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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

AI Toothbrush

590 vol/mo
9999%+
(5y)
2096%
(1y)
23%
(3mo)

AI Toothbrush is a category of smart dental care devices that use AI powered feedback, sensors, and connected apps to monitor brushing ha...

Feno Toothbrush

5,400 vol/mo
9999%+
(5y)
879%
(1y)
-20%
(3mo)

Feno Smartbrush is a, recently marketed full mouth, AI powered smart toothbrush that uses a bite down mouthpiece and foaming toothpaste t...

9999%+
(5y)
737%
(1y)
196%
(3mo)

Recovery Massager refers to handheld percussion devices and related therapies designed to accelerate muscle recovery, reduce soreness, an...

Eye Compressor

2,400 vol/mo
9999%+
(5y)
573%
(1y)
40%
(3mo)

Scribble Vet

3,600 vol/mo
9999%+
(5y)
460%
(1y)
3%
(3mo)

Scribble Vet is an AI powered veterinary scribe service and software ecosystem that automates medical note taking, SOAP notes, and relate...

9999%+
(5y)
419%
(1y)
9%
(3mo)

Fluoride Free Toothpaste is a consumer trend where oral care products are marketed and purchased without fluoride, driven by health, envi...

Exosomes for Hair

1,900 vol/mo
9999%+
(5y)
411%
(1y)
14%
(3mo)

Exosomes for hair refers to the use of exosome containing products or therapies to stimulate hair growth and combat hair loss, leveraging...

9999%+
(5y)
322%
(1y)
9999%+
(3mo)

Niacinamide Whitening Toothpaste is a niche oral care product that combines vitamin B3 (niacinamide) with whitening claims to enhance ena...

Goodwipes

8,100 vol/mo
9999%+
(5y)
131%
(1y)
51%
(3mo)

Goodwipes is a consumer brand offering flushable wipes for adults, including down there and body wipes, with ongoing branding, product la...

9999%+
(5y)
122%
(1y)
227%
(3mo)

Deodorant Supplement refers to internal or edible products marketed to reduce body odor from the inside, alongside or as an alternative t...

9999%+
(5y)
23%
(1y)
9999%+
(3mo)

Vet's Best Flea and Tick Spray is a consumer pet care product line focused on using veterinarian recommended ingredients to protect dogs ...

Aphid Spray

2,400 vol/mo
9999%+
(5y)
13%
(1y)
9999%+
(3mo)

Aphid Spray refers to commercially available insecticidal sprays and treatments designed to control aphid populations on plants, commonly...

Remineralizing Gum

22,200 vol/mo
9999%+
(5y)
0%
(1y)
32%
(3mo)

Remineralizing Gum has emerged as a family of chewing gums formulated with minerals (notably nano hydroxyapatite) or remineralization pro...

9999%+
(5y)
9999%+
(1y)
98%
(3mo)

Essential Oils Case refers to products and solutions designed to store, organize, and transport essential oil bottles, typically 5–15 m...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Absorbine Veterinary Liniment Gel is a recognized topical analgesic product used in veterinary care, particularly for horses, dogs, and o...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

A real and established product category focused on female urination devices (FUDs), devices that enable women to urinate standing up for ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Eucerin Baby Eczema Relief is a skincare product line targeting infant eczema, reflecting ongoing consumer demand for dermatologist backe...

Prowin

1,300 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

ProWin is a MLM/direct selling company known for cleaning and personal care products under the proWIN brand, operating through a network ...

9999%+
(5y)
9999%+
(1y)
2555%
(3mo)

Hypoallergenic Spray is a product category comprising sprays formulated to minimize allergic reactions, increasingly appearing across ski...

9999%+
(5y)
9999%+
(1y)
835%
(3mo)

Compression shoulder brace is a wearable support designed to provide compression, stabilization, and pain relief for shoulder injuries or...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Smart posture correctors are wearable devices and sensors designed to monitor, encourage, and correct user posture in real time, leveragi...

David's Toothpaste

12,100 vol/mo
9999%+
(5y)
9999%+
(1y)
926%
(3mo)

David's Toothpaste is a recognized natural toothpaste brand focused on clean label ingredients and everyday oral care, gaining traction a...

Grounding Socks

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Grounding Socks are consumer grade conductive socks marketed to enable body grounding (earthing) when paired with grounding mats, cords, ...

Perfora

880 vol/mo
9999%+
(5y)
9999%+
(1y)
373%
(3mo)

Perfora is an Indian oral care brand founded in 2021 by Jatan Bawa and Tushar Khurana, known for an internet first approach with a broad ...

9999%+
(5y)
9999%+
(1y)
672%
(3mo)

Mandelic acid deodorant is a niche personal care category that leverages mandelic acid, an alpha hydroxy acid, for odor control and skin ...

9999%+
(5y)
9999%+
(1y)
4540%
(3mo)

Johnson's Baby Wash is a well known pediatric cleansing product from Johnson & Johnson's consumer health portfolio, frequently referenced...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Balança Digital refers to the adoption and use of digital weighing scales, including smart scales that wirelessly sync data to apps for ...

AP 24 Toothpaste

1,000 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

AP 24 Toothpaste is a consumer dental care product marketed for whitening and enamel restoration, gaining attention in online discussions...

AP Toothpaste

90 vol/mo
9999%+
(5y)
9999%+
(1y)
875%
(3mo)

AP Toothpaste refers to the AP24 AP toothpaste line and related hydroxyapatite based and antiplaque formulations marketed under AP brandi...

BKR Water Bottle

2,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

BKR Water Bottle is a recognized brand of glass water bottles with silicone sleeves, popular for reusable, aesthetically designed hydrati...