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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

C-Section

110,000 vol/mo
2%
(5y)
19%
(1y)
16%
(3mo)

Numbing Cream

40,500 vol/mo
1%
(5y)
17%
(1y)
37%
(3mo)

Numbing Spray

8,100 vol/mo
-9%
(5y)
10%
(1y)
22%
(3mo)

Numbing Spray is a topical anesthetic product used to reduce pain or discomfort before procedures such as injections, minor dermatologica...

Carewell

22,200 vol/mo
-10%
(5y)
-7%
(1y)
12%
(3mo)

Bed Bug Spray

49,500 vol/mo
-12%
(5y)
12%
(1y)
66%
(3mo)

Bed Bug Spray is a, ongoing consumer and professional product category focused on controlling bed bugs through chemical, biological, and ...

Emu Oil

14,800 vol/mo
-12%
(5y)
-3%
(1y)
24%
(3mo)

Emu Oil is a traditional skincare oil derived from Australian emu fat that continues to be used for moisturizing and soothing skin. In re...

Twice Toothpaste

1,600 vol/mo
-19%
(5y)
204%
(1y)
103%
(3mo)
-19%
(5y)
9999%+
(1y)
418%
(3mo)

Hands Free Pumping Bra is a consumer product category that enables breastfeeding individuals to pump milkhands free by wearing a bra inte...

Medela

22,200 vol/mo
-19%
(5y)
1%
(1y)
40%
(3mo)

Medela is a leading international manufacturer of breastfeeding products, best known for its breast pumps, nursing bras, and related acce...

-21%
(5y)
21%
(1y)
131%
(3mo)

Charcoal toothpaste is a consumer oral care product that uses activated charcoal in toothpaste formulations, marketed for whitening and d...

Nixit

1,600 vol/mo
-23%
(5y)
0%
(1y)
129%
(3mo)

Nixit is a consumer health brand focused on vaginal health, best known for its one size fits all menstrual discs and expanding line of re...

Colic Calm

4,400 vol/mo
-31%
(5y)
-11%
(1y)
48%
(3mo)

Colic Calm is a infant wellness product used for soothing babies with colic symptoms. It represents a niche in pediatric gripe remedies a...

Medela Bottles

2,400 vol/mo
-35%
(5y)
-6%
(1y)
48%
(3mo)

Medela Bottles refer to the glass or BPA free baby bottles produced by Medela, a prominent infant feeding brand known for its breast pump...

Pimple Popper

18,100 vol/mo
-54%
(5y)
16%
(1y)
84%
(3mo)

Pimple Popper refers to Dr. Pimple Popper, a dermatology focused content phenomenon led by dermatologist Sandra Lee (Dr. Pimple Popper) w...

AI Toothbrush

590 vol/mo
9999%+
(5y)
3281%
(1y)
79%
(3mo)

AI Toothbrush is a category of smart dental care devices that use AI powered feedback, sensors, and connected apps to monitor brushing ha...

9999%+
(5y)
1285%
(1y)
979%
(3mo)

Fluoride Free Toothpaste is a consumer trend where oral care products are marketed and purchased without fluoride, driven by health, envi...

9999%+
(5y)
1065%
(1y)
225%
(3mo)

Eye Compressor

2,400 vol/mo
9999%+
(5y)
1064%
(1y)
453%
(3mo)
9999%+
(5y)
1054%
(1y)
495%
(3mo)

Teeth Whitening Device is a recognized consumer electronics/health trend involving at home LED assisted whitening devices and related kit...

Perfora

880 vol/mo
9999%+
(5y)
917%
(1y)
42%
(3mo)

Perfora is an Indian oral care brand founded in 2021 by Jatan Bawa and Tushar Khurana, known for an internet first approach with a broad ...

Ostrichpillow

9,900 vol/mo
9999%+
(5y)
738%
(1y)
202%
(3mo)

Ostrich Pillow refers to a line of ergonomic travel pillows and related comfort products, known for its oversized, cocoon like designs ai...