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Discover Trends in Vitamins

We surface rapidly growing trends in Vitamins before they take off.

Iron Bisglycinate

14,800 vol/mo
253%
(5y)
203%
(1y)
118%
(3mo)

Iron bisglycinate is a chelated iron supplement form recognized for high bioavailability and gentler gastrointestinal tolerance compared ...

Moringa Capsules

1,600 vol/mo
239%
(5y)
11%
(1y)
76%
(3mo)

Moringa Capsules are dietary supplements that encapsulate moringa oleifera leaf extract, marketed for nutrition, energy, and overall well...

Magnesium Glycinate

823,000 vol/mo
229%
(5y)
81%
(1y)
58%
(3mo)

Magnesium glycinate is a chelated form of magnesium marketed for high bioavailability and gentleness on the digestive system, driving ong...

206%
(5y)
335%
(1y)
760%
(3mo)

Nature's Truth is a brand specializing in botanicals, herbs, spices, and dietary supplements, widely available in health stores and onlin...

L-Threonate

8,100 vol/mo
193%
(5y)
64%
(1y)
64%
(3mo)

Horbaach

3,600 vol/mo
188%
(5y)
178%
(1y)
436%
(3mo)

Horbaach is a recognized brand in the dietary supplements segment, known for offering vitamins, minerals, herbal extracts, and other well...

186%
(5y)
252%
(1y)
18%
(3mo)

Phosphatidylserine (PS) supplements are marketed for cognitive support, stress reduction, and exercise recovery, with ongoing interest in...

Magnesium Gummies

14,800 vol/mo
185%
(5y)
110%
(1y)
179%
(3mo)

Magnesium gummies have become a recognized consumer health category, offering a tasty, convenient format for daily magnesium supplementat...

173%
(5y)
155%
(1y)
140%
(3mo)

Electrolytes Tablets are a popular category of dissolvable electrolyte supplements designed to replenish minerals like sodium, potassium,...

Cymbiotika

60,500 vol/mo
167%
(5y)
43%
(1y)
41%
(3mo)

Cymbiotika is a wellness supplement brand driving interest in liposomal vitamins, high quality nutraceuticals, and gut friendly formulati...

Real Vitamins

70 vol/mo
165%
(5y)
307%
(1y)
18%
(3mo)
161%
(5y)
145%
(1y)
386%
(3mo)

Liquid multivitamins are a growing segment in the dietary supplement space, marketed for faster absorption, convenience, and easier swall...

154%
(5y)
208%
(1y)
289%
(3mo)

Vegan magnesium refers to magnesium supplements that are suitable for vegans, typically labeled vegan, plant based, or sourced without an...

149%
(5y)
80%
(1y)
124%
(3mo)

Maca root supplement is a long standing adaptogenic product derived from the Lepidium meyenii plant, commonly used to support energy, hor...

AG1

201,000 vol/mo
138%
(5y)
-10%
(1y)
5%
(3mo)

AG1 is a popular dietary supplement greens powder produced by Athletic Greens, widely recognized in the wellness and nutrition space as a...

Cat Fish Oil

5,400 vol/mo
135%
(5y)
155%
(1y)
281%
(3mo)
132%
(5y)
194%
(1y)
500%
(3mo)

Multivitamin Gummies are a popular form of dietary supplements designed for convenient, tasty daily vitamin intake.

132%
(5y)
125%
(1y)
96%
(3mo)

Hair Growth Supplements are vitamins and botanicals marketed to support hair health and growth, with consumer interest driven by cosmetic...

Focus Supplement

4,400 vol/mo
131%
(5y)
185%
(1y)
152%
(3mo)

Focus supplements refer to a category of dietary supplements marketed to enhance cognitive focus, attention, and mental performance throu...

SmartyPants

22,200 vol/mo
130%
(5y)
139%
(1y)
440%
(3mo)

SmartyPants is a consumer vitamins brand known for gummy multivitamins and targeted nutrient formulas for adults and children.

Now Foods

14,800 vol/mo
126%
(5y)
198%
(1y)
226%
(3mo)

Now Foods is a long standing natural products company known for dietary supplements and organic foods. The topic is treated as a, establi...