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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Skin Microbiome

1,000 vol/mo
98%
(5y)
101%
(1y)
48%
(3mo)

The skin microbiome trend centers on the recognition that the skin hosts diverse microbial communities that influence health, appearance,...

Ice Blanket

6,600 vol/mo
96%
(5y)
38%
(1y)
38%
(3mo)

Ice Blanket refers to a category of cooling blankets and insulation blankets used for personal cooling, medical therapy, or temperature c...

Airdoctor

8,100 vol/mo
96%
(5y)
21%
(1y)
3%
(3mo)

Airdoctor refers to an established brand and topic surrounding consumer air purifiers and indoor air quality optimization, featuring HEPA...

Blue Lotus Oil

880 vol/mo
95%
(5y)
9999%+
(1y)
480%
(3mo)

Blue Lotus Oil refers to essential oil derived from the blue lotus (Nymphaea caerulea) and related extracts; it is marketed for aromatic,...

94%
(5y)
34%
(1y)
41%
(3mo)

Migraine Glasses are specialized eyewear designed to reduce migraine frequency and intensity by filtering specific light wavelengths, not...

EMS Foot Massager

3,600 vol/mo
92%
(5y)
-20%
(1y)
118%
(3mo)

EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...

88%
(5y)
63%
(1y)
26%
(3mo)

Memory Foam Neck Pillow is a, established product category centered on ergonomic, contouring neck support designed to improve sleep comfo...

Celluma

9,900 vol/mo
86%
(5y)
28%
(1y)
9%
(3mo)

Celluma is a LED light therapy device brand used for skincare and pain relief, spanning consumer and clinical settings.

Sunlighten

5,400 vol/mo
86%
(5y)
21%
(1y)
7%
(3mo)

Sunlighten is a company that specializes in infrared saunas, known for its proprietary SOLE (SoL) infrared technology and wellness focuse...

85%
(5y)
78%
(1y)
25%
(3mo)

Derms

1,000 vol/mo
84%
(5y)
34%
(1y)
18%
(3mo)

Derms refers to dermatology and dermatologists as a field and public presence, with rising interest in skin health, cosmetic dermatology,...

Oil Pulling

40,500 vol/mo
81%
(5y)
-25%
(1y)
7%
(3mo)

Oil pulling is an alternative health practice in which a person swishes oil (commonly coconut oil) in the mouth for several minutes with ...

Eye Patches

74,000 vol/mo
80%
(5y)
73%
(1y)
27%
(3mo)

Eye patches refer to under eye skincare patches used to hydrate, depuff, and brighten the under eye area. The trend combines mainstream r...

5Strands

1,900 vol/mo
78%
(5y)
9999%+
(1y)
45%
(3mo)

5Strands is a biotechnology company that provides genetic and microbiome based testing and analysis related to diet, nutrition, and healt...

Concert Earplugs

2,400 vol/mo
78%
(5y)
13%
(1y)
1%
(3mo)

Concert earplugs are specialized hearing protection designed for live music venues, offering targeted attenuation to protect hearing whil...

77%
(5y)
72%
(1y)
27%
(3mo)

Lymphatic Drainage Massage is a therapeutic practice that uses specialized manual techniques to stimulate lymphatic flow, commonly offere...

Depuffing

210 vol/mo
77%
(5y)
73%
(1y)
-11%
(3mo)

Depuffing is a trend focusing on reducing facial puffiness and under eye bags through topical skincare, cooling devices, and massage tool...

Musely

74,000 vol/mo
77%
(5y)
15%
(1y)
17%
(3mo)

Musely is a teledermatology and prescription skincare platform that offers online consultations and customized prescription skincare trea...

75%
(5y)
25%
(1y)
39%
(3mo)

Sensory Playground refers to playground spaces and products designed to stimulate all senses and support sensory processing, inclusivity,...

75%
(5y)
53%
(1y)
19%
(3mo)

Anti choking devices are devices designed to assist in clearing an airway during choking emergencies, marketed for home and clinical use;...

Castor Oil

201,000 vol/mo
75%
(5y)
-15%
(1y)
11%
(3mo)

Castor oil is a longstanding natural ingredient trending due to renewed interest in DIY skincare, hair care, and holistic health routines...