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Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

Fish Oil

74,000 vol/mo
24%
(5y)
37%
(1y)
65%
(3mo)

Postnatal Vitamins

18,100 vol/mo
23%
(5y)
7%
(1y)
6%
(3mo)

Postnatal vitamins are dietary supplements designed for people who have recently given birth to support recovery, lactation, and nutrient...

23%
(5y)
21%
(1y)
73%
(3mo)

Ancestral Supplements is a brand that markets desiccated organ meat supplements and related wellness products, drawing on traditional anc...

Primal Harvest

9,900 vol/mo
23%
(5y)
-2%
(1y)
44%
(3mo)

Primal Harvest is a consumer wellness brand known for selling dietary supplements such as collagen powders, sleep aids, multivitamins, an...

23%
(5y)
48%
(1y)
38%
(3mo)

GOAT Fuel

3,600 vol/mo
22%
(5y)
29%
(1y)
95%
(3mo)

GOAT Fuel is a sports energy drink brand co founded by Jerry Rice that has pursued rapid distribution growth in the U.S. through partners...

Tyrosine

33,100 vol/mo
22%
(5y)
27%
(1y)
34%
(3mo)

Tyrosine emerged as a topic of interest in nutrition and neuroscience discussions, often tied to its role as a precursor to catecholamine...

Vitamin Patches

2,900 vol/mo
20%
(5y)
53%
(1y)
83%
(3mo)

Vitamin patches are transdermal delivery systems marketed to supply vitamins directly through the skin, promising convenient, sometimes t...

19%
(5y)
23%
(1y)
16%
(3mo)

Testosterone supplements are dietary products marketed to support testosterone levels, energy, and muscle performance. They include herba...

Chromium

90,500 vol/mo
18%
(5y)
25%
(1y)
29%
(3mo)

Chromium is an open source browser project that underpins Google Chrome and many other browsers. It is trending due to broad adoption as ...

Thiamine

90,500 vol/mo
16%
(5y)
20%
(1y)
39%
(3mo)

Thiamine (vitamin B1) is a, long standing nutrient essential for carbohydrate metabolism and nervous system function; recent discussions ...

OLLY

4,400 vol/mo
16%
(5y)
20%
(1y)
70%
(3mo)

OLLY is a mainstream consumer brand vitamin and supplement line known for its gummy vitamins and wellness products, widely recognized in ...

Vitamin C

165,000 vol/mo
15%
(5y)
32%
(1y)
31%
(3mo)

Vitamin C is a long standing nutrient topic with renewed attention around immune health, antioxidant benefits, and fortified wellness reg...

Vitamin

201,000 vol/mo
14%
(5y)
20%
(1y)
29%
(3mo)

Vitamin has long been a foundational category in nutrition, health, and wellness. The topic remains central as consumers seek evidence ba...

Cobalamin

12,100 vol/mo
13%
(5y)
17%
(1y)
38%
(3mo)

Cobalamin (vitamin B12) is experiencing renewed attention due to its essential role in energy metabolism, neurological function, and pote...

Liquid Collagen

27,100 vol/mo
12%
(5y)
72%
(1y)
172%
(3mo)

Stonehenge Health

9,900 vol/mo
12%
(5y)
3%
(1y)
-3%
(3mo)

Heart Chews

110 vol/mo
11%
(5y)
112%
(1y)
257%
(3mo)

Alpha-Lipoic Acid

110,000 vol/mo
11%
(5y)
32%
(1y)
57%
(3mo)

Alpha Lipoic Acid (ALA) is a naturally occurring antioxidant used as a dietary supplement and in some medical contexts. It is known for p...

Chondroitin

14,800 vol/mo
10%
(5y)
32%
(1y)
80%
(3mo)

Chondroitin is a widely used dietary supplement component often marketed for joint health, typically in combination with glucosamine; it ...

Inno Supps

27,100 vol/mo
9%
(5y)
-9%
(1y)
42%
(3mo)

Inno Supps is a dietary supplement brand known for its fitness and nootropic products, contributing to trends in performance enhancing su...

Vitamin E

90,500 vol/mo
7%
(5y)
18%
(1y)
41%
(3mo)

Vitamin E is a fat soluble antioxidant essential for protecting cell membranes from oxidative damage and supporting immune function. In c...

Chromium Picolinate

40,500 vol/mo
7%
(5y)
11%
(1y)
58%
(3mo)

Chromium picolinate is a widely marketed dietary supplement used to influence blood sugar regulation, metabolism, and weight management. ...

Maca Root

90,500 vol/mo
7%
(5y)
16%
(1y)
50%
(3mo)

Turmeric Gummies

3,600 vol/mo
7%
(5y)
52%
(1y)
228%
(3mo)

Vitamins

201,000 vol/mo
4%
(5y)
8%
(1y)
9%
(3mo)

Vitamins are a long standing, globally recognized category in dietary supplements, encompassing multivitamins, minerals, and specialty vi...

Cod Liver Oil

40,500 vol/mo
4%
(5y)
3%
(1y)
19%
(3mo)

Cod Liver Oil is a traditional dietary supplement rich in omega 3 fatty acids and vitamins A and D, commonly used to support joint health...

Citracal

14,800 vol/mo
4%
(5y)
23%
(1y)
69%
(3mo)

Culturelle

27,100 vol/mo
3%
(5y)
24%
(1y)
66%
(3mo)
3%
(5y)
37%
(1y)
16%
(3mo)

Fenugreek Supplements are dietary products derived from the methi plant used for digestive health, blood sugar management, and lactation ...

Chlorophyll

246,000 vol/mo
2%
(5y)
32%
(1y)
2%
(3mo)

Glucosamine

90,500 vol/mo
1%
(5y)
20%
(1y)
61%
(3mo)

L-Glutamine

60,500 vol/mo
0%
(5y)
43%
(1y)
122%
(3mo)
-24%
(5y)
24%
(1y)
27%
(3mo)

Children's Vitamins is a, ongoing trend centered on parents seeking preventive health support for kids, driven by demand for easier forma...

Turkesterone

60,500 vol/mo
-29%
(5y)
41%
(1y)
6%
(3mo)

Quercetin

110,000 vol/mo
-31%
(5y)
35%
(1y)
56%
(3mo)

Mary Ruth Organics

22,200 vol/mo
-31%
(5y)
-33%
(1y)
-5%
(3mo)

Mary Ruth Organics is a consumer health brand specializing in organic vitamins and supplements, with a growing presence in online retail ...

PMS Gummies

880 vol/mo
-32%
(5y)
9999%+
(1y)
1300%
(3mo)

PMS Gummies are edible supplement products marketed to relieve premenstrual syndrome symptoms, packaged as fruit flavored gummies and pos...

Care/of

4,400 vol/mo
-55%
(5y)
9999%+
(1y)
790%
(3mo)

Athletic Greens

22,200 vol/mo
-73%
(5y)
-21%
(1y)
107%
(3mo)
9999%+
(5y)
1883%
(1y)
112%
(3mo)

Webber Naturals is a Canadian brand specializing in vitamins, minerals, and dietary supplements. The company has a long standing presence...

Toniiq

1,000 vol/mo
9999%+
(5y)
961%
(1y)
471%
(3mo)

Toniiq is a consumer health brand known for high purity nutritional supplements and a focus on standardized ingredients.

9999%+
(5y)
916%
(1y)
593%
(3mo)
9999%+
(5y)
715%
(1y)
45%
(3mo)

Height Growth Supplement is a market category of dietary supplements marketed to influence height growth, typically appealing to adolesce...

Shatavari Powder

1,600 vol/mo
9999%+
(5y)
425%
(1y)
-4%
(3mo)

Shatavari Powder refers to the powdered form of the Shatavari herb (Asparagus racemosus), widely used in Ayurveda as a women's health ada...

9999%+
(5y)
424%
(1y)
48%
(3mo)
9999%+
(5y)
414%
(1y)
761%
(3mo)

Strawberry Collagen refers to collagen supplement products and blends that are flavored with strawberry, combining dietary collagen pepti...

9999%+
(5y)
409%
(1y)
294%
(3mo)

Rosemary supplement is a health and wellness product category featuring rosemary extract or powder marketed for cognitive support, antiox...

9999%+
(5y)
311%
(1y)
82%
(3mo)

Lycopene supplements are a recognized dietary supplement category centered on the carotenoid lycopene, typically sourced from tomato extr...

NAD Powder

480 vol/mo
9999%+
(5y)
262%
(1y)
125%
(3mo)

NAD Powder refers to supplements containing nicotinamide adenine dinucleotide (NAD+) or its precursors offered in powdered form. It is di...

Dgl Supplement

2,900 vol/mo
9999%+
(5y)
197%
(1y)
58%
(3mo)

DGL Supplement refers to deglycyrrhizinated licorice products used as a natural aid for digestive health, with increasing consumer intere...

Mullein Gummies

4,400 vol/mo
9999%+
(5y)
5%
(1y)
313%
(3mo)

Mullein Gummies are herbal supplement gummies containing mullein leaf extract marketed for respiratory support and general wellness. The ...

Careof

4,400 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Care/of is a personalized vitamin subscription service that delivers bespoke daily nutrient packets tailored to individual health goals a...

9999%+
(5y)
9999%+
(1y)
325%
(3mo)

Plant Based Vitamins are dietary supplements formulated entirely from plant derived sources, targeting vegan and health conscious consume...

L Methyl Folate

33,100 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

L methylfolate (5 MTHF) is a bioactive form of folate increasingly used in dietary supplements and medical nutrition due to better bioava...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Pine bark supplement refers to dietary supplements made from pine bark extract, notably Pycnogenol, marketed for antioxidant support, vas...

Suku Vitamins

210 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Vyvamind

880 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

L-Methyl Folate

33,100 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Nutrivein

260 vol/mo
9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
3208%
(3mo)

Multi Collagen Peptides Powder is a dietary supplement product that blends collagen peptides from multiple sources (e.g., bovine, marine,...

Bare Biology

140 vol/mo
9999%+
(5y)
9999%+
(1y)
172%
(3mo)
9999%+
(5y)
9999%+
(1y)
98%
(3mo)

Fulvic acid supplement is a dietary supplement derived from humic substances believed to support mineral transport, gut health, and overa...

9999%+
(5y)
9999%+
(1y)
220%
(3mo)

Fermented vitamins are dietary supplements formulated using fermentation derived processes to produce or bioengineer vitamins and vitamin...

9999%+
(5y)
9999%+
(1y)
633%
(3mo)

Zinc L-Carnosine

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
764%
(3mo)

Vitable

880 vol/mo
9999%+
(5y)
9999%+
(1y)
41%
(3mo)

Vitable is a personalized vitamin subscription service that creates tailored vitamin packs based on a health questionnaire, placing empha...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)
9999%+
(5y)
9999%+
(1y)
872%
(3mo)

Betteryou

1,600 vol/mo
9999%+
(5y)
9999%+
(1y)
843%
(3mo)

Shilajit Capsule

1,900 vol/mo
9999%+
(5y)
9999%+
(1y)
943%
(3mo)

Shilajit Capsule is a supplement trend centered on encapsulated shilajit, a mineral rich resin used in traditional Ayurvedic medicine. In...

Immunity Mix

20 vol/mo
9999%+
(5y)
9999%+
(1y)
314%
(3mo)

Immunity Mix is a, diversified category of immune support products including powders, drinks, capsules, and blends marketed to boost immu...

9999%+
(5y)
9999%+
(1y)
9999%+
(3mo)

Height Capsules refer to dietary supplement capsules marketed to support height growth or height optimization, typically aimed at teens o...

9999%+
(5y)
9999%+
(1y)
630%
(3mo)

Stinging nettle supplement is a, long standing herbal product derived from Urtica dioica, commonly used for supporting urinary health, in...