vol/mo
18%
(5y)
26%
(1y)
17%
(3mo)

Dentifrice (toothpaste) is a longstanding consumer health category experiencing ongoing innovation in formulations, sustainability, and p...

17%
(5y)
35%
(1y)
8%
(3mo)

Hydrocolloid dressing is a medical wound care technology that uses a hydrocolloid material to create a moist wound environment, promoting...

Cypress Oil

2,900 vol/mo
17%
(5y)
42%
(1y)
67%
(3mo)

Cypress Oil is an essential oil derived from cypress trees, used in aromatherapy and holistic wellness. The topic is recognized as a prod...

Refresh Eye Drops

40,500 vol/mo
17%
(5y)
7%
(1y)
15%
(3mo)

Refresh Eye Drops are a long standing category of artificial tears designed to lubricate and soothe dry eye symptoms. The topic reflects ...

TheraFace Pro

5,400 vol/mo
15%
(5y)
58%
(1y)
-29%
(3mo)

TheraFace Pro is a at home facial device produced by Therabody that combines microcurrent, facial heat therapy, red light therapy, and ot...

Ferulic Acid

8,100 vol/mo
15%
(5y)
26%
(1y)
36%
(3mo)

Ferulic Acid is a antioxidant compound widely used in cosmetics, nutraceuticals, and research; it is recognized as a known ingredient wit...

Vet Wrap

8,100 vol/mo
15%
(5y)
16%
(1y)
-1%
(3mo)

Vet Wrap refers to cohesive veterinary bandages used for securing dressings and supporting injuries in animals. It is a, established prod...

Derma Rollers

60,500 vol/mo
14%
(5y)
-1%
(1y)
6%
(3mo)

Derma rollers are microneedling devices used to stimulate collagen production and improve skin texture, gaining attention for at home ski...

Wrinkles

27,100 vol/mo
14%
(5y)
7%
(1y)
15%
(3mo)

Wrinkles are a well established focus in skincare and anti aging, driving demand for preventative measures, topical treatments, dermatolo...

Enagic

12,100 vol/mo
13%
(5y)
4%
(1y)
10%
(3mo)

Enagic is a company known for its water ionizers and the Kangen Water brand. The trend centers on consumer interest in alkaline and ioniz...

Rubber Gloves

12,100 vol/mo
13%
(5y)
20%
(1y)
15%
(3mo)

Rubber gloves are disposable protective gloves used in healthcare, laboratories, and industrial settings; demand has been resilient due t...

Gauze Pads

22,200 vol/mo
13%
(5y)
20%
(1y)
11%
(3mo)

Gauze pads are a long standing, essential medical supply used for wound care, dressing, and first aid, with ongoing relevance in healthca...

Ceil Blue Scrubs

12,100 vol/mo
12%
(5y)
14%
(1y)
14%
(3mo)

Ceil Blue Scrubs is a recognized color category in healthcare uniforms, popular among hospitals and scrub brands as a pale to mid blue sh...

Jock Itch Cream

27,100 vol/mo
12%
(5y)
10%
(1y)
0%
(3mo)

Jock itch cream refers to over the counter antifungal treatments used to treat tinea cruris (jock itch). It’s a longstanding, widely av...

Love Wellness

18,100 vol/mo
12%
(5y)
23%
(1y)
36%
(3mo)

Love Wellness is a consumer health brand focused on vaginal and intimate wellness products, including supplements, skincare, and hygiene ...

Vagal Response

480 vol/mo
12%
(5y)
4%
(1y)
17%
(3mo)

Vasovagal syncope, commonly referred to as a vasovagal response, is a medical phenomenon where fainting occurs due to a reflex interactio...

Activated Charcoal

90,500 vol/mo
11%
(5y)
8%
(1y)
9%
(3mo)

Activated Charcoal is a trending topic involving the use of activated charcoal in health, wellness, skincare, detox products, and dietary...

11%
(5y)
1%
(1y)
6%
(3mo)

Rechargeable hearing aids are wearable audio amplifiers designed with built in rechargeable batteries, offering a growing trend toward co...

Posture Corrector

60,500 vol/mo
11%
(5y)
21%
(1y)
24%
(3mo)

Posture Corrector refers to devices and wearables, as well as braces and supports, designed to improve spinal alignment and reduce muscul...

Dog Toothpaste

33,100 vol/mo
10%
(5y)
10%
(1y)
27%
(3mo)

Dog toothpaste is a consumer product category focused on dental care for dogs, including enzymatic toothpastes and related dental hygiene...

Ear Drops

1,600 vol/mo
10%
(5y)
4%
(1y)
10%
(3mo)

Ear Drops are a long standing, real category of over the counter and prescription products used to treat ear wax buildup, infections, pai...

Lumify Eye Drops

49,500 vol/mo
10%
(5y)
19%
(1y)
15%
(3mo)

Lumify Eye Drops (brimonidine tartrate 0.025%) is an over the counter ophthalmic solution designed to reduce eye redness by constricting ...

10%
(5y)
32%
(1y)
73%
(3mo)

Dark circles treatment refers to skincare treatments, products, and procedures aimed at reducing under eye dark circles, typically caused...

Crest Whitestrips

4,400 vol/mo
10%
(5y)
82%
(1y)
40%
(3mo)

Crest Whitestrips is a, widely known at home teeth whitening product line from Crest, a Procter & Gamble brand, representing a durable co...

Abdominal Binder

18,100 vol/mo
10%
(5y)
29%
(1y)
14%
(3mo)

Abdominal Binder refers to a medical device used to provide support and compression to the abdomen after surgery, childbirth, or certain ...

Wedge Pillow

40 vol/mo
9%
(5y)
17%
(1y)
19%
(3mo)

Wedge Pillow is a contoured sleeping pillow designed to elevate the head and torso, commonly used for maternity, acid reflux, snoring red...

Breast Milk Bags

4,400 vol/mo
9%
(5y)
4%
(1y)
25%
(3mo)

Breast Milk Bags are specialized storage bags designed to collect, store, and transport expressed human milk, offering hygienic, leak pro...

Acne Patches

18,100 vol/mo
8%
(5y)
15%
(1y)
1%
(3mo)

Acne Patches are hydrocolloid skincare patches designed to cover and treat pimples by absorbing exudate and protecting the area, commonly...

8%
(5y)
4%
(1y)
8%
(3mo)

PH Suppositories refer to vaginal pH balancing and health suppositories, often boric acid or prebiotic formulations, marketed to support ...

Liquid Bandage

40,500 vol/mo
8%
(5y)
7%
(1y)
7%
(3mo)

Liquid bandage is a topical wound covering that forms a flexible, protective layer when applied as a liquid; it is used to seal small cut...

7%
(5y)
58%
(1y)
-7%
(3mo)

Aleve Pain Reliever is a long standing over the counter NSAID (naproxen) brand marketed for relief of pain, fever, and inflammation. It r...

Culturelle Kids

6,600 vol/mo
7%
(5y)
3%
(1y)
10%
(3mo)

Culturelle Kids is a probiotics brand focused trend in pediatric gut health, highlighting the continued consumer interest in probiotic su...

Bed Rail

33,100 vol/mo
5%
(5y)
21%
(1y)
15%
(3mo)

Bed rails are safety devices attached to beds to prevent falls and provide assistance for getting in and out of bed. The trend is driven ...

Mommy's Bliss

90 vol/mo
5%
(5y)
5%
(1y)
4%
(3mo)

Mommy's Bliss is a consumer wellness brand focused on infant and parental health products, including homeopathic and vitamin based remedi...

Neck Hump

14,800 vol/mo
5%
(5y)
8%
(1y)
0%
(3mo)

Neck Hump is a topic centered on cervical kyphosis and posture related neck protuberances, often discussed in wellness and medical contex...

Eczema Baby

74,000 vol/mo
5%
(5y)
4%
(1y)
29%
(3mo)

Eczema in babies refers to atopic dermatitis affecting infants, a well established dermatological condition with widely marketed baby ski...

IFAK

14,800 vol/mo
4%
(5y)
2%
(1y)
25%
(3mo)

IFAK stands for Individual First Aid Kit, a compact medical kit designed for rapid response to traumatic injuries and everyday emergencie...

Delta 9 Gummies

40,500 vol/mo
3%
(5y)
-19%
(1y)
2%
(3mo)

Delta 9 Gummies are consumer products containing delta 9 THC, marketed as edible gummies and positioned within the broader cannabis and h...

Nail Grinder

2,400 vol/mo
2%
(5y)
26%
(1y)
21%
(3mo)

Nail Grinder is a, established category of powered tools used for grooming fingernails and pet nails, featuring electric or rechargeable ...

TropiClean

2,400 vol/mo
2%
(5y)
16%
(1y)
14%
(3mo)

TropiClean is a consumer brand known for pet grooming products, particularly shampoos and cleansing solutions marketed with natural and v...

Period Underwear

74,000 vol/mo
1%
(5y)
10%
(1y)
19%
(3mo)

Period underwear is a reusable, lightweight undergarment designed to absorb menstrual flow, providing an alternative to traditional pads ...

Shower Chair

90,500 vol/mo
-4%
(5y)
6%
(1y)
21%
(3mo)

Shower Chair is a product category focused on safe seating for bathing, used primarily for accessibility and elderly/disabled care, with ...

Exfoliating Gloves

22,200 vol/mo
-5%
(5y)
5%
(1y)
16%
(3mo)

Exfoliating gloves are DIY skincare tools used to slough away dead skin through mechanical exfoliation, gaining popularity as an affordab...

-9%
(5y)
12%
(1y)
16%
(3mo)

Wrist blood pressure monitors are compact, wearable devices that measure blood pressure at the wrist and transmit data to apps for tracki...

Piercing Needles

12,100 vol/mo
-10%
(5y)
9%
(1y)
26%
(3mo)

Piercing needles refer to the specialized, sterile needles used for body piercing, including traditional hollow needles and single use su...

-10%
(5y)
2%
(1y)
19%
(3mo)

Advanced Clinicals is a skincare brand known for its line of peptide, retinol, and collagen based serums and treatments marketed for anti...

Deshedding

1,600 vol/mo
-12%
(5y)
6%
(1y)
36%
(3mo)

Deshedding refers to products and services designed to reduce pet fur shedding, including specialized brushes, deshedding shampoos, shedd...

Bed Bug Spray

49,500 vol/mo
-12%
(5y)
0%
(1y)
-13%
(3mo)

Bed Bug Spray is a, ongoing consumer and professional product category focused on controlling bed bugs through chemical, biological, and ...

Aloe Vera

135,000 vol/mo
-14%
(5y)
17%
(1y)
39%
(3mo)

Aloe Vera is a longstanding botanical with widespread use in cosmetics, skincare, health supplements, and traditional medicine.

Emu Oil

18,100 vol/mo
-16%
(5y)
-5%
(1y)
14%
(3mo)

Emu Oil is a traditional skincare oil derived from Australian emu fat that continues to be used for moisturizing and soothing skin. In re...

Medela

22,200 vol/mo
-22%
(5y)
-7%
(1y)
12%
(3mo)

Medela is a leading international manufacturer of breastfeeding products, best known for its breast pumps, nursing bras, and related acce...

-23%
(5y)
4%
(1y)
28%
(3mo)

Electric breast pumps are automated devices that express milk using motorized suction, translating traditional manual pumping into a fast...

Australian Dream

1,000 vol/mo
-23%
(5y)
76%
(1y)
96%
(3mo)

The Australian Dream is a longstanding social ideal in Australia that owning a home equates to success and security; in recent years its ...

Breeze Pads

880 vol/mo
-25%
(5y)
8%
(1y)
2%
(3mo)

Breeze Pads is a, established category centered on absorbent litter or animal care pads used in Breeze litter systems (notably Purina Tid...

Bed Bug Powder

2,400 vol/mo
-25%
(5y)
-2%
(1y)
-5%
(3mo)

Bed bug powder refers to powdered pest control products used to manage bed bug infestations, often including diatomaceous earth or silica...

Nixit

1,600 vol/mo
-28%
(5y)
-12%
(1y)
11%
(3mo)

Nixit is a consumer health brand focused on vaginal health, best known for its one size fits all menstrual discs and expanding line of re...

-30%
(5y)
7%
(1y)
27%
(3mo)

Charcoal toothpaste is a consumer oral care product that uses activated charcoal in toothpaste formulations, marketed for whitening and d...

Colic Calm

5,400 vol/mo
-32%
(5y)
-23%
(1y)
8%
(3mo)

Colic Calm is a infant wellness product used for soothing babies with colic symptoms. It represents a niche in pediatric gripe remedies a...

Medela Bottles

2,400 vol/mo
-33%
(5y)
-19%
(1y)
16%
(3mo)

Medela Bottles refer to the glass or BPA free baby bottles produced by Medela, a prominent infant feeding brand known for its breast pump...

Pimple Popper

22,200 vol/mo
-59%
(5y)
8%
(1y)
0%
(3mo)

Pimple Popper refers to Dr. Pimple Popper, a dermatology focused content phenomenon led by dermatologist Sandra Lee (Dr. Pimple Popper) w...

CBD Oil

60,500 vol/mo
-76%
(5y)
-8%
(1y)
17%
(3mo)

CBD Oil is a wellness product derived from hemp or cannabis containing cannabidiol (CBD) that is used for a range of perceived benefits i...

9999%+
(5y)
5200%
(1y)
84%
(3mo)

Exosome Skincare

4,400 vol/mo
9999%+
(5y)
1803%
(1y)
119%
(3mo)

Exosome skincare refers to cosmetic products that claim to utilize exosomal content or exosome like vesicles to deliver active ingredient...

9999%+
(5y)
1702%
(1y)
79%
(3mo)

Webber Naturals is a Canadian brand specializing in vitamins, minerals, and dietary supplements. The company has a long standing presence...

9999%+
(5y)
1027%
(1y)
34%
(3mo)

Effervescent tablets are a dosage form where soluble tablets dissolve in water to release carbon dioxide, delivering active ingredients i...

Feno Toothbrush

5,400 vol/mo
9999%+
(5y)
641%
(1y)
-24%
(3mo)

Feno Smartbrush is a, recently marketed full mouth, AI powered smart toothbrush that uses a bite down mouthpiece and foaming toothpaste t...