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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

48%
(5y)
200%
(1y)
58%
(3mo)

An ultrasonic toothbrush refers to a dental cleaning device that uses ultrasonic vibrations to agitate plaque and biofilm, potentially of...

47%
(5y)
117%
(1y)
53%
(3mo)

Toothbrush Sanitizer is a consumer hygiene trend focused on using UV C or other sterilization methods to disinfect toothbrush bristles an...

Warm Compress

22,200 vol/mo
47%
(5y)
33%
(1y)
28%
(3mo)

Warm compress is a widely recognized therapeutic practice involving applying gentle heat to areas such as the eyes, face, or sinuses to r...

Deodorant Bar

720 vol/mo
47%
(5y)
38%
(1y)
31%
(3mo)

Deodorant bar refers to solid deodorant products sold as a bar or stick, commonly marketed for plastic free packaging, natural ingredient...

46%
(5y)
31%
(1y)
27%
(3mo)

Whitening toothpaste is a, established oral care category focused on removing surface stains and brightening teeth, supported by major br...

45%
(5y)
28%
(1y)
24%
(3mo)

Vaginal Moisturizer is a, established product category involving topical products designed to alleviate vaginal dryness and related disco...

Lepro

368,000 vol/mo
45%
(5y)
103%
(1y)
-29%
(3mo)

Lepro is a consumer electronics brand focused on smart lighting products, including LED lights, smart bulbs, and related accessories, wit...

Period Shorts

2,400 vol/mo
44%
(5y)
100%
(1y)
71%
(3mo)

Period Shorts are a growing category of moisture wicking, leak proof shorts designed for menstruation, often marketed as period underwear...

Menstrual Disc

33,100 vol/mo
41%
(5y)
-15%
(1y)
39%
(3mo)

The menstrual disc is a reusable, flexible silicone menstrual product designed to sit higher in the vaginal canal and collect flow, offer...

Aging in Place

6,600 vol/mo
41%
(5y)
53%
(1y)
36%
(3mo)

Aging in Place is a and established trend focusing on enabling older adults to live safely and independently at home through technology, ...

Edema Shoes

1,000 vol/mo
37%
(5y)
41%
(1y)
38%
(3mo)

Edema Shoes refer to footwear designed to accommodate swelling of the feet and ankles, offering wider, deeper toe boxes, adjustable closu...

Saalt

8,100 vol/mo
37%
(5y)
-10%
(1y)
18%
(3mo)

Saalt is a menstrual care brand known for its reusable menstrual products, including cups and accessories, gaining attention for sustaina...

Foot Deodorant

5,400 vol/mo
36%
(5y)
39%
(1y)
73%
(3mo)

Foot deodorant is a consumer product category focused on reducing foot odor and sweat. It encompasses powders, sprays, balms, and wipes d...

Feet Care

9,900 vol/mo
35%
(5y)
52%
(1y)
32%
(3mo)

Feet care is a recognized consumer focus area encompassing products and services for foot health, grooming, and comfort, including moistu...

Toenail Clippers

22,200 vol/mo
34%
(5y)
130%
(1y)
245%
(3mo)

Toenail Clippers is a long standing, essential grooming tool category with ongoing refinement in materials, ergonomics, and integrated pe...

34%
(5y)
12%
(1y)
-7%
(3mo)

Cordless water flossers are compact, battery powered devices that use a pressurized water jet to clean between teeth, gaining popularity ...

Descaling

3,600 vol/mo
33%
(5y)
18%
(1y)
9%
(3mo)

Descaling is a recognized process and topic focused on removing mineral buildup, such as calcium and lime scale, from appliances and syst...

Vaseline

135,000 vol/mo
33%
(5y)
14%
(1y)
36%
(3mo)

Vaseline is a long standing petroleum jelly skincare brand owned by Unilever, widely recognized for its multipurpose ointment used in moi...

Pill Organizer

4,400 vol/mo
33%
(5y)
39%
(1y)
52%
(3mo)

Pill Organizer is a consumer product category and mindset focused on organizing medications through physical pill boxes and digital aids ...

Embody

14,800 vol/mo
33%
(5y)
13%
(1y)
-11%
(3mo)

Embody is a, established product line best known as a high end ergonomic office chair designed by Herman Miller to support dynamic sittin...

Intimate Rose

8,100 vol/mo
31%
(5y)
33%
(1y)
92%
(3mo)

Intimate Rose is a brand specializing in pelvic health solutions, including devices and education for pelvic floor therapy and pelvic pai...

Period Pants

33,100 vol/mo
31%
(5y)
44%
(1y)
24%
(3mo)

Period pants are menstrual underwear designed to absorb or trap menstrual blood, offering a reusable alternative to disposable pads and t...

Nicotine Gum

49,500 vol/mo
31%
(5y)
20%
(1y)
9%
(3mo)

Nicotine gum is a long standing smoking cessation aid used to reduce withdrawal symptoms and manage nicotine cravings as part of pharmaco...

Compression Gloves

12,100 vol/mo
30%
(5y)
38%
(1y)
44%
(3mo)

Compression gloves are specialized wearable devices designed to apply targeted compression to the hands and fingers to reduce swelling, i...

BugMD

18,100 vol/mo
30%
(5y)
8%
(1y)
15%
(3mo)

BugMD is a plant based pest control company that markets consumer friendly, non toxic pest management products intended for homes with ch...

Anti-inflammatory

49,500 vol/mo
29%
(5y)
70%
(1y)
57%
(3mo)

Anti inflammatory therapies and related research represent a well established and evolving field spanning pharmaceuticals, biologics, nut...

Massage Ball

9,900 vol/mo
29%
(5y)
69%
(1y)
93%
(3mo)

Massage Ball is a small, portable massage tool used for myofascial release, muscle tension relief, and mobility work. It has broad adopti...

NeilMed

22,200 vol/mo
28%
(5y)
28%
(1y)
63%
(3mo)

NeilMed is a consumer healthcare brand known for saline nasal irrigation products and related devices, widely used for nasal hygiene and ...

26%
(5y)
7%
(1y)
-3%
(3mo)

The toothbrush water flosser trend reflects growing consumer adoption of combined oral care devices that integrate mechanical brushing wi...

26%
(5y)
40%
(1y)
27%
(3mo)

Breastfeeding Cover is a product category consisting of fabric or accessory covers used by breastfeeding mothers to maintain privacy and ...