Trends is free while in Beta

Discover Trends in Sleep

We surface rapidly growing trends in Sleep before they take off.

Grounding Sheets

18,100 vol/mo
1092%
(5y)
-27%
(1y)
-1%
(3mo)

Grounding Sheets are conductive bed sheets designed to connect sleepers to the earth via a grounding cord plugged into a grounded outlet ...

664%
(5y)
282%
(1y)
102%
(3mo)

Light Therapy Glasses are wearable devices that deliver specific wavelengths of light to the user’s eyes to influence circadian rhythms...

Screen Fatigue

320 vol/mo
509%
(5y)
605%
(1y)
111%
(3mo)

Screen Fatigue refers to the weariness, eye strain, and cognitive load resulting from prolonged screen use, often driven by remote work, ...

434%
(5y)
448%
(1y)
219%
(3mo)

Bluetooth sleep mask combines a wearable Bluetooth audio device with a sleeping mask to deliver audio (guided sleep, white noise, music) ...

Oura

110,000 vol/mo
309%
(5y)
75%
(1y)
-9%
(3mo)

Oura refers to Oura Health, the company behind the Oura Ring, a wearable ring focused device that tracks sleep, activity, heart rate and ...

217%
(5y)
251%
(1y)
403%
(3mo)

Memory Foam Neck Pillow is a, established product category centered on ergonomic, contouring neck support designed to improve sleep comfo...

Sleep Tape

4,400 vol/mo
194%
(5y)
-1%
(1y)
47%
(3mo)

Sleep Tape is a consumer product used to seal the mouth during sleep to promote nasal breathing, reduce snoring, improve sleep quality, a...

Rest Sheets

3,600 vol/mo
186%
(5y)
61%
(1y)
8%
(3mo)

Rest Sheets refer to specialized bedding sheets and sleep surfaces marketed to improve sleep quality, temperature regulation, and comfort...

Sleep Coach

1,300 vol/mo
181%
(5y)
219%
(1y)
167%
(3mo)

A Sleep Coach is a professional who helps individuals or families establish healthier sleep routines, particularly for infants, children,...

BetterSleep

14,800 vol/mo
173%
(5y)
4%
(1y)
-3%
(3mo)

BetterSleep represents a, established trend in consumer wellness focused on improving sleep quality through digital tools, wearables, and...

Sleep Earbuds

14,800 vol/mo
171%
(5y)
181%
(1y)
162%
(3mo)

Sleep earbuds are wireless earpieces designed to aid sleep by providing audio with features such as ambient noise masking, guided sleep p...

Eight Sleep

201,000 vol/mo
161%
(5y)
-13%
(1y)
2%
(3mo)

Eight Sleep is a company that offers a smart temperature regulated mattress system and related sleep tech products aimed at optimizing sl...

Green Noise

49,500 vol/mo
159%
(5y)
11%
(1y)
6%
(3mo)

Green Noise is a recognized color noise concept in audio and wellness applications, describing a specific spectrum of ambient sound used ...

Manta Sleep

8,100 vol/mo
154%
(5y)
51%
(1y)
19%
(3mo)

Manta Sleep is a consumer sleep wellness brand known for its sleep optimization products, including breathable sleep masks, blackout acce...

Sleep Patches

5,400 vol/mo
149%
(5y)
33%
(1y)
60%
(3mo)

Sleep Patches are a trend focusing on transdermal delivery systems for sleep aids (such as melatonin or herbal formulations), providing a...

Weighted Eye Mask

12,100 vol/mo
148%
(5y)
116%
(1y)
-28%
(3mo)

A weighted eye mask is a sleep aid that combines a gentle pressure stimulus with a softly weighted fabric to promote relaxation, reduce a...

Sleep Ring

3,600 vol/mo
146%
(5y)
129%
(1y)
150%
(3mo)

Sleep Ring is a category of wearable smart rings focused on sleep tracking and sleep health, led by products such as Oura Ring, Samsung G...

104%
(5y)
110%
(1y)
267%
(3mo)

Portable sound machines are compact devices that generate ambient sounds (white noise, pink noise, brown noise, nature sounds) to aid sle...

Sleep Supplements

12,100 vol/mo
104%
(5y)
119%
(1y)
41%
(3mo)

Sleep supplements are dietary aids designed to improve sleep quality, onset, and duration, including melatonin, magnesium, L theanine, an...

Sleep Divorce

2,400 vol/mo
96%
(5y)
53%
(1y)
50%
(3mo)

Sleep Divorce refers to couples choosing to sleep in separate beds or rooms to improve sleep quality and overall well being. It has gaine...

Sleep Headphones

18,100 vol/mo
94%
(5y)
152%
(1y)
221%
(3mo)

Sleep headphones are wearable audio devices designed to play music or ambient sounds while ensuring comfort for sleeping. They have grown...

Sleep Strips

210 vol/mo
92%
(5y)
67%
(1y)
68%
(3mo)

Sleep Strips refer to dissolvable oral or topical strips designed to aid sleep or improve breathing during sleep, marketed as convenient ...

Sleep Hygiene

450,000 vol/mo
82%
(5y)
125%
(1y)
86%
(3mo)

Sleep hygiene is a, well established concept referring to habits and environmental factors that optimize sleep quality and duration. It e...

Smart Pillow

880 vol/mo
77%
(5y)
184%
(1y)
100%
(3mo)

Smart Pillow refers to a connected pillow embedded with sensors, microelectronics, and sometimes connectivity that monitors sleep, tracks...

Sleep Pods

22,200 vol/mo
70%
(5y)
23%
(1y)
3%
(3mo)

Sleep Pods are compact, private sleeping enclosures used in workplaces, airports, hotels, and public spaces to provide quick, private res...

Sound Bath

40,500 vol/mo
68%
(5y)
25%
(1y)
26%
(3mo)

Sound bath is a wellness practice where participants are immersed in resonant sounds produced by instruments like singing bowls, gongs, a...

Heated Blanket

165,000 vol/mo
62%
(5y)
32%
(1y)
-55%
(3mo)

Heated blankets are a popular consumer product gaining traction for improving comfort, sleep quality, and energy efficiency by enabling p...

Sleep Gummies

27,100 vol/mo
49%
(5y)
18%
(1y)
36%
(3mo)
44%
(5y)
36%
(1y)
26%
(3mo)

At Home Sleep Study refers to doctors prescribing and patients completing sleep diagnostics outside traditional in lab polysomnography, u...

Pink Noise

40,500 vol/mo
37%
(5y)
81%
(1y)
195%
(3mo)

Pink noise is a sound spectrum with equal energy per octave, used in audio engineering, sleep research, and wellness; it has gained atten...

Moona

14,800 vol/mo
24%
(5y)
17%
(1y)
20%
(3mo)

Moona is a sleep tech product known for its temperature controlled, cooling pillow and integrated sleep system designed to optimize sleep...

Sleep Sound Machine

27,100 vol/mo
19%
(5y)
25%
(1y)
-5%
(3mo)

Sleep sound machines are devices that generate ambient sounds (white noise, nature sounds, fans) to mask disruptive noises and aid sleep,...

Sleep

301,000 vol/mo
17%
(5y)
16%
(1y)
14%
(3mo)

Sleep is a long standing, globally relevant topic that continues to gain momentum as a health and productivity priority. The trend encomp...

Brown Noise

90,500 vol/mo
13%
(5y)
30%
(1y)
72%
(3mo)

Brown noise refers to a type of sound signal with a power density that decreases 6 dB per octave, producing deeper, rumbling tones. It is...

CBN for Sleep

4,400 vol/mo
10%
(5y)
24%
(1y)
36%
(3mo)

CBN for Sleep refers to the use of cannabinol (CBN), a cannabinoid, as a sleep aid. It is marketed in various forms (oils, tinctures, cap...

Snooze

110,000 vol/mo
-4%
(5y)
-9%
(1y)
3%
(3mo)

Snooze as a feature enables delaying actions, reminders, or notifications to a later time, becoming popular across email, task management...

9999%+
(5y)
824%
(1y)
857%
(3mo)

Natural Sleep Gummies are dietary supplement gummies marketed to support sleep quality and onset, typically containing ingredients like m...

Slow-Wave Sleep

2,400 vol/mo
9999%+
(5y)
224%
(1y)
104%
(3mo)

Slow Wave Sleep is a, well documented sleep stage (deep sleep) characterized by high amplitude, low frequency brain waves (delta waves) i...

Ice Eye Mask

1,300 vol/mo
9999%+
(5y)
215%
(1y)
119%
(3mo)

Ice eye mask is a cooling gel or fabric eye mask used for relief of headaches, migraines, puffiness, and improved sleep by applying cold ...

9999%+
(5y)
9999%+
(1y)
19%
(3mo)

Smart Sleep Mask is a trend involving technologically enhanced sleep masks that monitor sleep parameters, deliver targeted therapy (light...

9999%+
(5y)
9999%+
(1y)
1307%
(3mo)

Cervical Cooling Pillow is a specialized pillow designed to support the cervical spine while incorporating cooling materials or phase cha...