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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

IFAK

14,800 vol/mo
4%
(5y)
2%
(1y)
25%
(3mo)

IFAK stands for Individual First Aid Kit, a compact medical kit designed for rapid response to traumatic injuries and everyday emergencie...

Delta 9 Gummies

40,500 vol/mo
3%
(5y)
-19%
(1y)
2%
(3mo)

Delta 9 Gummies are consumer products containing delta 9 THC, marketed as edible gummies and positioned within the broader cannabis and h...

Nail Grinder

2,400 vol/mo
2%
(5y)
26%
(1y)
21%
(3mo)

Nail Grinder is a, established category of powered tools used for grooming fingernails and pet nails, featuring electric or rechargeable ...

TropiClean

2,400 vol/mo
2%
(5y)
16%
(1y)
14%
(3mo)

TropiClean is a consumer brand known for pet grooming products, particularly shampoos and cleansing solutions marketed with natural and v...

Period Underwear

74,000 vol/mo
1%
(5y)
10%
(1y)
19%
(3mo)

Period underwear is a reusable, lightweight undergarment designed to absorb menstrual flow, providing an alternative to traditional pads ...

Shower Chair

90,500 vol/mo
-4%
(5y)
6%
(1y)
21%
(3mo)

Shower Chair is a product category focused on safe seating for bathing, used primarily for accessibility and elderly/disabled care, with ...

Exfoliating Gloves

22,200 vol/mo
-5%
(5y)
5%
(1y)
16%
(3mo)

Exfoliating gloves are DIY skincare tools used to slough away dead skin through mechanical exfoliation, gaining popularity as an affordab...

-9%
(5y)
12%
(1y)
16%
(3mo)

Wrist blood pressure monitors are compact, wearable devices that measure blood pressure at the wrist and transmit data to apps for tracki...

Piercing Needles

12,100 vol/mo
-10%
(5y)
9%
(1y)
26%
(3mo)

Piercing needles refer to the specialized, sterile needles used for body piercing, including traditional hollow needles and single use su...

-10%
(5y)
2%
(1y)
19%
(3mo)

Advanced Clinicals is a skincare brand known for its line of peptide, retinol, and collagen based serums and treatments marketed for anti...

Deshedding

1,600 vol/mo
-12%
(5y)
6%
(1y)
36%
(3mo)

Deshedding refers to products and services designed to reduce pet fur shedding, including specialized brushes, deshedding shampoos, shedd...

Bed Bug Spray

49,500 vol/mo
-12%
(5y)
0%
(1y)
-13%
(3mo)

Bed Bug Spray is a, ongoing consumer and professional product category focused on controlling bed bugs through chemical, biological, and ...

Aloe Vera

135,000 vol/mo
-14%
(5y)
17%
(1y)
39%
(3mo)

Aloe Vera is a longstanding botanical with widespread use in cosmetics, skincare, health supplements, and traditional medicine.

Emu Oil

18,100 vol/mo
-16%
(5y)
-5%
(1y)
14%
(3mo)

Emu Oil is a traditional skincare oil derived from Australian emu fat that continues to be used for moisturizing and soothing skin. In re...

Medela

22,200 vol/mo
-22%
(5y)
-7%
(1y)
12%
(3mo)

Medela is a leading international manufacturer of breastfeeding products, best known for its breast pumps, nursing bras, and related acce...

-23%
(5y)
4%
(1y)
28%
(3mo)

Electric breast pumps are automated devices that express milk using motorized suction, translating traditional manual pumping into a fast...

Australian Dream

1,000 vol/mo
-23%
(5y)
76%
(1y)
96%
(3mo)

The Australian Dream is a longstanding social ideal in Australia that owning a home equates to success and security; in recent years its ...

Breeze Pads

880 vol/mo
-25%
(5y)
8%
(1y)
2%
(3mo)

Breeze Pads is a, established category centered on absorbent litter or animal care pads used in Breeze litter systems (notably Purina Tid...

Bed Bug Powder

2,400 vol/mo
-25%
(5y)
-2%
(1y)
-5%
(3mo)

Bed bug powder refers to powdered pest control products used to manage bed bug infestations, often including diatomaceous earth or silica...

Nixit

1,600 vol/mo
-28%
(5y)
-12%
(1y)
11%
(3mo)

Nixit is a consumer health brand focused on vaginal health, best known for its one size fits all menstrual discs and expanding line of re...

-30%
(5y)
7%
(1y)
27%
(3mo)

Charcoal toothpaste is a consumer oral care product that uses activated charcoal in toothpaste formulations, marketed for whitening and d...

Colic Calm

5,400 vol/mo
-32%
(5y)
-23%
(1y)
8%
(3mo)

Colic Calm is a infant wellness product used for soothing babies with colic symptoms. It represents a niche in pediatric gripe remedies a...

Medela Bottles

2,400 vol/mo
-33%
(5y)
-19%
(1y)
16%
(3mo)

Medela Bottles refer to the glass or BPA free baby bottles produced by Medela, a prominent infant feeding brand known for its breast pump...

Pimple Popper

22,200 vol/mo
-59%
(5y)
8%
(1y)
0%
(3mo)

Pimple Popper refers to Dr. Pimple Popper, a dermatology focused content phenomenon led by dermatologist Sandra Lee (Dr. Pimple Popper) w...

CBD Oil

60,500 vol/mo
-76%
(5y)
-8%
(1y)
17%
(3mo)

CBD Oil is a wellness product derived from hemp or cannabis containing cannabidiol (CBD) that is used for a range of perceived benefits i...

9999%+
(5y)
5200%
(1y)
84%
(3mo)

Exosome Skincare

4,400 vol/mo
9999%+
(5y)
1803%
(1y)
119%
(3mo)

Exosome skincare refers to cosmetic products that claim to utilize exosomal content or exosome like vesicles to deliver active ingredient...

9999%+
(5y)
1702%
(1y)
79%
(3mo)

Webber Naturals is a Canadian brand specializing in vitamins, minerals, and dietary supplements. The company has a long standing presence...

9999%+
(5y)
1027%
(1y)
34%
(3mo)

Effervescent tablets are a dosage form where soluble tablets dissolve in water to release carbon dioxide, delivering active ingredients i...

Feno Toothbrush

5,400 vol/mo
9999%+
(5y)
641%
(1y)
-24%
(3mo)

Feno Smartbrush is a, recently marketed full mouth, AI powered smart toothbrush that uses a bite down mouthpiece and foaming toothpaste t...

Eye Compressor

2,400 vol/mo
9999%+
(5y)
573%
(1y)
40%
(3mo)

Scribble Vet

3,600 vol/mo
9999%+
(5y)
460%
(1y)
3%
(3mo)

Scribble Vet is an AI powered veterinary scribe service and software ecosystem that automates medical note taking, SOAP notes, and relate...

9999%+
(5y)
419%
(1y)
9%
(3mo)

Fluoride Free Toothpaste is a consumer trend where oral care products are marketed and purchased without fluoride, driven by health, envi...

Exosomes for Hair

1,900 vol/mo
9999%+
(5y)
411%
(1y)
14%
(3mo)

Exosomes for hair refers to the use of exosome containing products or therapies to stimulate hair growth and combat hair loss, leveraging...

9999%+
(5y)
364%
(1y)
46%
(3mo)

Red Light Therapy Cap refers to wearable scalp devices that deliver low level red or near infrared light to the scalp to potentially stim...

9999%+
(5y)
322%
(1y)
9999%+
(3mo)

Niacinamide Whitening Toothpaste is a niche oral care product that combines vitamin B3 (niacinamide) with whitening claims to enhance ena...

9999%+
(5y)
238%
(1y)
83%
(3mo)

Probiotic Cleaner is a consumer cleaning category that uses beneficial microbial formulations to break down dirt and neutralize odors, po...

9999%+
(5y)
199%
(1y)
93%
(3mo)

Anti Colic Baby Bottle is a, established product category focused on reducing infant gas, fussiness, and feeding related discomfort throu...

9999%+
(5y)
172%
(1y)
135%
(3mo)

Vitamin K serum is a niche skincare product used to address dark circles, bruising, and redness, often marketed for improving under eye a...

9999%+
(5y)
122%
(1y)
227%
(3mo)

Deodorant Supplement refers to internal or edible products marketed to reduce body odor from the inside, alongside or as an alternative t...

9999%+
(5y)
23%
(1y)
9999%+
(3mo)

Vet's Best Flea and Tick Spray is a consumer pet care product line focused on using veterinarian recommended ingredients to protect dogs ...

Aphid Spray

2,400 vol/mo
9999%+
(5y)
13%
(1y)
9999%+
(3mo)

Aphid Spray refers to commercially available insecticidal sprays and treatments designed to control aphid populations on plants, commonly...

Mosquito Patches

2,900 vol/mo
9999%+
(5y)
1%
(1y)
9999%+
(3mo)

Mosquito patches are a growing consumer trend featuring skin applied or clothing adjacent patches that release plant based or synthetic r...

Dog Dental Wipes

3,600 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Dog dental wipes are consumer oriented dental hygiene products designed for at home pet oral care, reflecting growing emphasis on prevent...

David's Toothpaste

14,800 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

David's Toothpaste is a recognized natural toothpaste brand focused on clean label ingredients and everyday oral care, gaining traction a...

Zit Cream

5,400 vol/mo
9999%+
(5y)
9999%+
(1y)
14%
(3mo)

Zit Cream is a, long standing consumer skincare category focused on topical treatments for acne. It encompasses over the counter benzoyl ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Absorbine Veterinary Liniment Gel is a recognized topical analgesic product used in veterinary care, particularly for horses, dogs, and o...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

A real and established product category focused on female urination devices (FUDs), devices that enable women to urinate standing up for ...

Ortho Slippers

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ortho slippers are a category of footwear designed to provide enhanced foot support, arch stabilization, and comfort for people with foot...

9999%+
(5y)
9999%+
(1y)
835%
(3mo)

Compression shoulder brace is a wearable support designed to provide compression, stabilization, and pain relief for shoulder injuries or...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Balança Digital refers to the adoption and use of digital weighing scales, including smart scales that wirelessly sync data to apps for ...

AP 24 Toothpaste

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

AP 24 Toothpaste is a consumer dental care product marketed for whitening and enamel restoration, gaining attention in online discussions...

Perfora

880 vol/mo
9999%+
(5y)
9999%+
(1y)
373%
(3mo)

Perfora is an Indian oral care brand founded in 2021 by Jatan Bawa and Tushar Khurana, known for an internet first approach with a broad ...

AP Toothpaste

90 vol/mo
9999%+
(5y)
9999%+
(1y)
875%
(3mo)

AP Toothpaste refers to the AP24 AP toothpaste line and related hydroxyapatite based and antiplaque formulations marketed under AP brandi...

Prowin

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

ProWin is a MLM/direct selling company known for cleaning and personal care products under the proWIN brand, operating through a network ...

BKR Water Bottle

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

BKR Water Bottle is a recognized brand of glass water bottles with silicone sleeves, popular for reusable, aesthetically designed hydrati...

9999%+
(5y)
9999%+
(1y)
98%
(3mo)

Essential Oils Case refers to products and solutions designed to store, organize, and transport essential oil bottles, typically 5–15 m...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Eucerin Baby Eczema Relief is a skincare product line targeting infant eczema, reflecting ongoing consumer demand for dermatologist backe...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Portable oral irrigator is a compact, battery powered water flossing device designed for convenient, on the go dental hygiene and interde...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Pelvic Therapy Wand refers to a device used for pelvic floor therapy and myofascial release aimed at alleviating pelvic pain, improving p...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

The Fitbit Charge 2 Charger topic centers on the official and third party charging accessories for the Fitbit Charge 2 wearable, a popula...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Fitbit Charge 2 Bands refer to the replacement and aftermarket wristbands designed for the Fitbit Charge 2, a popular fitness tracker rel...

9999%+
(5y)
9999%+
(1y)
48%
(3mo)

Nasal stick inhalers are a compact, stick like nasal drug delivery device designed to deliver medications directly through the nasal muco...

Mini Pill Box

260 vol/mo
9999%+
(5y)
9999%+
(1y)
703%
(3mo)

Mini Pill Box refers to compact, portable pill organizers designed for travel or daily carry, widely used for vitamins, supplements, and ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Microcurrent toning devices are consumer beauty gadgets that deliver low level electrical currents to facial muscles and skin to purporte...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Methylene Blue Cream refers to topical skincare products that incorporate methylene blue as an active antioxidant/skin reparative ingredi...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Magnetic Nasal Strips are real consumer products that use embedded magnets to gently pull nasal passages open, aiming to improve airflow,...

Lumi Therapy

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Lumi Therapy is a brand known for portable ice baths and cold water therapy products, notably the Recovery Pod, positioning it within the...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Kinesiology Face Tape refers to the use of therapeutic kinesiology tape on facial muscles and skin to support jaw alignment, reduce facia...

Ace Knee Brace

2,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ace Knee Brace is a product category within the sports medicine and medical support space, representing wearable knee support devices des...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Ingrown Toenail Tool refers to a category of specialized instruments used to manage and treat ingrown toenails, including nail elevators,...

Anti Chafe Stick

9,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Anti Chafe Stick is a personal care product used to reduce skin friction and prevent chafing during physical activities. It has gained vi...

9999%+
(5y)
9999%+
(1y)
112%
(3mo)

AI Health Ring is a family of wearable smart rings that integrate artificial intelligence to analyze biosignals (heart rate, SpO2, sleep,...

9999%+
(5y)
9999%+
(1y)
211%
(3mo)

Acupuncture Shoes refers to footwear or insoles designed to stimulate foot acupuncture/acupressure points to relieve pain, improve circul...

Candid Care

50 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Candid Care refers to the Candid Pro orthodontic platform ecosystem that partners with dental providers to deliver remote/teleorthodontic...

9999%+
(5y)
9999%+
(1y)
62%
(3mo)

Breastfeeding Tech encompasses devices, apps, and connected solutions designed to support nursing mothers, improve milk expression, track...

Estrogen Spray

390 vol/mo
9999%+
(5y)
9999%+
(1y)
104%
(3mo)

Estrogen spray refers to transdermal spray formulations of estradiol used to treat vasomotor symptoms of menopause, including Evamist (es...

9999%+
(5y)
9999%+
(1y)
-8%
(3mo)

Electric neck massagers are a, established consumer wellness product category driven by portability, convenience, and self care trends. T...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Eczema soothing cream is a category of skincare products aimed at providing relief for eczema symptoms through moisturization and barrier...

Exosomes Facial

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Exosomes Facial is a skincare trend centered on using exosome rich formulations or procedures often derived from stem cell–based source...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Exfoliating washcloths are specialized cleansing cloths designed with textured surfaces to slough off dead skin cells, commonly used in s...

Bodyprox

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Bodyprox is a brand known for protective braces and supports used in sports, physical therapy, and injury recovery, with products like kn...

Autofocus Glasses

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
1140%
(3mo)

Autofocus Glasses refer to wearables that automatically adjust focus or lens accommodation toDifferent distances, enabling clearer vision...

Aura Strap 2

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Aura Strap 2 is a wearable Apple Watch accessory by AURA Devices that streams body composition and hydration metrics via bioimpedance tec...

9999%+
(5y)
9999%+
(1y)
96%
(3mo)

Antioxidant skincare is a well established skincare trend centered on products containing antioxidants like vitamins C and E, ferulic aci...

Toothsi

590 vol/mo
9999%+
(5y)
9999%+
(1y)
-27%
(3mo)

Toothsi is a leading brand offering at home clear aligner orthodontic treatment, expanding access to cosmetic dental alignment through re...

9999%+
(5y)
9999%+
(1y)
103%
(3mo)

Teeth Whitening Device is a recognized consumer electronics/health trend involving at home LED assisted whitening devices and related kit...

SP-6 Toothpaste

8,100 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

SP 6 Toothpaste is a probiotic and remineralization focused oral care product marketed to rebalance the oral microbiome, whiten teeth, a...

Ostrichpillow

9,900 vol/mo
9999%+
(5y)
9999%+
(1y)
128%
(3mo)

Ostrich Pillow refers to a line of ergonomic travel pillows and related comfort products, known for its oversized, cocoon like designs ai...

Jaw Trainer

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
73%
(3mo)

Jaw Trainer refers to devices and programs designed to exercise and sculpt the jaw muscles, often marketed for aesthetic jawline enhancem...