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Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

2289%
(5y)
61%
(1y)
720%
(3mo)

Himalayan Shilajit Resin is a traditional mineral rich substance derived from the Himalayan rocks, marketed widely as a dietary supplemen...

1044%
(5y)
55%
(1y)
39%
(3mo)

Shilajit Supplements refer to capsule, powder, or resin products derived from a mineral rich Ayurvedic resin traditionally used in South ...

Height Gummies

880 vol/mo
905%
(5y)
160%
(1y)
164%
(3mo)

Height Gummies are consumer supplements marketed to support height growth, typically targeting teens and young adults with claims around ...

Peptide Supplement

14,800 vol/mo
770%
(5y)
360%
(1y)
80%
(3mo)

Peptide supplements refer to dietary products containing bioactive peptides intended to support joints, skin, muscle, or overall wellness...

718%
(5y)
564%
(1y)
66%
(3mo)

Height supplements are products marketed to help individuals increase height, mainly targeting adolescents and young adults. The market e...

702%
(5y)
176%
(1y)
219%
(3mo)

Magnesium Glycinate Gummies are a dietary supplement trend where magnesium glycinate is offered in gummy form, billed for easy ingestion,...

Codeage

6,600 vol/mo
580%
(5y)
310%
(1y)
483%
(3mo)

Codeage is a Boca Raton–based wellness and dietary supplements company known for offering collagen, vitamins, minerals, probiotics, and...

556%
(5y)
183%
(1y)
34%
(3mo)

Cayenne pepper supplement is experiencing renewed interest as a dietary aid marketed for metabolism support, appetite control, and potent...

Colostrum Powder

9,900 vol/mo
554%
(5y)
24%
(1y)
113%
(3mo)

Colostrum powder is a dietary supplement derived from the first milk produced after calving. It is marketed for immune support, gut healt...

Perelel

22,200 vol/mo
537%
(5y)
78%
(1y)
51%
(3mo)

Perelel is a modern prenatal vitamin brand gaining attention in the pregnancy wellness space for its targeted formulations and emphasis o...

517%
(5y)
508%
(1y)
727%
(3mo)

Magnesium capsules are dietary supplement products containing magnesium, used to support sleep, muscle function, and overall wellness, wi...

512%
(5y)
69%
(1y)
32%
(3mo)

Perimenopause supplements are products marketed to support women transitioning into menopause, aiming to alleviate symptoms such as hot f...

Hiya Health

4,400 vol/mo
504%
(5y)
33%
(1y)
126%
(3mo)

Hiya Health is a consumer brand known for its pediatric vitamins and dietary supplements, focusing on sugar free and kid friendly formula...

473%
(5y)
208%
(1y)
83%
(3mo)

L theanine supplement is a and established product category used for anxiety reduction, sleep support, and cognitive calm, often marketed...

Everyday Dose

90,500 vol/mo
439%
(5y)
38%
(1y)
-6%
(3mo)

Everyday Dose is a functional beverage brand centered on mushroom enhanced coffee blends, gaining traction in mainstream retail (e.g., Ta...

Multimineral

260 vol/mo
397%
(5y)
175%
(1y)
519%
(3mo)

Multimineral refers to dietary supplements or formulations containing multiple minerals, marketed to support overall mineral intake and a...

Nutricost

33,100 vol/mo
362%
(5y)
287%
(1y)
376%
(3mo)

Nutricost is a consumer healthcare brand known for dietary supplements such as vitamins, minerals, amino acids, and protein powders sold ...

354%
(5y)
180%
(1y)
33%
(3mo)

Riboflavin supplements (vitamin B2) are being discussed as part of dietary supplement regimens for energy metabolism, antioxidant support...

348%
(5y)
189%
(1y)
71%
(3mo)

Magnesium glycinate is a widely used chelated magnesium supplement noted for high bioavailability and gentler gastrointestinal tolerance,...

275%
(5y)
337%
(1y)
18%
(3mo)

Height Supplements refer to a market of products marketed to promote height growth, typically targeting adolescents and young adults, inc...

Armra

33,100 vol/mo
263%
(5y)
-42%
(1y)
3%
(3mo)

Armra is a health and wellness brand focused on bovine colostrum based dietary supplements, gaining attention for claims around immune su...

Iron Bisglycinate

14,800 vol/mo
253%
(5y)
203%
(1y)
118%
(3mo)

Iron bisglycinate is a chelated iron supplement form recognized for high bioavailability and gentler gastrointestinal tolerance compared ...

Moringa Capsules

1,600 vol/mo
239%
(5y)
11%
(1y)
76%
(3mo)

Moringa Capsules are dietary supplements that encapsulate moringa oleifera leaf extract, marketed for nutrition, energy, and overall well...

Magnesium Glycinate

823,000 vol/mo
229%
(5y)
81%
(1y)
58%
(3mo)

Magnesium glycinate is a chelated form of magnesium marketed for high bioavailability and gentleness on the digestive system, driving ong...

206%
(5y)
335%
(1y)
760%
(3mo)

Nature's Truth is a brand specializing in botanicals, herbs, spices, and dietary supplements, widely available in health stores and onlin...

L-Threonate

8,100 vol/mo
193%
(5y)
64%
(1y)
64%
(3mo)

Horbaach

3,600 vol/mo
188%
(5y)
178%
(1y)
436%
(3mo)

Horbaach is a recognized brand in the dietary supplements segment, known for offering vitamins, minerals, herbal extracts, and other well...

186%
(5y)
252%
(1y)
18%
(3mo)

Phosphatidylserine (PS) supplements are marketed for cognitive support, stress reduction, and exercise recovery, with ongoing interest in...

Magnesium Gummies

14,800 vol/mo
185%
(5y)
110%
(1y)
179%
(3mo)

Magnesium gummies have become a recognized consumer health category, offering a tasty, convenient format for daily magnesium supplementat...

173%
(5y)
155%
(1y)
140%
(3mo)

Electrolytes Tablets are a popular category of dissolvable electrolyte supplements designed to replenish minerals like sodium, potassium,...

Cymbiotika

60,500 vol/mo
167%
(5y)
43%
(1y)
41%
(3mo)

Cymbiotika is a wellness supplement brand driving interest in liposomal vitamins, high quality nutraceuticals, and gut friendly formulati...

Real Vitamins

70 vol/mo
165%
(5y)
307%
(1y)
18%
(3mo)
161%
(5y)
145%
(1y)
386%
(3mo)

Liquid multivitamins are a growing segment in the dietary supplement space, marketed for faster absorption, convenience, and easier swall...

154%
(5y)
208%
(1y)
289%
(3mo)

Vegan magnesium refers to magnesium supplements that are suitable for vegans, typically labeled vegan, plant based, or sourced without an...

149%
(5y)
80%
(1y)
124%
(3mo)

Maca root supplement is a long standing adaptogenic product derived from the Lepidium meyenii plant, commonly used to support energy, hor...

AG1

201,000 vol/mo
138%
(5y)
-10%
(1y)
5%
(3mo)

AG1 is a popular dietary supplement greens powder produced by Athletic Greens, widely recognized in the wellness and nutrition space as a...

Cat Fish Oil

5,400 vol/mo
135%
(5y)
155%
(1y)
281%
(3mo)
132%
(5y)
194%
(1y)
500%
(3mo)

Multivitamin Gummies are a popular form of dietary supplements designed for convenient, tasty daily vitamin intake.

132%
(5y)
125%
(1y)
96%
(3mo)

Hair Growth Supplements are vitamins and botanicals marketed to support hair health and growth, with consumer interest driven by cosmetic...

Focus Supplement

4,400 vol/mo
131%
(5y)
185%
(1y)
152%
(3mo)

Focus supplements refer to a category of dietary supplements marketed to enhance cognitive focus, attention, and mental performance throu...

SmartyPants

22,200 vol/mo
130%
(5y)
139%
(1y)
440%
(3mo)

SmartyPants is a consumer vitamins brand known for gummy multivitamins and targeted nutrient formulas for adults and children.

Now Foods

14,800 vol/mo
126%
(5y)
198%
(1y)
226%
(3mo)

Now Foods is a long standing natural products company known for dietary supplements and organic foods. The topic is treated as a, establi...

126%
(5y)
121%
(1y)
140%
(3mo)
123%
(5y)
55%
(1y)
36%
(3mo)

Height Vitamins is a though controversial segment within the dietary supplement market, comprising vitamins, minerals, and botanical blen...

Women's Probiotics

27,100 vol/mo
122%
(5y)
225%
(1y)
713%
(3mo)

Women's Probiotics is a consumer health category focusing on probiotic supplements marketed to women for gut and vaginal health, fertilit...

122%
(5y)
130%
(1y)
28%
(3mo)

Glutathione supplement refers to dietary supplements containing glutathione or precursors intended to boost body's antioxidant capacity a...

CoQ10 Supplement

74,000 vol/mo
118%
(5y)
84%
(1y)
9%
(3mo)

CoQ10 supplements are a well established nutraceutical used to support cellular energy production and antioxidant protection, with ongoin...

117%
(5y)
93%
(1y)
90%
(3mo)

Root Supplements refer to dietary supplements derived from plant roots (notably maca, beet, and other root botanicals) that are gaining t...

Magnesium Powder

12,100 vol/mo
116%
(5y)
79%
(1y)
161%
(3mo)

L-Theanine

301,000 vol/mo
113%
(5y)
87%
(1y)
73%
(3mo)

ADHD Supplement

3,600 vol/mo
110%
(5y)
73%
(1y)
18%
(3mo)

ADHD Supplement refers to nutraceutical products marketed to support attention, focus, and cognitive function in individuals with ADHD or...

Electrolyte Drops

1,600 vol/mo
109%
(5y)
89%
(1y)
211%
(3mo)

Electrolyte Drops are a consumer product category designed to deliver quick hydration through concentrated electrolyte solutions that can...

109%
(5y)
177%
(1y)
114%
(3mo)

Ginseng supplements are a well established dietary supplement category derived from Panax or American ginseng, marketed for energy, cogni...

Prenatal Supplement

12,100 vol/mo
106%
(5y)
128%
(1y)
110%
(3mo)

Prenatal supplements are vitamins and minerals formulated to support health before and during pregnancy, addressing maternal nutrient nee...

106%
(5y)
73%
(1y)
68%
(3mo)

Candida Supplement is a market category centered on products marketed to support fungal balance, gut health, and immune function. It incl...

TUDCA Supplement

8,100 vol/mo
103%
(5y)
82%
(1y)
20%
(3mo)

TUDCA (tauroursodeoxycholic acid) supplement is a, established niche in liver support and gut health supplementation, increasingly discus...

Folate Supplement

165,000 vol/mo
102%
(5y)
52%
(1y)
22%
(3mo)

Folate supplement is a, established health product category focused on providing folate/folic acid to support prenatal health, cellular f...

Theanine

33,100 vol/mo
98%
(5y)
22%
(1y)
22%
(3mo)

Theanine is an amino acid primarily found in tea leaves, notably L theanine, associated with promoting relaxation and focus. It is used i...

97%
(5y)
34%
(1y)
100%
(3mo)

Mood Supplement

1,300 vol/mo
95%
(5y)
120%
(1y)
109%
(3mo)

Mood supplements are dietary products marketed to support emotional well being and mood regulation, leveraging ingredients like magnesium...