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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Wrinkles

27,100 vol/mo
18%
(5y)
15%
(1y)
32%
(3mo)

Wrinkles are a well established focus in skincare and anti aging, driving demand for preventative measures, topical treatments, dermatolo...

Culturelle Kids

6,600 vol/mo
18%
(5y)
36%
(1y)
100%
(3mo)

Culturelle Kids is a probiotics brand focused trend in pediatric gut health, highlighting the continued consumer interest in probiotic su...

Bed Rail

33,100 vol/mo
15%
(5y)
40%
(1y)
78%
(3mo)

Bed rails are safety devices attached to beds to prevent falls and provide assistance for getting in and out of bed. The trend is driven ...

Activated Charcoal

74,000 vol/mo
15%
(5y)
19%
(1y)
43%
(3mo)

Activated Charcoal is a trending topic involving the use of activated charcoal in health, wellness, skincare, detox products, and dietary...

Liquid Bandage

40,500 vol/mo
13%
(5y)
17%
(1y)
34%
(3mo)

Liquid bandage is a topical wound covering that forms a flexible, protective layer when applied as a liquid; it is used to seal small cut...

Breast Milk Bags

4,400 vol/mo
12%
(5y)
16%
(1y)
46%
(3mo)

Breast Milk Bags are specialized storage bags designed to collect, store, and transport expressed human milk, offering hygienic, leak pro...

Lumify Eye Drops

60,500 vol/mo
12%
(5y)
32%
(1y)
13%
(3mo)

Lumify Eye Drops (brimonidine tartrate 0.025%) is an over the counter ophthalmic solution designed to reduce eye redness by constricting ...

12%
(5y)
7%
(1y)
44%
(3mo)

PH Suppositories refer to vaginal pH balancing and health suppositories, often boric acid or prebiotic formulations, marketed to support ...

Eczema Baby

74,000 vol/mo
11%
(5y)
14%
(1y)
46%
(3mo)

Eczema in babies refers to atopic dermatitis affecting infants, a well established dermatological condition with widely marketed baby ski...

Shower Chair

90,500 vol/mo
10%
(5y)
43%
(1y)
152%
(3mo)

Shower Chair is a product category focused on safe seating for bathing, used primarily for accessibility and elderly/disabled care, with ...

10%
(5y)
64%
(1y)
236%
(3mo)

Advanced Clinicals is a skincare brand known for its line of peptide, retinol, and collagen based serums and treatments marketed for anti...

C-section Recovery

22,200 vol/mo
9%
(5y)
97%
(1y)
136%
(3mo)
8%
(5y)
123%
(1y)
486%
(3mo)

Electric breast pumps are automated devices that express milk using motorized suction, translating traditional manual pumping into a fast...

Jawline Gum

3,600 vol/mo
6%
(5y)
2%
(1y)
21%
(3mo)

Jawline Gum is a viral trend where consumers chew extra tough or specialty jawline–focused gum brands (facial fitness gum) to purported...

Jock Itch Spray

4,400 vol/mo
6%
(5y)
27%
(1y)
125%
(3mo)

IFAK

14,800 vol/mo
4%
(5y)
8%
(1y)
28%
(3mo)

IFAK stands for Individual First Aid Kit, a compact medical kit designed for rapid response to traumatic injuries and everyday emergencie...

Arthritis Gloves

8,100 vol/mo
3%
(5y)
37%
(1y)
19%
(3mo)
3%
(5y)
15%
(1y)
32%
(3mo)

C-Section

110,000 vol/mo
2%
(5y)
19%
(1y)
16%
(3mo)

Numbing Cream

40,500 vol/mo
1%
(5y)
17%
(1y)
37%
(3mo)

Numbing Spray

8,100 vol/mo
-9%
(5y)
10%
(1y)
22%
(3mo)

Numbing Spray is a topical anesthetic product used to reduce pain or discomfort before procedures such as injections, minor dermatologica...

Carewell

22,200 vol/mo
-10%
(5y)
-7%
(1y)
12%
(3mo)

Bed Bug Spray

49,500 vol/mo
-12%
(5y)
12%
(1y)
66%
(3mo)

Bed Bug Spray is a, ongoing consumer and professional product category focused on controlling bed bugs through chemical, biological, and ...

Emu Oil

14,800 vol/mo
-12%
(5y)
-3%
(1y)
24%
(3mo)

Emu Oil is a traditional skincare oil derived from Australian emu fat that continues to be used for moisturizing and soothing skin. In re...

Twice Toothpaste

1,600 vol/mo
-19%
(5y)
204%
(1y)
103%
(3mo)
-19%
(5y)
9999%+
(1y)
418%
(3mo)

Hands Free Pumping Bra is a consumer product category that enables breastfeeding individuals to pump milkhands free by wearing a bra inte...

Medela

22,200 vol/mo
-19%
(5y)
1%
(1y)
40%
(3mo)

Medela is a leading international manufacturer of breastfeeding products, best known for its breast pumps, nursing bras, and related acce...

-21%
(5y)
21%
(1y)
131%
(3mo)

Charcoal toothpaste is a consumer oral care product that uses activated charcoal in toothpaste formulations, marketed for whitening and d...

Nixit

1,600 vol/mo
-23%
(5y)
0%
(1y)
129%
(3mo)

Nixit is a consumer health brand focused on vaginal health, best known for its one size fits all menstrual discs and expanding line of re...

Colic Calm

4,400 vol/mo
-31%
(5y)
-11%
(1y)
48%
(3mo)

Colic Calm is a infant wellness product used for soothing babies with colic symptoms. It represents a niche in pediatric gripe remedies a...