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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Foot Deodorant

6,600 vol/mo
36%
(5y)
39%
(1y)
73%
(3mo)

Foot deodorant is a consumer product category focused on reducing foot odor and sweat. It encompasses powders, sprays, balms, and wipes d...

35%
(5y)
27%
(1y)
-18%
(3mo)

Leg compression massagers are devices with adjustable pneumatic cuffs that intermittently squeeze the legs to enhance circulation, reduce...

Feet Care

9,900 vol/mo
35%
(5y)
52%
(1y)
32%
(3mo)

Feet care is a recognized consumer focus area encompassing products and services for foot health, grooming, and comfort, including moistu...

Good Clean Love

14,800 vol/mo
34%
(5y)
41%
(1y)
18%
(3mo)

Good Clean Love is a brand known for organic, clean label sexual wellness products, including lubricants and related intimate care items,...

Toenail Clippers

22,200 vol/mo
34%
(5y)
130%
(1y)
245%
(3mo)

Toenail Clippers is a long standing, essential grooming tool category with ongoing refinement in materials, ergonomics, and integrated pe...

34%
(5y)
12%
(1y)
-7%
(3mo)

Cordless water flossers are compact, battery powered devices that use a pressurized water jet to clean between teeth, gaining popularity ...

Descaling

3,600 vol/mo
33%
(5y)
18%
(1y)
9%
(3mo)

Descaling is a recognized process and topic focused on removing mineral buildup, such as calcium and lime scale, from appliances and syst...

Saalt

8,100 vol/mo
33%
(5y)
-14%
(1y)
0%
(3mo)

Saalt is a menstrual care brand known for its reusable menstrual products, including cups and accessories, gaining attention for sustaina...

33%
(5y)
22%
(1y)
11%
(3mo)

Baby Nasal Aspirator is a well established pediatric tool used to clear infants' nasal passages, experiencing ongoing consumer interest d...

Vaseline

135,000 vol/mo
33%
(5y)
14%
(1y)
36%
(3mo)

Vaseline is a long standing petroleum jelly skincare brand owned by Unilever, widely recognized for its multipurpose ointment used in moi...

Embody

14,800 vol/mo
33%
(5y)
13%
(1y)
-11%
(3mo)

Embody is a, established product line best known as a high end ergonomic office chair designed by Herman Miller to support dynamic sittin...

CPR Kit

1,000 vol/mo
32%
(5y)
20%
(1y)
27%
(3mo)

CPR Kit is a product category comprising portable kits that include CPR guidance tools, face shields, gloves, masks, and sometimes AED re...

Zinc Oxide

33,100 vol/mo
32%
(5y)
27%
(1y)
47%
(3mo)

Zinc oxide is a well established inorganic compound with broad applications across cosmetics, rubber manufacturing, electronics, and cata...

Liquid Paraffin

1,600 vol/mo
32%
(5y)
92%
(1y)
92%
(3mo)

Liquid paraffin is a mineral oil derived from petroleum. It is used across cosmetics, pharmaceuticals, and industrial applications for lu...

Almond Clear

1,300 vol/mo
31%
(5y)
52%
(1y)
64%
(3mo)

Almond Clear is a skincare brand that markets mandelic acid–based products marketed for fungal acne treatment, balancing exfoliation wi...

Sun Stick

1,300 vol/mo
31%
(5y)
18%
(1y)
38%
(3mo)

Sun Stick refers to solid stick form sunscreen products designed for convenient, on the go sun protection, offering portable, mess free a...

Period Pants

33,100 vol/mo
31%
(5y)
44%
(1y)
24%
(3mo)

Period pants are menstrual underwear designed to absorb or trap menstrual blood, offering a reusable alternative to disposable pads and t...

Medical Tape

22,200 vol/mo
31%
(5y)
33%
(1y)
18%
(3mo)

Medical tape is a, widely used adhesive tape category in healthcare, employed for wound dressings, securing lines and monitoring devices,...

Nicotine Gum

49,500 vol/mo
31%
(5y)
20%
(1y)
9%
(3mo)

Nicotine gum is a long standing smoking cessation aid used to reduce withdrawal symptoms and manage nicotine cravings as part of pharmaco...

Marine Collagen

12,100 vol/mo
30%
(5y)
49%
(1y)
40%
(3mo)

Marine collagen is a popular dietary supplement derived from marine sources, marketed for supporting skin, hair, nails, joints, and overa...

Host Defense

3,600 vol/mo
30%
(5y)
16%
(1y)
36%
(3mo)

Host Defense refers to the use of medicinal mushrooms, particularly as branded by the Host Defense line from Fungi Perfecti, including sp...

Pelvic Wand

8,100 vol/mo
30%
(5y)
31%
(1y)
4%
(3mo)

Pelvic wand is a category of pelvic floor therapy devices (often silicone or medical grade wands) used for internal or external pelvic ma...

Anti-inflammatory

49,500 vol/mo
29%
(5y)
70%
(1y)
57%
(3mo)

Anti inflammatory therapies and related research represent a well established and evolving field spanning pharmaceuticals, biologics, nut...

29%
(5y)
51%
(1y)
27%
(3mo)

Compression ankle braces are wearable devices designed to provide targeted compression and support to the ankle, aiming to reduce swellin...

BugMD

18,100 vol/mo
29%
(5y)
2%
(1y)
-30%
(3mo)

BugMD is a plant based pest control company that markets consumer friendly, non toxic pest management products intended for homes with ch...

Eye Protector

3,600 vol/mo
29%
(5y)
61%
(1y)
82%
(3mo)

Eye Protector is a category encompassing protective eyewear, eye health supplements marketed for eye protection, and related devices used...

Pheromone

90,500 vol/mo
27%
(5y)
-16%
(1y)
14%
(3mo)

Pheromones are chemical signals released by organisms that influence the behavior of others of the same species. The topic encompasses pe...

Shoe Insert

18,100 vol/mo
27%
(5y)
22%
(1y)
9%
(3mo)

Shoe inserts are orthotic or comfort enhancing accessories placed inside footwear to improve comfort, support arches, reduce pain, and op...

27%
(5y)
48%
(1y)
-12%
(3mo)

Toothbrush Sanitizer is a consumer hygiene trend focused on using UV C or other sterilization methods to disinfect toothbrush bristles an...

26%
(5y)
7%
(1y)
-3%
(3mo)

The toothbrush water flosser trend reflects growing consumer adoption of combined oral care devices that integrate mechanical brushing wi...