Discover Trends in Personal Care
We surface rapidly growing trends in Personal Care before they take off.
Wrinkles
Wrinkles are a well established focus in skincare and anti aging, driving demand for preventative measures, topical treatments, dermatolo...
Culturelle Kids
Culturelle Kids is a probiotics brand focused trend in pediatric gut health, highlighting the continued consumer interest in probiotic su...
Bed Rail
Bed rails are safety devices attached to beds to prevent falls and provide assistance for getting in and out of bed. The trend is driven ...
Activated Charcoal
Activated Charcoal is a trending topic involving the use of activated charcoal in health, wellness, skincare, detox products, and dietary...
Liquid Bandage
Liquid bandage is a topical wound covering that forms a flexible, protective layer when applied as a liquid; it is used to seal small cut...
Breast Milk Bags
Breast Milk Bags are specialized storage bags designed to collect, store, and transport expressed human milk, offering hygienic, leak pro...
Lumify Eye Drops
Lumify Eye Drops (brimonidine tartrate 0.025%) is an over the counter ophthalmic solution designed to reduce eye redness by constricting ...
PH Suppositories
PH Suppositories refer to vaginal pH balancing and health suppositories, often boric acid or prebiotic formulations, marketed to support ...
Eczema Baby
Eczema in babies refers to atopic dermatitis affecting infants, a well established dermatological condition with widely marketed baby ski...
Shower Chair
Shower Chair is a product category focused on safe seating for bathing, used primarily for accessibility and elderly/disabled care, with ...
Advanced Clinicals
Advanced Clinicals is a skincare brand known for its line of peptide, retinol, and collagen based serums and treatments marketed for anti...
C-section Recovery
Electric Breast Pump
Electric breast pumps are automated devices that express milk using motorized suction, translating traditional manual pumping into a fast...
Jawline Gum
Jawline Gum is a viral trend where consumers chew extra tough or specialty jawline–focused gum brands (facial fitness gum) to purported...
Jock Itch Spray
IFAK
IFAK stands for Individual First Aid Kit, a compact medical kit designed for rapid response to traumatic injuries and everyday emergencie...
Arthritis Gloves
Frankincense Essential Oil
C-Section
Numbing Cream
Numbing Spray
Numbing Spray is a topical anesthetic product used to reduce pain or discomfort before procedures such as injections, minor dermatologica...
Carewell
Bed Bug Spray
Bed Bug Spray is a, ongoing consumer and professional product category focused on controlling bed bugs through chemical, biological, and ...
Emu Oil
Emu Oil is a traditional skincare oil derived from Australian emu fat that continues to be used for moisturizing and soothing skin. In re...
Twice Toothpaste
Hands Free Pumping Bra
Hands Free Pumping Bra is a consumer product category that enables breastfeeding individuals to pump milkhands free by wearing a bra inte...
Medela
Medela is a leading international manufacturer of breastfeeding products, best known for its breast pumps, nursing bras, and related acce...
Charcoal Toothpaste
Charcoal toothpaste is a consumer oral care product that uses activated charcoal in toothpaste formulations, marketed for whitening and d...
Nixit
Nixit is a consumer health brand focused on vaginal health, best known for its one size fits all menstrual discs and expanding line of re...
Colic Calm
Colic Calm is a infant wellness product used for soothing babies with colic symptoms. It represents a niche in pediatric gripe remedies a...