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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Medela Bottles

2,400 vol/mo
-35%
(5y)
-6%
(1y)
48%
(3mo)

Medela Bottles refer to the glass or BPA free baby bottles produced by Medela, a prominent infant feeding brand known for its breast pump...

Pimple Popper

18,100 vol/mo
-54%
(5y)
16%
(1y)
84%
(3mo)

Pimple Popper refers to Dr. Pimple Popper, a dermatology focused content phenomenon led by dermatologist Sandra Lee (Dr. Pimple Popper) w...

AI Toothbrush

590 vol/mo
9999%+
(5y)
3281%
(1y)
79%
(3mo)

AI Toothbrush is a category of smart dental care devices that use AI powered feedback, sensors, and connected apps to monitor brushing ha...

9999%+
(5y)
1285%
(1y)
979%
(3mo)

Fluoride Free Toothpaste is a consumer trend where oral care products are marketed and purchased without fluoride, driven by health, envi...

9999%+
(5y)
1065%
(1y)
225%
(3mo)

Eye Compressor

2,400 vol/mo
9999%+
(5y)
1064%
(1y)
453%
(3mo)
9999%+
(5y)
1054%
(1y)
495%
(3mo)

Teeth Whitening Device is a recognized consumer electronics/health trend involving at home LED assisted whitening devices and related kit...

Perfora

880 vol/mo
9999%+
(5y)
917%
(1y)
42%
(3mo)

Perfora is an Indian oral care brand founded in 2021 by Jatan Bawa and Tushar Khurana, known for an internet first approach with a broad ...

Ostrichpillow

9,900 vol/mo
9999%+
(5y)
738%
(1y)
202%
(3mo)

Ostrich Pillow refers to a line of ergonomic travel pillows and related comfort products, known for its oversized, cocoon like designs ai...

9999%+
(5y)
729%
(1y)
882%
(3mo)

Deodorant Supplement refers to internal or edible products marketed to reduce body odor from the inside, alongside or as an alternative t...

9999%+
(5y)
496%
(1y)
333%
(3mo)

Electric neck massagers are a, established consumer wellness product category driven by portability, convenience, and self care trends. T...

Feno Toothbrush

5,400 vol/mo
9999%+
(5y)
429%
(1y)
-12%
(3mo)

Feno Smartbrush is a, recently marketed full mouth, AI powered smart toothbrush that uses a bite down mouthpiece and foaming toothpaste t...

9999%+
(5y)
424%
(1y)
423%
(3mo)

Glycolic Acid Spray is a skincare product delivering exfoliation via glycolic acid in a spray format, marketed for easy, even application...

Scribble Vet

3,600 vol/mo
9999%+
(5y)
328%
(1y)
16%
(3mo)

Scribble Vet is an AI powered veterinary scribe service and software ecosystem that automates medical note taking, SOAP notes, and relate...

Migraine Hat

1,900 vol/mo
9999%+
(5y)
276%
(1y)
83%
(3mo)
9999%+
(5y)
270%
(1y)
113%
(3mo)

Acupuncture Shoes refers to footwear or insoles designed to stimulate foot acupuncture/acupressure points to relieve pain, improve circul...

9999%+
(5y)
196%
(1y)
9999%+
(3mo)

Vet's Best Flea and Tick Spray is a consumer pet care product line focused on using veterinarian recommended ingredients to protect dogs ...

Depuffing Wand

1,300 vol/mo
9999%+
(5y)
163%
(1y)
-22%
(3mo)

Depuffing Wand is a beauty device category focused on reducing facial puffiness and swelling, typically using modalities like microcurren...

9999%+
(5y)
104%
(1y)
198%
(3mo)

Niacinamide Whitening Toothpaste is a niche oral care product that combines vitamin B3 (niacinamide) with whitening claims to enhance ena...

Remineralizing Gum

22,200 vol/mo
9999%+
(5y)
0%
(1y)
38%
(3mo)

Remineralizing Gum has emerged as a family of chewing gums formulated with minerals (notably nano hydroxyapatite) or remineralization pro...

9999%+
(5y)
9999%+
(1y)
1945%
(3mo)
9999%+
(5y)
9999%+
(1y)
2398%
(3mo)
9999%+
(5y)
9999%+
(1y)
5580%
(3mo)

Hypoallergenic Spray is a product category comprising sprays formulated to minimize allergic reactions, increasingly appearing across ski...

9999%+
(5y)
9999%+
(1y)
496%
(3mo)

Compression shoulder brace is a wearable support designed to provide compression, stabilization, and pain relief for shoulder injuries or...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
479%
(3mo)

Mandelic acid deodorant is a niche personal care category that leverages mandelic acid, an alpha hydroxy acid, for odor control and skin ...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

David's Toothpaste

12,100 vol/mo
9999%+
(5y)
9999%+
(1y)
561%
(3mo)

David's Toothpaste is a recognized natural toothpaste brand focused on clean label ingredients and everyday oral care, gaining traction a...

Grounding Socks

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
87%
(3mo)

Grounding Socks are consumer grade conductive socks marketed to enable body grounding (earthing) when paired with grounding mats, cords, ...

Wuka

590 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Wuka is a company known for offering sustainable menstrual care products, including reusable menstruation solutions and related women's h...