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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

34%
(5y)
12%
(1y)
-7%
(3mo)

Cordless water flossers are compact, battery powered devices that use a pressurized water jet to clean between teeth, gaining popularity ...

Descaling

3,600 vol/mo
33%
(5y)
18%
(1y)
9%
(3mo)

Descaling is a recognized process and topic focused on removing mineral buildup, such as calcium and lime scale, from appliances and syst...

Vaseline

135,000 vol/mo
33%
(5y)
14%
(1y)
36%
(3mo)

Vaseline is a long standing petroleum jelly skincare brand owned by Unilever, widely recognized for its multipurpose ointment used in moi...

Pill Organizer

4,400 vol/mo
33%
(5y)
39%
(1y)
52%
(3mo)

Pill Organizer is a consumer product category and mindset focused on organizing medications through physical pill boxes and digital aids ...

Embody

14,800 vol/mo
33%
(5y)
13%
(1y)
-11%
(3mo)

Embody is a, established product line best known as a high end ergonomic office chair designed by Herman Miller to support dynamic sittin...

Intimate Rose

8,100 vol/mo
31%
(5y)
33%
(1y)
92%
(3mo)

Intimate Rose is a brand specializing in pelvic health solutions, including devices and education for pelvic floor therapy and pelvic pai...

Period Pants

33,100 vol/mo
31%
(5y)
44%
(1y)
24%
(3mo)

Period pants are menstrual underwear designed to absorb or trap menstrual blood, offering a reusable alternative to disposable pads and t...

Nicotine Gum

49,500 vol/mo
31%
(5y)
20%
(1y)
9%
(3mo)

Nicotine gum is a long standing smoking cessation aid used to reduce withdrawal symptoms and manage nicotine cravings as part of pharmaco...

Compression Gloves

12,100 vol/mo
30%
(5y)
38%
(1y)
44%
(3mo)

Compression gloves are specialized wearable devices designed to apply targeted compression to the hands and fingers to reduce swelling, i...

BugMD

18,100 vol/mo
30%
(5y)
8%
(1y)
15%
(3mo)

BugMD is a plant based pest control company that markets consumer friendly, non toxic pest management products intended for homes with ch...

Anti-inflammatory

49,500 vol/mo
29%
(5y)
70%
(1y)
57%
(3mo)

Anti inflammatory therapies and related research represent a well established and evolving field spanning pharmaceuticals, biologics, nut...

Massage Ball

9,900 vol/mo
29%
(5y)
69%
(1y)
93%
(3mo)

Massage Ball is a small, portable massage tool used for myofascial release, muscle tension relief, and mobility work. It has broad adopti...

NeilMed

22,200 vol/mo
28%
(5y)
28%
(1y)
63%
(3mo)

NeilMed is a consumer healthcare brand known for saline nasal irrigation products and related devices, widely used for nasal hygiene and ...

26%
(5y)
7%
(1y)
-3%
(3mo)

The toothbrush water flosser trend reflects growing consumer adoption of combined oral care devices that integrate mechanical brushing wi...

26%
(5y)
40%
(1y)
27%
(3mo)

Breastfeeding Cover is a product category consisting of fabric or accessory covers used by breastfeeding mothers to maintain privacy and ...

Douche Bag

60,500 vol/mo
25%
(5y)
-11%
(1y)
3%
(3mo)

Douche bag is a slang term used to describe an obnoxious or contemptible person, commonly appearing in popular culture, media, and casual...

Deodorant

201,000 vol/mo
25%
(5y)
23%
(1y)
66%
(3mo)

Deodorant remains a staple personal care product with shifting consumer preferences toward natural ingredients, aluminum free formulas, a...

Tongue Scraper

165,000 vol/mo
25%
(5y)
18%
(1y)
31%
(3mo)

Tongue scraper is a dental hygiene tool designed to remove biofilm from the tongue, improving oral freshness and perceived hygiene. It ha...

Refresh Eye Drops

40,500 vol/mo
24%
(5y)
31%
(1y)
110%
(3mo)

Refresh Eye Drops are a long standing category of artificial tears designed to lubricate and soothe dry eye symptoms. The topic reflects ...

23%
(5y)
9%
(1y)
10%
(3mo)

Athlete's Foot Cream is a longstanding over the counter antifungal treatment used to treat tinea pedis, a common fungal infection of the ...

23%
(5y)
28%
(1y)
137%
(3mo)

Shoulder Relaxer is a category of consumer devices and therapies aimed at easing neck and shoulder tension through targeted massage, trac...