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Discover Trends in Personal Care

We surface rapidly growing trends in Personal Care before they take off.

Medela

22,200 vol/mo
-22%
(5y)
-7%
(1y)
12%
(3mo)

Medela is a leading international manufacturer of breastfeeding products, best known for its breast pumps, nursing bras, and related acce...

-23%
(5y)
4%
(1y)
28%
(3mo)

Electric breast pumps are automated devices that express milk using motorized suction, translating traditional manual pumping into a fast...

Australian Dream

1,000 vol/mo
-23%
(5y)
76%
(1y)
96%
(3mo)

The Australian Dream is a longstanding social ideal in Australia that owning a home equates to success and security; in recent years its ...

-24%
(5y)
9999%+
(1y)
657%
(3mo)

Hands Free Pumping Bra is a consumer product category that enables breastfeeding individuals to pump milkhands free by wearing a bra inte...

Breeze Pads

880 vol/mo
-25%
(5y)
8%
(1y)
2%
(3mo)

Breeze Pads is a, established category centered on absorbent litter or animal care pads used in Breeze litter systems (notably Purina Tid...

Bed Bug Powder

2,400 vol/mo
-25%
(5y)
-2%
(1y)
-5%
(3mo)

Bed bug powder refers to powdered pest control products used to manage bed bug infestations, often including diatomaceous earth or silica...

Nixit

1,600 vol/mo
-28%
(5y)
-12%
(1y)
11%
(3mo)

Nixit is a consumer health brand focused on vaginal health, best known for its one size fits all menstrual discs and expanding line of re...

-30%
(5y)
7%
(1y)
27%
(3mo)

Charcoal toothpaste is a consumer oral care product that uses activated charcoal in toothpaste formulations, marketed for whitening and d...

Colic Calm

5,400 vol/mo
-32%
(5y)
-23%
(1y)
8%
(3mo)

Colic Calm is a infant wellness product used for soothing babies with colic symptoms. It represents a niche in pediatric gripe remedies a...

Medela Bottles

2,400 vol/mo
-33%
(5y)
-19%
(1y)
16%
(3mo)

Medela Bottles refer to the glass or BPA free baby bottles produced by Medela, a prominent infant feeding brand known for its breast pump...

Pimple Popper

22,200 vol/mo
-59%
(5y)
8%
(1y)
0%
(3mo)

Pimple Popper refers to Dr. Pimple Popper, a dermatology focused content phenomenon led by dermatologist Sandra Lee (Dr. Pimple Popper) w...

9999%+
(5y)
5200%
(1y)
84%
(3mo)

AI Toothbrush

590 vol/mo
9999%+
(5y)
2096%
(1y)
23%
(3mo)

AI Toothbrush is a category of smart dental care devices that use AI powered feedback, sensors, and connected apps to monitor brushing ha...

Feno Toothbrush

5,400 vol/mo
9999%+
(5y)
879%
(1y)
-20%
(3mo)

Feno Smartbrush is a, recently marketed full mouth, AI powered smart toothbrush that uses a bite down mouthpiece and foaming toothpaste t...

9999%+
(5y)
737%
(1y)
196%
(3mo)

Recovery Massager refers to handheld percussion devices and related therapies designed to accelerate muscle recovery, reduce soreness, an...

Eye Compressor

2,400 vol/mo
9999%+
(5y)
573%
(1y)
40%
(3mo)

Scribble Vet

3,600 vol/mo
9999%+
(5y)
460%
(1y)
3%
(3mo)

Scribble Vet is an AI powered veterinary scribe service and software ecosystem that automates medical note taking, SOAP notes, and relate...

9999%+
(5y)
419%
(1y)
9%
(3mo)

Fluoride Free Toothpaste is a consumer trend where oral care products are marketed and purchased without fluoride, driven by health, envi...

Exosomes for Hair

1,900 vol/mo
9999%+
(5y)
411%
(1y)
14%
(3mo)

Exosomes for hair refers to the use of exosome containing products or therapies to stimulate hair growth and combat hair loss, leveraging...

9999%+
(5y)
322%
(1y)
9999%+
(3mo)

Niacinamide Whitening Toothpaste is a niche oral care product that combines vitamin B3 (niacinamide) with whitening claims to enhance ena...

Goodwipes

8,100 vol/mo
9999%+
(5y)
131%
(1y)
51%
(3mo)

Goodwipes is a consumer brand offering flushable wipes for adults, including down there and body wipes, with ongoing branding, product la...