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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Crest Whitestrips

4,400 vol/mo
64%
(5y)
229%
(1y)
317%
(3mo)

Crest Whitestrips is a, widely known at home teeth whitening product line from Crest, a Procter & Gamble brand, representing a durable co...

Well People

8,100 vol/mo
63%
(5y)
25%
(1y)
27%
(3mo)

Well People is a recognized natural cosmetics brand known for organic, mineral based makeup and skincare products marketed toward clean b...

EMS Foot Massager

3,600 vol/mo
63%
(5y)
17%
(1y)
47%
(3mo)

EMS Foot Massager is a consumer electronics category that combines electrical muscle stimulation technology with targeted foot massage fo...

Gel Seat Cushion

2,900 vol/mo
61%
(5y)
244%
(1y)
502%
(3mo)

Edema Shoes

880 vol/mo
60%
(5y)
65%
(1y)
66%
(3mo)

Edema Shoes refer to footwear designed to accommodate swelling of the feet and ankles, offering wider, deeper toe boxes, adjustable closu...

Good Clean Love

14,800 vol/mo
59%
(5y)
89%
(1y)
119%
(3mo)

Good Clean Love is a brand known for organic, clean label sexual wellness products, including lubricants and related intimate care items,...

Castor Oil

201,000 vol/mo
59%
(5y)
-9%
(1y)
42%
(3mo)

Castor oil is a longstanding natural ingredient trending due to renewed interest in DIY skincare, hair care, and holistic health routines...

Magnesium

550,000 vol/mo
58%
(5y)
28%
(1y)
33%
(3mo)

Magnesium is recognized as a, established topic spanning health and materials sectors, including dietary supplements, industrial metal us...

Pronamel

3,600 vol/mo
58%
(5y)
82%
(1y)
160%
(3mo)

Pronamel is a toothpaste brand focused on enamel protection and sensitivity relief, widely marketed in dental care as a solution to ename...

Warm Compress

22,200 vol/mo
58%
(5y)
52%
(1y)
54%
(3mo)

Warm compress is a widely recognized therapeutic practice involving applying gentle heat to areas such as the eyes, face, or sinuses to r...

EMS Massager

720 vol/mo
58%
(5y)
60%
(1y)
106%
(3mo)

EMS Massager is a device category that uses electrical muscle stimulation to cause muscle contractions for massage, recovery, pain relief...

Sensodyne

40,500 vol/mo
58%
(5y)
52%
(1y)
86%
(3mo)

Sensodyne is a leading toothpaste brand specializing in relief for sensitive teeth, recognized globally as a, long standing oral care pro...

57%
(5y)
45%
(1y)
85%
(3mo)

Menstrual heating pad is a consumer product category used to alleviate menstrual cramps by applying localized heat. It encompasses electr...

Hibiclens

135,000 vol/mo
56%
(5y)
-7%
(1y)
27%
(3mo)

Hibiclens is a chlorhexidine gluconate antiseptic skin cleanser widely used in clinical and home settings to prevent infection and reduce...

Reusable Floss

2,900 vol/mo
54%
(5y)
67%
(1y)
54%
(3mo)

Reusable floss refers to dental flossing options designed for repeated use or longer lasting use, such as reusable floss picks, silicone ...

51%
(5y)
87%
(1y)
203%
(3mo)

Aveeno Eczema Therapy is a branded skincare line featuring Colloidal Oatmeal formulations aimed at soothing and protecting eczema prone s...

Mosquito Patches

2,900 vol/mo
51%
(5y)
26%
(1y)
2825%
(3mo)

Mosquito patches are a growing consumer trend featuring skin applied or clothing adjacent patches that release plant based or synthetic r...

Aging in Place

6,600 vol/mo
49%
(5y)
67%
(1y)
37%
(3mo)

Aging in Place is a and established trend focusing on enabling older adults to live safely and independently at home through technology, ...

Toenail Clippers

22,200 vol/mo
49%
(5y)
167%
(1y)
2%
(3mo)

Toenail Clippers is a long standing, essential grooming tool category with ongoing refinement in materials, ergonomics, and integrated pe...

Feet Care

9,900 vol/mo
47%
(5y)
73%
(1y)
53%
(3mo)

Feet care is a recognized consumer focus area encompassing products and services for foot health, grooming, and comfort, including moistu...

47%
(5y)
68%
(1y)
352%
(3mo)

Rechargeable hearing aids are wearable audio amplifiers designed with built in rechargeable batteries, offering a growing trend toward co...