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Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

132%
(5y)
98%
(1y)
95%
(3mo)

Magnesium capsules are dietary supplement products containing magnesium, used to support sleep, muscle function, and overall wellness, wi...

Magnesium Flakes

5,400 vol/mo
130%
(5y)
-9%
(1y)
9%
(3mo)

Magnesium flakes refer to magnesium chloride flakes used in baths and topical applications, marketed for relaxation, muscle recovery, and...

124%
(5y)
-2%
(1y)
16%
(3mo)

Beef liver supplements are desiccated, encapsulated liver products marketed as a nutrient dense alternative to synthetic vitamins, gainin...

Copper Supplement

18,100 vol/mo
122%
(5y)
87%
(1y)
33%
(3mo)

Copper supplementation is a consumer health topic centered on taking copper to support nutrient balance, enzymatic activity, and potentia...

Nattokinase

74,000 vol/mo
121%
(5y)
61%
(1y)
67%
(3mo)

Nattokinase is a fibrinolytic enzyme derived from natto, a traditional Japanese fermented soybean dish. It is marketed as a dietary suppl...

120%
(5y)
29%
(1y)
43%
(3mo)

Height Vitamins is a though controversial segment within the dietary supplement market, comprising vitamins, minerals, and botanical blen...

ADHD Supplement

4,400 vol/mo
110%
(5y)
58%
(1y)
44%
(3mo)

ADHD Supplement refers to nutraceutical products marketed to support attention, focus, and cognitive function in individuals with ADHD or...

CoQ10 Supplement

74,000 vol/mo
107%
(5y)
76%
(1y)
20%
(3mo)

CoQ10 supplements are a well established nutraceutical used to support cellular energy production and antioxidant protection, with ongoin...

Folate Supplement

90,500 vol/mo
105%
(5y)
44%
(1y)
9%
(3mo)

Folate supplement is a, established health product category focused on providing folate/folic acid to support prenatal health, cellular f...

TUDCA Supplement

8,100 vol/mo
103%
(5y)
84%
(1y)
13%
(3mo)

TUDCA (tauroursodeoxycholic acid) supplement is a, established niche in liver support and gut health supplementation, increasingly discus...

100%
(5y)
136%
(1y)
88%
(3mo)

Electrolytes Tablets are a popular category of dissolvable electrolyte supplements designed to replenish minerals like sodium, potassium,...

100%
(5y)
102%
(1y)
6%
(3mo)

Glutathione supplement refers to dietary supplements containing glutathione or precursors intended to boost body's antioxidant capacity a...

Spermidine

22,200 vol/mo
99%
(5y)
51%
(1y)
57%
(3mo)

Spermidine is a natural polyamine linked to cellular autophagy and aging research, driving consumer interest in spermidine rich foods and...

97%
(5y)
54%
(1y)
64%
(3mo)

Ashwagandha Water is a functional beverage trend combining the adaptogenic herb ashwagandha with water or flavored water, marketed to sup...

96%
(5y)
24%
(1y)
40%
(3mo)

Maca root supplement is a long standing adaptogenic product derived from the Lepidium meyenii plant, commonly used to support energy, hor...

Horbaach

3,600 vol/mo
95%
(5y)
36%
(1y)
11%
(3mo)

Horbaach is a recognized brand in the dietary supplements segment, known for offering vitamins, minerals, herbal extracts, and other well...

93%
(5y)
60%
(1y)
47%
(3mo)

Root Supplements refer to dietary supplements derived from plant roots (notably maca, beet, and other root botanicals) that are gaining t...

Theanine

33,100 vol/mo
93%
(5y)
29%
(1y)
15%
(3mo)

Theanine is an amino acid primarily found in tea leaves, notably L theanine, associated with promoting relaxation and focus. It is used i...

Waterdrop

74,000 vol/mo
92%
(5y)
48%
(1y)
17%
(3mo)

Waterdrop is a consumer brand known for its water flavor drops and hydration products, positioned in the broader trend of healthier, low ...

Magnesium Supplement

246,000 vol/mo
90%
(5y)
63%
(1y)
33%
(3mo)

Magnesium supplements are dietary supplements aimed at increasing magnesium intake to support muscle function, sleep, stress management, ...

88%
(5y)
55%
(1y)
29%
(3mo)

Vegan magnesium refers to magnesium supplements that are suitable for vegans, typically labeled vegan, plant based, or sourced without an...