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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Nicotine Gum

49,500 vol/mo
31%
(5y)
20%
(1y)
9%
(3mo)

Nicotine gum is a long standing smoking cessation aid used to reduce withdrawal symptoms and manage nicotine cravings as part of pharmaco...

Marine Collagen

12,100 vol/mo
30%
(5y)
49%
(1y)
40%
(3mo)

Marine collagen is a popular dietary supplement derived from marine sources, marketed for supporting skin, hair, nails, joints, and overa...

Host Defense

3,600 vol/mo
30%
(5y)
16%
(1y)
36%
(3mo)

Host Defense refers to the use of medicinal mushrooms, particularly as branded by the Host Defense line from Fungi Perfecti, including sp...

Pelvic Wand

8,100 vol/mo
30%
(5y)
31%
(1y)
4%
(3mo)

Pelvic wand is a category of pelvic floor therapy devices (often silicone or medical grade wands) used for internal or external pelvic ma...

Anti-inflammatory

49,500 vol/mo
29%
(5y)
70%
(1y)
57%
(3mo)

Anti inflammatory therapies and related research represent a well established and evolving field spanning pharmaceuticals, biologics, nut...

29%
(5y)
51%
(1y)
27%
(3mo)

Compression ankle braces are wearable devices designed to provide targeted compression and support to the ankle, aiming to reduce swellin...

BugMD

18,100 vol/mo
29%
(5y)
2%
(1y)
-30%
(3mo)

BugMD is a plant based pest control company that markets consumer friendly, non toxic pest management products intended for homes with ch...

Eye Protector

3,600 vol/mo
29%
(5y)
61%
(1y)
82%
(3mo)

Eye Protector is a category encompassing protective eyewear, eye health supplements marketed for eye protection, and related devices used...

Pheromone

90,500 vol/mo
27%
(5y)
-16%
(1y)
14%
(3mo)

Pheromones are chemical signals released by organisms that influence the behavior of others of the same species. The topic encompasses pe...

Shoe Insert

18,100 vol/mo
27%
(5y)
22%
(1y)
9%
(3mo)

Shoe inserts are orthotic or comfort enhancing accessories placed inside footwear to improve comfort, support arches, reduce pain, and op...

27%
(5y)
48%
(1y)
-12%
(3mo)

Toothbrush Sanitizer is a consumer hygiene trend focused on using UV C or other sterilization methods to disinfect toothbrush bristles an...

26%
(5y)
7%
(1y)
-3%
(3mo)

The toothbrush water flosser trend reflects growing consumer adoption of combined oral care devices that integrate mechanical brushing wi...

26%
(5y)
40%
(1y)
27%
(3mo)

Breastfeeding Cover is a product category consisting of fabric or accessory covers used by breastfeeding mothers to maintain privacy and ...

Dry Lubricant

3,600 vol/mo
26%
(5y)
40%
(1y)
25%
(3mo)

Dry lubricant refers to lubricants that reduce friction and wear between surfaces without the need for continuous lubrication, using soli...

Collagen Gummies

8,100 vol/mo
25%
(5y)
21%
(1y)
50%
(3mo)

Collagen Gummies are popular dietary supplements designed to support skin, hair, nails, and joint health in a convenient gummy form. They...

Pill Organizer

4,400 vol/mo
25%
(5y)
23%
(1y)
30%
(3mo)

Pill Organizer is a consumer product category and mindset focused on organizing medications through physical pill boxes and digital aids ...

Douche Bag

60,500 vol/mo
25%
(5y)
-11%
(1y)
3%
(3mo)

Douche bag is a slang term used to describe an obnoxious or contemptible person, commonly appearing in popular culture, media, and casual...

24%
(5y)
13%
(1y)
24%
(3mo)

Niacinamide Drops refer to topical niacinamide based serums or drops used for skin benefits such as reducing redness, minimizing pores, a...

23%
(5y)
9%
(1y)
10%
(3mo)

Athlete's Foot Cream is a longstanding over the counter antifungal treatment used to treat tinea pedis, a common fungal infection of the ...

Tongue Scraper

165,000 vol/mo
22%
(5y)
10%
(1y)
17%
(3mo)

Tongue scraper is a dental hygiene tool designed to remove biofilm from the tongue, improving oral freshness and perceived hygiene. It ha...

FLUTD

2,400 vol/mo
22%
(5y)
5%
(1y)
1%
(3mo)

Feline Lower Urinary Tract Disease (FLUTD) is a recognized veterinary health condition affecting cats' urinary tract, including urinary o...