Trends is free while in Beta

Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Concert Earplugs

2,400 vol/mo
78%
(5y)
13%
(1y)
1%
(3mo)

Concert earplugs are specialized hearing protection designed for live music venues, offering targeted attenuation to protect hearing whil...

75%
(5y)
53%
(1y)
19%
(3mo)

Anti choking devices are devices designed to assist in clearing an airway during choking emergencies, marketed for home and clinical use;...

Castor Oil

201,000 vol/mo
75%
(5y)
-15%
(1y)
11%
(3mo)

Castor oil is a longstanding natural ingredient trending due to renewed interest in DIY skincare, hair care, and holistic health routines...

74%
(5y)
3%
(1y)
22%
(3mo)

Night Pads

2,400 vol/mo
70%
(5y)
111%
(1y)
104%
(3mo)

Night Pads refer to sanitary pads designed for overnight use, typically larger, more absorbent, and focused on extended wear during sleep...

Interdental Brush

33,100 vol/mo
69%
(5y)
80%
(1y)
75%
(3mo)

Interdental Brush is a, well established dental hygiene product widely used to clean between teeth to prevent plaque and gum disease.

Water Flosser

2,400 vol/mo
68%
(5y)
0%
(1y)
-2%
(3mo)

Water flossers are electric oral care devices that use a pressurized stream of water to remove plaque and debris between teeth. They have...

Well People

8,100 vol/mo
66%
(5y)
19%
(1y)
4%
(3mo)

Well People is a recognized natural cosmetics brand known for organic, mineral based makeup and skincare products marketed toward clean b...

65%
(5y)
164%
(1y)
119%
(3mo)

Aluminum Free Deodorant is a consumer trend focused on deodorants that do not contain aluminum compounds, appealing to health conscious a...

64%
(5y)
48%
(1y)
27%
(3mo)

Salicylic acid shampoo is a hair care product designed to exfoliate the scalp and address dandruff and seborrheic dermatitis by dissolvin...

EMS Massager

720 vol/mo
62%
(5y)
3%
(1y)
70%
(3mo)

EMS Massager is a device category that uses electrical muscle stimulation to cause muscle contractions for massage, recovery, pain relief...

Roll On Oil

590 vol/mo
60%
(5y)
50%
(1y)
22%
(3mo)

Whitening Strips

60,500 vol/mo
60%
(5y)
48%
(1y)
33%
(3mo)

Whitening strips are consumer dental whitening products that use peroxide based gels delivered via thin flexible strips applied to teeth....

Body Odor

10 vol/mo
58%
(5y)
15%
(1y)
68%
(3mo)

Body odor is a and long standing personal care topic centered on managing natural human odor through hygiene products, chemicals, and lif...

Reusable Floss

2,900 vol/mo
58%
(5y)
35%
(1y)
183%
(3mo)

Reusable floss refers to dental flossing options designed for repeated use or longer lasting use, such as reusable floss picks, silicone ...

Magnesium

550,000 vol/mo
58%
(5y)
27%
(1y)
32%
(3mo)

Magnesium is recognized as a, established topic spanning health and materials sectors, including dietary supplements, industrial metal us...

Body Dryer

1,300 vol/mo
57%
(5y)
81%
(1y)
21%
(3mo)

Body Dryer refers to in shower or bathroom installed devices that blow warm air to dry a person after a shower, eliminating or reducing t...

Eye Massager

10 vol/mo
57%
(5y)
2%
(1y)
-19%
(3mo)

Eye massagers are consumer devices designed to relax and soothe the eyes using heat, vibration, percussive massage, and in some models ai...

56%
(5y)
35%
(1y)
36%
(3mo)

Teeth whitening strips are a popular at‑home cosmetic dental product that uses peroxide coated strips to whiten teeth quickly and conve...

Sensodyne

40,500 vol/mo
55%
(5y)
47%
(1y)
72%
(3mo)

Sensodyne is a leading toothpaste brand specializing in relief for sensitive teeth, recognized globally as a, long standing oral care pro...

Hibiclens

135,000 vol/mo
55%
(5y)
-8%
(1y)
18%
(3mo)

Hibiclens is a chlorhexidine gluconate antiseptic skin cleanser widely used in clinical and home settings to prevent infection and reduce...