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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Crest Whitestrips

4,400 vol/mo
10%
(5y)
82%
(1y)
40%
(3mo)

Crest Whitestrips is a, widely known at home teeth whitening product line from Crest, a Procter & Gamble brand, representing a durable co...

Abdominal Binder

18,100 vol/mo
10%
(5y)
29%
(1y)
14%
(3mo)

Abdominal Binder refers to a medical device used to provide support and compression to the abdomen after surgery, childbirth, or certain ...

9%
(5y)
17%
(1y)
29%
(3mo)

PH Suppositories refer to vaginal pH balancing and health suppositories, often boric acid or prebiotic formulations, marketed to support ...

Breast Milk Bags

4,400 vol/mo
9%
(5y)
4%
(1y)
25%
(3mo)

Breast Milk Bags are specialized storage bags designed to collect, store, and transport expressed human milk, offering hygienic, leak pro...

7%
(5y)
58%
(1y)
-7%
(3mo)

Aleve Pain Reliever is a long standing over the counter NSAID (naproxen) brand marketed for relief of pain, fever, and inflammation. It r...

Culturelle Kids

6,600 vol/mo
7%
(5y)
3%
(1y)
10%
(3mo)

Culturelle Kids is a probiotics brand focused trend in pediatric gut health, highlighting the continued consumer interest in probiotic su...

Bed Rail

33,100 vol/mo
5%
(5y)
21%
(1y)
15%
(3mo)

Bed rails are safety devices attached to beds to prevent falls and provide assistance for getting in and out of bed. The trend is driven ...

Jawline Gum

3,600 vol/mo
5%
(5y)
-6%
(1y)
14%
(3mo)

Jawline Gum is a viral trend where consumers chew extra tough or specialty jawline–focused gum brands (facial fitness gum) to purported...

Eczema Baby

74,000 vol/mo
5%
(5y)
4%
(1y)
29%
(3mo)

Eczema in babies refers to atopic dermatitis affecting infants, a well established dermatological condition with widely marketed baby ski...

IFAK

14,800 vol/mo
4%
(5y)
7%
(1y)
31%
(3mo)

IFAK stands for Individual First Aid Kit, a compact medical kit designed for rapid response to traumatic injuries and everyday emergencie...

Shower Chair

90,500 vol/mo
-4%
(5y)
6%
(1y)
21%
(3mo)

Shower Chair is a product category focused on safe seating for bathing, used primarily for accessibility and elderly/disabled care, with ...

Exfoliating Gloves

22,200 vol/mo
-5%
(5y)
5%
(1y)
16%
(3mo)

Exfoliating gloves are DIY skincare tools used to slough away dead skin through mechanical exfoliation, gaining popularity as an affordab...

Carewell

22,200 vol/mo
-10%
(5y)
-8%
(1y)
13%
(3mo)

Carewell is a recognized brand and topic in the health care and elder care space, referring to caregiving services, products, and platfor...

Piercing Needles

12,100 vol/mo
-10%
(5y)
9%
(1y)
26%
(3mo)

Piercing needles refer to the specialized, sterile needles used for body piercing, including traditional hollow needles and single use su...

-10%
(5y)
2%
(1y)
19%
(3mo)

Advanced Clinicals is a skincare brand known for its line of peptide, retinol, and collagen based serums and treatments marketed for anti...

Numbing Spray

8,100 vol/mo
-11%
(5y)
4%
(1y)
1%
(3mo)

Numbing Spray is a topical anesthetic product used to reduce pain or discomfort before procedures such as injections, minor dermatologica...

Bed Bug Spray

49,500 vol/mo
-12%
(5y)
0%
(1y)
-13%
(3mo)

Bed Bug Spray is a, ongoing consumer and professional product category focused on controlling bed bugs through chemical, biological, and ...

Emu Oil

18,100 vol/mo
-16%
(5y)
-5%
(1y)
14%
(3mo)

Emu Oil is a traditional skincare oil derived from Australian emu fat that continues to be used for moisturizing and soothing skin. In re...

Medela

22,200 vol/mo
-22%
(5y)
-7%
(1y)
12%
(3mo)

Medela is a leading international manufacturer of breastfeeding products, best known for its breast pumps, nursing bras, and related acce...

-23%
(5y)
4%
(1y)
28%
(3mo)

Electric breast pumps are automated devices that express milk using motorized suction, translating traditional manual pumping into a fast...

Australian Dream

1,000 vol/mo
-23%
(5y)
76%
(1y)
96%
(3mo)

The Australian Dream is a longstanding social ideal in Australia that owning a home equates to success and security; in recent years its ...

-24%
(5y)
9999%+
(1y)
657%
(3mo)

Hands Free Pumping Bra is a consumer product category that enables breastfeeding individuals to pump milkhands free by wearing a bra inte...

Breeze Pads

880 vol/mo
-25%
(5y)
8%
(1y)
2%
(3mo)

Breeze Pads is a, established category centered on absorbent litter or animal care pads used in Breeze litter systems (notably Purina Tid...

Bed Bug Powder

2,400 vol/mo
-25%
(5y)
-2%
(1y)
-5%
(3mo)

Bed bug powder refers to powdered pest control products used to manage bed bug infestations, often including diatomaceous earth or silica...

Nixit

1,600 vol/mo
-28%
(5y)
-12%
(1y)
11%
(3mo)

Nixit is a consumer health brand focused on vaginal health, best known for its one size fits all menstrual discs and expanding line of re...

-30%
(5y)
7%
(1y)
27%
(3mo)

Charcoal toothpaste is a consumer oral care product that uses activated charcoal in toothpaste formulations, marketed for whitening and d...

Colic Calm

5,400 vol/mo
-32%
(5y)
-23%
(1y)
8%
(3mo)

Colic Calm is a infant wellness product used for soothing babies with colic symptoms. It represents a niche in pediatric gripe remedies a...

Medela Bottles

2,400 vol/mo
-33%
(5y)
-19%
(1y)
16%
(3mo)

Medela Bottles refer to the glass or BPA free baby bottles produced by Medela, a prominent infant feeding brand known for its breast pump...

Pimple Popper

22,200 vol/mo
-59%
(5y)
8%
(1y)
0%
(3mo)

Pimple Popper refers to Dr. Pimple Popper, a dermatology focused content phenomenon led by dermatologist Sandra Lee (Dr. Pimple Popper) w...

9999%+
(5y)
5200%
(1y)
84%
(3mo)