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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Toe Spacers

27,100 vol/mo
57%
(5y)
-6%
(1y)
6%
(3mo)

Toe spacers are silicone or foam devices worn between the toes to improve alignment, reduce pain from conditions like bunions or hammerto...

Mira Care

320 vol/mo
57%
(5y)
76%
(1y)
24%
(3mo)

Mira Care is a femtech trend centered on at home hormone tracking for fertility that uses AI driven analysis of hormone data to predict o...

Pet Wipes

2,400 vol/mo
57%
(5y)
37%
(1y)
21%
(3mo)

Pet Wipes are a well established consumer product category used for cleansing, odor control, and hygiene of pets, with increasing attenti...

56%
(5y)
35%
(1y)
36%
(3mo)

Teeth whitening strips are a popular at‑home cosmetic dental product that uses peroxide coated strips to whiten teeth quickly and conve...

Niacinamide

246,000 vol/mo
56%
(5y)
35%
(1y)
25%
(3mo)

Niacinamide has evolved from a niche skincare ingredient to a mainstream, evidence backed component found in a wide range of products, dr...

Hibiclens

135,000 vol/mo
53%
(5y)
-11%
(1y)
-1%
(3mo)

Hibiclens is a chlorhexidine gluconate antiseptic skin cleanser widely used in clinical and home settings to prevent infection and reduce...

51%
(5y)
40%
(1y)
5%
(3mo)

Menstrual heating pad is a consumer product category used to alleviate menstrual cramps by applying localized heat. It encompasses electr...

Nutrafol

450,000 vol/mo
49%
(5y)
-1%
(1y)
-3%
(3mo)

Nutrafol is a line of botanically derived hair growth supplements and a recognizable brand within the hair health and nutraceutical space...

49%
(5y)
3%
(1y)
47%
(3mo)

Toothpaste tablets are a reusable, compact alternative to traditional toothpaste tubes, gaining traction as an eco friendly, travel frien...

Helpsy

2,900 vol/mo
49%
(5y)
-2%
(1y)
34%
(3mo)

Helpsy is a textile recycling company that operates a platform connecting individuals, brands, retailers, and recyclers to collect and re...

Warm Compress

22,200 vol/mo
47%
(5y)
33%
(1y)
28%
(3mo)

Warm compress is a widely recognized therapeutic practice involving applying gentle heat to areas such as the eyes, face, or sinuses to r...

Deodorant Bar

720 vol/mo
47%
(5y)
38%
(1y)
31%
(3mo)

Deodorant bar refers to solid deodorant products sold as a bar or stick, commonly marketed for plastic free packaging, natural ingredient...

WaterWipes

3,600 vol/mo
46%
(5y)
81%
(1y)
56%
(3mo)

WaterWipes is a brand known for its ultra pure baby wipes composed primarily of water with a small amount of citrus extract. The topic re...

Night Pads

2,400 vol/mo
46%
(5y)
63%
(1y)
33%
(3mo)

Night Pads refer to sanitary pads designed for overnight use, typically larger, more absorbent, and focused on extended wear during sleep...

46%
(5y)
58%
(1y)
35%
(3mo)

Compression Pump refers to pneumatic compression devices used in medical therapy to facilitate venous and lymphatic return, reduce edema,...

45%
(5y)
28%
(1y)
24%
(3mo)

Vaginal Moisturizer is a, established product category involving topical products designed to alleviate vaginal dryness and related disco...

Rosemary Oil

60,500 vol/mo
45%
(5y)
-13%
(1y)
18%
(3mo)

Rosemary oil is an essential oil distilled from Rosmarinus officinalis; it is widely used in aromatherapy, skincare, haircare, and tradit...

Lepro

368,000 vol/mo
45%
(5y)
103%
(1y)
-29%
(3mo)

Lepro is a consumer electronics brand focused on smart lighting products, including LED lights, smart bulbs, and related accessories, wit...

Body Gua Sha

3,600 vol/mo
45%
(5y)
6%
(1y)
15%
(3mo)

Body Gua Sha is the practice of using smooth edged tools on the body to promote lymphatic drainage, reduce muscle tension, and improve ci...

Cat Toothpaste

6,600 vol/mo
44%
(5y)
30%
(1y)
20%
(3mo)

Cat toothpaste is a product category in pet care focused on dental hygiene for felines, driven by growing consumer emphasis on pet health...

Sensodyne

40,500 vol/mo
43%
(5y)
27%
(1y)
16%
(3mo)

Sensodyne is a leading toothpaste brand specializing in relief for sensitive teeth, recognized globally as a, long standing oral care pro...

Nose Patch

1,300 vol/mo
41%
(5y)
20%
(1y)
17%
(3mo)

Nose Patch refers to hydrocolloid or pore clearing patches designed for the nose area to treat blackheads, clogged pores, and visible por...

Aging in Place

6,600 vol/mo
41%
(5y)
53%
(1y)
36%
(3mo)

Aging in Place is a and established trend focusing on enabling older adults to live safely and independently at home through technology, ...

Menstrual Disc

33,100 vol/mo
40%
(5y)
-18%
(1y)
16%
(3mo)

The menstrual disc is a reusable, flexible silicone menstrual product designed to sit higher in the vaginal canal and collect flow, offer...

Derma Serum

170 vol/mo
39%
(5y)
111%
(1y)
3%
(3mo)

Derma Serum is a, established skincare product category comprising concentrated serums designed to deliver active ingredients directly to...

Edema Shoes

1,000 vol/mo
37%
(5y)
41%
(1y)
38%
(3mo)

Edema Shoes refer to footwear designed to accommodate swelling of the feet and ankles, offering wider, deeper toe boxes, adjustable closu...

37%
(5y)
10%
(1y)
12%
(3mo)

Seborrheic Dermatitis is a dermatological condition characterized by flaky, itchy, red scalp and sometimes facial areas, typically manage...

Smelling Salts

12,100 vol/mo
37%
(5y)
3%
(1y)
-26%
(3mo)

Smelling salts have re emerged in fitness and sports culture as a quick physical stimulant to increase alertness and focus before exertio...

Bodily

8,100 vol/mo
36%
(5y)
14%
(1y)
16%
(3mo)

Premom

2,900 vol/mo
36%
(5y)
7%
(1y)
6%
(3mo)

Premom is a fertility and pregnancy tracking platform and app ecosystem that provides users with ovulation and pregnancy tracking, test r...