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Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

1073%
(5y)
586%
(1y)
55%
(3mo)

Longevity supplements are dietary products marketed to extend healthspan and possibly lifespan by targeting aging processes through vitam...

Height Gummies

880 vol/mo
1047%
(5y)
54%
(1y)
29%
(3mo)

Height Gummies are consumer supplements marketed to support height growth, typically targeting teens and young adults with claims around ...

892%
(5y)
21%
(1y)
21%
(3mo)

Shilajit Supplements refer to capsule, powder, or resin products derived from a mineral rich Ayurvedic resin traditionally used in South ...

Peptide Supplement

12,100 vol/mo
685%
(5y)
240%
(1y)
75%
(3mo)

Peptide supplements refer to dietary products containing bioactive peptides intended to support joints, skin, muscle, or overall wellness...

589%
(5y)
90%
(1y)
49%
(3mo)

Magnesium Glycinate Gummies are a dietary supplement trend where magnesium glycinate is offered in gummy form, billed for easy ingestion,...

533%
(5y)
153%
(1y)
33%
(3mo)

Liposomal Supplements refer to dietary supplements that use liposome encapsulation to deliver vitamins and other nutrients more bioactive...

531%
(5y)
73%
(1y)
28%
(3mo)

Perimenopause supplements are products marketed to support women transitioning into menopause, aiming to alleviate symptoms such as hot f...

Perelel

22,200 vol/mo
523%
(5y)
70%
(1y)
21%
(3mo)

Perelel is a modern prenatal vitamin brand gaining attention in the pregnancy wellness space for its targeted formulations and emphasis o...

Urolithin A

27,100 vol/mo
406%
(5y)
85%
(1y)
32%
(3mo)

Urolithin A is a bioactive metabolite produced from ellagitannins by gut microbiota, studied for potential benefits in mitochondrial func...

400%
(5y)
144%
(1y)
24%
(3mo)

Black Seed Oil Supplement is a trending health and wellness topic focusing on Nigella sativa oil marketed for benefits such as immune sup...

396%
(5y)
152%
(1y)
37%
(3mo)

L theanine supplement is a and established product category used for anxiety reduction, sleep support, and cognitive calm, often marketed...

324%
(5y)
20%
(1y)
9%
(3mo)

Beef liver supplement is a dietary supplement category that uses desiccated beef liver in capsule or tablet form to provide nutrients suc...

304%
(5y)
133%
(1y)
46%
(3mo)

Magnesium glycinate is a widely used chelated magnesium supplement noted for high bioavailability and gentler gastrointestinal tolerance,...

Carroten

165,000 vol/mo
284%
(5y)
-10%
(1y)
1200%
(3mo)

Carroten is a sunscreen brand known for sun care products. The topic centers on consumer interest around sun protection, SPF formulations...

Magnesium Glycinate

823,000 vol/mo
226%
(5y)
63%
(1y)
40%
(3mo)

Magnesium glycinate is a chelated form of magnesium marketed for high bioavailability and gentleness on the digestive system, driving ong...

Shilajit

246,000 vol/mo
211%
(5y)
-20%
(1y)
11%
(3mo)

Shilajit is a mineral rich resin used in traditional Ayurvedic medicine that has transitioned into contemporary wellness markets as a die...

Iron Bisglycinate

12,100 vol/mo
210%
(5y)
126%
(1y)
56%
(3mo)

Iron bisglycinate is a chelated iron supplement form recognized for high bioavailability and gentler gastrointestinal tolerance compared ...

189%
(5y)
52%
(1y)
23%
(3mo)

Magnesium L Threonate is a supplement marketed for cognitive support and brain health, gaining attention for its purported superior brain...

188%
(5y)
67%
(1y)
46%
(3mo)

Double Wood Supplements is a dietary supplement brand specializing in nootropics and related nutraceuticals, positioned within the broade...

176%
(5y)
154%
(1y)
43%
(3mo)

Phosphatidylserine (PS) supplements are marketed for cognitive support, stress reduction, and exercise recovery, with ongoing interest in...

133%
(5y)
56%
(1y)
48%
(3mo)

Candida Supplement is a market category centered on products marketed to support fungal balance, gut health, and immune function. It incl...

132%
(5y)
98%
(1y)
95%
(3mo)

Magnesium capsules are dietary supplement products containing magnesium, used to support sleep, muscle function, and overall wellness, wi...

Magnesium Flakes

5,400 vol/mo
130%
(5y)
-9%
(1y)
9%
(3mo)

Magnesium flakes refer to magnesium chloride flakes used in baths and topical applications, marketed for relaxation, muscle recovery, and...

124%
(5y)
-2%
(1y)
16%
(3mo)

Beef liver supplements are desiccated, encapsulated liver products marketed as a nutrient dense alternative to synthetic vitamins, gainin...

Copper Supplement

18,100 vol/mo
122%
(5y)
87%
(1y)
33%
(3mo)

Copper supplementation is a consumer health topic centered on taking copper to support nutrient balance, enzymatic activity, and potentia...

Nattokinase

74,000 vol/mo
121%
(5y)
61%
(1y)
67%
(3mo)

Nattokinase is a fibrinolytic enzyme derived from natto, a traditional Japanese fermented soybean dish. It is marketed as a dietary suppl...

120%
(5y)
29%
(1y)
43%
(3mo)

Height Vitamins is a though controversial segment within the dietary supplement market, comprising vitamins, minerals, and botanical blen...

ADHD Supplement

4,400 vol/mo
110%
(5y)
58%
(1y)
44%
(3mo)

ADHD Supplement refers to nutraceutical products marketed to support attention, focus, and cognitive function in individuals with ADHD or...

CoQ10 Supplement

74,000 vol/mo
107%
(5y)
76%
(1y)
20%
(3mo)

CoQ10 supplements are a well established nutraceutical used to support cellular energy production and antioxidant protection, with ongoin...

Folate Supplement

90,500 vol/mo
105%
(5y)
44%
(1y)
9%
(3mo)

Folate supplement is a, established health product category focused on providing folate/folic acid to support prenatal health, cellular f...

TUDCA Supplement

8,100 vol/mo
103%
(5y)
84%
(1y)
13%
(3mo)

TUDCA (tauroursodeoxycholic acid) supplement is a, established niche in liver support and gut health supplementation, increasingly discus...

100%
(5y)
136%
(1y)
88%
(3mo)

Electrolytes Tablets are a popular category of dissolvable electrolyte supplements designed to replenish minerals like sodium, potassium,...

100%
(5y)
102%
(1y)
6%
(3mo)

Glutathione supplement refers to dietary supplements containing glutathione or precursors intended to boost body's antioxidant capacity a...

Spermidine

22,200 vol/mo
99%
(5y)
51%
(1y)
57%
(3mo)

Spermidine is a natural polyamine linked to cellular autophagy and aging research, driving consumer interest in spermidine rich foods and...

97%
(5y)
54%
(1y)
64%
(3mo)

Ashwagandha Water is a functional beverage trend combining the adaptogenic herb ashwagandha with water or flavored water, marketed to sup...

96%
(5y)
24%
(1y)
40%
(3mo)

Maca root supplement is a long standing adaptogenic product derived from the Lepidium meyenii plant, commonly used to support energy, hor...

Horbaach

3,600 vol/mo
95%
(5y)
36%
(1y)
11%
(3mo)

Horbaach is a recognized brand in the dietary supplements segment, known for offering vitamins, minerals, herbal extracts, and other well...

93%
(5y)
60%
(1y)
47%
(3mo)

Root Supplements refer to dietary supplements derived from plant roots (notably maca, beet, and other root botanicals) that are gaining t...

Theanine

33,100 vol/mo
93%
(5y)
29%
(1y)
15%
(3mo)

Theanine is an amino acid primarily found in tea leaves, notably L theanine, associated with promoting relaxation and focus. It is used i...

Waterdrop

74,000 vol/mo
92%
(5y)
48%
(1y)
17%
(3mo)

Waterdrop is a consumer brand known for its water flavor drops and hydration products, positioned in the broader trend of healthier, low ...

Magnesium Supplement

246,000 vol/mo
90%
(5y)
63%
(1y)
33%
(3mo)

Magnesium supplements are dietary supplements aimed at increasing magnesium intake to support muscle function, sleep, stress management, ...

88%
(5y)
55%
(1y)
29%
(3mo)

Vegan magnesium refers to magnesium supplements that are suitable for vegans, typically labeled vegan, plant based, or sourced without an...

87%
(5y)
-2%
(1y)
105%
(3mo)

Ginger root supplement is a widely used herbal product marketed for digestive support, antiemetic effects, anti inflammatory benefits, an...

Cat Supplements

2,400 vol/mo
85%
(5y)
109%
(1y)
32%
(3mo)

Cat Supplements are consumer focused products designed to support feline health, including joint support, digestion, skin and coat, and o...

Nicotinamide

33,100 vol/mo
84%
(5y)
29%
(1y)
34%
(3mo)

Nicotinamide, also known as niacinamide, is a form of vitamin B3 that has gained prominence in skincare, anti inflammatory health discuss...

Focus Supplement

4,400 vol/mo
82%
(5y)
91%
(1y)
52%
(3mo)

Focus supplements refer to a category of dietary supplements marketed to enhance cognitive focus, attention, and mental performance throu...

81%
(5y)
28%
(1y)
39%
(3mo)

Mushroom supplements are a growing category of nutraceuticals featuring fungi such as reishi, lion’s mane, chaga, and cordyceps markete...

76%
(5y)
37%
(1y)
28%
(3mo)

Ashwagandha supplementation has gained traction as a popular adaptogen in wellness and sports nutrition, driven by interest in stress man...

74%
(5y)
67%
(1y)
41%
(3mo)

Prenatal supplements are vitamins and minerals formulated to support health before and during pregnancy, addressing maternal nutrient nee...

L Lysine

74,000 vol/mo
72%
(5y)
-9%
(1y)
3%
(3mo)

L lysine is an essential amino acid used primarily as a feed additive to improve livestock growth and feed efficiency, with growing inter...

Electrolyte Drops

1,600 vol/mo
72%
(5y)
31%
(1y)
49%
(3mo)

Electrolyte Drops are a consumer product category designed to deliver quick hydration through concentrated electrolyte solutions that can...

L-methylfolate

33,100 vol/mo
69%
(5y)
21%
(1y)
-3%
(3mo)

L methylfolate (5 MTHF) is the bioactive form of folate used in dietary supplements and medical treatments, gaining attention for its rol...

Mood Supplement

1,300 vol/mo
69%
(5y)
68%
(1y)
42%
(3mo)

Mood supplements are dietary products marketed to support emotional well being and mood regulation, leveraging ingredients like magnesium...

Maca Supplement

5,400 vol/mo
67%
(5y)
23%
(1y)
38%
(3mo)

Maca supplements are widely used as a natural dietary product derived from the root of the maca plant (Lepidium meyenii), touted for pote...

Natural Factors

2,900 vol/mo
67%
(5y)
24%
(1y)
23%
(3mo)
66%
(5y)
10%
(1y)
41%
(3mo)

Mushroom supplements are a, established health and wellness trend centered on ingesting medicinal mushrooms (e.g., reishi, chaga, lion’...

64%
(5y)
92%
(1y)
23%
(3mo)

Ginseng supplements are a well established dietary supplement category derived from Panax or American ginseng, marketed for energy, cogni...

UTI Supplement

6,600 vol/mo
63%
(5y)
43%
(1y)
14%
(3mo)

UTI Supplement is a and established category consisting of cranberry derived products, D Mannose, and probiotic formulations marketed to ...

60%
(5y)
-25%
(1y)
-11%
(3mo)

Mushroom Elixir refers to beverages or tonics blending medicinal mushrooms (e.g., reishi, chaga, cordyceps) into elixirs marketed for imm...

60%
(5y)
41%
(1y)
26%
(3mo)

Nitric oxide supplements are nutritional products intended to boost nitric oxide production in the body to support blood flow, exercise p...

Psyllium Husk

201,000 vol/mo
59%
(5y)
41%
(1y)
40%
(3mo)

Psyllium husk is a widely used dietary fiber supplement sourced from Plantago seeds, known for supporting digestive health, cholesterol m...

Rapid Release

880 vol/mo
59%
(5y)
76%
(1y)
37%
(3mo)

Rapid Release is a software development and deployment approach that prioritizes extremely fast release cycles to push new features, impr...

Cat Fish Oil

5,400 vol/mo
58%
(5y)
33%
(1y)
57%
(3mo)

Bacopa Monnieri

22,200 vol/mo
58%
(5y)
87%
(1y)
18%
(3mo)

Bacopa Monnieri is a traditional nootropic and adaptogenic herb increasingly popular in modern wellness and cognitive health supplements....

Collagen Supplement

135,000 vol/mo
57%
(5y)
72%
(1y)
40%
(3mo)

Collagen supplements are dietary products containing collagen peptides marketed to support skin elasticity, joint health, and overall wel...

Iron Supplement

135,000 vol/mo
57%
(5y)
49%
(1y)
22%
(3mo)

Iron supplement trend focuses on increased consumer interest in iron supplementation driven by rising awareness of iron deficiency, dieta...

Magnesium

550,000 vol/mo
56%
(5y)
21%
(1y)
19%
(3mo)

Magnesium is recognized as a, established topic spanning health and materials sectors, including dietary supplements, industrial metal us...

Choline

60,500 vol/mo
54%
(5y)
24%
(1y)
28%
(3mo)

Choline is a recognized essential nutrient implicated in liver function, methylation processes, and brain development. The trend centers ...

Ashwagandha Tea

12,100 vol/mo
51%
(5y)
10%
(1y)
21%
(3mo)

Ashwagandha Tea is a herbal beverage trend centered on chai like or calming teas infused with ashwagandha root, promoted for stress relie...

Psyllium

60,500 vol/mo
51%
(5y)
39%
(1y)
39%
(3mo)

Psyllium is a dietary fiber supplement derived from the Plantago ovata plant and marketed for digestive health, cholesterol management, a...

51%
(5y)
12%
(1y)
8%
(3mo)

Perfect Supplements is a brand offering whole food based vitamins and minerals with an emphasis on clean, easily digestible ingredients a...

NAC Supplements

90,500 vol/mo
50%
(5y)
58%
(1y)
44%
(3mo)

NAC Supplements refer to N acetylcysteine products marketed mainly as antioxidants and glutathione precursors, used for respiratory healt...

Sleep Gummies

27,100 vol/mo
49%
(5y)
18%
(1y)
36%
(3mo)

SmartyPants

22,200 vol/mo
47%
(5y)
21%
(1y)
51%
(3mo)

SmartyPants is a consumer vitamins brand known for gummy multivitamins and targeted nutrient formulas for adults and children.

Dhea Supplement

40,500 vol/mo
47%
(5y)
12%
(1y)
5%
(3mo)

DHEA (dehydroepiandrosterone) supplement usage is a recurring wellness trend centered on aging, hormonal balance, and vitality, with cons...

Magnesium Taurate

27,100 vol/mo
46%
(5y)
22%
(1y)
27%
(3mo)

Magnesium taurate is a dietary supplement form combining magnesium with the amino acid taurine, marketed for potential benefits in suppor...

L-Citrulline

60,500 vol/mo
46%
(5y)
84%
(1y)
51%
(3mo)

L Citrulline is a nonessential amino acid supplement popular for supporting nitric oxide production, exercise performance, and cardiovasc...

Shatavari

12,100 vol/mo
43%
(5y)
10%
(1y)
11%
(3mo)

Shatavari is a perennial Ayurvedic herb (Asparagus racemosus) used for female health, immunity, and digestive support; rising interest in...

Zinc Supplement

90,500 vol/mo
40%
(5y)
66%
(1y)
17%
(3mo)

Zinc supplementation continues to be emphasized for immune support, wound healing, and potential antiviral benefits, driven by consumer i...

Kids Vitamins

9,900 vol/mo
40%
(5y)
7%
(1y)
25%
(3mo)

Kids Vitamins is a consumer health trend focusing on dietary supplements formulated for children to support growth, immune health, and ov...

Mushroom Powder

8,100 vol/mo
40%
(5y)
4%
(1y)
20%
(3mo)

Mushroom powder refers to finely milled forms of edible and medicinal mushrooms (e.g., lion’s mane, reishi, chaga) used as dietary supp...

Carnitine

49,500 vol/mo
38%
(5y)
30%
(1y)
27%
(3mo)

Carnitine is a, established compound used as a dietary supplement and in clinical contexts to support fatty acid metabolism and energy pr...

Infant Vitamins

3,600 vol/mo
37%
(5y)
41%
(1y)
49%
(3mo)

Infant Vitamins is a, established category focusing on vitamins and vitamin D supplementation for infants, driven by guidance on early nu...

Rhodiola

40,500 vol/mo
36%
(5y)
11%
(1y)
58%
(3mo)

Rhodiola is an adaptogenic herb (Rhodiola rosea) that has long been used in traditional medicine and has gained renewed popularity in mod...

B12 Gummies

4,400 vol/mo
35%
(5y)
24%
(1y)
29%
(3mo)

B12 Gummies are a popular form of vitamin B12 supplements, marketed for easy ingestion and appealing flavors. They are widely available f...

34%
(5y)
19%
(1y)
18%
(3mo)

Mushroom Liquid refers to the growing category of liquid mushroom products, including mushroom liqueurs, mushroom infused spirits, liquid...

34%
(5y)
26%
(1y)
43%
(3mo)

Vanilla Collagen refers to collagen supplements flavored with vanilla, commonly marketed for beauty, joint, and gut health benefits. It i...

Nature Made

22,200 vol/mo
33%
(5y)
27%
(1y)
23%
(3mo)

Nature Made is a longstanding consumer vitamin brand under Pharmavite, emblematic of mainstream dietary supplements and ongoing wellness ...

DHEA

74,000 vol/mo
32%
(5y)
0%
(1y)
2%
(3mo)

DHEA (dehydroepiandrosterone) is a hormone supplement trend focused on aging, vitality, and hormonal balance, with increased consumer int...

Pyridoxine

49,500 vol/mo
31%
(5y)
27%
(1y)
19%
(3mo)

Pyridoxine is the scientific name for vitamin B6, a essential nutrient used in supplements and fortified foods. While not inherently a tr...