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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Eye Patches

74,000 vol/mo
96%
(5y)
108%
(1y)
24%
(3mo)

Eye patches refer to under eye skincare patches used to hydrate, depuff, and brighten the under eye area. The trend combines mainstream r...

96%
(5y)
16%
(1y)
132%
(3mo)

Knee Massager

9,900 vol/mo
96%
(5y)
58%
(1y)
-12%
(3mo)

Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...

92%
(5y)
88%
(1y)
-8%
(3mo)
88%
(5y)
61%
(1y)
4%
(3mo)

Anti choking devices are devices designed to assist in clearing an airway during choking emergencies, marketed for home and clinical use;...

88%
(5y)
104%
(1y)
109%
(3mo)

Salicylic acid shampoo is a hair care product designed to exfoliate the scalp and address dandruff and seborrheic dermatitis by dissolvin...

Sunlighten

5,400 vol/mo
86%
(5y)
19%
(1y)
-27%
(3mo)

Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...

Supliful

8,100 vol/mo
84%
(5y)
60%
(1y)
-10%
(3mo)

Supliful is a platform that enables creators and brands to create, private label, and dropship nutritional supplements and wellness produ...

84%
(5y)
111%
(1y)
274%
(3mo)

Cordless water flossers are compact, battery powered devices that use a pressurized water jet to clean between teeth, gaining popularity ...

Concert Earplugs

2,400 vol/mo
82%
(5y)
26%
(1y)
102%
(3mo)

Concert earplugs are specialized hearing protection designed for live music venues, offering targeted attenuation to protect hearing whil...

Castor Oil Pack

33,100 vol/mo
76%
(5y)
-5%
(1y)
136%
(3mo)

Castor oil packs are a wellness trend involving applying warmed castor oil to a cloth and placing it on the body, commonly targeted at im...

Foot Deodorant

5,400 vol/mo
74%
(5y)
140%
(1y)
223%
(3mo)

Foot deodorant is a consumer product category focused on reducing foot odor and sweat. It encompasses powders, sprays, balms, and wipes d...

Night Pads

2,400 vol/mo
74%
(5y)
128%
(1y)
106%
(3mo)

Night Pads refer to sanitary pads designed for overnight use, typically larger, more absorbent, and focused on extended wear during sleep...

Water Flosser

2,900 vol/mo
74%
(5y)
17%
(1y)
28%
(3mo)

Water flossers are electric oral care devices that use a pressurized stream of water to remove plaque and debris between teeth. They have...

Lepro

368,000 vol/mo
72%
(5y)
184%
(1y)
48%
(3mo)

Lepro is a consumer electronics brand focused on smart lighting products, including LED lights, smart bulbs, and related accessories, wit...

Period Shorts

2,400 vol/mo
72%
(5y)
141%
(1y)
64%
(3mo)

Period Shorts are a growing category of moisture wicking, leak proof shorts designed for menstruation, often marketed as period underwear...

71%
(5y)
54%
(1y)
139%
(3mo)

Whitening toothpaste is a, established oral care category focused on removing surface stains and brightening teeth, supported by major br...

71%
(5y)
67%
(1y)
133%
(3mo)

Vaginal Moisturizer is a, established product category involving topical products designed to alleviate vaginal dryness and related disco...

Whitening Strips

60,500 vol/mo
71%
(5y)
52%
(1y)
18%
(3mo)

Whitening strips are consumer dental whitening products that use peroxide based gels delivered via thin flexible strips applied to teeth....

70%
(5y)
47%
(1y)
44%
(3mo)

Teeth whitening strips are a popular at‑home cosmetic dental product that uses peroxide coated strips to whiten teeth quickly and conve...

Interdental Brush

33,100 vol/mo
65%
(5y)
82%
(1y)
78%
(3mo)

Interdental Brush is a, well established dental hygiene product widely used to clean between teeth to prevent plaque and gum disease.