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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Clipper

823,000 vol/mo
10%
(5y)
9%
(1y)
12%
(3mo)

Clipper refers to modern clip generation/clipping AI tools and platforms that automatically identify, trim, and optimize video clips for ...

Lumify Eye Drops

49,500 vol/mo
10%
(5y)
19%
(1y)
15%
(3mo)

Lumify Eye Drops (brimonidine tartrate 0.025%) is an over the counter ophthalmic solution designed to reduce eye redness by constricting ...

10%
(5y)
32%
(1y)
73%
(3mo)

Dark circles treatment refers to skincare treatments, products, and procedures aimed at reducing under eye dark circles, typically caused...

Crest Whitestrips

4,400 vol/mo
10%
(5y)
82%
(1y)
40%
(3mo)

Crest Whitestrips is a, widely known at home teeth whitening product line from Crest, a Procter & Gamble brand, representing a durable co...

Abdominal Binder

18,100 vol/mo
10%
(5y)
29%
(1y)
14%
(3mo)

Abdominal Binder refers to a medical device used to provide support and compression to the abdomen after surgery, childbirth, or certain ...

9%
(5y)
17%
(1y)
29%
(3mo)

PH Suppositories refer to vaginal pH balancing and health suppositories, often boric acid or prebiotic formulations, marketed to support ...

Breast Milk Bags

4,400 vol/mo
9%
(5y)
4%
(1y)
25%
(3mo)

Breast Milk Bags are specialized storage bags designed to collect, store, and transport expressed human milk, offering hygienic, leak pro...

7%
(5y)
58%
(1y)
-7%
(3mo)

Aleve Pain Reliever is a long standing over the counter NSAID (naproxen) brand marketed for relief of pain, fever, and inflammation. It r...

Culturelle Kids

6,600 vol/mo
7%
(5y)
3%
(1y)
10%
(3mo)

Culturelle Kids is a probiotics brand focused trend in pediatric gut health, highlighting the continued consumer interest in probiotic su...

Bed Rail

33,100 vol/mo
5%
(5y)
21%
(1y)
15%
(3mo)

Bed rails are safety devices attached to beds to prevent falls and provide assistance for getting in and out of bed. The trend is driven ...

Jawline Gum

3,600 vol/mo
5%
(5y)
-6%
(1y)
14%
(3mo)

Jawline Gum is a viral trend where consumers chew extra tough or specialty jawline–focused gum brands (facial fitness gum) to purported...

Eczema Baby

74,000 vol/mo
5%
(5y)
4%
(1y)
29%
(3mo)

Eczema in babies refers to atopic dermatitis affecting infants, a well established dermatological condition with widely marketed baby ski...

IFAK

14,800 vol/mo
4%
(5y)
7%
(1y)
31%
(3mo)

IFAK stands for Individual First Aid Kit, a compact medical kit designed for rapid response to traumatic injuries and everyday emergencie...

Shower Chair

90,500 vol/mo
-4%
(5y)
6%
(1y)
21%
(3mo)

Shower Chair is a product category focused on safe seating for bathing, used primarily for accessibility and elderly/disabled care, with ...

Exfoliating Gloves

22,200 vol/mo
-5%
(5y)
5%
(1y)
16%
(3mo)

Exfoliating gloves are DIY skincare tools used to slough away dead skin through mechanical exfoliation, gaining popularity as an affordab...

Carewell

22,200 vol/mo
-10%
(5y)
-8%
(1y)
13%
(3mo)

Carewell is a recognized brand and topic in the health care and elder care space, referring to caregiving services, products, and platfor...

Piercing Needles

12,100 vol/mo
-10%
(5y)
9%
(1y)
26%
(3mo)

Piercing needles refer to the specialized, sterile needles used for body piercing, including traditional hollow needles and single use su...

-10%
(5y)
2%
(1y)
19%
(3mo)

Advanced Clinicals is a skincare brand known for its line of peptide, retinol, and collagen based serums and treatments marketed for anti...

Numbing Spray

8,100 vol/mo
-11%
(5y)
4%
(1y)
1%
(3mo)

Numbing Spray is a topical anesthetic product used to reduce pain or discomfort before procedures such as injections, minor dermatologica...

Bed Bug Spray

49,500 vol/mo
-12%
(5y)
0%
(1y)
-13%
(3mo)

Bed Bug Spray is a, ongoing consumer and professional product category focused on controlling bed bugs through chemical, biological, and ...

Emu Oil

18,100 vol/mo
-16%
(5y)
-5%
(1y)
14%
(3mo)

Emu Oil is a traditional skincare oil derived from Australian emu fat that continues to be used for moisturizing and soothing skin. In re...