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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

52%
(5y)
60%
(1y)
68%
(3mo)

Menstrual heating pad is a consumer product category used to alleviate menstrual cramps by applying localized heat. It encompasses electr...

Pronamel

3,600 vol/mo
52%
(5y)
73%
(1y)
136%
(3mo)

Pronamel is a toothpaste brand focused on enamel protection and sensitivity relief, widely marketed in dental care as a solution to ename...

Gel Seat Cushion

2,900 vol/mo
52%
(5y)
222%
(1y)
409%
(3mo)

Gel Seat Cushion is a product category consisting of gel infused or gel enhanced seat cushions designed to reduce pressure and increase c...

Good Clean Love

14,800 vol/mo
51%
(5y)
80%
(1y)
105%
(3mo)

Good Clean Love is a brand known for organic, clean label sexual wellness products, including lubricants and related intimate care items,...

49%
(5y)
3%
(1y)
47%
(3mo)

Toothpaste tablets are a reusable, compact alternative to traditional toothpaste tubes, gaining traction as an eco friendly, travel frien...

Mosquito Patches

2,900 vol/mo
49%
(5y)
31%
(1y)
353%
(3mo)

Mosquito patches are a growing consumer trend featuring skin applied or clothing adjacent patches that release plant based or synthetic r...

48%
(5y)
200%
(1y)
58%
(3mo)

An ultrasonic toothbrush refers to a dental cleaning device that uses ultrasonic vibrations to agitate plaque and biofilm, potentially of...

47%
(5y)
117%
(1y)
53%
(3mo)

Toothbrush Sanitizer is a consumer hygiene trend focused on using UV C or other sterilization methods to disinfect toothbrush bristles an...

Warm Compress

22,200 vol/mo
47%
(5y)
33%
(1y)
28%
(3mo)

Warm compress is a widely recognized therapeutic practice involving applying gentle heat to areas such as the eyes, face, or sinuses to r...

Deodorant Bar

720 vol/mo
47%
(5y)
38%
(1y)
31%
(3mo)

Deodorant bar refers to solid deodorant products sold as a bar or stick, commonly marketed for plastic free packaging, natural ingredient...

46%
(5y)
31%
(1y)
27%
(3mo)

Whitening toothpaste is a, established oral care category focused on removing surface stains and brightening teeth, supported by major br...

45%
(5y)
28%
(1y)
24%
(3mo)

Vaginal Moisturizer is a, established product category involving topical products designed to alleviate vaginal dryness and related disco...

Lepro

368,000 vol/mo
45%
(5y)
103%
(1y)
-29%
(3mo)

Lepro is a consumer electronics brand focused on smart lighting products, including LED lights, smart bulbs, and related accessories, wit...

Period Shorts

2,400 vol/mo
44%
(5y)
100%
(1y)
71%
(3mo)

Period Shorts are a growing category of moisture wicking, leak proof shorts designed for menstruation, often marketed as period underwear...

Menstrual Disc

33,100 vol/mo
41%
(5y)
-15%
(1y)
39%
(3mo)

The menstrual disc is a reusable, flexible silicone menstrual product designed to sit higher in the vaginal canal and collect flow, offer...

Aging in Place

6,600 vol/mo
41%
(5y)
53%
(1y)
36%
(3mo)

Aging in Place is a and established trend focusing on enabling older adults to live safely and independently at home through technology, ...

Edema Shoes

1,000 vol/mo
37%
(5y)
41%
(1y)
38%
(3mo)

Edema Shoes refer to footwear designed to accommodate swelling of the feet and ankles, offering wider, deeper toe boxes, adjustable closu...

Saalt

8,100 vol/mo
37%
(5y)
-10%
(1y)
18%
(3mo)

Saalt is a menstrual care brand known for its reusable menstrual products, including cups and accessories, gaining attention for sustaina...

Foot Deodorant

5,400 vol/mo
36%
(5y)
39%
(1y)
73%
(3mo)

Foot deodorant is a consumer product category focused on reducing foot odor and sweat. It encompasses powders, sprays, balms, and wipes d...

Feet Care

9,900 vol/mo
35%
(5y)
52%
(1y)
32%
(3mo)

Feet care is a recognized consumer focus area encompassing products and services for foot health, grooming, and comfort, including moistu...

Toenail Clippers

22,200 vol/mo
34%
(5y)
130%
(1y)
245%
(3mo)

Toenail Clippers is a long standing, essential grooming tool category with ongoing refinement in materials, ergonomics, and integrated pe...