Trends is free while in Beta

Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Nasal Strip

22,200 vol/mo
174%
(5y)
46%
(1y)
29%
(3mo)

Nasal strips are adhesive medical devices placed on the outside of the nose to mechanically lift the nostrils and reduce nasal airflow re...

173%
(5y)
-3%
(1y)
0%
(3mo)

Teeth Whitening Powder is a compact, charcoal or mineral based dental product marketed to whiten teeth at home. It has gained visibility...

Natural Cycles

33,100 vol/mo
173%
(5y)
27%
(1y)
16%
(3mo)

Natural Cycles is a digital health company that offers a fertility tracking platform combining cycle data, basal body temperature, and al...

170%
(5y)
31%
(1y)
20%
(3mo)

Wearable breast pumps are portable, hands free devices designed to express milk while worn inside a bra, enabling discreet pumping and in...

TheraFace

6,600 vol/mo
169%
(5y)
74%
(1y)
-18%
(3mo)

TheraFace is a at home facial wellness device ecosystem by Therabody, including TheraFace PRO, TheraFace Mask, and related attachments an...

Magnesium Oil

40,500 vol/mo
157%
(5y)
-2%
(1y)
18%
(3mo)

Magnesium oil refers to topical magnesium chloride solutions used for transdermal absorption, marketed for muscle relaxation, pain relief...

Briotech

3,600 vol/mo
157%
(5y)
30%
(1y)
30%
(3mo)

Briotech is a company specializing in pure hypochlorous acid (HOCl) formulations for disinfection, skincare, and sanitation, and the topi...

154%
(5y)
14%
(1y)
23%
(3mo)

Portable Water Flosser is a consumer dental care device designed to remove plaque and debris between teeth using a pulsating water stream...

Sleep Bonnet

5,400 vol/mo
153%
(5y)
19%
(1y)
34%
(3mo)

Sleep bonnets are fabric caps, typically satin or silk, worn at night to protect hair from friction, moisture loss, and breakage; they ha...

Ampoule

14,800 vol/mo
144%
(5y)
70%
(1y)
24%
(3mo)

Ampoule describes small sealed vials containing a concentrated liquid used for single dose applications; in cosmetics, ampoule serums are...

Vaginal Probiotics

49,500 vol/mo
134%
(5y)
9%
(1y)
14%
(3mo)

Vaginal probiotics refer to probiotic products designed to support and restore the vaginal microbiome, typically containing Lactobacillus...

Everything Shower

9,900 vol/mo
132%
(5y)
15%
(1y)
30%
(3mo)

Everything Shower is a self care ritual popularized online that frames a long, head to toe shower routine including shampooing, exfoliati...

ADHD Chair

9,900 vol/mo
129%
(5y)
21%
(1y)
13%
(3mo)

ADHD Chair refers to a category of seating designed to support movement, proprioception, and frequent micro adjustments to help focus and...

Knee Massager

9,900 vol/mo
120%
(5y)
23%
(1y)
-29%
(3mo)

Knee Massager is a consumer electronics/wellness category focusing on therapeutic kneecap and lower leg massage devices designed to relie...

Rael Pads

9,900 vol/mo
116%
(5y)
57%
(1y)
-7%
(3mo)

Rael Pads is a brand of menstrual products that focuses on organic, skin friendly materials such as bamboo and organic cotton, marketed a...

Portable Sauna

40,500 vol/mo
115%
(5y)
25%
(1y)
2%
(3mo)

Portable sauna refers to compact, transportable sauna devices or tents designed for personal use at home or on the go, offering infrared ...

Blue Chew

301,000 vol/mo
114%
(5y)
-21%
(1y)
20%
(3mo)

Blue Chew is a telemedicine enabled ED pill service that provides chewable sildenafil based medication, marketed for convenient access to...

Azelaic Acid

201,000 vol/mo
111%
(5y)
82%
(1y)
45%
(3mo)

Azelaic acid is a well established dermatological ingredient experiencing renewed consumer interest in skincare for acne, rosacea, and hy...

111%
(5y)
41%
(1y)
45%
(3mo)

Cervical neck pillows are specialized pillows designed to support the neck and align the spine during sleep or travel, with ongoing mains...

Silicone Patch

3,600 vol/mo
107%
(5y)
56%
(1y)
40%
(3mo)

Silicone patch refers to silicone based scar management patches and sheets used to improve scar appearance and healing. These products ar...

Cocofloss

33,100 vol/mo
103%
(5y)
9%
(1y)
-3%
(3mo)

Cocofloss is a colorful, coconut infused dental floss brand known for its stylish packaging and premium floss performance.