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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

19%
(5y)
106%
(1y)
227%
(3mo)

Oxyfresh

1,900 vol/mo
19%
(5y)
47%
(1y)
196%
(3mo)

Rubber Gloves

12,100 vol/mo
18%
(5y)
32%
(1y)
39%
(3mo)

Rubber gloves are disposable protective gloves used in healthcare, laboratories, and industrial settings; demand has been resilient due t...

Wrinkles

27,100 vol/mo
18%
(5y)
15%
(1y)
32%
(3mo)

Wrinkles are a well established focus in skincare and anti aging, driving demand for preventative measures, topical treatments, dermatolo...

Culturelle Kids

6,600 vol/mo
18%
(5y)
36%
(1y)
100%
(3mo)

Culturelle Kids is a probiotics brand focused trend in pediatric gut health, highlighting the continued consumer interest in probiotic su...

Bed Rail

33,100 vol/mo
15%
(5y)
40%
(1y)
78%
(3mo)

Bed rails are safety devices attached to beds to prevent falls and provide assistance for getting in and out of bed. The trend is driven ...

Activated Charcoal

74,000 vol/mo
15%
(5y)
19%
(1y)
43%
(3mo)

Activated Charcoal is a trending topic involving the use of activated charcoal in health, wellness, skincare, detox products, and dietary...

Liquid Bandage

40,500 vol/mo
13%
(5y)
17%
(1y)
34%
(3mo)

Liquid bandage is a topical wound covering that forms a flexible, protective layer when applied as a liquid; it is used to seal small cut...

Breast Milk Bags

4,400 vol/mo
12%
(5y)
16%
(1y)
46%
(3mo)

Breast Milk Bags are specialized storage bags designed to collect, store, and transport expressed human milk, offering hygienic, leak pro...

Lumify Eye Drops

60,500 vol/mo
12%
(5y)
32%
(1y)
13%
(3mo)

Lumify Eye Drops (brimonidine tartrate 0.025%) is an over the counter ophthalmic solution designed to reduce eye redness by constricting ...

12%
(5y)
7%
(1y)
44%
(3mo)

PH Suppositories refer to vaginal pH balancing and health suppositories, often boric acid or prebiotic formulations, marketed to support ...

Eczema Baby

74,000 vol/mo
11%
(5y)
14%
(1y)
46%
(3mo)

Eczema in babies refers to atopic dermatitis affecting infants, a well established dermatological condition with widely marketed baby ski...

Shower Chair

90,500 vol/mo
10%
(5y)
43%
(1y)
152%
(3mo)

Shower Chair is a product category focused on safe seating for bathing, used primarily for accessibility and elderly/disabled care, with ...

10%
(5y)
64%
(1y)
236%
(3mo)

Advanced Clinicals is a skincare brand known for its line of peptide, retinol, and collagen based serums and treatments marketed for anti...

C-section Recovery

22,200 vol/mo
9%
(5y)
97%
(1y)
136%
(3mo)
8%
(5y)
123%
(1y)
486%
(3mo)

Electric breast pumps are automated devices that express milk using motorized suction, translating traditional manual pumping into a fast...

Jawline Gum

3,600 vol/mo
6%
(5y)
2%
(1y)
21%
(3mo)

Jawline Gum is a viral trend where consumers chew extra tough or specialty jawline–focused gum brands (facial fitness gum) to purported...

Jock Itch Spray

4,400 vol/mo
6%
(5y)
27%
(1y)
125%
(3mo)

IFAK

14,800 vol/mo
4%
(5y)
8%
(1y)
28%
(3mo)

IFAK stands for Individual First Aid Kit, a compact medical kit designed for rapid response to traumatic injuries and everyday emergencie...

Arthritis Gloves

8,100 vol/mo
3%
(5y)
37%
(1y)
19%
(3mo)
3%
(5y)
15%
(1y)
32%
(3mo)