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Discover Trends in Sleep

We surface rapidly growing trends in Sleep before they take off.

Sleep Headphones

18,100 vol/mo
106%
(5y)
187%
(1y)
294%
(3mo)

Sleep headphones are wearable audio devices designed to play music or ambient sounds while ensuring comfort for sleeping. They have grown...

BetterSleep

14,800 vol/mo
105%
(5y)
22%
(1y)
-13%
(3mo)

BetterSleep represents a, established trend in consumer wellness focused on improving sleep quality through digital tools, wearables, and...

Sleep Strips

210 vol/mo
95%
(5y)
79%
(1y)
74%
(3mo)

Sleep Strips refer to dissolvable oral or topical strips designed to aid sleep or improve breathing during sleep, marketed as convenient ...

Sleep Hygiene

450,000 vol/mo
87%
(5y)
134%
(1y)
73%
(3mo)

Sleep hygiene is a, well established concept referring to habits and environmental factors that optimize sleep quality and duration. It e...

Sleep Pods

22,200 vol/mo
76%
(5y)
43%
(1y)
34%
(3mo)

Sleep Pods are compact, private sleeping enclosures used in workplaces, airports, hotels, and public spaces to provide quick, private res...

Sound Bath

40,500 vol/mo
68%
(5y)
26%
(1y)
30%
(3mo)

Sound bath is a wellness practice where participants are immersed in resonant sounds produced by instruments like singing bowls, gongs, a...

Sleep Gummies

27,100 vol/mo
65%
(5y)
46%
(1y)
93%
(3mo)

Heated Blanket

165,000 vol/mo
58%
(5y)
37%
(1y)
-55%
(3mo)

Heated blankets are a popular consumer product gaining traction for improving comfort, sleep quality, and energy efficiency by enabling p...

47%
(5y)
39%
(1y)
25%
(3mo)

At Home Sleep Study refers to doctors prescribing and patients completing sleep diagnostics outside traditional in lab polysomnography, u...

Pink Noise

40,500 vol/mo
41%
(5y)
94%
(1y)
195%
(3mo)

Pink noise is a sound spectrum with equal energy per octave, used in audio engineering, sleep research, and wellness; it has gained atten...

Sleep Sound Machine

27,100 vol/mo
32%
(5y)
60%
(1y)
74%
(3mo)

Sleep sound machines are devices that generate ambient sounds (white noise, nature sounds, fans) to mask disruptive noises and aid sleep,...

Moona

14,800 vol/mo
27%
(5y)
13%
(1y)
9%
(3mo)

Moona is a sleep tech product known for its temperature controlled, cooling pillow and integrated sleep system designed to optimize sleep...

Blissy

27,100 vol/mo
18%
(5y)
10%
(1y)
-27%
(3mo)

Sleep

301,000 vol/mo
17%
(5y)
17%
(1y)
16%
(3mo)

Brown Noise

90,500 vol/mo
14%
(5y)
39%
(1y)
94%
(3mo)

Brown noise refers to a type of sound signal with a power density that decreases 6 dB per octave, producing deeper, rumbling tones. It is...

CBN for Sleep

4,400 vol/mo
12%
(5y)
19%
(1y)
28%
(3mo)

CBN for Sleep refers to the use of cannabinol (CBN), a cannabinoid, as a sleep aid. It is marketed in various forms (oils, tinctures, cap...

Snooze

110,000 vol/mo
-7%
(5y)
-4%
(1y)
11%
(3mo)

Snooze as a feature enables delaying actions, reminders, or notifications to a later time, becoming popular across email, task management...

9999%+
(5y)
1235%
(1y)
574%
(3mo)

Natural Sleep Gummies are dietary supplement gummies marketed to support sleep quality and onset, typically containing ingredients like m...

Ice Eye Mask

1,300 vol/mo
9999%+
(5y)
279%
(1y)
137%
(3mo)

Ice eye mask is a cooling gel or fabric eye mask used for relief of headaches, migraines, puffiness, and improved sleep by applying cold ...

Slow-Wave Sleep

2,400 vol/mo
9999%+
(5y)
195%
(1y)
62%
(3mo)

Slow Wave Sleep is a, well documented sleep stage (deep sleep) characterized by high amplitude, low frequency brain waves (delta waves) i...

9999%+
(5y)
9999%+
(1y)
1087%
(3mo)